PROCEEDINGS - Vallis Aurea 2014

4TH INTERNATIONAL CONFERENCE
"VALLIS AUREA"
FOCUS ON:
REGIONAL & INNOVATION
DEVELOPMENT
PROCEEDINGS
18TH-20TH SEPTEMBER 2014
http://va.vup.hr
EDITOR: BRANKO KATALINIC
POZEGA – VIENNA, CROATIA - AUSTRIA
2014
EDITOR'S NOTE
This publication was reproduced by the photo process, using the papers supplied by
their authors. The layout, the figures and tables of some papers did not conform
exactly to the standard requirements. In some cases was the layout of the paperes
rebuild. All mistakes in papers there could not been changed, nor could the English
and Croatian be checked completely. The readers are therefore asked to excuse any
deficiencies in this publication which may have arisen from the above causes. The
editor of Proceedings is not responsible either for the statements made or for the
opinion expressed in this publication.
Copyright©2014 by 4th International Conference “Vallis Aurea” Proceedings
Editor
Abstracting and non-profit use of the material is permitted with credit to the source.
Libraries are permitted to photocopy for private use of patrons. Instructors are
permitted to photocopy isolated articles for non-commercial classroom use without
fee. After this work has been published, the authors have the right to republish it, in
whole or part, in any publication of which they are an author or editor, and to make
other personal use of the work. Any republication, referencing, or personal use of the
work must explicitly identify prior publication in the Proceedings of 4th International
Conference “Vallis Aurea” Focus on: Regional & Innovation Development, ISSN
1847-8204, ISBN 978-3-902734-02-0
Editor Branko Katalinic, Published by Polytechnic in Pozega, Croatia & DAAAM
International Vienna, Austria, including page numbers.
Proceedings of the 4th International Conference “Vallis Aurea” Focus on:
Regional & Innovation Development ISSN 1847-8204, ISBN 978-3-902734-02-0,
Editor Branko Katalinic
Publishers: Polytechnic in Pozega, Croatia & DAAAM International Vienna, Austria,
2014
Layout & Design: Branko Katalinic
Technical Editors: Berislav Andrlic & Manuel Del Vechio
Additional copies can be obtained from the publishers: Polytechnic in Pozega,
Vukovarska 17, HR 34000 Pozega, E-mail: vallisaurea@vup.hr, homepage:
http://va.vup.hr or DAAAM International Vienna, TU Wien, Karlsplatz 13/311, A1040 Vienna, Austria, E-mail: president@daaam.com, http://www.daaam.info
ii
MISSION, BACKGROUND & AIMS
European integration process has given rise to institutional, economic, political and
cultural cooperation among countries as well as their integration in a single economic
system. At the same time efforts are made to preserve national identity of the member
countries as well as their regional diversity. Recognition of the diversity of regions,
their distinct characteristics and comparative advantages in a unified Europe is of
utmost importance for the membership of the Republic of Croatia in the European
Union.
The tourism has been recognized as a strategic strongpoint in the Adriatic part of
Croatia, whereas the Panonnian region of Croatia does not have a clear vision of that.
It is therefore vital to explore and determine the underlying guidelines for the
development. Since they have always been connected with the practical side of life,
the polytechnics are the institutions responsible for the future development. In the last
ten years since the establishment of the Polytechnic of Pozega, the development has
been focusing on education and the application of knowledge in practice, which has
distinguished the Polytechnic as an initiator and an actual development factor.
International Conference “Vallis Aurea“ is international platform to achieve this
objectives. It will serve as a permanent platform for an interdisciplinary approach to
resolving issues related to regional development and innovation. It covers various
areas ranging from theory to practical application and continued promotion based on
inventiveness and regional particularities.
This conference is the first step in our interdisciplinary attempt to organize longlasting international cooperation.
All the papers presented at the conference and published in the Proceedings meet the
following criteria:
a) The paper is reviewed by the editor for general acceptability for publishing.
b) If it has been evaluated as appropriate two reviewers are chosen for double-blind
review process.
c) Based on their recommendations, the editor decides to accept, revise or reject the
paper.
On behalf of the Organizers we would like to thank all the authors on their highquality papers as well as all the reviewers on their considerate review.
We are looking forward to see you at the next 5th International Conference „Vallis
Aurea“ in 2016.
Interim Dean of
Polytechnic of Pozega
Ph.D.
President of DAAAM International Vienna
Univ.Prof.Dipl.-Ing.Dr.techn.Dr.mult.h.c.
Dinko Zima
Branko Katalinic
iii
HONORS COMMITTEE
BELJO LUCIC,
BALIC,
BRESLAUER,
CESARIK,
GLAVIC,
JEZEK,
MAJSTOROVIC,
MATESIC,
RUDIC,
STEFANIC,
SUBARIC,
TUFEKDZIC,
UGLESIC,
ZIMA,
VOGL,
RUZICA (HRV)
JOZE (SLO)
NEVENKA (HRV)
MARIJAN (HRV)
ZELJKO (HRV)
DAMIR (HRV)
VLADO (BH)
KRUNO (HRV)
DUSAN (HRV)
IVAN (HRV)
DRAGO(HRV)
DZEMO (BH)
ANTE (HR)
PREDRAG (HRV)
KARL (AT)
INTERNATIONAL PROGRAM COMMITTEE
ADAMCZAK,
AZZOUZI,
BANDOI,
BLEICHER,
BLEY,
CELAR,
COTET,
EGOROV,
FILARETOV,
FUJII,
GERSAK,
GALIC,
GLAVIC,
GRONALT,
GRUESCU,
JAKOBI,
JARVIS,
JASIC,
KATALINIC,
KOSMOL,
KUSIAK,
MAJSTOROVIC,
MARCOS,
NAGLA,
NARDONI,
iv
STANISLAW (POL)
MESSAOUDA (ALG)
ANCA (ROM)
FRIEDRICH (AUT)
HELMUT (AUT)
STIPE (HR)
COSTEL EMIL (ROM)
SERGEY, B. (RUS)
VLADIMIR, F. (RUS)
NORIO (JPN)
JELKA (SLO)
SLAVKA (HRV)
ZELJKO (HRV)
MANFRED (AUT)
RAMONA (ROM)
AKOS (HUN)
CHRISTINE W. (USA)
ZORAN (HR)
BRANKO (AUT)
JAN (POL)
ANDREW (USA)
VLADO (BIH)
MARIANO (ESP)
KULDEEP SINGH (IND)
GIUSEPPE (ITA)
NEDANOVSKI,
NJAVRO,
PRYANICHNIKOV,
PARK,
PJERO,
PROSTREDNIK,
RAAB-OBERMAYR,
RAJU,
STAZHKOV,
STOPPER,
SUBARIC,
TAN,
TEICH,
TOMASEVIC LISANIN,
TORIMS,
UDILJAK,
VAARIO,
VASEK,
VASICEK,
WEIGL,
YOSHIDA,
ZAVRSNIK,
PECE (FYM)
ĐURO (HR)
VALENTIN (RUS)
HONG-SEOK (KOR)
ELENICA (ALB)
DANIEL (CZS)
STEFAN (AUT)
OLEV (EST)
SERGEY (RUS)
MARKUS (AUT)
DRAGO (HRV)
KOK KIONG (SGP)
TOBIAS (DEN)
MARIJA (HR)
TOMS (LET)
TOMA (HR)
JARI (FIN)
VLADIMIR (CZS)
VESNA (HRV)
K. HEINZ (AUT)
SUSUMU (JPN)
BRUNO (SLO)
ORGANIZING COMMITTEE
KATALINIC, BRANKO (CHAIR)
ZIMA, DINKO(CHAIR)
CESARIK, MARIJAN
ANDRLIC, BERISLAV
DEL VECHIO, MANUEL
MESIC, JOSIP
STAVLIC, KATARINA
POTNIK GALIC, KATARINA
BJELIC, DRAGANA
OBRADOVIC, VALENTINA
REVIEW COMMITTEE
ARIWA,
BAJO,
BARTOLUCI,
BERCEANU,
BILBERG,
BIZEREA,
BUCHMEISTER,
CAPRARU,
EZENDU
ANTO
MATO
DOREL
ARNE
MARIUS
BORUT
BOGDAN
v
DABIC,
DE ALWIS,
DESPA,
DOBRINIC,
ĐANIC,
DZAFIC,
ERDOGAN,
FAJDIC,
FILARETOV,
GLAVIC,
GRONALT,
HORVAT,
KATALINIC,
KJOSEV,
KONDZA,
KURTOVIC,
KUTNJAK,
LACKOVIC,
LYMBERSKY,
MATIJEVIC,
MATOKOVIC,
MAJDANDZIC,
MARKOVIC,
MUELLER,
MOUSAVI,
RUZIC,
SANTOS,
SIMOVIC,
SIPOS,
SRB,
STEFANIC,
STOPPER,
UDILJAK,
UEDA,
WESSELY,
MARINA
ADAMBARAGE CHAMARU
ELENA GABRIELA
DAMIR
DAVORIN
ZIJAD
EKIZ
JOSIP
VLADIMIR, F.
ZELJKO
MANFRED
ĐURO
BRANKO
SASHO
GORAN
EMIR
GORAN
ZLATKO
CHRISTOPH
DOMAGOJ
DAMIR
NIKO
BRANIMIR
ANDREA
SIAMAK
DRAGO
JOSÉ ANTÓNIO CONCEIÇÃO
JURE
CIPRIAN
VLADIMIR
EDITA
MARKUS
TOMA
KANJI
ZMIL
INDUSTRY AND BUSINESS INTERNATIONAL COMMITTEE
BEZAK,
DENONA,
ERGOVIC,
GOJA,
GRABENWEGER,
HORVAT,
KEINER,
vi
KARLO
MARKO
VLADIMIR
ZELJKO
JOHANN
ĐURO
WOLFGANG
KUZMANOVIC,
NANASI,
NARDONI,
PANCURAK,
RAMETSTEINER,
VERBERNE,
YOSHIDA,
SINISA
JOZEF
GIUSEPPE
FRANTISEK
WERNER
THOMAS
SUSUMU
Photo i.: Peka / Peka
vii
4RD INTERNATIONAL CONFERENCE “VALLIS AUREA” 2014
Photo ii.: Window / Prozor
viii
CONTENTS
4TH INTERNATIONAL CONFERENCE “VALLIS AUREA” 2014
CONTENTS
CONTENTS
KATALINIC B.: EDITOR'S NOTE ___________________________________________ ii
MISSION, BACKGROUND & AIMS _________________________________________iii
AUTHOR INDEX ___________________________________________________ 0839
SUBJECT INDEX ___________________________________________________ 0843
PHOTO INDEX ______________________________________________________________ 0849
PLENARY SECTION – KEY NOTE LECTURES:
Page
Branko Katalinic
Contemporary Society and Technology: Challenges, Opportunities and Risks
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Andric, Z.; Petkovic, D.; Baica, T. & Gotovac, N. Treatment of Herpes Zoaster Cutaneous Eruptions
Andrlic, B. & Del Vechio, M. Experiences of Apps Usage in Wine Marketing
Arambasic, I. The Role of Foreign Languages in Economic Competitiveness
Ariwa, E.; Olaya, S. & Wasswa Katono, I. Green Information Technology Audit and Digitalization in
Small Medium Enterprise (SME): Factors That Influence Intentions to Use Hotel Websites
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Balicevic, P.; Kralik, D.; Kraus, D.; Jovicic, D. & Mihic, Đ. Variables in a Model for Yield of Biogas
Derived From Biological Substrates
Bezak, K. Nonlinear Dynamic Site Assessment
Bjelic, D. & Vulic-Boskovic, Z. Right to Jubilee Award and Possibilities of its Realization
Blazevic, I. & Sivric, H. Specificity of Financing Sport in the EU
Bubic, J. & Gorjanc, V. Tax and Accounting Aspect of Reinvesting Profit in Croatia
Budic, H. & Hak, M. Application of Modern Educational Technology in Teaching
Budimir, V.; Letinic, S. & Pandzic, T. Importance of Banaced Scorecard for Budgetary User’s Financial
Resources Management
Buzic, D. & Mihovilovic, D. SEO Evaluation for Travel Agencies' Websites
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Cobovic, M.; Jerkovic, M. & Bris Alic, M. Cost Analysis by Using Critical Path Method in Croatian
Forests LTD
Coric, I.; Gaspar, D. & Mabic, M. Business Intelligence and Production Systems
Crnkovic, B.; Crnkovic, S. & Turcinovic, S. State-Owned Enterprises Ownership Systems
Crnkovic, S.; Crnkovic, B. & Kasun, K. Accounting Aspects of State Assets Management
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Drkulec, V.; Rastegorac, I.; Tesari Crnkovic, H. & Andric, Z. Exhaled Nitric Oxide in Childhood
Asthma Control
Dujic Frlan, J. Perception of Cultural Events as Agents of Lifelong Learning
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Ergovic Ravancic, M.; Obradovic, V.; Skrabal, S.; Marcetic, H.; Utvic, K. & Maric, I. Consumption of
Different Edible Oil in Požega-Slavonia County
Ergovic, V. & Ergovic, T. Cultural Impacts and Extension of Lasserre’s Framework
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Genzic, J. Lifelong Learning Programme for the Sustainable Development-Comparative Differences
Certain Regions of Croatia
Gorjanc, V. & Bubic, J. The Impact of Changes in the Legislation of VAT on the Liquidity of Entrepreneus
Grabovac, K.; Pribetic Dragosavac, P. & Secen, V. Neuro-Linguistic Programming and Sales Trainings
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Herceg, T. Okun's Law in European Union
Hladika, M. & Erjavec, J. Application of the Fair Value Concept in Valuation of Investment Portfolio of
Pension Funds in Croatia
Hristova, S. Development of the Local Tourism Potential in Bulgaria by EU Funding
Hunjet, A.; Kozina, G. & Milkovic, M. Polycentric Development of the Science and Higher Education –
Establishment of The University-North
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Idlbek, R.; Budimir, V. & Hrmic, D. The Use of Decentralized Digital Currency Bitcoin in Electric
Commerce
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Jakobovic, M.; Ostrun, R. & Vincer, R. B2B Concept in Wine Sale and Distribution
Jakovic, B.; Konjevod, N. & Sebek, V. Marketing and Commercial Activities Offered on Hotel Web Sites:
The Case of Croatia and selected EU Countries
Jelec Raguz, M. Models of Science-Industry Collaboration in the Republic of Croatia
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Karlovic, S.; Troha, F.; Jezek, D.; Bosiljkov, T.; Dujmic, F.; Brncic, M. & Tripalo, B. Analyzing of
Textural and Organoleptic Properties of Slavonian Kulen
Kinda, E.; Augustin, G. & Matosevic, P. Two-Port Laparoscopic Appendectomy: The Lasso Technique
Kinda, E.; Matosevic, P. & Augustin, G. Treatment of Peritoneal Carcinomatosis
Knezevic, B. & Delic, M. The Retail Internationalization Dynamics in Croatia
Kovacevic, V.; Stefanic, E. & Stefanic, I. Parietaria Judaica L. in Istria
Kovacic, M.; Puskadija, Z.; Luzaic, R. & Jelkic, D. The Effect of Frame Orientation (Shield and Sword) in
Langstroth –Rooth Beehive on Wintering Ability, Survival Rates and Strength of Honeybee Colonies (a.
Mellifera l.) in Spring Season
Krasteva, N. Marketing Strategies – IT Application in Business
Krnic, B. Lending Interest Rates in Croatia as a Determinant of Economic Activities
Kulas, A.; Knezevic, S. & Duspara, L. Migration Challenges of Republic of Croatia After Accession to the
European Union
Kulenovic, Z. & Skorjanc, A. Organic Agriculture as a Factor in the Development of Rural Tourism
Kutnjak, G.; Miljenovic, D. & Radovic, M. Impact of Business Cycles and Expectations on a Company
Financial Strategy
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Letinic, S.; Budimir, V. & Zupan, M. Morality of Tax Payers and Tax Evasion
Lolic Cipcic, M. What Drives Crude Oil Prices?
Ljubaj, T. & Nedanov, A. The Importance of Storage Capacities in Strenghtening Family Farms
Competitiveness: The Case of Međimurje County and AC Čakovec
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Mahacek, D.; Zupan, M. & Bilek, V. Meaning of Internal Audit for Business Performance
Marinac, A.; Devcic, A. & Raguz, V. Regional Development of Croatian Within Cohesion Policy of the
European Union in Financial Perspective 2014th to 2020th
Marinclin, A. & Mikic, I. The Impact of Information and Communication Technology on Productivity
Accounting and Library Management
Marinkovic, L. The Impact of Globalization on Local Touristic Identities
Matesic, K. & Matesic, K. Jr. Beginning of the Fifth Period of Test Development and Testing Practices in
the Republic of Croatia
Mecev, D. Analysis of Chosen Socio-Demographic Indicators of the Development of Sibenik – Knin County
Mesic, J.; Obradovic, V.; Svitlica, B. & Mesic, L. Influence of Different Tehnological Processes During
Fermentation on Wine Quality of Syrah
Mezak Stastny, M. The Adequacy of the Principles of Genetic Engineering
Mikic, I. & Blazicevic, M. Benchmarking Analyisis of Higher Education System in Finland and Croatia
Milanovic Glavan, L. The Impact of Business Process Orientation on Organizational Performance
Miletic, M. & Perkusic, D. Dividend Smoothing of Companies on Zagreb Stock Exchange
Milinovic, M. Measuring Financial Performances of Responsibility Centers
Musa, D. Impact of Global Economic Crisis on Recession in Bosnia And Herzegovina
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Nakic, S. Stress and Prevention of Stress for Managers
Ozura, M.; Grgincic, I. & Koharevic, R. Managing Park Forest "Marjan" From 2009 Until 2013
Percevic, H. Transfer Pricing Risk Management
Peric, R.; Mahacek, D. & Pecanic, V. Audit of Taxes, Contributions and Other Public Duties
Petric, P. & Rastegorac, I. 25 Years of Hemodyalysis in General County Hospital Požega
Petrov, D. Possibilities to Finance Socially Significant Projects With Own Resources From Local Budgets
(the Case of Burgas Municipality)
Potnik Galic, K. & Grgacevic, M. The Sectoral Analysis of the Use of Grants From EU Funds
Pribetic Dragosavac, P.; Secen, V. & Tireli, N. Advancement Politics of Female Entrepreneurship in
Republic of Croatia
Pupavac, D. Current Affairs Herzberg Motivational Theory – Empirical Evidence
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Radonic, T. & Snajder, I. The Protection and Preservation of Archival Material in Pozega Exemplifield
Legacy PH. D. Joseph Buturca
Ramljak, B. & Pepur, P. Compatibility of Accounting Policies in Croatian Companies
Rastegorac, I.; Dujmovic, V.; Petric, P. & Banozic, L. Our Experience in Dealing With Acute Coronary
Syndrome in the Croatian Network of Primary Percutaneous Coronary Intervention
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Rastegorac, I.; Dujmovic, V.; Petric, P. & Banozic, L. Availability Holterical Diagnostic and Frequency
Electrotherapical Procedures
Rudelj, S. & Rudelj, M. Preferred Organizational Culture and Management Accounting as Features of
Effective and Healthy Company in Croatia
Rudelj, S.; Barbir, V. & Rudelj, K. Importance of Leadership and Organizational Culture for Enterprise
Development
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Senegacnik, M.; Vuk, D. & Znidaric, D. Wooden Biomass as a Possible Substitute for Fossil Fuels –
Environmental and Economic Aspects
Sergo Chiavalon, N.; Jeremic, Z. & Preden, S. Impact of VAT in Calculating Price of Travel Arrangements
Smoljic, M.; Stipanovic, B.; Kozaric-Cikovic, M. Benchmarking of Hotel Company - John Solaris and St.
Cross
Sostar, M. & Drvenkar, N. „Financing Limitations of Regional Development: Case of Croatia“
Soukup, D. & Rajnovic, J. Porter's Model of Industry Structure in Function of Entrepreneurship on the
Wine Market
Srzic, S. Strategic Positioning of Towns Through Metod of Volunerabilty of Organisation
Stanic, M.; Katolik, A. & Vujcic, J. Tourism and Hospitality on Family Farm in Brod Posavina County
Stipanovic, C. & Rudan, E. The Role of Entrepreneurship in Development of Creative Tourism in Small
Historical Towns
Stojanovic, S. Short-Term Financing Sources
Svrznjak, K.; Kantar, S.; Jercinovic, S. & Kamenjak, D. Tourist Attractions in the Function of the
Destination Management Model for Rural Tourism
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Tonkova, E. Local Potential Development: Initiatives and Innovative Decisions
Topic, I. Fiscal Equalization – Alleviating Fiscal Inequalities
Tusek, B. Communicating and Disseminating Results in Internal Audit Process
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Vidovic, J. & Milisic, L. Finance and Accounting in Nonprofit Organizations
Vlasic, V. Female Pozega Letter
Vudric, N. & Ostojic, A. Special Procedure of Taxing in Tourist Agencies According to the "New" Law on
Value-Added Tax
Vukoja, B. & Musa, D. Globalization Processes in Tourism and Influence Megatrends on Competitiveness
Tourism Industry of BiH
Vukoja, B.; Vukoja, B. & Musa, D. Impact of Globalization on Policy BiH
Vulic, V. From Teaching English for Specific Purposes to Teaching Language and Communication for
Professional Purposes
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Zanic, M. Rise and Crises of Modernization. The Idea of Developement in the Contex of Historical
Sociology
Zecic, Z.; Vusic, D. & Marence, J. New Forms of Solid Biofuels in Croatian Forestry
Zmegac, D. & Ostojic, A. Specifics of the Organization of Public and Private Business Systems in Croatia
Zrilic, N. & Sirola, D. European Economic Interest Grouping (EEIG) – New Opportunities for Regional
Development
Zrinscak, S.; Novak, Z. & Jurisic, G. Experience in the Packaging of Fresh Poultry Meat in Controlled
Atmosphere
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Zec, D. Driving Competitive Advantage in a New Era of Smart