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SCresearch.org EXPO
Tuesday, October 6,
2015
10:00am - 2:00pm
MUSC Horseshoe &
Portico
SCresearch EXPO Overview
Date
Location
Check-in / Setup
Expo Begins
Expo Ends
Checkout / Cleanup
Attendees
Tuesday, October 6, 2015
MUSC Horseshoe
8:30 – 10:00AM in Library
Lobby
10:00AM
2:00PM
2:00 – 3:00PM
1000+
Vendors
Fabulous Raffle Prizes
• Candles
• Giftcards/Gift Certificates
•
from food to art classes
• Gift baskets
**ENCOURAGE PEOPLE TO PARTCIPATE**
Events of the Day
• TEDx Speaker: 11:00am – 12:00pm
• EL 102
• Dr. Balasubramanian
• Zumba Class: 12:30pm - 1:00pm
• Located in the grassy area in front of the library
Research needs YOU..
• Focus on our community, the MUSC community
• We have the ideal audience at our fingertips- EACH OTHER!
• We can spread awareness and excitement about the many
research activities that extend beyond our day-to-day work
– Become a co-promoter and research awareness will increase
• We can, and should be, the participants helping to push
research forward
– If you do not want to sign up for a study, why should others sign up
for your study or use your services?
• Celebrate how we are “Changing What’s Possible” through
ongoing research
Who are our faces of
research?
• PIs, physicians, nurses, researchers, program
staff, patients and their families, MUSC staff
• PIs and study staff spreading awareness about
their studies and health issues
• Research support on campus such as the IRB,
ORSP, and the Hollings Clinical Trials Office
• Departments and Programs such as the Center
for Community Health Partnerships
Can you explain…
• SCresearch.org Expo
• increases awareness of both general and study-specific
research (co-promotion!)
• energizes MUSC staff, patients, and public to partner with
research as study participants
• celebrates research study volunteers as partners
• SCTR (the Expo sponsor)
• MUSC South Carolina Clinical and Translational Research
Institute – supports all research at MUSC
• SCresearch.org Website
• South Carolina Research Studies Directory
Promote!
SCTR Research Nexus
Sales 101:
You are “on” from 10:00am-2:00pm
• You represent you, your study, and MUSC
• Be enthusiastic and draw people to you
• Stay both verbally AND nonverbally engaged
Sales 101:
Talk them in . . . Engage them
• STAND in front of your table if possible . . .
• Is there something of interest on your table to “lure” them
over?
• Ask questions: “Have you ever heard about . . (vein circulation
problems, irritable bowel syndrome)” or “Is there a particular
study you’re interested in?”
• Can I help you find something?
• Do you have any questions about research?
• Have you even been in a research study? Here at MUSC?
• Have an elevator pitch ready to concisely explain your trial
Promotion
• What do you think they
will remember after 3 min
at your table?
• Engage them with visuals
& interactive activities
– Puzzle piece engagement
• Dialogue is more
important than handouts
General Tips & Reminders
• We will provide tables, chairs and table clothes
• Less is best; give out one or two simple handouts, a card type
is best (remember IRB approval)
• Wear your ID badge, a large name tag is also helpful
• Props attract people to your table (make them curious to see
what you have)
• People like “SWAG” (pens, etc.) – have your study contact
information on EVERYTHING
• Secure your handouts (paper weights, tape, etc.)
• Apply sunscreen and bring water, if desired
Have fun!