presentation - International Public Relations Association

Social Media Networks: Today’s Word of
Mouth
Presentation by
Msindisi Fengu
at the International Public Relations Assocation World Congress
Johannesburg
South Africa
2015
Presentation Outline

Professional background
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SA PR experience

Print media online experience

Latest print media circulation figures
Professional Background
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Worked in the marketing, communication and development (MCD) at a South
African university
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Moved to work as a journalist in print media
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Award winning (investigative) journalist

Student of International Relations and Diplomacy – Integrated Organisational
Communications among modules
MCD Experience At SA university
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Writing articles for internal publications, newsletters
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Taking photographs
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Compiling media statements
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Compiling media analysis reports [assessing media coverage and feedback]
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Compiling media contact list
Print Media Experience
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Working for the Daily Dispatch; previously for The Rep community newspaper
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Won the CNN MultiChoice African Journalist of the Year 2014

Runner-up for Global Investigative Journalism Award Shining Light

Won several SA journalism awards including the prestigious Taco Kuiper
Investigative Journalism Award 2013
Latest Print Media Circulation Figures
The following information was released by the Audit Bureau of Circulations of SA in August this year:
Press Comments:
 1.7% decline in total press circulation Q2 on Q1
 Losses across the board except for free newspapers
 Free circulation represents the largest segment at
63%
Magazine Comments:
 8.3% decline in total magazine circulation Q2 0n Q1
 Similar composition to press, i.e. driven by free
copies. Subscriptions predictably more than press.
Latest Print Circulation Figures continue
Information from ABC
Daily Newspapers
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
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Q2 declined by 4.3% over Q1
Whilst Single copy sales have declined,
subscriptions have increased slightly
Q2 PMIE almost double Q1
Weekly Newspapers


Q2 declined by 6.6% compared to Q1
Decline occurred in single copy sales
Conclusion
Thank you!!!