Pharmaceuticals and Food Anti-Counterfeiting Technologies Market Size, Growth and Forecast Report

Hexa Research
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Pharmaceuticals and Food Anti-Counterfeiting Technologies
Market Analysis, Size, Growth and Forecast Report by Hexa
Research
Counterfeiting enables the user to verify the authenticity of pharmaceuticals & drug products
and use disposable procedure to avoid authorization diversion. Pharmaceuticals and foods are
protected in such manner that the product package can only be used after defacing or
damaging the package. Rising awareness of consumer about counterfeiting and increasing
availability counterfeited products in local market are the prime drivers of the global
pharmaceutical and food anti-counterfeiting technology market. Continuously increasing
government support to eradicate counterfeited products in both developing and developed
economies is other supporting factor of growth of this market. The rising demand of advanced
technologies such as use of ultra-high RFID tag to trace pharmaceuticals and food products to
avoid counterfeiting.
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One of the research results in US declared that due to counterfeiting U.S. losses USD 300
billion worth of revenue every year. It is basically done to avoid fake contents and protect the
goodwill of the company owing to counterfeited products affect the brand image and provide
poor product quality at the same time. Increasing rate of cheap and poor quality counterfeit
products particularly pharmaceutical and food industry is likely to drive the market over the
forecast period. Major technologies coupled with anti-counterfeiting market include convert
feature enabling, visible feature enabling, forensic, and track & trace technology. Emerging
nation consist a large potential market owing to untapped potential customers.
Technology Insight
On the basis of technology, the global pharmaceuticals and food anti-counterfeiting technology
market is bifurcated into authentication and tracking technologies. Tracking technologies is
again segmented into RFID and barcodes. Barcode was the largest market player by revenue in
2013 due to its high market penetration rate in maintaining records in health and food products,
high level of accuracy, comparatively cheaper than its substitute and easily traceable. Whereas
RFID is expected to witness highest growth rate over the forecast period owing to rising
awareness about usage in tracing animals, logistics and person. Authentication is sub-classified
into ink and dyes, hologram, taggants and others. Hologram is contributed the largest revenue
in 2013 and anticipated to witness lucrative growth over the forecast period owing to increasing
concern of people about genuine and authentic products, especially product which are
technically featured like RFID.
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Application Insight
The global market is bifurcated into pharmaceutical and food products. In anti-counterfeiting,
pharmaceutical segment was dominating the market in 2013. Owing to its high adoption rate of
anti-counterfeiting technologies, high priority to quality and supporting government regulation in
preventing patients for consumption of low quality drugs. The food segment is anticipated to
witness the fastest growth rate over the forecast period due to increasing awareness about
counterfeiting among manufacturer.
Regional Insight
Geographically, in 2013, North America dominated the market in the global pharmaceutical and
food anti-counterfeiting technology market by revenue. Strong government backing and
presence of sophisticated healthcare infrastructure is likely to drive the anti-counterfeiting
market in the next seven years. Europe was the second largest market in 2013 owing to
increasing pharmaceutical and retail market. Asia Pacific region is anticipated to be the fast
growing market segment over the forecast period due to huge consumption rate of counterfeit
product. Increasing awareness about counterfeiting, improvement in healthcare infrastructure
and increase in disposable income in developing nations such as Brazil, China and India are
some of the key factors expected to further fuel the market over the forecast period.
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Competitive Insight
Data System International, Sun Chemical, Datamax, Intermec Technologies, Alien Technology,
Inksure Technologies, CFC International, Unibar Inc., and Impinj Inc. are some of the major
market players of pharmaceutical and food anti-counterfeiting technology market. Firms are
undertaking market strategies and making policies for the development of their business. The
international players are facing tough competition in the market due to the presence of local
players.
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Hexa Research
Fact-based market research, penetrating industry insights and validated
forecasts to help you make better decisions for a stronger future
Table of Contents
Chapter 1. Executive Summary
1.1. Pharmaceuticals and Food Anti-counterfeiting technologies – Industry Summary and
Critical Success Factors (CSFs)
Chapter 2. Pharmaceuticals and Food Anti-counterfeiting technologies Industry Outlook
2.1. Market Segmentation
2.2. Market Size and Growth Prospects
2.3. Pharmaceuticals and Food Anti-counterfeiting technologies Market Dynamics
2.4. Key Opportunities Prioritized
2.5. Industry Analysis - Porter's
2.6. Pharmaceuticals and Food Anti-Counterfeiting Technologies - Company Market Share
Analysis
2.7. Pharmaceuticals and Food Anti-Counterfeiting Technologies Market PESTEL Analysis,
2012
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