Business Plan: Beekeeper Example - FarmStart

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EXAMPLE
Preparing
a Business Plan
A Guide for Agricultural Producers
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Province of
British Columbia
Ministry of Agriculture,
Fisheries and Food
Preparing
a Business Plan
A Guide for Agricultural Producers
Bee Keeper Example
Province of British Columbia
Ministry of Agriculture, Fisheries and Food
would like to thank the following people for their
AC We
support in the preparation of this publication:
+ Howard Joynt, Financial Management Specialist,
B.C.
Ministry of Agriculture, Fisheries and Food,
+ John Gates, Apiculture Specialist, B.C. Ministry of
Agriculture, Fisheries and Food,
* and the following members of the B.C. Honey
Producers’ Association:
Ted Hancock, Dog Creek,
Colin Pullein, Kelowna,
Terry Huxter, Rock Creek,
Allen Paulson, Merrit.
Prepared under contract with B.C. Ministry of
Agriculture, Fisheries and Food by:
J. A, Lloyd Management Services
Kelowna, B.C.
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
What Planning Can Do For You . . . . . . . . . . . . . . . . . . . . . . . . 2
What Goes Into Your Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Giving Your Plan the Right Look . . . . . . . . . . . . . . . . . . . . . . 4
Components of a Business Plan.. ........ .:. ................. .5
Title Page ........................................................... 6
Table of Contents.............................................. .8
Business Profile and Summary.. ......................10
The Business Organization.. ............................12
Goals .............................................................. .14
The Marketing Plan .........................................16
The Production Plan ....................................... .20
Management & Labour.. ................................. .24
Financial Plans.. .............................................. .28
Key Targets.. ................................................... .36
Appendices ...................................................... 38
Business Plan Worksheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Glossary of Business Terms.. ................................ .56
Comment Form.. ................................................... .60
Managing an agricultural business in the 1990s and
beyond will be more complex with good planning
skills becoming increasingly important. As farming
becomes more capital intensive, margins narrow and
the adoption of rapidly changing technology becomes
the norm, planning techniques which are used in other
businesses must be applied to agriculture. One of
these planning techniques is preparing the formal
business plan. A formal business plan integrates
written goals with marketing, production and financial
targets into a management strategy for the business
along with identifying human resource requirements.
Other factors such as increased environmental
awareness and the globalization of agriculture
emphasize the need for effective planning at the farm
level.
The purpose of this publication is to provide farmers
with business planning information and a format for
developing a business plan for his or her farm
business. While information and sample business
plans are available for non-farm businesses, examples
of business plans for farms are difficult to find. Each
farm business is unique in terms of physical
characteristics, income level and people involved in
owning and operating the farm. This publication will
provide a good starting point to assist farm managers
to prepare formal business plans for their own
operation.
Terry Peterson, Director
Farm Management Branch
Ministry of Agriculture and Fisheries
Vernon, British Columbia
You have a plan. You need to write it down.
Preparing a Business Plan is a working guide to help
you do just that. It will show you what a business plan
looks like and be a guide to refer to as you prepare
your own business plan.
How to use this guide
This guide is set up to use an explanation and then an
example to show you the process for preparing your
plan. The example follows through a business plan
which has been prepared to provide direction for the
management of a 500 hive beekeeping operation.
The left hand page of the guide explains what should
go into the section. The right hand page gives an
example of how it might look.
At the back of the guide, you will find blank
worksheets that you may want to use to help you in
structuring your plan. Remember, however, that while
this guide will give you a framework, your plan will
focus on your needs and your business information.
If you need more information
If you need more information, contact your nearest
B.C. Ministry of Agriculture, Fisheries and Food
district office, the Apiculture Specialist for your area,
or the Farm Business Management Branch. BCMAFF
provides a wide range of factsheets and worksheets
such as Planning for Profit contribution margins and
the Planning Package.
Planning is a vital part of your successful farm
business. Comprehensive plans are routinely
prepared by larger urban firms as a normal business
practice. They improve communication, general
efftciency and decision making - important advantages
for all businesses, including your beekeeping business.
Planning does not replace enterpreneurial skills but it
can help avoid failures by:
* discovering the problems and pitfalls
* making the right moves to avoid them
* preparing to take advantage of new opportunities
Communication helps create a common purpose. You
can use your written plan to explain your goals and
strategies to people inside and outside the operation:
+ where the business is going,
+ what needs to be done,
+ the role of investors, family members and
employees
The business plan is your game plan within which you
+ set objectives and guidelines on paper.
+ create a standard against which to compare your
actual results with your anticipated results.
+ identify problems quickly, before they become
unmanageable.
+ keep on track
Because planning is so crucial to your operation, it’s
important to examine every aspect of your business
carefully and honestly. Be realistic in assessing what
you are capable of and the possibilities that exist for
your business. Some questions you should be asking
yourself are:
What exactly is the purpose of my business?
How good is my concept? Will I be able to
market my products?
What are my personal and business goals?
Do I have the necessary skills and abilities?
What are my approximate cash needs? Do I have
the resources? If not, where could the funds
come from?
* Am I willing to take time to plan for my success?
A business plan puts a lot of valuable information at
your fingertips, ready to help you make those tough
decisions. The plan will also help you monitor progress
and cope with change and competition.
Your business plan should be prepared by you, the
owner/manager of the farm. Even if you use outside
professional help, your plan must be your own. You
have to be able to present it, summarize it and explain
it.
How to develop a plan?
into your plan
To many farmers, planning is synonymous with number
crunching. Your business plan is much more. A look at
your business should start with the foundation and build
on the goals and priorities of your business and family.
In this guide, the business plan works through a process
vof development:
+ Analyzing the farm business and the industry
* Determining the goals of the business and the
family
+ Choosing the strategies to achieve the goals in
terms of:
* markets for the products of the business
+ production resources
+ management and labour resources
* finances
The number crunching builds in each step of the
process. The financial planning serves as the reality
check for the business plan rather than being the driver
of the plan.
Your business plan will answer three main questions:
1. Where are you now ?
2. Where do you want to get to?
3. How are you going to get there?
The Right look
Your business plan will likely be used to explain what
you want other individuals, both inside and outside
the business, to do for you. It is important to follow a
recognized process and format to set up your plan.
Also, as your business plan is a formal document,
appearance is important. The document should
* include a title page giving business name, date
and time period covered
have a detailed table of contents
be typed, double-spaced with clean margins
be simple and easy to read
be geared to outsiders - avoid industry jargon
be organized with essential information at the
front
have extra information in Appendices
The background papers
The formal plan will have the information needed to
guide the user though the scenario you are pursuing.
Meanwhile, you will likely be collecting all kinds of
additional information about your business. These
background papers are very helpful for further
analysis and for future planning. You will want to set
up an informal or working file to keep other
information and ideas such as:
+ detailed analyses and other numbers
+ support and source documents
* inventories and valuations
* projections based on other scenarios.
+ other opportunities not pursued and why
+ confidential information
+ competitive edge information
+ details of goals and objectives
* newspaper and magazine clippings
+ sensitive or confidential information
cavlPoNENIs
OFA
BUSINESPIAN
A complete business plan will include the components
shown in the diagram below. Although each component
should be considered, the amount of detail and depth in
each will depend on the importance to your business
plan.
Your business plan may look different from the
examples used in this book. You should emphasize
those sections which best reflect the nature of your
business.
Business Profile
Title Page
The Title Page helps your business plan look
professional. Remember that first impressions are
very important, especially to readers, such as bankers,
who see many plans.
As the example on the right shows, you should
include:
+ your
farm name
* address
* telphone/FAX number
4 the period the plan covers
+ the person to contact
+ the date your plan was prepared
6
Tie Page
Example
.
BUSINESS PLAN
1995 - 1999
to
Operate
GOLDEN GLOW FARMS
a 500 hive Beekeeping Operation
Prepared by:
Bill and Lila Washington
Date:
December 3 1,1994
Address:
Box 10808
Quesnel, British Columbia, V2J 2Cl
Telephone/Fax:
(604) 999-4444
7
The Table of Contents outlines the topics covered by
the plan. It allows readers to jump immediately to
those sections which are of most interest.
Contents
8
Remember that people who may read your plan, such
as perspective lenders, are busy people. The table of
contents is a roadmap of where they can find more
detail on each topic.
Table of Contents
Example
Table of Contents
Business Profile and Summary ........................................................ 11
I
The Business Organization.. ............................................................
13
Goals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
15
Marketing Plan .................................................................................
17
Production Plan ................................................................................
21
Management & LabourPlan ........................................................... 25
Financial Plans
29
Contribution Margin Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Projected Income Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1
33
Cash Flow Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Projected Statement of Assets, Liabilities
35
and Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Key Targets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
37
9
Business
Profile
and Summary
The Business Profile and Summary should attract
the reader’s interest, outlining the basics of your plan
and encouraging him or her to read the remainder of
the plan.
The reader should also know from the summary where
and how he or she fits into your plan, e.g. if the plan is
targetted to a lender, the summary should indicate how
much money you want, what for, what your security is
and how you intend to pay him or her back.
Items that you might include in the Business Profile
and Summary:
* purpose of the plan
+ business goals
* business activities and targets
+ financing needs or other input required from
outsiders
+ financial and physical resources available
This section is usually easiest to prepare after the plan
is completed.
10
Businesss Profile
and Summary Example
Purpose of the plan
To provide a five year operating plan for an existing 500 hive beekeeping
business focussing on
* maintaining honey production
+ diversifying into other hive products (pollen, beestock)
* reducing debt and building equity in the farm and
+ building off-farm investments.
Business Highlights
+ 500 hive beekeeping operation producing honey
+ Established markets for all honey produced
+ Good line of equipment in good operating condition
+ Good facilities for handling bees and honey
* Family operated business
* High debt load but all payments up to date
Business Activities and Targets
Marketing Plan
* Diversify into pollen, comb honey, candles, and beestock sales
* Increase farm gate sales of honey by developing a brand name
+ Improve packaging and promotional activities
Production Plan
+ Maintain 500 hives in efficient honey production
* Produce alternate products (pollen, beestock, comb honey)
* Produce value-added wax products
Mangement and Labour Plan
+ Share work load with family
* Train and upgrade to handle new products
* Minimize hired help
Financial Plan
+ Pay off debt according to payment schedules
* Off farm investment strategy (education and retirement funds)
* Build equity
11
g
Organization
Under Business Organization, you want to present
some basic information about your business and, for
an existing business, how you got to this point.
The business organization includes:
+ the basic structure
+ ownership
+ advisors
* special permits or licenses you have or need or
legislation you must comply with such as:
+ The Bee Act
+ Canada Agricultural Products Standards Act
* B.C. Agricultural Products Trading Act
* Worker’s Compensation Act
Business Operating History
Business Operating History describes the
development of the business to this point,
* how long it has been operating,
+ the size,
4 the resources employed.
+ strengths and weaknesses in the current
operation.
Supporting detailed information describing the history
of the business can be added as appendices to the
business plan, for example:
+ Market and price history
+ Production records for the past five years
4 Management/labor expertise & training
4 Financial statements
12
Business Organization
Example
GOLDEN GLOW FARMS
Box 10808
Business Name
’
Quesnel, British Columbia, V2J 2C 1
Telephone/Fax
(604) 999-4444
Type of Organization
Proprietorship
Licenses and Permits
* No special permits or licenses are required to operate or sell products in local
area.
+ Business is registered for GST and WCB.
Management and Labor
Name
+ Bill Washington
+ Lila Washington
Position
Owner
Assistant
Functions
Operator/Manager
Bookkeeper
Business Advisors
Name
* Mary Smith
* John Doe
+ Joe Black
Role
Accountant
Lawyer
Bank Manager
Business Operating History
+ started in 1979 on 20 acre land base as small beekeeping operation
* expanded slowly to 250 hives
* in 1985, expanded to the current size - 500 hives
* production focused on honey.
* some production sold direct from farm gate (about 9,000 lbs)
+ shelf space in retail outlets in Williams Lake and Prince George
* good line of equipment which is in good shape
* honey production has been provincial average or higher
+ debt financing for land purchase and expansion
13
Your Goals will tell the reader what you are trying to
achieve with this plan.
This section will vary depending on who the reader is
and how much you want to tell them. It will be
considerably more detailed for internal use than for
external use.
A goal is the object or end that one strives to attain. A
well-defined goal:
* is a statement of action
+ specifies the time
+ is measurable
* is realistic given the resources and time you have
This section should contain at least:
+ a statement of mission or purpose that indicates
the overriding philosophy of the business
* the goals that you wish to achieve with this plan
Additionally, you might include:
* overall long term goals of the owner for the
business
+ other goals not directly related to the business
but that will have an impact on achieving
business goals
14
Goals Example
,
Mission
To manage the farm as an efficient and profitable family-operated
beekeeping business, maintain assets in good working condition, reduce
debt and build equity.
Goal
Strategy
Tactics
Time
Priority on
high cash flow
for payments
Invest GST
and income
tax refunds
Start NISA
Account
11 years
Set aside retirement
funds
Maintain payment
schedule
No new debt
Start investment
portfolio
Goal
Strategy
Tactics
Time
Seminar/books
Set 5 new traps
per year
3 years
Long Term Goals
Pay off debt
15 years
Short Term Goals
Diversify production
pollen
Learn about pollen
Build to 15 traps
wax craft
Make candles & bar:;
2 years
comb honey
Build boxes
2 years
nut’s
Learn about
production
Take Beemaster Course
Books/ Join
Bee Breeders
1 year
3 years
15
To prepare the Marketing Plan, you will consider issues
like:
+ what the market looks like
* potential customers
* competitors
+ what products are selling
+ is there more demand than supply
+ is your product different in any way
* price trends
* your strategy to put your products into the
marketplace
+ your competitive advantages
The Market
Describe the industry you operate within. Highlight the
market conditions that influence your business. Define
the opportunities that exist within the industry as well as
the industry-wide constraints that hamper your business.
Identify your potential customers and your competitors.
Identity major trends affecting the industry and your
business. This could include information on:
* consumer preferences
+ per capita consumption
+ pricing and delivery options
+ new technology
Where and how do you get this information? The
more you know about your potential market, the easier it
will be to find your niche. Important sources of
information include:
+ produce buyers
+ salespeople and suppliers
+ industry associations, conferences, seminars
+ industry periodicals
+ other growers
+ government and business services
+ newspapers and magazines
The more sources you use, the more reliable the
information you gather will be. You may want to name
your sources of information to increase the credibility of
your plan. Additional detail would be included in the
Appendices.
16
Marketing Plan
Example
Marketing
Strategy
’
To expand product lines and advertise and promote these to build new
markets.
* To expand amount of honey sold at farm gate.
* To add value to products.
+ To work with retail outlets to promote product and build customer loyalty
for our products.
*
The Market
The beekeeping industry is essential to the environment for pollination services
and for the pure natural hive products - honey, pollen, etc. Beekeepers are
independent and individualistic. Most beekeepers come to the industry to enjoy
the satisfying and interesting work with bees.
Honey and bee products have experienced low prices over the past few years.
There is very little generic marketing of honey and little coordinated consumer
education. There is also no quota or restriction on production.
Although most beekeepers focus on honey, some have expanded into alternate
products and into value-added and specially packaged honey products. Other
hive products (pollen, comb honey) are gaining customer recognition.
Current outlets (farm gate and contracted retail shelf space) can handle all the
honey we can produce.
Market Trends
Per capita honey use is static.
Opportunity to produce nut’s to fill markets in areas that are infested by
virroa mites.
Demand for pollination services are increasing.
Market Opportunities
There are no other large honey producers in the immediate trading area to
compete for farm gate sales.
Contracted retail outlets allow special promotions.
17
Product
Marketing
Plan
The main objective of the marketing plan is to
determine the products that you can sell. Your plan
should discuss these products in terms of:
+ consumer preferences (containers, sizes, ..)
+ legal and political controls and regulations
(labelling,..)
Pricing
The price that you think you can get for the products
provides a tool to decide whether a new product would
be profitable and in what format. Your plan should
indicate:
+ how you set your price
+ what you anticipate prices will be into the future
+ how your prices differ from competitors pricing
Place
Where and how you will be selling your products is
the final leg of the marketing plan. What are your
alternatives for getting the product to the customer direct sales, retail outlets, bulk sales?
Promotion
In your plan, what is your strategy to make consumers
aware of your product? Your plan should outline the
methods you will use to increase acceptance of the
product and create interest in it.
What about creating demand for new products? If
you are introducing a new product or producing a
different product, who will you be selling to? How
will you assess what your customers want?
Your packaging and promotion will then key in on the
desires the customer has expressed.
18
Marketing Plan
Example
Products
* Honey:
,
liquid, comb
* Alternate products: pollen, nut’s
* Value added products: wax, packaging
Prices
Honey-wholesale
-farm gate
-specialty
-comb
Wax-bulk
-candles*
Pollen-bulk
-packaged
Nuts
* based on $4.00 per pair
1995
1996
1997
1998
1999
0 .95
1.25
2.50
6.00
2.00
17.50
8.00
15.00
38.50
0.98
1.25
2.50
6.00
2.00
17.50
8.00
15.00
38.50
1 .oo
1.30
2.60
7.00
2.00
17.50
8.00
15.00
40.00
1.05
1.30
2.60
7.00
2.00
17.50
8.00
15.00
42.50
1.10
1.35
2.70
8.00
2.00
17.50
8.00
15.00
45.00
Place
Honey, pollen,
comb honey,
wax products
+ Nut’s
*
- current retail outlets
- existing “farm-gate” customers
- lower mainland
- local area
Promotion
Retail outlets
Farm-gate
Nut’s
- special promotions to feature pollen, comb honey
and wax products
- more colorful displays in current shelf space
- new labelling and packaging
- signage
- display area
- labelling and packaging
- trade magazines
- local bee clubs
The Production Plan is concerned with how to
efficiently produce the volumes and grades of the
product(s) you want to sell. You will need to
research the production methods that will work with
your operation. In this section, you will want to
consider:
* do you have the facilities?
* do you need additional equipment?
* how will your current production be affected?
* what are common production problems and
how will you tackle them?
* where can you get more information?
Production Strategy
What do you plan to produce and how? Your
strategies should describe your plans to achieve
targeted yields and quality.
Production Facilities
Include a description of the facilities and equipment
that you have in use or available. This may be
easiest to show in a scale drawing of your facilities.
You may also want to include a map of hive yard
sites, particularly if your plans include changes to
sites.
Under Capital Purchase Requirements, list any
new equipment and facilities you will need and what
you expect them to cost. This list should include
planned repair and replacement of facilities and
equipment.
20
Production Plan
Example
Production Strategy
’
* To maintain 500 hive level in full production.
* To produce pollen by putting in pollen traps in spring.
* To produce nut’s by splitting hives in spring.
* To make to wax into candles and bars.
Production Facilities
* Currently have equipment and facilities to operate and maintain 500 hives
including extracting, storing and packing honey.
* Facility easily upgraded to better control climate for overwintering colonies
for nut production.
Capital Purchase Requirements
1995
1996
1997
1998
600
Pollen traps
Pollen cleaner/dryer
Nut boxes
Frames
700
Comb boxes
100
Wax molds
200
Fan for hot room
600
3,450
1,800
600
1,000
2,300
1,200
5,750
3,000
100
200
5,950
5,300
Total Capital
Purchases
1,600
8,750
1999
0
21
Production History
The production plan should include a brief description
of historical production including products, strategies
and volumes/grades achieved.
Production Schedules
In your production plan, you will want to schedule the
changes in timing and use of facilities you foresee
because of new strategies and new products.
Production Volume
What are the production targets you plan to achieve?
Do you anticipate any changes in operating inputs and
costs to achieve these?
Other Production Information
You may want to include other production information
in your production plan or in the Appendix such as:
* Historical Yields
* Comparison to industry averages
+ Competitive advantages
* Constraints
+ Capacities
22
Production Plan
Example
Production
History
’
* Emphasis has been on honey production and on hive management to
produce healthy colonies.
* Average production over 5 years - 120.8 pounds per hive
Production Schedules
1995 -
1996 -
1997 -
add comb boxes to 30 hives
pollen traps in spring on 30 hives
prepare hives for nut production
split, feed and deliver nut’s
comb boxes on 50 hives
pollen traps on 30 hives
prepare hives for nut production
increase nut, pollen and comb production
Production Volume
1995
# of hives
500
Honey -1bsIhive
120
-total lbs
60,000
Comb honey - lbs
450
500
Wax -1bs
Nuts
75
Pollen - lbs
1996
500
120
60,000
700
500
150
75
1997
500
120
60,000
900
500
250
100
1998
500
120
60,000
900
500
500
100
1999
500
120
60,000
900
500
500
100
Changes in Inputs and Costs
+ Additional labor
* NU C’ S - increased, feed, protein
- queen cells
23
Management &
Labour Plan
The Management & Labour Plan describes how you
expect to get the job done. Will you need additional
help? Will you need additional training? How can
you allocate your hours most effectively?
Management and Labour Strategy
What is the overall strategy for operating and
managing the business? Your strategy statements will
clarify the direction and priorities.
Job Functions
A distribution of the many jobs that have to be done
will show where there are gaps and where more help is
needed. Hiring can then be based on the needs
defined.
When making any changes in the operations, the
allocation of jobs has to be defined and analyzed. This
can be done in many ways. A time planner such as the
one shown in the example can work very well for an
operation with few people involved. Tasks are listed in
the time periods they must be done. Overlaps can be
quickly seen.
24
Management &
Labour Plan Example
Management and Labour Strategy
’
* To operate as a family farm, working smarter and more efficiently.
* To minimize hired labor.
* To learn new technologies required to produce and market new products.
Job Functions (in days)
Jan Feb Mar Apr May Jun Jul Aug Sep Ott Nov DecTotal
Present Operations
Hive Management
Maintenance/Selection
Moving/Fencing
Monitoring
Repairs
Honey Production
Extracting
Packing
Marketing
Selling-Farm Gate
Selling-Stores
Administration
Training/Meetings
Bookkeeping
Planning
Sub-Total
3
3
5
3
2
5
2
5
4
2
4
4
4
4
2
4
4
2
4
3
4
111
1
5 5 2 2
35 35 32 28 40 25 23 52 63 46 31
2
2
5
16
6
20
4
4
5
5
2
10
5
12
4
2
4 4
5
10
28
56
44
24
41
12
40
40
9
48
48
33
5
22
14
436
12
2
2
2
2
4
10 20 10
3 4 4
3
5
3
3
3
3
3
3
4
2
4
5
4
3
4
5
2
4
2
5
4
2
5 10
4 4
2 2
10 10
4 4
2 2
3
1112
Nut Production
Selecting/Feeding
Packing/Marketing
Wax Products
Production
Packaging/Marketing
Pollen Production
Collection
Cleaning/Packaging
Comb Honey
Packaging
Total days
4 4 2 2
38 38 39 49 54 28 28 57 66 56 45
12
39 535
Available days
Bill
Lila
Children
Hired
24 24 24 24 24 24 24 24 24 24 24
4 4 4 4 4 4 20 20 4 4 4
12 12 12 12 12 12 30 30 12 12 12
_ _ _
9
14
- - 26
16
5
24 288
4 80
12 180
- 70
4
2
2
1
1
1
10
2
5
4
1
1
1
2
4
2
4
2
1
1
2
2
2
1
1
23
14
1
5 10
1 1
5
5
20
16
4
10
25
Job Allocations
1 Management&
Labour Plan
1
Your plan should allocate the jobs to specific
individuals as is done in the chart in the example.
Training
Once jobs are defined, training needs can be
assessed for each individual - both informal (on the
job) and formal.
Government Regulations
Government regulations and requirements regarding
work environment, safety and training should be
noted.
.
26
Management &
Labour Plan Example
Job Allocations
Functions
Bill
Lila
Hive management
Nut production
Repair & Maintenance
for info
Marketing - wholesale
Planning
Bookkeeping
Label Design
Planning
First Aid
Greg
Hive management
(summer)
Extracting & Packing
Joannie
Candle making
Direct sales
Douglas
Direct Sales
Packing
Hired
Spring cleanout
Feeding
Extracting
Fall hive collection
Training Needs
Vher
Iour/Reading
Bee Breeders Assoc.
:a11 BCMAFF
iomputer Accountin
#eve1 I, Gov’t Reg
3 weeks
8 weeks
27
The Financial Plan is the acid test of your plans and
ideas. Putting the plans into dollars shows up any gaps,
discrepancies and unrealistic assumptions!
Because much of the information that you will need is
already pulled together in your marketing, production
and labour plans, the task of putting your plans into
dollars is easier than you might expect.
Your financial forecasting should be based on what you
think is the most likely scenario for your business. It is
also valuable to consider what the numbers would be
should you have some poor years, and what some good
luck might bring, i.e. do the forecasts on a pessimistic
basis and on an optimistic basis. This will give you an
indication of the risk involved.
Useful tools for the financial analysis are the
+ Contribution Margin Analysis
* Projected Income Statement,
* Cash Flow Forecast and
* Projected Statement of Assets, Liabilities and
Equity
Contribution Margin Analysis
The Contribution Margin Analysis will tell you how
much each product contributes to the profits of the
business. The contribution margin is the amount left
after the direct costs are deducted from the income
produced by a given product.
Direct costs are those incurred for production. They are
usually separated from fixed costs which are those
expenses that would occur whether or not anything was
produced. The contribution is what is left after all direct
costs are deducted.
If you are looking at adding new products to your
operation, you might want to prepare a Contribution
Margin Analysis for each new product.
This is also a useful tool for analyzing the profitability of
existing products.
28
Financial Plan
Example
1
Contribution Margin Analysis
1995
1996
1997
1998
1999
15
75
15
75
15
100
15
100
15
100
1,125
1,125
1,500
1,500
1,500
0
0
330
0
0
330
0
0
440
0
0
440
0
0
440
Contribution Margin 795
795
1,100
1,100
1,100
Pollen Production
Projected Price ($)
Production (lb.)
Income
Sales
Direct Costs
Trap handling
Cleaning/Sorting
Packaging&abelling
Production of Nuts
Projected Price ($)
Production (units)
38.50
0
38.50
150
40.00
250
42.50
500
45.00
500
Income
Sales
0
5,775
10,000
21,250
22,500
Direct Costs
Queens
0
Feeding
Packaging/Freight
0
0
450
1,894
300
750
3,157
529
1,500
6,315
1,052
1,500
6,315
1,084
Contribution Margin 0
3,131
5,564
12,383
13,601
29
Projected Income Statement
The Projected Income Statement shows the
anticipated profits from the business after all direct
costs and fixed costs have been deducted. From the
income statement, you can see if what you are
planning to do will make money, how much and how
soon.
The Income Statement provides a better measure of
profit when it is prepared using the Accrual Basis of
Accounting.
The accrual basis takes into account the value of the
product that has been produced even if it has not yet
been sold (inventory). It also accounts for amounts
that have been earned but not yet received (Accounts
Receivable) and for amounts that have been spent but
not yet paid (Accounts Payable).
30
Financial Plan
Example
Projected Income Statement
1995
1996
1997
1998
1999
Honey - Wholesale 47,975
- Farm Gate 11,875
- Comb 2,700
Wax
Bulk
800
- Candles 1,750
Pollen
1,125
Nuts
49,000
12,500
49,500
13,650
51,450'
14,300
52,800
16,200
4,200
500
4,375
1,125
5,775
6,300
500
4,375
1,500
10,000
6,300
500
4,375
1,500
21,250
7,200
500
4,375
1,500
22,500
Total Income 66,225
77,475
85,625
99,675
105,075
6,596
1,187
7,727
1,474
10,379
2,164
10,587
2,207
Income
Expenses
Feed
- Sugar 4,998
- Protein 775
Queen Purchases 2,754
Hive Treatments 1,279
Labour
6,700
Machinery Costs 6,274
Hive
Repair
1,357
Yard
Rent
1,200
Interest - Operating 1,370
Marketing/Promotion 6,777
Interest - Long term 6,4 13
Property
Taxes
887
Utilities & Repairs 3,932
Overhead
1,566
Depreciation 10,798
3,259
3,624
4,447
4,536
1,304
9,700
6,398
1,384
1,200
845
8,088
5,346
932
4,011
1,607
10,313
1,330
9,700
6,527
1,412
1,200
0
7,924
4,293
978
4,091
1,649
9,812
1,357
11,200
6,657
1,440
1,300
0
8,583
3,571
1,027
4,172
1,694
9,706
1,384
11,200
6,790
1,469
1,300
0
8,755
3,270
1,078
4,257
1,738
8,735
Total Expenses 57,080
62,171
61,741
67,696
67,306
Net
15,304
24,084
31,979
37,769
Income
9,145
31
-
Cash Flow Forecast
The Cash Flow Forecast measures the movement of
cash in and out of the business. It differs from the
income statement because it shows all of the sources
of cash, not just cash from sales.
Because cash is so important to a business, the cash
flow forecast is a popular planning tool. It will help
you to see when cash shortfalls may occur, and will
help you to determine if you will need outside funding,
how much and for how long.
The Cash Flow Forecast does not measure profit.
Often, a business will be profitable, but the cash may
be tied up in inventory or in fixed assets for some
time. In such circumstances, using only the cash flow
information could mislead you.
For your business plan, you may also want to prepare a
monthly cash flow projection to anticipate fluctuations
in cash during the year.
32
Financial Plan
Example
Cash Flow Forecast
1995
1996
1997
1998
1999
Cash In
Honey - Wholesale 47,083
Honey - Farm Gate 11,875
Other Products 6,375
Accounts Receivable 1,433
Loans
0
Asset
Sales
0
Contributions**
Off Farm Income 24,990
48,693
12,500
15,975
0
0
0
3,000
25,490
49,350
13,650
22,675
0
0
0
3,000
26,000
50,865�
14,300
33,925
0
0
0
4,500
26,520
52,395
16,200
36,075
0
0
0
4,500
27,050
Total Cash In 91,756
105,657
114,675
130,110
136,220
Cash Out
Expenses*
46,282
Accounts Payable 1,156
Asset Purchases 1,600
Principal Payments 12,974
Living Expenses 21,000
Education Fund* * 0
Retirement Savings 0
Income
Taxes
0
51,857
0
5,950
11,209
21,000
3,000
0
400
57,93 1
0
5,300
7,452
21,000
3,000
858
1,200
57,99 1
0
8,750
2,724
21,000
4,500
997
3,200
58,571
0
0
3,024
21,000
4,500
1051
3,800
Total Cash Out 83,012
93,416
90,741
99,162
91,946
Surplus (Deficit) 8,744
Balance Forward(22,830)
12,241
(14,086)
23,934
( 1,846)
30,948
22,088
44,274
53,036
Cash Balance (14,086)
( 1,846)
22,088
53,036
97,311
* Less depreciation
**These amounts saved by children from increased wages
33
Projected Statement of Assets,
Liabilities and Equity
The Projected Statement of Assets, Liabilities and
Equity measures the cumulative financial progress of
the business.
This projection is like a series of photographs of the
business taken at certain intervals. In the photographs
you see what assets the business has, who the business
owes money to and how much equity the owner has. By
comparison, you can see how these elements have
changed over time.
The equity reflects your investment in the business at a
stated time. Owner’s equity increases because of
accumulated income or because of contributions you
make to the business. This calculation is useful as a
target and a measurement tool.
Owner’s Equity is calculated based on the cost of assets
for the Statement of Assets, Liabilities and Owner’s
Equity (also called a Balance Sheet).
When changes in the value of assets occur due to
economic influence, the equity of the owner will also
change. When a statement is prepared reflecting these
market values, the owner’s equity is referred to as Net
Worth and the statement is a Net Worth Statement.
Historical Information
In addition to the projections, you may need to include
the financial history of your business.
If you will require additional financing, you should also
include information such as:
* inventory, accounts receivable and payable
+ insurance
+ appraisals
* personal net worth
This information could be included in the appendices.
34
Example
Projected Statement of Assets, Liabilities and Equity
1995
1996
1997
1998
1999
53,036
10,500
1,855
15,435
3,100
163,350
97,3 11
15,000
2,906
15,840
3,100
154,615
247,276
288,771
29,623
26,599
Assets
Cash
(14,086)
Education Fund
Retirement Savings
Inventory - Honey 14,393
Inventory - Supplies 3,100
Equipment 1 7 3 , 1 8 0
14,700
3,100
168,817
22,088
6,000
858
14,850
3,100
164,305
Total Assets 176,588
187,772
211,202
( 1,846)
3,000
Liabilities
Loans Payable 5 1 , 0 0 9
39,800
32,347
Equity
Opening Balance 112,442
125,577
Contributions 2 4 , 9 9 0
28,490
Drawings
(2 1,000) (21,400)
Income for Year 9,145
15,304
147,972
178,855
217,653
29,000
31,020
31,550
(22,200) (24,200) (24,800)
24,084
31,979
37,769
Closing Equity 125,577
147,972
178,855
217,653
262,172
Total Liabilities
and Equity 176,586
187,772
211,202
247,276
288,771
35
The business plan gives you a standard against which
to compare your actual results with your planned
results. Regular review of your plan, comparing it to
the results shown in your actual records, will allow
you to identify problems and make adjustments
quickly.
Some of the targets you set in your plan may warrant a
more constant vigil. For these key targets, you might
want to set up a tracking method that will show your
progress on a timely basis.
Your key targets, which might be average price per
pound, winter survival populations or pounds of
honey sold per month, are those that will
* show your progress
+ give you early warning signs of future problems
* be important to achieving your goals
Measuring tools that give a graphic reference point are
very useful. They will make tracking progress easier.
Consider using
* a thermometer to draw in the progress you
are making
* charts and graphs to show growth
* pie charts to measure changing percentages.
36
Key Targets
Example
Key Targets
Farm Gate Sales
Production
Financial
Finmc&Z lnl46rtrrr
Loam & Net Incrnr
Growth in Net
Do you want to supply more detail to explain some
aspect of your plan? Is there some additional
information that you feel is helpful to understanding
the plan? Do you have a brochure for a new asset?
Organize them into Appendices at the end of the
Business Plan.
The Appendices contain those extra items that you
want to include in your plan to support or provide
detail for sections of the main document. These
might include some of the following:
* Financial Statements for the past five years
+ Personal resumes of key people
+ Brochures showing new equipment
* Important articles or news items
* Insurance
* Drawings or plans
* Appraisal reports
+ Important contracts
+ Detailed forecasts
38
Appendix
Example
Historical Data
Average Prices
1990
Honey-wholesale
-farm gate
1991
0.90
1.17
1992
0.91
1.17
0.91
1.18
1993
0.92
1.20
1994
0.93
1.20
Production Volume
1990
1991
1992
1993
1994
# of hives
500
500
500
500
500
Honey-lbdhive
130
94
127
120
133
65,000
47,000
63,500
60,000
66,500
-total lbs
Financial Indicators
1990
1991
1992
1993
1994
186,599
220,356
188,176
177,581
182,378
Liabilities
88,446
124,089
109,854
95,211
65,139
Equity
98,153
96,267
78,322
82,370
112,442
Total Income
77,700
70,400
49,750
68,625
68,655
Total Expenses
73,079
72,785
70,485
68,087
59,437
4,621
( 2,385)
(20,735)
538
9,218
Assets
Net Income
39
BUSINESS PLAN
19
- 19
to
Operate
a
Beekeeping Operation
Prepared by:
Date:
Address:
Telephone/Fax:
40
Table of Contents
41
Purpose of the Plan
Business Highlights
Business Activities and Targets
Marketing Plan
Production Plan
Management and Labour Plan
Financial Plan
42
Business Name & Address
Telephone
Type of Organization
Licenses and Permits
Business Management
Name
Position
Function
Business Advisors
Name
Role
Business Operating History
43
Mission
I
Goal
Strategy
Tactics
I
Time
Long Term Goals
I
I
Short Term Goals
44
I
Marketing Strategy
The Market
Market Trends
Opportunities
45
Product
Projected Prices
Place
Promotion
46
Production Strategy
Production Facilities
Capital Purchase Requirements
47
Production History
Production Schedules
Production Volume
Changes In Inputs and Costs
48
Management and Labour Strategy
Job Functions
49
Job Allocations
Name
50
Functions
Training Needs
Other
Contribution Margin Analysis
Projected Price
Projected Production
Income
Direct Expenses
Contribution Margin
r
r
r
L
Projected Price
Projected Production
Income
Direct Expenses
Contribution Margin
51
Projected Income Statement
Income
Total Income
Expenses
Total Expenses
Net Income
52
Cash Flow Forecast
Cash In
Total Cash In
Cash Out
Total Cash Out
Surplus (Deficit)
Balance Forward
Closing Balance
53
Projected Statement of Assets, Liabilities and Equity
Assets
Total Assets
Liabilities
Total Liabilities
Equity
Opening balance
Contributions
Drawings
Closing Balance
Total Liabilities and
Equity
54
Key Targets
Target
Time
Measurement Tools
L
55
GLOSSARY
OF
BUSINESS
TERMS
Accrual Basis of Accounting:
A method of accounting in which revenue and expenses are recorded
in the period when they are earned or incurred regardless of whether
or not they have been paid.
Amortization:
The systematic reduction of a balance in an account over a period of
time. Most often this term is applied to long-term liabilities and
intangible assets.
Assets:
Things of value under the control of the business entity.
Balance Sheet:
A statement summarizing the assets, liabilities and equity of a
business entity at a given date. (Sometimes called Statement of
Assets, Liabilities and Equity.)
Capital Cost Allowance:
The allocation of the cost of an asset as a deduction against the
taxable income of the business at rates prescribed by Income Tax
law.
Capital Gain:
A term used for income tax purposes to define, in most cases, the
amount that proceeds from the disposition of an asset exceeds the
original cost of the asset.
Cash Basis of Accounting:
A method of accounting by which revenues and expenses are
recorded when cash is actually received or paid regardless of when
the agreement to sell or purchase may have taken place.
Contribution Margin:
The excess of total revenues minus variable costs, indicating funds
available to cover fixed costs and profits.
cost:
The purchase price of goods or services consumed in the business.
Credits:
An accounting convention requiring the recording of entries on the
right hand side of an account with the effect of increasing liability and
equity accounts and decreasing the asset accounts.
56
GLOSSARY
OF
BUSINESS
TERMS
Chart of Accounts:
A systematic listing of acccounts into categories and subcategories.
Cost Basis of Asset Valuation:
Assets are entered into and carried in the books at their original
aquisition cost.
Current Assets:
Assets that are used up or converted to cash within a fiscal year.
Current liabilities:
Obligations which will become due and payable within a short term,
usually the fiscal year.
Debits:
An accounting
convention requiring the recording of entries on the
left hand side of an account with the effect of increasing asset
accounts and decreasing liability and equity accounts.
Debt:
Obligations to entities outside of the business, usually contractual.
Deferred Income Taxes:
The accumulated amount by which income taxes calculated on net
income is decreased because of timing differences. Differences arise
mainly as a result of cash basis reporting, and from depreciation rates
that differ from prescribed rates for income tax purposes.
Depreciation:
The allocation of the cost of an asset against the operating income of
the business to reflect useage of the asset to produce income.
Direct Costs:
Costs that are directly related to production activity. If no production
or activity takes place, direct costs are zero. Many direct costs are
also variable.
Dividends:
Distribution of earnings to shareholders. Amounts are declared by
the board of directors and are paid in proportion to shares held.
Equity:
Ownership in the assets of the business held by proprietors, partners
or corporate shareholders.
57
GLOSSARY
OF
BUSINESS
Expense:
A cost incurred by a business for the purpose of producing revenue.
Fiscal Period:
The accounting period, usually one year, over which the effect of
transactions are recorded and financial progress is measured.
Fixed Assets:
Assets with a long term usefulness, usually held for the production of
goods or services rather than for resale.
Fixed Cost:
Costs that remain relatively unchanged regardless of the volume of
production or activity within a range of volume. Examples include
building insurance and property taxes.
Liabilities:
Obligations of the business to outsiders.
Inventory:
Items purchased or produced that are for sale or for use in the
production of goods for sale.
Liquidity:
The ability of the business to meet its financial obligations as they fall
due, measured by the comparison of current assets to current
liabilities.
Mortgage:
A conveyance of a legal interest in property from one person to
another as security for the payment of a debt or other obligation.
Net Book Value:
The net value on the books of a fixed asset after deducting
accumulated depreciation.
Net Income:
The excess of revenues over expenses (variable plus fixed) for a
given period of time.
Net Worth:
The difference between the market value of assets and the market
value of liabilities at a given time. Net worth represents an estimate
of what the owner would receive if assets were disposed of and
liabilities were discharged.
58
GLOSSARY Prepaid Expense:
OF
BUSINESS
TERMS
An amount paid out which is expected to yield a benefit beyond the
current accounting period. The amount is carried on the balance
sheet as an asset and charged to expenses as the benefit is realized.
Projected Cash Flow Statement:
A statement used as a planning tool to show expected future sources
of cash from operations, asset sales, owner contributions and loan
proceeds less cash utilized for business expenses, capital purchases,
owner withdrawals, and loan payments.
Revenue:
Money earned by the business as a result of business activities.
Share Capital:
The ownership interest in an incorporated company that is represnted
by the shares of that corporation.
Term Liabilities:
Obligations to outsiders that will become due and payable at a time
beyond the current fiscal period.
Transactions:
Business events engaged in by a business entity.
Variable Costs:
Costs that vary directly with the volume of production or activity. If
no production or activity takes place, variable costs are zero.
59
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how. Please take a few minutes to give us your opinions and ideas. Please return the completed evaluation
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