Marketing Test and Flashcards

Need

A need is something that is necessary for an organism to live a healthy life.

Call centre

(For the contact centres in family law, see children's centre.) A call centre or call center is a centralised office used for receiving or transmitting a large volume of requests by telephone.

Mobile advertising

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices.

Corporate identity

A corporate identity is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees.

Electronic money

Electronic money, or e-money, is the money balance recorded electronically on a stored-value card.

Presentation

A presentation is the process of presenting a topic to an audience.

Price

In ordinary usage, price is the quantity of payment or compensation given by one party to another in return for goods or services.

Promotional model

A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential customers.

Sales

A sale is the exchange of a commodity or money as the price of a good or a service.

Distribution (business)

Distribution (or place) is one of the four elements of the marketing mix.

New product development

In business and engineering, new product development (NPD) is the complete process of bringing a new product to market.

Neuromarketing

Neuromarketing is a field that claims to apply the principles of neuroscience to marketing research, studying consumers' sensorimotor, cognitive, and affective response to marketing stimuli.

Digital native

The term digital native was coined and popularized by education consultant [Prensky] in his 2001 article entitled Digital Natives, Digital Immigrants, in which he relates the contemporary decline in American education to educators' failure to understand the needs of modern students.

Manufacturing process management

Manufacturing process management (MPM) is a collection of technologies and methods used to define how products are to be manufactured.

Landing page

In online marketing, a landing page, sometimes known as a "lead capture page" or a "lander", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.

Advertising mail

Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), or admail, is the delivery of advertising material to recipients of postal mail.

Elevator music

Elevator music (also known as Muzak, piped music, or lift music) refers to a type of popular music, usually instrumental, that is commonly played through speakers in elevators, shopping malls, grocery stores, department stores, telephone systems (while the caller is on hold), cruise ships, airliners (during flight after taking off), hotels, airports, business offices, restaurants, bars, hospitals, as well as electronic program guides, weather forecasts, television testcards, and some arcade game venues.

Promotion (marketing)

Promotion is a term used frequently in marketing and is one of the market mix elements.

Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.

Made in Germany

Made in Germany is a merchandise mark indicating that a product has been manufactured in Germany.

Product management

Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle.

City marketing

City marketing (related to city branding) is the promotion of a city, or a district within it, with the aim of encouraging certain activities to take place there.

Word-of-mouth marketing

Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organisations (e.g. 'seeding' a message in a network, rewarding regular consumers to engage in WOM, employing WOM 'agents').

Merchandising

In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer.

Bonus-malus

The term bonus-malus (Latin for good-bad) is used for a number of business arrangements which alternately reward (bonus) or penalize (malus).

Free Comic Book Day

Free Comic Book Day, taking place on the first Saturday of May, is an annual promotional effort by the North American comic book industry to help bring new readers into independent comic book stores.

Grey market

A grey market (sometimes called a parallel market, but this can also mean other things; not to be confused with a black market or a grey economy) is the trade of a commodity through distribution channels that are legal but unintended by the original manufacturer.

Customer value proposition

In marketing, a customer value proposition (CVP) consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment (or other value-transfer).

Shill

A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with the person or organization.

Pharmaceutical marketing

Pharmaceutical marketing, sometimes called medico-marketing or pharma marketing in some countries, is the business of advertising or otherwise promoting the sale of pharmaceuticals or drugs.

Content creation

Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts.

Generic trademark

A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that has become the generic name for, or synonymous with, a general class of product or service, usually against the intentions of the trademark's holder.

Service mark

A service mark or servicemark is a trademark used in the United States and several other countries to identify a service rather than a product.

Social marketing

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good.

Target market

A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards.

Incentive program

An incentive program is a formal scheme used to promote or encourage specific actions or behavior by a specific group of people during a defined period of time.

Tagline

In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect.

Market share

Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.

Industrial marketing

Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another.

Mail order

Mail order is the buying of goods or services by mail delivery.

Point of difference

Point of difference refers to the factors of goods or services that establish .

Promotional mix

In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals.

Networks in marketing

Networks are crucial parts of any action taken in a marketplace.

Inventory control

Inventory control or stock control can be broadly defined as "the activity of checking a shop’s stock".

Service (business)

Business services are a recognisable subset of Economic services, and share their characteristics.

Social selling

Social selling is the process of developing relationships as part of the sales process.

Карточки: Marketing