Annual Report 2012 - Diageo

Annual
Report 2012
111
Diageo Annual Report 2012
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EFFICIENT
GREEN
Diageo plc is incorporated as a public limited
company in England and Wales. Diageo was
incorporated as Arthur Guinness Son &
Company Limited on 21 October 1886.
The group was formed by the merger of
Grand Metropolitan Public Limited Company
(GrandMet) and Guinness PLC (the Guinness
Group) in December 1997. Diageo plc’s
principal executive office is located at Lakeside
Drive, Park Royal, London NW10 7HQ and its
telephone number is +44 (0) 20 8978 6000.
2
1
1 – Annual Report
2 – Sustainability &
Responsibility Report
This is the Annual Report of Diageo plc for
the year ended 30 June 2012 and it is dated
23 August 2012. It includes information that
is required by the US Securities and Exchange
Commission (SEC) for Diageo’s US filing of its
Annual Report on Form 20-F. This information
may be updated or supplemented at the time
of the filing of that document with the SEC or
later amended if necessary, although Diageo
does not undertake to update any such
information. The Annual Report is made
available to all shareholders on Diageo’s
website (www.diageo.com). The content of
the company’s website and the Sustainability
& Responsibility Report should not be
considered to form a part of or be incorporated
into this document.
This report includes names of Diageo’s
products, which constitute trademarks or trade
names which Diageo owns or which others
own and license to Diageo for use. In this
report, the term ‘company’ refers to Diageo plc
and terms ‘group’ and ‘Diageo’ refer to the
company and its consolidated subsidiaries,
except as the context otherwise requires.
A glossary of terms used in this report
is included at the end of the document.
Diageo’s consolidated financial statements
have been prepared in accordance with
International Financial Reporting Standards
(IFRS) as endorsed and adopted for use in
the European Union (EU) and IFRS as issued
by the International Accounting Standards
Board (IASB).
References to IFRS hereafter should be
construed as references to both IFRS as
adopted by the EU and IFRS as issued by the
IASB. Unless otherwise indicated, all financial
information contained in this document has
been prepared in accordance with IFRS.
The brand ranking information presented
in this report, when comparing volume
information with competitors, has been sourced
from data published by Impact Databank, IWSR,
IRI, Adams Market Research Alcohol Beverage
Industry or Plato Logic. Market data information
and competitive set classifications are taken
from independent industry sources in the
markets in which Diageo operates.
© Diageo plc 2012
Performance summary
2Introduction
4 Performance overview
6 Regional overview
8 Chairman’s statement
10 Chief executive’s review
12 Our brands: 14 strategic
14 Our brands: breadth and depth
16Marketing
18Innovation
20 Historical information
Business description
25Strategy
26 Business overview
39 Risk factors
43Cautionary statement concerning
forward-looking statements
Net sales
breakdown (%)
Diageo’s leading brands and
superior routes to market
delivered growth at both the
top and bottom line, positive
price/mix and operating margin
expansion in 2012.
Net sales growth* in emerging
markets between 2010–2012
+33%
68 66
61
10
11
12
* Calculation based on
reported figures.
**Emerging markets
include Russia and
Eastern Europe, Turkey,
Africa, Latin America
and Caribbean, and
Asia Pacific excluding
Australia, Korea and Japan.
2012 category
performance
Performance summary
Performance by category (%)
Organic volume movement
Organic net sales movement
Reported net sales movement 1 – Scotch 29%
2 – Beer 21%
3 – Vodka 12%
4 – Ready to drink 7%
5 – Whiskey 6%
6 – Rum 6%
7 – Liqueur 5%
8 – Wine 4%
9 – Gin 3%
10 – Tequila 3%
11 – Other 4%
1
10 11
9
12
10
8
6
4
2
Business description
8
0
7
(2)
6
(4)
5
2
4
(6)
(8)
3
(10)
Spirits
Beer
4
Total
independent industry sources
in the markets in which
Diageo operates.
Unless otherwise stated in
this document, the % figures
presented are reflective
of a year-on-year comparison,
namely 2011–2012, only.
Diageo Annual Report 2012
£1,447m 2012 net sales
Regional overview
PageLatin
6 America
£1,501m 2012 net sales
Volume 10%
Net sales 19%
Net sales 8%
Marketing spend 11%
£1,239m 2012 net sales
Operating profit 20%
Marketing spend 17%
Net sales 11%
Marketing spend 11%
Asia Pacific
and Caribbean
Volume 5%
Operating profit 22%
Investing in new growth
opportunities in Africa –
Meta joins the Diageo family.
Ypióca provides a unique opportunity
to build on our success in scotch and
vodka in Brazil.
Our brands: 14 strategic
Page 12
Operating profit 18%
The strategy in Asia Pacific is to drive
net sales growth through the continued
development of super and ultra premium
scotch and harness the emerging middle
class consumer opportunity in the faster
growing markets via a combination of
organic growth and acquisitions. Having
gained a controlling stake in Quanxing, the
largest shareholder of Shuijingfang in 2011,
Diageo completed a mandatory tender offer
in April. We had another successful year,
maintaining our leadership position in
international spirits and gaining share in all key
markets and categories. Scotch remained the
growth engine of the region, with almost half
of our scotch growth from our super deluxe
brands. Other reserve brands also performed
well, particularly Zacapa, Ketel One vodka and
Cîroc. We continued to invest in infrastructure,
sales execution and innovation, creating a
stronger platform for future growth.
Additional information for shareholders
184 Legal proceedings
184 Related party transactions
184 Share capital
185American depositary shares
186 Articles of association
188 Exchange controls
189 Documents on display
189Taxation
191 Warning to shareholders – share fraud
192Independent Assurance Report
of KPMG Audit Plc to Diageo plc
IBC Glossary of terms and US equivalents
Additional information
Year ended 30 June 2012. All are organic movements unless stated otherwise.
For a definition of organic movement see the inside back cover.
Marketing and Innovation
Page 16
Governance
Page 85
Diageo is the only
international company
to have invested at scale
in Chinese white spirits.
Performance summary
Additional information
In Latin America and Caribbean the
primary focus is continued leadership
in scotch, whilst broadening category
breadth to include vodka, rum and liqueurs.
We finished the year with the acquisition of
Ypióca, the leading premium cachaça brand
in Brazil. Brazil is one of the most exciting
emerging markets for our brands; this
acquisition will both expand Diageo’s
presence in this market and enhance our
access to the growing number of middle
class consumers who are driving the growth
of premium brands. Our performance
during the year demonstrated the strength
and sustainability of our business. We grew
marketing spend to enhance our scotch
brand equities, increase the resonance of
vodka and support innovation. We enhanced
our routes to market with more dedicated
distributors in Brazil, a new distributor
agreement in Costa Rica and a new supply
distribution centre in Panama.
Financial statements
The strategy in Africa is to grow Diageo’s
leadership across beverage alcohol by
building brands and through geographical
expansion. In January, Diageo completed
the acquisition of Meta Abo Brewery, a leading
beer company in Ethiopia. Diageo’s strong
routes to market and leading brands have
delivered on the growth opportunities
in Africa. Nigeria is now the biggest market
for Guinness by net sales. While it was a further
year of strong growth in beer, driven by the
pan-regional performance of Guinness
and our local beer brands, the accelerated
growth of spirits means they are now making
a significant contribution. Over the year,
we continued to invest in marketing our
brands, primarily Guinness, Tusker and Johnnie
Walker, in innovations such as Harp Lime in
Nigeria and Snapp in Kenya, and in capacity
to meet increasing demand.
Volume 2%
Governance
Chief executive’s review
Page 10
Africa
Financial statements
Information presented
Unless otherwise stated in this
document, commentary
refers to organic movements.
For a definition of organic
movement see the inside back
cover. Share, unless otherwise
stated, refers to value share.
The market data contained
in this document is taken from
Ready to drink
Business review
Performance overview
Page 4
Wine
Financial statements
117Independent auditor’s report to the members
of Diageo plc
118Consolidated income statement
119Consolidated statement of comprehensive income
120 Consolidated balance sheet
121Consolidated statement of changes in equity
122Consolidated statement of cash flows
123Accounting policies of the group
127Notes to the consolidated financial statements
176Independent auditor’s report to the members
of Diageo plc
177 Company balance sheet
178Accounting policies of the company
180Notes to the company financial statements
182 Principal group companies
Governance
Essential reads
Governance
85Board of directors and executive committee
87 Directors’ remuneration report
104 Corporate governance report
114 Directors’ report
Emerging markets**
Developed markets
32, 34, 39
Net sales by category (%)
Business review
Business review
45Introduction
48Operating results 2012 compared with 2011
66Operating results 2011 compared with 2010
79 Trend information
79 Liquidity and capital resources
82 Capital commitments
82 Other contractual obligations
82Post balance sheet events
82 Off-balance sheet arrangements
82 Risk management
83 Critical accounting policies
83 New accounting standards
Business description
Diageo is the world’s leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits,
beer and wine categories. These brands include Johnnie Walker,
Crown Royal, J&B, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Jose Cuervo,
Tanqueray and Guinness.
Diageo is a global company, with its products sold in more
than 180 markets around the world. The management team expects
to continue the strategy of investing behind our brands, launching
innovative new products and expanding through partnerships or
acquisitions that add long term value for shareholders. The company
is listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE).
For more information about Diageo, its people and its brands,
visit www. diageo.com. For Diageo’s global resource that promotes
responsible drinking through the sharing of best practice tools,
information and initiatives, visit www.DRINKiQ.com.
Diageo’s brand positions, global reach and strong routes to market
delivered a good performance in the year. We have continued to invest
to ensure the business is well positioned for the future.
Performance overview
Performance summary
Diageo
7
Performance summary
1
Introduction
Our 2012 performance demonstrates that
Diageo is a strong business, getting stronger.
We have increased our presence in the faster
growing markets of the world. We have enhanced
our leading brand positions through effective
marketing and industry leading innovation,
and we have strengthened our routes to market,
working with our distributors and customers
to expand our footprint.
Our platform for growth is strong.
Investing behind our brands
2
Diageo re-launched the iconic Johnnie
Walker Blue Label bottle, learn more on
page 3
The to Life, Love and Loot campaign has
re-ignited Captain Morgan’s growth, learn
more on page 24
Guinness has the ambition to become
Africa’s number one beer brand by value,
learn more on page 44
Diageo Western Europe launched its
Customer Collaboration Centre, learn
more on page 84
Johnnie Walker Spain developed the first
ever spirits related iAd to support the Keep
Walking Project, learn more on page 116
Cîroc Peach has become the largest
revenue generating innovation in US
spirits history, learn more on page 183
Diageo Annual Report 2012
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i
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lker
The u hnnie Wa as the
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The d d authen d the
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r a r i t y e n t i al s b e s i o n o f
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e
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Jo h
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27
%*
Performance summary
2Introduction
4 Performance overview
6 Regional overview
8 Chairman’s statement
10 Chief executive’s review
12 Our brands: 14 strategic
14 Our brands: breadth
and depth
16Marketing
18Innovation
20 Historical information
*Johnnie Walker Blue Label organic net sales growth for year ended 30 June 2012
Net sales
breakdown (%)
Performance overview
Diageo’s leading brands and
superior routes to market
delivered growth at both the
top and bottom line, positive
price/mix and operating margin
expansion in 2012.
Net sales growth* in emerging
markets between 2010–2012
+33%
Emerging markets**
Developed markets
32, 34, 39
68 66
61
10
11
12
* Calculation based on
reported figures.
**Emerging markets
include Russia and
Eastern Europe, Turkey,
Africa, Latin America
and Caribbean, and
Asia Pacific excluding
Australia, Korea and Japan.
2012 category
performance
Net sales by category (%)
Performance by category (%)
Organic volume movement
Organic net sales movement
Reported net sales movement 1 – Scotch 29%
2 – Beer 21%
3 – Vodka 12%
4 – Ready to drink 7%
5 – Whiskey 6%
6 – Rum 6%
7 – Liqueur 5%
8 – Wine 4%
9 – Gin 3%
10 – Tequila 3%
11 – Other 4%
1
10 11
9
8
12
10
8
6
4
2
0
7
(2)
6
(4)
5
2
4
(6)
(8)
3
(10)
Spirits
Information presented
Unless otherwise stated in this
document, commentary
refers to organic movements.
For a definition of organic
movement see the inside back
cover. Share, unless otherwise
stated, refers to value share.
The market data contained
in this document is taken from
4
Diageo Annual Report 2012
Beer
Wine
independent industry sources
in the markets in which
Diageo operates.
Unless otherwise stated in
this document, the % figures
presented are reflective
of a year-on-year comparison,
namely 2011–2012, only.
Ready to drink
Total
Operating margin* (%)
*Operating profit before
exceptional items expressed
as a percentage of net sales
43.5p
Return on invested
capital** (%)
Free cash flow (£m)
**See page 46 for calculation
of return on average total
invested capital
16.1
15.9
29.7
Full year dividend*** – 2012
Performance summary
Key figures
2,122
29.0
40.4p
Full year dividend – 2011
28.1
14.8
10
10
11
12
10
11
12
“We are confident that we are on track to deliver the medium term financial goals we set out at
our preliminary results last August. The results detailed in these pages demonstrate that even
in a most uncertain economic environment Diageo goes into the next financial year stronger
than ever.” Paul S Walsh, Chief executive
Net sales (£m)
Volume (millions of
equivalent units)
Reported movement
Organic movement
12
6%
2%
8%
6%
Reported movement
Organic movement
10%
8%
Reported movement
Organic movement
11%
9%
3,198
1,691
10,762
Operating profit before
exceptional items (£m)
Governance
156.5
Marketing spend (£m)
Reported movement
Organic movement
1,538
147.5
1,419
9,936
9,780
143.4
11
12
Operating profit (£m)
Reported movement
22%
2,751
10
11
12
Basic earnings per share
before exceptional
items (pence)
Reported movement
3,158
2,884
10
11
12
Basic earnings per
share (pence)
Reported movement
10
11
12
Recommended final
dividend per share (pence)
2%
8%
Increase
13%
77.8
76.2
94.2
26.9
Additional information
24.9
83.6
2,595 2,574
23.5
72.0
10
11
12
65.5
10
11
Financial statements
10
Business review
Our 3 year
performance
11
1,647
Business description
***Includes recommended
final dividend
1,812
12
10
11
12
10
11
12
Performance summary
5
Regional overview
Our business is balanced
through a strong presence
in the world’s most profitable
beverage alcohol market, the
United States; an integrated
Western European business;
and a large and increasing
presence in the faster growing
markets of Africa, Asia, Latin
America and Eastern Europe.
Total net sales breakdown by region (£m)
Excluding corporate net sales of £70m
1 – North America 33%
2 – Europe 28%
3 – Africa 13%
4 – Latin America and Caribbean 12%
5 – Asia Pacific 14%
1
5
4
3
6
Diageo Annual Report 2012
2
North America
Europe
Volume 2%
Net sales 6%
Marketing spend 7%
Operating profit 6%
2012 net sales
Volume (1)%
Net sales (1)%
Marketing spend 3%
Operating profit 3%
£3,556m 2012 net sales
£2,949m
North America delivers around a third of
Diageo’s net sales, and is our largest region
by operating profit. The business is focused
on using scale to drive cost advantage, to fuel
continued growth in the on trade, to deliver
industry leading innovation and broaden
its reach to the multicultural consumer.
This year we delivered another strong set
of results, continuing to drive price/mix by
staying disciplined on promotional spend,
and focusing on the growth of our strategic
brands and premium and super premium
brands, most notably Johnnie Walker
and Cîroc. Innovation continues to be a
competitive strength as we have both
sustained past launches and delivered
exciting new products. The enhancements
we made to our distribution system were
implemented in the year and will benefit
our future growth.
Our new integrated market structure in
Western Europe is completely aligned
behind our customer and consumer
agendas. The country teams within Western
Europe focus on sales execution, with
marketing and support functions integrated
at a Western Europe level to drive flexibility
and efficiency. The remaining faster growing
markets of Europe – Russia and Eastern
Europe, and Turkey – are resourced to capture
the opportunity presented by the growing
number of middle class consumers. We
continue to deliver substantial sales and
profit growth in emerging Europe, as well as
good performance across Northern Europe.
Southern Europe remains challenging.
Scotch remained very strong in the emerging
markets. In Turkey, the integration of Mey İçki
has been completed successfully.
The launch of Johnnie Walker Double
Black contributed to the strong
performance of Johnnie Walker.
Smirnoff’s growth in Europe was led through
the execution of Madonna Limited Edition
campaigns.
Performance summary
Business description
£1,447m
2012 net sales
Volume 5%
Net sales 11%
Marketing spend 11%
Operating profit 20%
Latin America
and Caribbean
£1,239m 2012 net sales
Volume 10%
Net sales 19%
Marketing spend 17%
Operating profit 22%
Ypióca provides a unique opportunity
to build on our success in scotch and
vodka in Brazil.
The strategy in Asia Pacific is to drive
net sales growth through the continued
development of super and ultra premium
scotch and harness the emerging middle
class consumer opportunity in the faster
growing markets via a combination of
organic growth and acquisitions. Having
gained a controlling stake in Quanxing, the
largest shareholder of Shuijingfang in 2011,
Diageo completed a mandatory tender offer
in April. We had another successful year,
maintaining our leadership position in
international spirits and gaining share in all key
markets and categories. Scotch remained the
growth engine of the region, with almost half
of our scotch growth from our super deluxe
brands. Other reserve brands also performed
well, particularly Zacapa, Ketel One vodka and
Cîroc. We continued to invest in infrastructure,
sales execution and innovation, creating a
stronger platform for future growth.
Additional information
Investing in new growth
opportunities in Africa –
Meta joins the Diageo family.
Volume 2%
Net sales 8%
Marketing spend 11%
Operating profit 18%
Financial statements
In Latin America and Caribbean the
primary focus is continued leadership
in scotch, whilst broadening category
breadth to include vodka, rum and liqueurs.
We finished the year with the acquisition of
Ypióca, the leading premium cachaça brand
in Brazil. Brazil is one of the most exciting
emerging markets for our brands; this
acquisition will both expand Diageo’s
presence in this market and enhance our
access to the growing number of middle
class consumers who are driving the growth
of premium brands. Our performance
during the year demonstrated the strength
and sustainability of our business. We grew
marketing spend to enhance our scotch
brand equities, increase the resonance of
vodka and support innovation. We enhanced
our routes to market with more dedicated
distributors in Brazil, a new distributor
agreement in Costa Rica and a new supply
distribution centre in Panama.
£1,501m 2012 net sales
Governance
The strategy in Africa is to grow Diageo’s
leadership across beverage alcohol by
building brands and through geographical
expansion. In January, Diageo completed
the acquisition of Meta Abo Brewery, a leading
beer company in Ethiopia. Diageo’s strong
routes to market and leading brands have
delivered on the growth opportunities
in Africa. Nigeria is now the biggest market
for Guinness by net sales. While it was a further
year of strong growth in beer, driven by the
pan-regional performance of Guinness
and our local beer brands, the accelerated
growth of spirits means they are now making
a significant contribution. Over the year,
we continued to invest in marketing our
brands, primarily Guinness, Tusker and Johnnie
Walker, in innovations such as Harp Lime in
Nigeria and Snapp in Kenya, and in capacity
to meet increasing demand.
Asia Pacific
Business review
Africa
Year ended 30 June 2012. All are organic movements unless stated otherwise.
For a definition of organic movement see the inside back cover.
Diageo is the only
international company
to have invested at scale
in Chinese white spirits.
Performance summary
7
Chairman’s statement
Diageo’s strategy is delivering
“Our performance this year has been
extremely strong. I am pleased that we
have been able to recommend a further
substantial increase in our dividend.
That also demonstrates that we have great
confidence in the future of our business.”
Over the last 12 months the world
economy has offered business no
respite from the challenges of
global economic storms. Indeed,
unpredictability has only increased as
the volatility of markets and consumer
sentiment prevails. No business can
be immune from these external factors,
but it is understandable that investors
should be attracted to Diageo by its
outstanding collection of brands and
agile business model. That attraction
is compounded by the fact that the
business is increasingly orientated to
those markets where the opportunity
for growth is greatest.
Despite the economic uncertainty
the board approaches the future with
measured confidence. Diageo’s
strategy is delivering. The past year has
seen our strengths manifested in the
company’s performance. We have
seized the opportunity to acquire and
to invest in businesses in the growing
economies of Africa, Asia and Latin
America. We have also invested behind
8
Diageo Annual Report 2012
our existing brands in North America
and across the emerging markets.
Like others we continue to manage
the significant challenges of Western
Europe, but our approach extends our
geographic reach and progressively
shifts our reliance away from the
economies of the developed world.
It is this diversity which underpins our
belief that Diageo will emerge even
stronger from these tough times.
The challenges faced by business
go further than simply those of
growing profitability. The conduct of
some businesses and some business
leaders have left many people to
wonder about the integrity and
purpose of capitalism itself. I cannot
offer solutions to those questions here,
but it is quite clear to me and to all
those who lead Diageo that this
company – and the beverage alcohol
sector in general – must recognise that
business will increasingly have to justify
its existence in ways that go beyond
simple commercial success.
We set for ourselves the highest
possible standards of integrity, probity
and prudence. To that end we continue
to insist that all our employees are fully
compliant with our code of business
conduct in every aspect of their work.
We also seek to maintain those
exacting standards in our relationships
with governments and international
organisations. Our industry remains
closely watched by regulators
and critics. Our discussions with
governments on the place of alcohol
in society, the magnitude of tax and
excise duty, and marketing freedoms
go to the heart of the environment
in which our products will be served
around the world and therefore
influence the shape of our future.
We want consumers to enjoy our
brands responsibly in an atmosphere
of informed tolerance, not one of
fear or conflict. So we will continue
to be a business which invests
significantly in the sustainability
and responsibility of our business.
Global
Global volume
volume share
share of
of premium
premium spirits
spirits (%)*
(%)*
Global Impact
volume
share of
premium
spirits
(%)*
*Source:
Databank
*Source: Impact
Databank Top
Top 100
100 Premium
Premium Spirits
Spirits
(February
2012)
*Source:
Impact
(February
2012)Databank Top 100 Premium Spirits
(February 2012)
11
1
Diageo 27%
27%
11 –– Diageo
12 – Diageo
27%
Company
2
18%
2 – Company 2 18%
23 – Company 23 18%
11%
3 – Company 3 11%
34 – Company 43 6%
11%
4 – Company 4 6%
45 – Company 45 6%
5%
5 – Company 5 5%
56 – Company
5 5%
6 – Other
Other 33%
33%
6 – Other 33%
Diageo share price movement (re-based to 100)
Diageo
price movement
FTSE 100share
movement
(re-based (re-based
to 100) to 100)
FTSE 100 movement (re-based to 100)
250
250
200
200
22
2
66
6
100
100
55
5
50
50
2011
2011
33
3
2012
2012
Business review
2002 2003 2004 2005 2006 2007 2008 2009 2010
2002 2003 2004 2005 2006 2007 2008 2009 2010
44
4
Source: Bloomberg Source: Bloomberg This has been a year of real
accomplishment for your business.
I expect the year to come to present
further challenges but I approach them
with the confidence that we will see still
greater and significant progress for the
remarkable business that is Diageo.
Governance
Financial statements
Dr Franz B Humer,
Chairman
Additional information
In addition to our personal and
corporate behaviour, we will be judged
by the quality of our people, our brands
and our performance. We have very
talented and hard working people
everywhere in our business. We have
wonderful brands. Our performance
this year has been extremely strong.
I am pleased that we have been able
to recommend a further substantial
increase in our dividend. That also
demonstrates that we have great
confidence in the future of our
business. We will continue to invest
for that future.
Before I close, I would like to take
the opportunity to thank Lord Hollick
and Paul Walker, who retired during the
year as non-executive directors, for
their contributions. We also welcome
to the board Ivan Menezes, Diageo’s
chief operating officer, and Ho
KwonPing who joins as a nonexecutive director in October 2012.
Business description
150
150
0
0
Performance summary
Diageo share price (pence)
Diageo share price (pence)
Performance summary
9
Chief executive’s review
Diageo has delivered excellent growth
“We are an increasingly agile business.
This is the first year to benefit from our
reorganisation into 21 business units
within our five regions. This change has
given us a sharper focus.“
Diageo is a strong business,
getting stronger. In what remain
the most challenging economic
circumstances of my career, Diageo
has delivered excellent growth;
growth in net sales, market shares
and profit allowing growth in
dividends to shareholders. We have
also continued to build a business
which is increasingly recognised for
the strength of its brands, its focus on
faster growing markets and its agility
in managing resources.
In the year covered by this report
we delivered very strong growth at
both the top and bottom line,
continued margin expansion and a
good year in terms of free cash flow.
That performance was despite the
continuing fragility of consumer
confidence across much – though not
all – of Western Europe and uncertainty
elsewhere. Our North American
business performed strongly and we
saw exceptional growth in Latin
America. Despite periods of political
unrest in some markets, our business
in Africa grew significantly and we
10
Diageo Annual Report 2012
continued to put in place strong
fundamentals in Asia Pacific.
We continued to invest behind our
most successful brands and categories
in their most important markets. We
saw that commitment rewarded with
some outstanding performances from
our most important brands. Scotch
whisky and vodka are the categories at
the core of Diageo and both recorded
very strong growth.
Diageo’s scotch brands delivered
12% growth in the year. Led by Johnnie
Walker and Buchanan’s; they continue
to outperform the market. We are
confident that there are still more
opportunities for growth and therefore
took the decision to invest a further
£1 billion in whisky production and
maturation in Scotland – the largest
investment of its type ever made.
Vodka also performed very
strongly and grew double digit – a real
testament to the quality and durability
of brands like Smirnoff, Ketel One vodka
and Cîroc. Much of this growth across
our brands was driven by our capacity
to innovate, with both new to world
products and through the renovation
and extension of existing brands.
This year was our biggest ever for
innovation launches. Our reserve
brands also posted very strong
growth, up 27% in the year.
We take considerable account
of our market share in individual
battlegrounds against the competition
and in these we saw gains in many
markets. We also set great store by
measures of our compliance against
the Diageo code of business conduct.
We have made good progress this year
in this area but we know that we must
be ever vigilant in our conduct and
that we will be judged by the most
exacting standards, both by external
stakeholders and by ourselves.
Perhaps most eye catching was
the progress of our business in faster
growing markets. These now account
for almost 40% of our business and we
expect that proportion to grow. We
completed our acquisition of the Mey
İçki business in Turkey, giving us a major
role in that country’s raki market. We
also increased our holdings in China’s
To deliver our
medium term goals
Leading brands combining
heritage and innovation
Our industry leading
capabilities
• Marketing
• Sales
• Supply
• Management
Faster organic net sales growth
• 6% CAGR in the medium term
Our flexible operating model
• Agility and scale
Eps growth
• Double digit growth in core* eps
Our financial discipline
*excluding exceptional items
and the exchange impact on
operating profit
Route to market advantage
through scale
Global balance across developed
and emerging markets
Outstanding, diverse
and talented people
seek out new opportunities
and to explore them with speed.
We are confident that we are
on track to deliver the medium
term financial goals we set out at
our preliminary results last August.
The results detailed in these pages
demonstrate that even in a most
uncertain economic environment
Diageo goes into the next financial
year stronger than ever. I thank every
single one of my colleagues across
the company for their unswerving
commitment and dedication to
delivering outstanding results.
It is a privilege to lead them and
one which I appreciate very
much indeed.
Governance
Financial statements
Additional information
Shuijingfang and Vietnam’s Halico.
Two further important transactions
saw us acquire the Meta Abo Brewery
in the thriving beer market of Ethiopia
and the Ypióca cachaça brand in
Brazil. All of these investments give
us significant positions in strongly
performing premium local spirits or
beer sectors in markets where the
economies are continuing to show
strong growth. When the time is
right they will also offer the long term
potential of effective new routes to
markets for our international spirits
and beers.
We are an increasingly agile
business. This is the first year to benefit
from our reorganisation into 21
business units within our five regions.
This change has given us a sharper
focus created by the visibility we have
gained from each of these business
units. Although those changes caused
some disruption and uncertainty, the
level of our employees’ engagement
with the values and strategy of the
business continues to advance; a major
contributor to our renewed ability to
Organic operating margin
improvement
• 200bpts by year ending 30 June 2014
Paul S Walsh,
Chief executive
All performance metrics are organic net sales, for the year ended 30 June 2012.
Business review
Drive sustainable
and responsible
performance
Business description
Our strengths
Performance summary
Our business model – how we deliver value for our shareholders
Performance summary
11
These brands deliver two thirds of our net sales. They have
broad consumer appeal across geographies, and although
each of them has a rich heritage they all continue to innovate
and expand to meet new and emerging consumer trends.
Johnnie Walker
Crown Royal
J&B
Buchanan’s
Windsor
Bushmills
Smirnoff
Scotch whisky
Canadian whisky
Scotch whisky
Scotch whisky
Scotch whisky
Irish whiskey
Vodka
No.1
No.1
No.5
No.2
No.1
Super premium
whisky in Asia
Pacific*
Distilled at
Ireland’s oldest
working distillery
Key markets
United States
Global Travel Asia
& Middle East
Brazil
China
Thailand
Mexico
Australia
United States
Canada
France
Spain
France
South Africa
United States
Portugal
Venezuela
Mexico
United States
Colombia
Brazil
Korea
China
United States
Ireland
Russia
France
Great Britain
United States
Great Britain
Canada
Brazil
South Africa
Australia
Volume
movement
7%
(4)%
(1)%
12%
(4)%
18%
5%
Organic
net sales
movement
15%
(3)%
(3)%
24%
(1)%
20%
6%
Reported
net sales
movement
14%
(3)%
(5)%
23%
flat
19%
5%
12
Diageo Annual Report 2012
Category
14 strategic
brands
Scotch whisky
in the world*
Canadian whisky
in the world**
Scotch whisky
in the world*
Premium Scotch
whisky in
Latin America*
No.1
Premium vodka
in the world**
Performance summary
“Our strategy is to anticipate, respond to, and often lead, the changing
dynamics of the fast paced world surrounding us. We also believe that
innovation, not just in our products but in the way that we engage with
our consumers and customers, is a source of competitive advantage.”
Andy Fennell, Chief marketing officer
Business description
Business review
Cîroc
Captain Morgan
Baileys
Jose Cuervo
Tanqueray
Guinness
Vodka
Vodka
Rum
Liqueur
Tequila
Gin
Beer
No.2
No.2
No.2
No.1
No.1
No.1
No.1
United States
Canada
Brazil
Australia
Great Britain
United States
Brazil
United States
Canada
Great Britain
Germany
South Africa
United States
Great Britain
Germany
Canada
Italy
United States
Canada
Spain
Greece
Great Britain
United States
Spain
Canada
Great Britain
Greece
Nigeria
Ireland
Great Britain
United States
Cameroon
Indonesia
9%
60%
9%
(4)%
(4)%
1%
1%
9%
62%
9%
(1)%
(5)%
2%
4%
10%
63%
9%
(1)%
(5)%
2%
3%
Super premium
vodka in the
United States***
Ultra premium
vodka in the
world*
Brand in the
rum category
in the world**
Liqueur in
the world**
Premium tequila
in the world**
Stout in the
world*****
Additional information
Performance summary
Financial statements
Organic equals reported movement for volume.
*IWSR; **Impact Databank; ***IRI; ****Adams Market Research Alcohol Beverage Industry; *****Plato Logic
Imported gin
in the United
States****
Governance
Ketel One vodka
13
Outstanding
breadth and depth
across price points
Scotch
We have relevant brands at almost every price tier of every
category, addressing consumer needs across a range of
segments. The breadth of our business provides resilience.
Given the range of our price points, we are able to capture
consumption shifts across the price spectrum. This breadth
and depth enables us to sustain our performance over time.
Whisk(e)y
Vodka
Rum
Ultra premium
Super premium
Premium
R0
G0
B0
R 86
G 90
B 92
BUSHMILLS
BLACK
PANTONE
425 C
PANTONE®
PROCESS BLACK
This file is for small professional use below a width of 40mm
Popular/value
14
Diageo Annual Report 2012
Performance summary
Business description
Liqueur
Tequila
Gin
Local spirits
Beer
Business review
Governance
Premium
General logo Artwork: do not print below 40 mm. Use small size logo for sizes less than 40mm.
Financial statements
Mainstream
Additional information
Value
Illustrative of our brands across categories and price points.
Performance summary
15
Driving growth
through powerful
and engaging
marketing
1
1 – Smirnoff successfully activated its
partnership with Madonna and Live Nation
through numerous activities. Smirnoff,
together with Madonna and millions of
international revellers spanning five
continents, celebrated The Smirnoff Nightlife
Exchange Project in New York. Madonna,
along with choreographers Rich & Tone
Talauega watched the final dancers perform
and selected the winner of Smirnoff’s
exclusive high profile global dance
competition. Lil Buck from Memphis,
Tennessee, was the designated winner and
became an official member of Madonna’s
dance crew.
2 – Johnnie Walker is appealing to the fast
growing Brazilian market with a blockbuster
campaign recognising Brazil as a colossus that
has finally awakened. In a new campaign, a
Rock Giant emerges from Rio de Janeiro’s
3 – Cîroc rolls big with a fresh new
campaign that takes audiences on a
first-person journey into a special night
out to the tune of Frank Sinatra’s iconic Luck
Be a Lady. The ad campaign was directed
by world-renowned commercial visionary,
Anthony Mandler and features Sean ‘Diddy’
Combs and a cast of up and coming artists
representing the future of Hollywood.
Together, they bring to life the art of
celebration that Cîroc embodies in a
contemporary, yet classic way.
4 – We launched the Tonight we Tanqueray
campaign in key Western European
countries as well as North America.
Tanqueray aims to inspire consumers to
start the night with swagger, building a
distinctive brand image in the premium
gin category. Including the revival of classic
cocktails and the new Quatro serve – a
striking take on the classic Tanqueray and
Tonic – the campaign opened up a world
for consumers to engage and interact
with the brand via style, film and
music platforms.
2
3
scenic Sugar Loaf Mountain. Johnnie
Walker, a brand with personal progress
at its core, recognises this important time
for Brazil, and through this new campaign,
seeks to inspire a new generation of
Brazilians to Keep Walking and actively
participate in the progress of the nation.
5 – Shall we G&T started? was the biggest
campaign Gordon’s has produced in recent
years. Gordon’s is ideally placed to remind
consumers just how great the taste of the
classic Gordon’s and Tonic serve can be
to get your evening off to great start.
4
6 – We have continued to build
momentum in our Ease of Shop
programme, extending our reach
on category partnerships into new
geographies, prioritising our emerging
markets. Latin America is a particular
highlight with significantly more stores
covered through new approaches
enabling access to different routes to
market and channels. At the same time
5
16
Diageo Annual Report 2012
6
Business description
10
9
8
Performance summary
7
11
Business review
12
11 – We are igniting China’s passion for scotch
through our brand building and innovation
capabilities. The Johnnie Walker House in
Shanghai is leading the creation of a Scotch
whisky culture in China, with over 3,000 VIPs
having visited since its opening in May 2011.
The Johnnie Walker House in Shanghai
has received numerous design and
marketing awards.
12 – Bushmills performance was particularly
strong in Eastern Europe this year, where it
made some important share gains. In Bulgaria,
the brand’s success has been based on
creating compelling emotional territory for
whiskey from Ireland’s oldest working
distillery. The focus was on the power of
whiskey to bring men together, by celebrating
true male friendships, through the creative
execution Bushmills Brothers. This was
reinforced by several local influencers. The
campaign was executed at scale through a
360 degree campaign in outdoor, press and
digital as well as a series of events.
Performance summary
Additional information
8 – The Diageo Bar Academy (DBA) was
launched in 2011 to raise bar service standards
across Asia Pacific. The academy seeks to
provide world class training to bar staff and
has proven to be a big channel of support to
our customers in growing and sustaining their
businesses. In partnership with the globally
recognised Wine and Spirits Education Trust,
the DBA delivers a practical and industryleading bar training initiative to provide
accredited instruction and professional
certification for all trainees. To date, over
10,000 bartenders across Asia Pacific have
been trained.
10 – The Guinness Football Challenge
entered its second year, connecting deeply
with African consumers by tapping into their
fervent love of football. This innovative
campaign is centred around an engaging
weekly TV game show where contestants
compete in a number of football challenges
for a jackpot prize. Digital platforms enable
mass consumer participation and a national
consumer promotion directly linked between
the TV show and the pack effectively drive
sales of Guinness.
Financial statements
7 – Guinness is considered the most stylish beer
in Korea, enjoyed by both men and women in
their twenties. The Guinness pop-up store was
built as a multi-experimental platform in order
to reformulate our Guinness immersion
programme, helping consumers find, talk
about, and experience the brand voluntarily in
an easy and interactive way. The store opened
for only four weeks in Korea’s hippest shopping
district and engaged over 21,000 consumers,
reaching outstanding trial penetration of over
50% of visitors.
9 – Across the globe, Johnnie Walker’s
Formula 1 sponsorship develops great
content for our Step inside the Circuit
campaign. Through this partnership we are
connecting with consumers in an innovative
and cost effective way, with a focus on high
quality human interest content that includes
exclusive behind the scenes footage. We have
been able to share this branded content with
broadcasters, resulting in a TV audience of
over 170 million across 150 countries.
Governance
our collaboration with customers to
step-change the shopping experience has led
to retail transformation programmes being
executed in Travel Retail e.g. the new Smirnoff
store in Tenerife (pictured) and in major global
customers in Western Europe and Asia Pacific.
17
Innovation is
embedded within
our business
1 – Innovation unlocks growth in developed
markets. In Ireland, for example, we have
introduced new dispense technology to bring
perfect cocktails to bars which do not usually
serve cocktails. Smirnoff Mojito is available in
over 600 Irish outlets which are now selling a
total of nearly 40,000 cocktails a week.
2 – Diageo entered the Indian made foreign
liquor segment (IMFL) with the launch of
Rowson’s Reserve, a premium IMFL whisky.
It is a blend of selected premium Indian whiskies
and reserve stocks of the finest aged Scotch
whisky matured in American oak casks that are
mellowed to give a rich smooth finish. It has a
well rounded and balanced flavour profile,
with a soft, lingering aftertaste. Its distinctly
superior liquid and premium packaging allows
it to stand out as a premium offering.
1
3 – Smirnoff, the world’s number one vodka,
revealed an exciting new flavour variant,
exclusive to travel retail. Smirnoff Gold
Collection – with the luxury of gold in every
drop – is a unique, cinnamon spiced vodka.
Gold cues feature prominently in all
executions and the gold etched bottle itself
showcases a flurry of real, edible gold leaf
flakes, magically suspended in this truly
indulgent vodka.
4 – Guinness Black Lager has the refreshing
taste of lager, but all the character of Guinness
which consumers love. We take immense
pride in the quality of our product and
ensured that we built on the Guinness legacy.
The refreshing taste is locked in by the
bespoke amber Guinness bottle. The
contemporary packaging design combines
premium, detailed silver and blue colour with
hallmark symbols of Guinness’ brewing
provenance and heritage.
5 – This March saw the launch of Orijin,
the latest drinks innovation from Guinness
Cameroon. Perfect for all social occasions,
this authentic ready to drink alcoholic
beverage, an alternative to beer, is made
from a blend of traditional African herbs such
as kola nuts, ginger and cloves, and sweet
tropical fruits, giving it a refined, bitter-sweet
and uplifting taste.
6 – We need to offer more choices to female
consumers. In Kenya, we launched Snapp.
Women there told us they didn’t like drinking
beer, particularly in the on trade because both
the packaging and the liquid were viewed
as too masculine. Snapp is a premium, crisp
apple tasting drink that provides women with
a more stylish and sophisticated alternative
to beer.
2
18
Diageo Annual Report 2012
3
4
5
6
7
8
Performance summary
9
Business description
7 – As a darker, spiced rum from Captain
Morgan, Captain Morgan Black Spiced
expands the brand’s footprint into the
bolder, more masculine whiskey occasion.
The brand honours the legend of the real
Captain Morgan, whose spirit is said to still
roam the waters of the Caribbean today.
Captain Morgan Black Spiced Rum is best
enjoyed on the rocks, but is also delicious
as the key ingredient in edgy, new twists
on classic cocktails, such as Henry Morgan’s
Old Fashioned.
10
Business review
9 – Offering a credible, exciting new
alternative to beer for British males, Jeremiah
Weed Brews is a range of two products,
Mash and Root Brew. The combination of
an authentic American brand, independent
positioning, simple design and a unique
jam jar serve over ice has helped deliver
the masculine credibility of beer with
an enjoyable taste. Jeremiah Weed has
now been rolled out to 7,000 on trade
outlets in Great Britain.
12 – This year’s Asian Festive season gifting
design was inspired by the characteristic big,
bold flavours of the Johnnie Walker brand.
The packs were launched in stages, from
India for Diwali and then across Asia Pacific
for Chinese New Year. The eye-catching
limited edition gift boxes boast a beautiful
design that allows each variant to stand
out on shelves, with impressive and refined
packaging including an embossed box
and gold foiling.
Additional information
10 – Harp Lime is Nigeria’s first flavoured beer.
With a clean and crisp taste, and just a hint of
lime, it is uniquely refreshing. Harp Lime has
been well received, with distribution growing
steadily, and the distinctive Harp Lime
advertising impacting positively on the Harp
Trademark equity. Harp Lime is available in
both sleek 30cl bottles and cans.
11
Financial statements
11 – The Tusker brand has been enjoyed in
Kenya since 1922, and now new Tusker Lite
keeps the brand innovative and relevant by
addressing today’s consumers’ balanced
lifestyle choices with a refreshing low calorie
beer. Tusker Lite is positioned within the same
mainstream segment as the parent brand
Tusker Lager.
Governance
8 – The new frozen Ready to Serve pouch
format from Parrot Bay offers consumers an
easy and affordable way to enjoy the drinks
they love. Parrot Bay frozen tropical drinks
are your favourite tropical drinks perfectly
mixed every time, available in Piña Colada,
Strawberry Daiquiri, and Mango Daiquiri.
Just freeze, squeeze and enjoy.
12
Performance summary
19
Historical information
The following table presents selected consolidated financial data for Diageo prepared under International Financial Reporting Standards (IFRS) as
endorsed and adopted for use in the European Union (EU) and IFRS as issued by the International Accounting Standards Board (IASB) for the five
years ended 30 June 2012 and as at the respective year ends. References to IFRS hereafter should be construed as references to both IFRS as adopted
by the EU and IFRS as issued by the IASB, unless otherwise indicated. The data presented below has been derived from Diageo’s audited
consolidated financial statements.
Year ended 30 June
Income statement data
Sales
Operating profit
Profit for the year
Continuing operations
Discontinued operations
Total profit for the year
Per share data
Dividend per share
Earnings per share
Basic
Continuing operations
Discontinued operations
Basic earnings per share
Diluted
Continuing operations
Discontinued operations
Diluted earnings per share
2012
£ million
2011
£ million
2010
£ million
2009
£ million
2008
£ million
1,2
14,594
3,158
13,232
2,595
12,958
2,574
12,283
2,418
10,643
2,212
1,2
3
1,2
2,083
(11)
2,072
2,017
–
2,017
1,762
(19)
1,743
1,704
2
1,706
1,560
26
1,586
4
43.50
40.40
38.10
36.10
34.35
1
78.2
(0.4)
77.8
76.2
–
76.2
66.3
(0.8)
65.5
64.5
0.1
64.6
58.0
1.0
59.0
77.8
(0.4)
77.4
76.0
–
76.0
66.2
(0.8)
65.4
64.3
0.1
64.4
57.6
1.0
58.6
Notes
pence
1
1
1
Average shares
pence
pence
pence
pence
million
million
million
million
million
2,495
2,493
2,486
2,485
2,566
2012
£ million
2011
£ million
2010
£ million
2009
£ million
2008
£ million
22,350
6,811
7,570
5,588
797
19,777
5,985
6,450
5,245
797
19,454
4,786
6,954
4,007
797
18,018
3,874
7,419
3,169
797
15,992
4,133
6,447
3,463
816
As at 30 June
Balance sheet data
Total assets
Net assets
Net borrowings
Equity attributable to the parent company’s equity shareholders
Called up share capital
20
Diageo Annual Report 2012
Notes
1
5
6
1 Accounting policies
The consolidated financial statements for the five years ended 30 June 2012 were prepared in accordance with IFRS. The IFRS accounting policies
applied by the group to the financial information in this document are presented in ‘Accounting policies of the group’ in the consolidated
financial statements.
2 Exceptional items
Exceptional items are charges or credits which, in management’s judgement, need to be disclosed by virtue of their size or incidence in order for
the user to obtain a proper understanding of the financial information. Such items are included within the income statement caption to which they
relate. An analysis of exceptional items is as follows:
Items included in operating profit
Restructuring programmes
Pension changes – past service credits
Duty settlements
Brand impairment
SEC settlement
Exceptional items in continuing operations
Discontinued operations net of taxation (note 3)
Exceptional items
2010
£ million
2009
£ million
2008
£ million
(96)
115
–
(59)
–
(40)
147
(111)
–
(127)
(39)
(12)
(289)
(14)
(142)
–
–
(35)
–
(177)
(15)
(170)
–
–
–
–
(170)
–
(78)
–
–
–
–
(78)
9
19
–
(524)
–
(505)
(398)
(11)
(409)
51
3
–
66
120
(183)
–
(183)
39
10
–
–
49
(143)
(19)
(162)
37
–
–
155
192
22
2
24
8
–
–
–
8
(61)
26
(35)
Governance
3 Discontinued operations
In the year ended 30 June 2012 discontinued operations represent a charge after taxation of £11 million (2011 – £nil; 2010 – £19 million) in respect
of the discounted value of anticipated future payments to additional thalidomide claimants. In the years ended 30 June 2009 and 30 June 2008
discontinued operations are in respect of the packaged food business (Pillsbury sold 31 October 2001).
Business review
Sale of businesses
Items included in taxation
Tax on exceptional operating items
Tax on sale of businesses
Loss of future tax amortisation
Settlements with tax authorities
2011
£ million
Business description
Year ended 30 June
2012
£ million
Performance summary
Notes to the historical information
Financial statements
Additional information
Performance summary
21
4 Dividends
The board expects that Diageo will pay an interim dividend in April and a final dividend in October of each year. Approximately 40% of the total
dividend in respect of any financial year is expected to be paid as an interim dividend and approximately 60% as a final dividend. The payment of
any future dividends, subject to shareholder approval, will depend upon Diageo’s earnings, financial condition and such other factors as the board
deems relevant. Proposed dividends are not considered to be a liability until they are approved by the board for the interim dividend and by the
shareholders at the annual general meeting for the final dividend.
The table below sets out the amounts of interim, final and total cash dividends paid by the company on each ordinary share. The dividends
are translated into US dollars per ADS (each ADS representing four ordinary shares) at the noon buying rate on each of the respective dividend
payment dates.
Year ended 30 June
2012
pence
Per ordinary share
2010
pence
2009
pence
2008
pence
Interim
16.60
15.50
14.60
13.90
13.20
Final
26.90
24.90
23.50
22.20
21.15
Total
43.50
40.40
38.10
36.10
34.35
Interim
1.05
1.02
0.90
0.82
1.05
Final
1.69
1.59
1.48
1.46
1.46
Total
2.74
2.61
2.38
2.28
2.51
$
Per ADS
2011
pence
$
$
$
$
Note: Subject to shareholders’ approval the final dividend for the year ended 30 June 2012 will be paid on 22 October 2012, and payment to US ADR holders will be made
on 26 October 2012. In the table above, an exchange rate of £1 = $1.57 has been assumed for this dividend, but the exact amount of the payment to US ADR holders will
be determined by the rate of exchange on 22 October 2012.
5 Net borrowings definition
Net borrowings are defined as gross borrowings (short term borrowings and long term borrowings plus finance lease liabilities plus interest rate
hedging instruments, cross currency interest rate swaps and funding foreign currency forwards and swaps used to manage borrowings) less cash
and cash equivalents and other liquid resources.
6 Share capital
During the year ended 30 June 2009 the company purchased 38 million (2008 – 97 million) ordinary shares for cancellation or to be held as treasury
shares at a cost of £354 million (2008 – £1,008 million) as part of a share buyback programme.
22
Diageo Annual Report 2012
Year ended 30 June
2012
$
1.61
1.59
2010
$
1.50
1.57
2009
$
2008
$
1.65
1.60
1.99
2.01
The following table shows period end, high, low and average US dollar/pound sterling noon buying exchange rates by month, for the six month
period to 13 August 2012, expressed in US dollars per £1. The information in respect of the month of August is for the period up to and including
13 August 2012. The US dollar/pound sterling noon buying exchange rate on 13 August 2012 was 1.57.
2012
August
$
1.57
1.57
1.55
1.56
1.57
1.57
1.54
1.56
June
$
1.57
1.57
1.54
1.56
May
$
1.54
1.62
1.54
1.59
April
$
1.62
1.63
1.58
1.60
March
$
1.60
1.60
1.56
1.58
(a) The average of the noon buying rates on the last business day of each month during the year ended 30 June.
(b) The average of the noon buying rates on each business day of the month.
These rates have been provided for information only. They are not necessarily the rates that have been used in this document for currency translations or in the
preparation of the consolidated financial statements. See note 2(e) to the consolidated financial statements for the actual rates used in the preparation of the
consolidated financial statements.
Business review
Month end
Month high
Month low
Average rate(b)
July
$
Business description
1.57
1.59
Year end
Average rate(a)
2011
$
Performance summary
7 Exchange rates
A substantial portion of the group’s assets, liabilities, revenues and expenses are denominated in currencies other than pounds sterling. For a
discussion of the impact of exchange rate fluctuations on the group’s financial position and results of operations, see note 23 to the consolidated
financial statements.
The following table shows period end and average US dollar/pound sterling noon buying exchange rates, for the periods indicated, expressed
in US dollars per £1.
Governance
Financial statements
Additional information
Performance summary
23
Our cutting edge marketing
approach is re-igniting consumer
passion for Captain Morgan
In the US, the new
campaign has captured
the imagination of consumers,
immersing them in the 17th
century world of the original
Captain Henry Morgan
On track to become only the
6th premium spirit to sell
10 million cases globally*
Business description
25Strategy
26 Business overview
39 Risk factors
43Cautionary statement
concerning forward-looking statements
*Captain Morgan volume exc. RTDs for year ended 30 June 2012:
9.823 million EUs
Additional information
Business description
Financial statements
Sixty years to the day
since The Queen’s
accession, the occasion
was celebrated with the
bottling of Diamond
Jubilee by John Walker
& Sons. Sixty editions
are being sold for
£100,000 each.
Governance
Diageo’s strategy is to drive top line growth
and margin improvement in a sustainable and
responsible way, to deliver consistent value
creation for shareholders over the long term. It
will do this through its geographic breadth, its
outstanding brands across beverage alcohol
categories and the expertise of its people.
Business review
Strategy
Diageo’s broad range of leading brands
covers all major categories. It owns seven of
the world’s top 20 brands, including Smirnoff,
the number one brand by volume and
Johnnie Walker, the number one brand by
value and manages Jose Cuervo, making
Diageo the leading premium spirits business
in the world by volume, net sales and
operating profit. In beer, Diageo owns one
of the truly global beer brands, Guinness.
Diageo’s wine brands are sold predominantly
in North America and Great Britain. Diageo’s
global brands are complemented by strong
local brands to create category breadth.
Diageo’s brands cover a range of price points,
from Diageo’s reserve brands, including
Johnnie Walker Blue Label, Cîroc and Ketel
One vodka to more affordable brands, tailored
for the growing number of emerging middle
class consumers, such as VAT69 in India, White
Horse in Russia and 20cl bottles of Johnnie
Walker Red Label across Africa.
Diageo is a global company selling
products in more than 180 markets around
the world. In the developed markets, primarily,
in North America and Europe, Diageo has
built scale and strong routes to market. In the
emerging markets, Diageo is the number one
international spirits company in Asia, Latin
America and Africa. These rapidly growing
markets now contribute nearly 40% of
Diageo’s net sales, up from a fifth in 2005.
These markets are expected to contribute
50% of Diageo’s net sales by 2015 through
double digit organic growth and targeted
acquisitions.
Diageo expects to make selective
acquisitions, in particular the acquisition of
companies with both strong local routes to
market and brands that appeal to the growing
number of middle class consumers in the
emerging markets. The acquisitions of Mey
İçki in Turkey, Ypióca in Brazil, the Serengeti
and Meta breweries in Africa and the
investments in Shuijingfang and Halico
in Asia demonstrate this strategy in action.
Diageo leads the industry in marketing
and innovation combining expertise and
creative alliances to engage consumers via
digital and traditional media channels. This
expertise and collaboration, combined with
the benefits of global scale and consumer
insights, delivers world class marketing
campaigns. For example, the global Johnnie
Walker ’Keep Walking’ campaign has been
in place for over 10 years. While the campaign
is based on the universal appeal of personal
progress, each market has local creative
executions which reflect local insights.
Business description
Diageo is the world’s leading premium
drinks business. Its geographic breadth
and range of leading brands across
categories is unparalleled.
The business is balanced having a
strong presence in the world’s largest and
most profitable beverage alcohol market,
the United States; an integrated Western
European business; and a large and increasing
presence in the faster growing markets of
Asia, Africa, Latin America, Russia and Eastern
Europe. Diageo’s strong financial position
has been built through the growth of its
brands, the development of its routes to
market and the value creating acquisitions
it has made. Diageo maintains the strength
of its brands through excellence in marketing
and innovation. Diageo has scale but acts
with agility to deliver top line growth, margin
improvement and improving shareholder
returns. Diageo is taking action to ensure
that every aspect of its product lifecycle
is sustainable and is proud to lead the
responsibility agenda in the beverage
industry. Diageo is proud of the role its
brands play in the social life and celebrations
of consumers around the globe.
Performance summary
Business
description
25
Diageo’s innovation programme is also
based on consumer insights. Recent launches
have focused on the consumers’ wish for
luxury, the tastes and increasing affluence
of the emerging middle class consumer and
have increased the accessibility of spirits
through flavour extensions and packaging
and drink formats.
Diageo has strong routes to market
which leverage local expertise. In the United
States Diageo is required by law to operate
via a three-tier distribution system which
separates suppliers, distributors and retailers.
Diageo works with distributors who provide
a substantial dedicated sales team of over
2,900 people. Outside of the United States
Diageo owns and controls the route to market
in many markets, and where Diageo has not
established its own subsidiary, the route to
market is through joint ventures, associates
and third party distributors. Diageo works
in collaboration with its customers to drive
profitable category growth, by building
partnerships with retailers and on-premise
customers. The ‘Diageo Way of Selling’
programme equips both Diageo and its
customers with the tools to be the best sales
force in the industry and to create commercial
and strategic value for all parties. The
European Customer Collaboration Centre
provides a state of the art facility to bring
consumer, shopper, retailer and distributor
insights together to facilitate integrated
planning with customers. These tools
enable Diageo to realise its ambition
to become an indispensable business
partner to its customers.
Diageo has a history of being a sustainable
and responsible company dating from
Arthur Guinness who was responsible for
philanthropic community programmes and
through the 1930s when its predecessor
companies marketed their brands in a
responsible manner. Diageo understands the
social, environmental and economic impact
of its activities and has adopted a structured
approach to manage these impacts, to build
engagement across stakeholders, to create
value, especially in emerging markets;
and to protect Diageo’s license to operate.
Diageo and its employees are proud of
the responsible manner in which its brands
are marketed and the role that moderate
consumption of its brands can play as part of
the balanced lifestyle for millions of people.
Diageo seeks to be at the forefront of industry
efforts to promote responsible drinking and
works with key stakeholders to combat
alcohol misuse.
Diageo’s supply organisation is
responsible for producing, distilling, brewing,
bottling, packaging and distributing its
brands. It is committed to efficient, sustainable
production. Diageo has created a competitive
advantage in both its cost base and in the first
class customer service it delivers. Investment
in production facilities is focused on building
capacity for the production of scotch, beer
and rum, with both high speed and high
volume, cost efficient production lines and
with flexible production facilities to create an
industry leading supply chain for innovation,
especially in luxury products. The business
recognises that it operates in a world where
natural resources are limited. Diageo has set
itself challenging environmental targets
covering water efficiency; increasing use
of sustainable packaging and reduction in
pollution, carbon emissions and waste-tolandfill. Diageo’s production teams have
created award winning technologies to
meet these targets with the aim of reducing
Diageo’s environmental footprint, delivering
business efficiencies and securing supply
into the future.
Diageo is committed to generating
prosperity in the communities in which it
operates, especially in the emerging markets
by integrating its supply chain into the local
community and via direct community
initiatives such as ‘Learning for Life’ and
‘Water of Life’.
Diageo believes that industry leading
performance will be delivered through a
talented and diverse workforce and great
leadership. The company has active
programmes that ensure the development of
its management and leaders. Great leadership
combined with a culture of good governance
and ethics, protect Diageo’s reputation and
supports the sustainable efficient growth
of the business.
Business overview
Market participation
Diageo manages its business through five
regions: North America, Europe, Africa, Latin
America and Caribbean and Asia Pacific. North
America is the biggest region by net sales and
operating profit. Here the business is focused
on using scale to drive cost advantage, to drive
continued growth in the on trade, to deliver
industry leading innovation and broaden its
reach to the multicultural consumer. Europe
comprises Western Europe, Russia and Eastern
Europe and Turkey. The country teams within
Western Europe focus on sales execution,
whilst marketing and back office functions
are integrated at a Western Europe level to
drive flexibility and efficiency. The remaining
emerging markets of Europe are resourced
to capture the opportunity presented by the
growing number of middle class consumers.
The strategy in Africa is to grow Diageo’s
leadership across beverage alcohol,
increasing its presence in beer and growing
the international spirits business. In Latin
America and Caribbean the primary focus
is continued leadership in scotch, whilst
broadening category breadth to include
vodka and liqueurs. The strategy in Asia
Pacific is to drive net sales growth through the
continued development of super and ultra
premium scotch and leverage the emerging
middle class consumer opportunity in the
faster growing markets via a combination
of organic and inorganic growth.
Market leading brands
In calendar year 2011, the Diageo brand range
included eight of the top 20 premium spirits
brands worldwide by volume estimated by
Impact Databank. Diageo classifies its brands
as spirits, beer, wine and ready to drink.
An analysis of the group’s volume is
as follows:
2012
Volume
units
million
Buchanan’s delivered
strong double digit net
sales growth for the
third consecutive year.
26
Diageo Annual Report 2012
Spirits
Beer
Wine
Ready to drink
Total
121
27
3
6
157
2011
Volume
units
million
113
26
3
6
148
2010
Volume
units
million
109
25
3
6
143
2012
Volume
units
million
Brand
19
5
5
2
1
1
26
2
2
10
7
4
The number one Scotch whisky in the world*
The number one Canadian whisky in the world**
The number five Scotch whisky in the world*
The number two premium Scotch whisky in Latin America*
The number one super premium Scotch whisky in Asia Pacific*
Distilled at Ireland’s oldest working distillery
The number one premium vodka in the world**
The number two super premium vodka in the United States***
The number two ultra premium vodka in the world*
The number two brand in the rum category in the world**
The number one liqueur in the world**
2
11
The number one imported gin in the United States****
The number one stout in the world*****
Business description
The number one premium tequila in the world**
* Source: IWSR 2011; ** Source: Impact Databank; *** Source: IRI; **** Source: Adams Market Research Alcohol Beverage Industry; ***** Source: Plato Logic.
† Portfolio of premium drinks comprises brands owned by the company as a principal and some brands held by the company under agency or distribution agreements.
Diageo’s principal agency brand is Jose Cuervo in North America and many other markets (with distribution rights extending to 1 July 2013).
Other beer brands include*
Wine brands include
Ready to drink brands include
Gordon’s gin and vodka
Old Parr Scotch whisky
Bundaberg rum
Seagram’s 7 Crown whiskey
Bell’s Scotch whisky
The Classic Malts Scotch whiskies
Yeni Raki
Malta Guinness non-alcoholic malt
Harp lager
Tusker lager
Senator lager
Red Stripe lager
Blossom Hill
Sterling Vineyards
Beaulieu Vineyard
Smirnoff Ice
Smirnoff cocktails
Bundaberg ready to drink
Jose Cuervo cocktails
Governance
Other spirits brands include
Business review
Johnnie Walker Scotch whisky
Crown Royal Canadian whisky
JεB Scotch whisky
Buchanan’s Scotch whisky
Windsor Premier Scotch whisky
Bushmills Irish whiskey
Smirnoff vodka
Ketel One vodka (exclusive worldwide distribution rights)
Cîroc vodka
Captain Morgan rum and rum based products
Baileys Irish Cream liqueur
Jose Cuervo tequila (agency brand in North America and many
other markets)†
Tanqueray gin
Guinness stout
Performance summary
Strategic brands
Diageo classifies 14 brands as strategic brands worldwide. These brands are considered to have the greatest current and future earnings potential.
Figures for strategic brands exclude related ready to drink products. In the year ended 30 June 2012, strategic brands accounted for 61% of volume
and 60% of net sales. 72% of the group’s marketing spend supports these brands.
* Diageo also brews and sells other companies’ beer brands under licence, including Budweiser and Carlsberg lagers in Ireland, Heineken lager in Jamaica and Tiger beer
in Malaysia. There can be no assurance that Diageo will be able to prevent termination of distribution, manufacturing or licence agreements or to renegotiate
distribution, manufacturing or licence agreements on favourable terms when they expire.
Financial statements
Additional information
Business description
27
Production
Diageo owns manufacturing production
facilities across the globe, including maltings,
distilleries, breweries, packaging plants,
maturation warehouses, cooperages,
vineyards, wineries and distribution
warehouses. Diageo’s brands are also
produced at plants owned and operated
by third parties and joint ventures at
a number of locations internationally.
Approximately 84% of total
manufacturing is undertaken by Global
Supply organised into four production
centres: Europe Supply, America Supply,
Global Beer Supply and Asia Pacific Supply.
The remaining production activities of the
group are integrated into the distribution
organisation, principally in Africa. The
locations, principal activities, products,
packaging production capacity and
packaging production volume of Diageo’s
principal production centres in the year ended
30 June 2012 are set out in the table below.
Spirits are produced in distilleries located
worldwide. The group owns 29 Scotch whisky
distilleries in Scotland, an Irish whiskey distillery
in Northern Ireland, two whisky distilleries
in Canada and a whiskey distillery in the
United States. Diageo produces Smirnoff
internationally with the production of some
brands such as Gordon’s vodka (United States)
or Cîroc (France) being managed in one
location. Ketel One vodka is purchased as
finished product from The Nolet Group.
Gin distilleries are located in both the United
Kingdom and the United States. Baileys is
produced in the Republic of Ireland and
Northern Ireland. Rum is blended and bottled
in the United States, Canada, Italy and the
Production centre
Europe Supply
America Supply
Global Beer Supply
Asia Pacific Supply
Africa Supply
United Kingdom, and is distilled, blended
and bottled in the US Virgin Islands, Australia,
Venezuela and also as a result of an acquisition
of a controlling interest in Zacapa in July 2011,
in Guatemala. Diageo’s maturing Scotch
whisky is located in warehouses in Scotland
(primarily at Blackgrange), its maturing
Canadian whisky in La Salle and Gimli in
Canada and its maturing American whiskey in
Kentucky and Tennessee in the United States.
In June 2012, Diageo acquired a
controlling equity stake in Sichuan
Shuijingfang Co., Ltd (Shuijingfang).
Shuijingfang owns a distillery which produces
a Chinese white sprit, in Chengdu, Sichuan
province in China.
In August 2011 Diageo acquired Mey İçki
which owns ten plants in Turkey. Six of these
plants are intermediate and finishing plants for
raki. Two plants are for vodka, gin and liqueur
production and two for wine production.
In May 2011 Diageo announced the
closure of the Menlo Park bottling plant in
California and the specialty product building
at the Relay plant in Maryland, in the United
States. New investment is being made in
the North American spirits supply chain
principally in the packaging plants at
Plainfield in Illinois and Relay in Maryland.
A restructuring of the group’s supply
operations in Scotland was announced in
July 2009. This resulted in the consolidation
of production activities into fewer sites.
The Kilmarnock packaging plant ceased
operations in March 2012 after production
was moved to the newly expanded
packaging facility at Leven in Fife.
The group plans to lay down maturing
scotch inventory in order to be able to meet
Location
United Kingdom
Ireland (Baileys)
Italy (Santa Vittoria)
Turkey
United States, Canada, US Virgin Islands
United States
Ireland (Guinness)
Jamaica
Australia
Singapore
Nigeria
South Africa
East Africa
Africa Regional Markets
future demand and to invest at a cost of over
£500 million in maturing spirit over the next
five years. This requires the construction of a
new malt distillery and additional distillation
and warehousing capacity in Scotland for
over £500 million in the same period.
A distillery was opened in November
2010 in St. Croix as a result of a public/private
initiative formed by Diageo and the
government of the US Virgin Islands. This new
facility has the capacity to distil up to 13 million
equivalent units annually and will supply all
bulk rum used to produce Captain Morgan
branded products for the United States.
Diageo produces a range of ready to
drink products mainly in the United Kingdom,
Italy, South Africa, Australia, the United States
and Canada.
Diageo’s principal brewing facilities are at
the St James’s Gate brewery in Dublin, Ireland
and also in Nigeria, Kenya, Ghana, Cameroon,
Tanzania, Malaysia and Jamaica. In addition,
Diageo owns a 25% equity interest in
Sedibeng brewery in South Africa and in
January 2012 completed the acquisition of
Meta Abo Brewery in Ethiopia. Additionally,
Guinness is brewed by more than 35 third
parties around the world under licence
arrangements. Guinness flavour extract is
shipped from Ireland to all overseas Guinness
brewing operations. In January 2012 Diageo
announced that its Irish breweries will be
centralised in Dublin’s St James’s Gate site
as part of an investment project at a cost
of €153 million (£123 million). The brewing
activities at Dundalk and Kilkenny are
expected to cease by the end of 2013.
All Guinness Draught production in the
Republic of Ireland is at the St James’s Gate
Principal products
Scotch whisky, Irish whiskey, gin, vodka, rum,
ready to drink
Irish cream liqueur, vodka
Vodka, wine, rum, ready to drink
Raki, vodka, gin, liqueur, wine
Vodka, gin, tequila, rum, wine, Canadian whiskey,
American whiskey, progressive adult beverages,
ready to drink
Wine
Beer
Beer
Rum, vodka, ready to drink
Finishing centre
Beer
Beer and spirits
Beer
Beer
Production
capacity in
millions of
equivalents
units*
Production
volume in
2012 in
millions of
equivalent
units
80
12
10
10
52
8
6
7
44
2
9
1
4
4
6
3
10
3
38
1
8
1
3
2
5
3
9
3
*C
apacity represents ongoing production capacity at any production centre. The production capacities quoted in the table are based on actual production levels for the
year ended 30 June 2012 adjusted for the elimination of unplanned losses and inefficiencies, and taking into account planned manning levels for the coming year.
28
Diageo Annual Report 2012
Business analysis
In the year ended 30 June 2012, North
America, Europe, Africa, Latin America and
Caribbean and Asia Pacific contributed 40%,
27%, 11%, 11% and 10%, respectively, of the
group’s operating profit before exceptional
items and corporate costs.
An analysis of net sales and operating
profit by operating segment for the year
ended 30 June 2012 is set out in the
table below.
North America
Europe
Africa
Latin America and Caribbean
Asia Pacific
Global Supply
Corporate
Total
3,556
2,949
1,447
1,239
1,501
–
70
10,762
1,354
925
380
383
342
–
(186)
3,198
1,343
966
375
381
332
(40)
(199)
3,158
Net sales
£ million
3,366
2,703
1,357
1,063
1,377
–
70
9,936
Operating
profit/(loss)
before
exceptional
items
£ million
Operating
profit/
(loss)
£ million
1,275
796
333
318
299
–
(137)
2,884
1,252
639
326
312
249
(35)
(148)
2,595
Business description
Additional information
Net sales
£ million
Operating
profit/
(loss)
£ million
Financial statements
2011
(restated)
2012
Operating
profit/(loss)
before
exceptional
items
£ million
Governance
North America
North America is the largest market for Diageo
in terms of operating profit, and the largest
market for premium drinks in the world.
Diageo sells and markets its products through
four operating units: US Spirits & Wines,
Diageo-Guinness USA, Diageo Chateau &
Estate Wines and Diageo Canada. From the
year ended 30 June 2012, North America
includes the North American operations
of Global Travel.
The United States Spirits & Wines
business, while managed as a single business
unit, executes sales and marketing activities
through seven divisions. Within the United
States, there are generally two types of
regulatory environments for spirits and wine:
open states and control states. In open states,
companies are permitted to sell spirits directly
to independent distributors. In these open
states, Diageo generally trades through a
Business review
Raw materials and supply agreements
The group has a number of long term
contracts in place for the purchase of
significant raw materials including glass,
other packaging, tequila, bulk whisky, neutral
spirits, cream, rum and grapes. In addition,
forward contracts are in place for the purchase
Marketing and distribution
Diageo is committed to investing in its brands.
In the year ended 30 June 2012, £1,691 million
was spent worldwide on marketing brands
with a focus on its 14 strategic brands that
accounted for 72% of total marketing spend.
Diageo makes extensive use of a diverse
range of new and traditional media, from
magazine, newspaper, point of sale and
billboard advertising, and uses radio, cinema,
television and online advertising where
appropriate and permitted by law to engage
with consumers and customers. Diageo runs
consumer promotional programmes in the
on trade (for example, licensed bars and
restaurants) and supports customers in
both the on and off trades with shopper/
consumer promotions.
Sponsorship also plays an important role in
Diageo’s brand marketing and commercial
profile. Diageo has formed innovative global
partnerships in music with Madonna and Live
Nation, the Guinness ‘Arthur’s Day’ concerts
and the Buchanan’s ‘Share Yourself’ platform.
Diageo also has important partnerships in
sport, such as the Vodafone McLaren
Mercedes Formula One Team, Manchester
United, in rugby, with the English, Irish,
Scottish and Welsh rugby teams as well as the
Six Nations Championship, and in golf as title
sponsor of the Johnnie Walker Championship
and sponsor and host of the 2014 Ryder Cup
at Gleneagles.
Business description
Property, plant and equipment
Diageo owns approximately 90% of the
manufacturing, distilling, brewing, bottling
and administration facilities it uses across
the group’s worldwide operations. It holds
approximately 5% of properties on leases in
excess of 50 years. The principal production
facilities are described above. As at 30 June
2012, Diageo’s land and buildings are included
in the group’s consolidated balance sheet at
a net book value of £877 million. Diageo’s two
largest individual facilities, in terms of book
value, are the Leven bottling and blending
facility in Scotland and St James’s Gate
brewery in Dublin. Of the book value of
Diageo’s lands and buildings approximately
37% are properties located in Great Britain,
18% in Ireland and 16% in the United States.
During the years ended 30 June 2011
and 30 June 2010 a number of vineyards and
facilities located in Napa Valley, California
were sold and leased back to Diageo under a
20-year lease, with Diageo holding options to
extend the lease at fair value for up to 80 years
in total. Diageo remains the operator of the
properties under the lease agreement and
retains ownership of the brands, vines and
grapes, which remain a strategic part of
Diageo’s wine business.
of other raw materials including sugar and
cereals to minimise the effects of short term
price fluctuations.
Cream is the principal raw material used
in the production of Irish cream liqueur and
is sourced from Ireland. Grapes are used in the
production of wine and are sourced from
suppliers in the United States and Argentina.
Other raw materials purchased in significant
quantities for the production of spirits and
beer are molasses, cereals, sugar and a
number of flavours (such as juniper berries,
agave, aniseed, chocolate and herbs). These
are sourced from suppliers around the world.
The majority of products are supplied
to customers in glass bottles. Glass is
purchased from suppliers located around
the world, the principal supplier being the
Owens Illinois group.
Diageo has a supply agreement with
Casa Cuervo SA de CV, a Mexican company,
for the supply of bulk tequila used to make the
Jose Cuervo line of tequilas and tequila drinks
in the United States. The supply agreement
extends to June 2013. Diageo is currently in
negotiations with Casa Cuervo SA regarding
the relationship between the two companies.
Diageo sources rum for its Captain
Morgan products from the Diageo distillery
in the US Virgin Islands.
Performance summary
brewery in Dublin. Guinness Draught in
cans and bottles is packaged at Runcorn and
Belfast in the United Kingdom. The Runcorn
facility performs the kegging of Guinness
Draught, transported to the United Kingdom
in bulk for the Great Britain market.
Diageo’s principal wineries are in the
United States and Argentina. For European
markets, wines are mainly bottled in Diageo’s
facilities in Italy. Wines are sold both in their
local markets and overseas.
29
three-tier distribution system, where the
product is initially sold to distributors, who
then sell it to on and off trade retailers. In most
control states, Diageo sells its spirits products
to state liquor control boards through the
bailment warehousing system, and from there
to state or agency liquor stores. There are
variations – for example, certain states control
distribution but not retail sales. Generally,
wines are treated in the same way as spirits,
although most states that are control states for
spirits are open states for wines. Five of the US
Spirits & Wine divisions execute against open
states and two execute against control states.
National brand strategy and strategic
accounts marketing are managed at the
North America level. The Spirits & Wines
divisions market Diageo’s collection of spirits
and wine brands across the United States.
Diageo-Guinness USA markets Diageo’s
US beer brands nationally as well as the
group’s progressive adult beverages. Beer
distribution generally follows the three-tier
open state regulations across the US.
Diageo Chateau & Estate Wines (DC&E)
owns, leases and operates wineries in
California. In the US, the majority of the wine is
sold through the Spirits & Wines divisions with
the remainder sold through the winery visitors
centres and club sales. In the year ended
30 June 2012, DC&E completed its portfolio
rationalisation strategy disposing of certain
brands and terminating other agency brands.
The Canada business unit distributes
the group’s collection of spirits, beer and
wine brands across all Canadian territories.
In Canada, beer and spirits distribution laws
are generally consistent and similar to those
of control states in the United States. Diageo,
however, has some licences to deliver keg
beer directly to licensed accounts, which
account for approximately 20% of Diageo’s
beer business in Canada.
Across the United States, Diageo’s
distributors and brokers have over 2,900
dedicated sales people focused on selling its
spirits and wine brands. Diageo has pursued a
distribution strategy centred on consolidating
the distribution of Diageo’s US spirits and
wine brands into a single distributor or broker
in each state where possible. The strategy
is designed to provide a consolidated
distribution network, which will limit the
duplication of activities between Diageo and
the distributor, improve selling capabilities
and enable a number of alternative
approaches to optimise product distribution.
To date, Diageo has consolidated its business
in 41 markets (40 states plus Washington DC),
representing over 80% of Diageo’s US spirits
and wine volume. The remaining states will
be consolidated as opportunities arise. Diageo
continues to focus on building the capabilities
and selling tools of the distributors’ dedicated
sales forces and creating a more efficient and
effective value chain.
30
Diageo Annual Report 2012
Europe
In the year ended 30 June 2012 Europe
comprises Western Europe, Russia and Eastern
Europe, Turkey and the European operations
of Global Travel.
Western Europe comprises Great Britain,
Ireland, Iberia, Italy, Switzerland, Germany,
Austria, Benelux, Nordics, France, Greece,
the Western European reserve brands,
Diageo Guinness Continental Europe and
European wines.
In Great Britain, Diageo sells and markets
its products via three business units: Diageo
GB (spirits, beer and ready to drink), Percy Fox
& Co (wines) and Justerini & Brooks Retail
(private client wines). Products are distributed
both through independent wholesalers and
directly to the major grocers, convenience and
specialist stores. In the on trade (for example,
licensed bars and restaurants), products are
sold through the major brewers, multiple
retail groups and smaller regional
independent brewers and wholesalers.
The customer base in Great Britain has seen
consolidation in recent years in both the on
trade and home consumption channels.
Ireland comprises the Republic of Ireland
and Northern Ireland. In both territories,
Diageo sells and distributes directly to both
the on trade and the off trade (for example,
retail shops and wholesalers) through
a telesales operation, extensive sales calls
to outlets and third party logistics providers.
Across the remainder of Western Europe,
Diageo distributes its spirits brands primarily
through its own distribution companies with
the following exceptions. In France Diageo
sells its spirits and wine products through
a joint arrangement with Moët Hennessy,
and its beer products through Brasseries
Kronenbourg (part of the Carlsberg group).
In the Nordic countries Diageo has sales
offices in Sweden, Norway and Denmark,
and representation through third party
distributors in Finland and Iceland. In all Nordic
markets except Denmark, off trade sales are
controlled by state monopolies, with alcohol
tax rates among the highest in the world,
and border trade and duty free are important
sources of sales. Smirnoff Ice is sold in Nordic
countries through Carlsberg.
A specialist unit, Diageo Guinness
Continental Europe, has been established for
the distribution of Diageo’s beer brands in
mainland Europe in order to achieve synergies
in the marketing and distribution of the
Guinness and Kilkenny brands. The
distribution of these brands is managed by
this specialist unit with particular focus on
Germany, Russia and France, which are the
largest mainland European beer markets
by size for Diageo.
Russia and Eastern Europe comprises
Russia, Poland and 32 distributor serviced
countries in Central and Eastern Europe. In
Russia and Poland Diageo operates through
wholly owned subsidiaries. Throughout the
whole of the former Soviet Union and Eastern
Block (excluding Russia and Poland) plus
Iceland, Finland, Malta, Cyprus and Israel,
Diageo sells and markets its brands via local
distributors. In Hungary, Diageo sells its brands
through its associate company Zwack.
In Turkey, Diageo sells its products via
the distribution network of its wholly owned
subsidiary, Mey İçki. Mey İçki distributes both
local brands which are produced in its
distilleries (raki, other spirits and wine) and
Diageo’s global spirits brands. Sales to
traditional on and off trade outlets are made
through Mey İçki’s exclusive distributors and
sales to some large store chains are made
directly by Mey İçki.
Africa
In the year ended 30 June 2012, Africa
comprises Nigeria, East Africa (Kenya, Tanzania,
Uganda, Burundi, Rwanda and South Sudan),
South Africa, Africa Regional Markets
(including Ghana, Cameroon, Ethiopia, Angola
and Mozambique) and the African operations
of Global Travel. Diageo has 14 breweries in
Africa including Sedibeng in South Africa
which is 25% owned by Diageo. In addition,
Diageo’s beer and spirits brands are produced
by third parties in 20 other African countries.
Diageo also owns six other manufacturing
facilities including glass manufacturing,
blending, malting and cider plants.
In Nigeria, Guinness, Harp and Malta
are principal brands that are brewed and
distributed by Guinness Nigeria plc. Diageo
owns 53.8% of the company, which has been
brewing Guinness locally since 1962. Diageo’s
spirits brands are distributed by a wholly
owned subsidiary.
East African Breweries Limited (EABL) is
the leading premium drinks business in East
Africa and produces and distributes beer and
spirits brands to a range of consumers. Diageo
owns 50.03% of EABL which in turn owns
100% of Kenya Breweries Limited, 98% of
Uganda Breweries Limited and 51% of
Serengeti Breweries Limited in Tanzania.
South Sudan, Rwanda and Burundi are
serviced through third party arrangements.
EABL also owns a glass manufacturer and a
malting business.
In South Africa Diageo’s business consists
of its spirits business through its wholly
owned subsidiary Diageo South Africa
Limited (DSA); a 42.25% share in DHN Drinks
(Pty) Ltd (DHN), a joint venture with Heineken
International (Heineken) and Namibia
Breweries Ltd in respect of beer, cider and
ready to drink brands; and a 25% interest in
Sedibeng Brewery (Pty) Ltd, the remainder
being owned by Heineken. The route to
market for DSA and DHN’s brands in South
Africa is managed by brandhouse Beverages
(Pty) Ltd (brandhouse). Brandhouse is a cost
sharing joint venture owned equally between
Financial statements
Additional information
Business description
Governance
Global Supply
Global Supply is responsible for the
production of approximately 81% of Diageo’s
products sold globally, for sourcing materials
and services through global procurement,
for providing consistent technical support
through the global technical function and
providing logistic and customer services
through the global supply chain organisation.
Global procurement has responsibility
for sourcing goods and services on behalf
of the Diageo group. A global network of
suppliers provides for a wide range of raw
materials and packaging items that are
necessary to ensure consistency of quality
to support the brands. With the high level
of dependency on agricultural commodities
such as cereals, hops and sugar, forwardbuying takes place to minimise value at risk.
In marketing, global procurement supports
the business in sourcing creative media
Business review
Asia Pacific
In the year ended 30 June 2012, Asia Pacific
comprises South East Asia (Vietnam,
Thailand, Philippines, Indonesia, Malaysia
and Singapore), Australia, North Asia (Korea
and Japan), Greater China (China, Taiwan,
Hong Kong and Macau), India and Global
Travel Asia and Middle East. Diageo operates
via a combination of Diageo companies,
joint ventures and third party distributors
in the region.
In South East Asia, Diageo distributes
its spirits brands through joint venture
arrangements with Moët Hennessy in
Thailand, Malaysia and Singapore. In
Indonesia, Guinness is brewed by PT Multi
Bintang Indonesia, and is distributed through
a distribution agreement with PT Dima
Indonesia while spirit brands are distributed
by government licensed distributors. In
Malaysia, Diageo’s own and third party
beers are brewed and distributed by a listed
business (Guinness Anchor Berhad) in which
Diageo and its partner, Asia Pacific Breweries,
have a majority share through a jointly
controlled entity. In Singapore, Diageo’s beer
brands are brewed and distributed by Asia
Pacific Breweries. In Vietnam, Diageo’s brands
are distributed through its own distribution
company. Diageo entered into a strategic
partnership agreement with Hanoi Liquor
Joint Stock Company (Halico) in January 2011.
During the year Diageo acquired additional
shares that increased its equity stake to 45.5%
in Halico. Diageo also increased its ownership
in Diageo Philippines Inc, a company that
distributes Diageo’s spirits brands in the
Philippines, by 49% to 100%.
In Australia, Diageo has its own
production and distribution company. The
previous distribution agreement with VOK
Beverages that included a number of smaller
brands like JεB and Dimple was terminated
on 31 January 2012. Diageo also has a licensed
brewing arrangement with Foster’s which will
transfer to Lion Nathan from November 2012.
In New Zealand, Diageo operates through
third party distributors and has a licensed
brewing arrangement with Lion Nathan.
In North Asia, Diageo has its own distribution
company in Korea. In Japan, the joint venture
with Moët Hennessy distributes super
premium brands such as the super deluxe
variants of Johnnie Walker, while the joint
venture with Kirin distributes Diageo’s other
premium spirits such as Johnnie Walker Black
Label and Smirnoff, as well as Guinness and
Smirnoff Ice. Other spirit brands, which are
not distributed by either Moët Hennessy
or the Kirin joint venture, are distributed
by third parties.
In Greater China, Diageo distributes the
majority of its spirits brands through a joint
venture arrangement with Moët Hennessy
in China, Hong Kong and Macau. Diageo also
owns a wholly owned subsidiary in China that
distributes brands not included in the joint
venture such as Smirnoff, Windsor and Baileys.
Diageo’s beer brands are sold through a
distribution agreement with Carlsberg in
China and Hong Kong. In July 2011, Diageo
acquired an additional 4% equity stake in
Sichuan Chengdu Quanxing Company Ltd.
(Quanxing) bringing its equity stake to 53%.
Quanxing is a holding company controlling
a 39.7% equity stake in Shuijingfang, a super
premium Chinese white spirits company
which itself became a subsidiary of Diageo
following the appointment of additional
directors in June 2012. Diageo is the sole
distributor of Shuijingfang’s Chinese white
spirits outside of China. In Taiwan, Diageo
has its own distribution company for spirits.
In India, Diageo has its own spirits
distribution company.
Airport shops and airline customers in
Asia Pacific are serviced through a dedicated
Diageo sales and marketing organisation.
In the Middle East, distribution is achieved
through third party distributors. Lebanon
is an exception, where a Diageo subsidiary
distributes the majority of the Diageo
brands sold there.
Business description
Latin America and Caribbean
In the year ended 30 June 2012, Latin America
and Caribbean comprises PUB (Paraguay,
Uruguay, Brazil), West LAC, Andean
(Venezuela, Colombia), Mexico and the
LAC operations of Global Travel.
In Latin America and Caribbean,
distribution is achieved through a mixture
of Diageo companies and third party
distributors. In addition, Diageo owns a
controlling interest in Desnoes & Geddes
Limited, the Jamaican brewer of Red
Stripe lager.
In PUB, Diageo sells directly to
international retailers in Brazil, while selling
through distributors and wholesalers for the
remainder of the business. In Paraguay the
majority of customers are served by Diageo
with a portion of sales completed through
wholesalers. In Uruguay, Diageo´s distribution
company manages approximately half
of the sales in the market with the other half
managed through wholesalers. In August
2012 Diageo completed the acquisition
of 100% of Ypióca, the leading producer and
distributor of a cachaça brand from Ypióca
Agroindustrial Limitada.
West LAC comprises Central America
and Caribbean, Jamaica, Argentina, Chile, Peru,
Ecuador and Bolivia. In select markets such as
the Free Trade Zone, Bolivia and Ecuador, sales
are managed directly by Diageo. Key markets
such as Costa Rica and the Dominican
Republic sell via exclusive distributors, while in
Puerto Rico, Trinidad, Guatemala and Panama,
third party distributors purchase directly from
Diageo and sell on to the local trade. In Chile,
Diageo sells directly to international retailers,
partnering with an exclusive distributor in the
remainder of the country for other channels.
In Argentina, Diageo´s business is managed
through a combination of wholesalers and
distributors outside of major grocers, to whom
Diageo sells directly. Diageo Argentina also
owns and operates the Navarro Correas
winery in Mendoza, Argentina. The winery
sells directly to consumers. Jamaica sells to
wholesalers and directly to retail trade
accounts on the island.
In Andean, all products in Venezuela
are sold through dedicated third party
distributors. In Colombia, Diageo sells directly
to major grocers, serving all other accounts
and channels through distributors.
In Mexico, distribution of Smirnoff is
managed by Casa Cuervo SA. All other brands
are sold directly by Diageo, either through
direct sales to international accounts or
through wholesalers and distributors.
Performance summary
DSA and DHN. Diageo also owns 15.01% of
Namibia Breweries Ltd. Namibia Breweries
is the producer of Windhoek lager which is
sold mainly in Namibia and through DHN
in South Africa.
Within Africa Regional Markets, Diageo
has wholly owned subsidiaries in Cameroon,
Ethiopia and Reunion and majority owned
subsidiaries in Ghana and the Seychelles.
Angola and Mozambique are currently
supplied by third party arrangements. In 2012
Diageo acquired 100% of the equity of Meta
Abo Brewery from the Ethiopian government,
of which Meta beer is the principal brand.
Diageo has brewing arrangements
with the Castel Group to license brew and
distribute Guinness in the Democratic
Republic of Congo, Gambia, Gabon, Ivory
Coast, Togo, Benin, Burkina Faso, Chad,
Mali and Guinea. Diageo sells spirits
through distributors in most other
sub-Saharan countries.
31
solutions, sponsorship and point of sale
activities. Global procurement also
supports business services, facilities
and computer services.
The global technical function develops
and implements consistent engineering
solutions across the Global Supply
organisation and in other production sites
in Africa and Asia. The global supply chain
function also provides logistics services
in Europe and is responsible for a consistent
customer service globally.
Corporate
Corporate costs which cannot be directly
allocated to the business areas are reported
separately within Corporate in the analysis
of business performance. Also included in
Corporate are the revenues and costs related
to rents receivable in respect of properties not
used by Diageo in the manufacture, sale or
distribution of premium drink products and
the results of Gleneagles Hotel.
Seasonal impacts
Approximately 40% of annual net sales occur
in the last four months of each calendar year.
Employees
Diageo’s people, its culture and its values are
at the heart of the company’s strategy and
Diageo’s directors believe this to be a source
of competitive advantage. It continues to be
Diageo’s goal to release the potential of all
of its people.
Diageo’s review of its operating model
during the past year and the resulting
changes have presented new challenges
for its employees. In developed markets the
new operating model has meant a focus on
efficiency and customer orientation. For
emerging markets, it has resulted in a greater
focus on investment in brands and in
commercial and leadership capability. As a
consequence, there has been an internal shift
of employees and resources to the areas of
greatest potential growth. Early indicators
suggest that Diageo’s employees feel that
they have benefited from this new and
focused approach. Diageo has been
committed to providing its employees with
appropriate support during this transition
period, both in the case of employees that
have left the company following the changes
and those that have taken on new roles
within the company.
Diageo prides itself on creating an
environment that is both welcoming and
inspirational for its employees and is proud to
have been included in the prestigious Great
Place to Work Institute’s ‘25 Best Multinational
Workplaces’, achieving an 11th place ranking
confirming its place as a leading global
employer. Diageo has also been recognised
in reports published by Great Place to Work
Institute as a leading workplace in Argentina,
Australia, Brazil, Canada, Colombia, the
European Union, Germany, Ireland, the Latin
America region, Mexico, the Netherlands,
Nigeria, Portugal, Uganda, the United
Kingdom, Uruguay and Venezuela. These
achievements have only been possible
through the commitment of the thousands
of talented and inspirational employees who
have collectively made Diageo a great place
to work.
Diageo values diversity in its workforce
and works to ensure that the group is inclusive
of all people, regardless of their background
or style. To enhance diversity, Diageo aims
to create opportunities that are attractive
to a wide range of candidates, including
those with disabilities, and seeks to make
working for Diageo compatible with a variety
of lifestyles. Diageo sponsors an ever growing
number of employee networks around the
world that seek to support diverse interest
groups. The company also seeks to design
and adjust roles to accommodate people’s
lifestyles and increasingly encourages flexible
working. Not only is this approach to inclusion
and diversity consistent with Diageo’s values,
it is also believed to be important for the long
term health of the organisation. As part of
Diageo’s global policies, Diageo emphasises
the importance of treating individuals justly
and in a non-discriminatory manner in all
aspects of employment, including
recruitment, compensation and benefits,
training, promotion, transfer and
termination. Accordingly, factors not
relevant to the requirements of a role,
including without limitation race, religion,
colour, ethnic or national origin, disability,
sexual orientation, gender or marital status,
are not considered, and reasonable
adjustments are considered (and if necessary
appropriate training provided) so that no
individual is disadvantaged.
Employee engagement is a key element
of Diageo’s people strategy. A values survey,
which includes a measure of employee
engagement, is conducted with employees
every year. Now in its tenth year, this survey
provides an annual insight into what
employees are thinking and feeling about
the business. The values survey allows Diageo,
at group, function and team levels, to assess
how the business is tracking against the long
term goals of engaging employees and
consistently bringing Diageo’s values to life.
For the 2012 values survey, 91% of Diageo’s
employees participated and the overall
engagement score was 86%, an increase of
1% from last year despite a period of change
in many regions. The highest level of
engagement as measured by the survey
is termed ‘super engaged’. This is a very
challenging measure that Diageo has set
itself requiring individuals to assign the
highest possible ranking to all of our
engagement questions. Diageo’s aspiration
is that 50% or more of its employees are
super-engaged. In the 2012 values survey,
40% of employees measured as super
engaged, which is a decrease of 1% from
the 2011 values survey results.
Diageo strongly believes in the value
of its employees sharing in the company’s
success and actively encourage employees
to become shareholders. The group seeks
out opportunities to extend employee share
ownership around the world and in 2012
31 countries operated an all employee share
plan. A further two countries will be invited
to participate in Diageo’s International
Sharematch Plan later this year. This, combined
with existing employee share plans, will
further extend the opportunity to the
majority of employees across a significant
number of Diageo’s markets to share in the
company’s growth and success. As at 30 June
2012, 16,531 past and present employees held
1.16% (2011 – 1.17%) of Diageo’s ordinary
issued share capital.
Average number of employees
2012
North America
Europe
Africa
Latin America and Caribbean
Asia Pacific
Global Supply
Corporate and other
1,105
3,802
5,116
1,631
2,902
8,120
3,022
25,698
2011
(restated)
2010
(restated)
1,229
2,913
4,253
1,413
2,639
8,202
3,137
23,786
1,331
2,949
3,674
1,261
2,585
8,491
2,996
23,287
*Following the changes in the regional structure the employee information by segment for the years ended
30 June 2011 and 2010 has been restated which better reflects the segment for which the employees provide
the majority of their services.
The average number of employees from 30 June 2011 to 30 June 2012 for developed markets has
decreased by 393 from 15,984 to 15,591 and for emerging markets has increased by 2,305 from
7,802 to 10,107.
32
Diageo Annual Report 2012
Financial statements
Additional information
Business description
Governance
Water
A reliable supply of good quality water is
essential to Diageo’s business because water
is the main ingredient in almost all of Diageo’s
products and influences brand integrity as
well as being used for cleaning and cooling
at production sites. Water resources are under
pressure from development in many parts of
the world and from climate changes that may
restrict availability in the future.
In the year ended 30 June 2012 Diageo
built on the findings of a water stress
assessment conducted in 2008 to reassess
the extent of water stress in areas in which
the group operates and the effectiveness
of current equipment and practices in these
areas. Applying United Nations (UN) and
World Business Council for Sustainable
Business review
Water and the environment
Diageo uses a wide range of resources in its
business. Some, like fuel, are finite; others, like
cereals, are vulnerable to the effects of climate
change. To reduce the risks to the business
and position itself for future success, Diageo’s
environmental strategy seeks to achieve
and maintain environmental sustainability –
a condition where its business causes neither
long term critical depletion of natural
resources nor lasting damage to species,
habitats, biodiversity or the climate. This
becomes ever more important as Diageo
grows in emerging markets, where the
demand on such resources is often greater.
Diageo’s overall environmental strategy
focuses on direct environmental impacts
and prioritises water efficiency, the reduction
of greenhouse gases, the polluting power
of water and waste to landfill, and the
sustainability of its packaging. Increasingly
Diageo is looking to engage with its supply
chain to address indirect environmental
impacts across the whole value chain.
Diageo has set stretching targets
across each of these priorities driving
towards a target date of 2015 with most
measured against a baseline year of 2007.
The exception is the group’s sustainable
packaging targets, which are measured
against a baseline year of 2009. The Diageo
Executive Environmental Working Group is
responsible for setting environmental policy
and strategy. The policy is supported by
Global Supply’s risk management framework,
which sets implementation criteria and
provides a mechanism for monitoring
compliance. As stated in Diageo’s
environmental policy, the company’s actions
in respect of the environment are planned
in light of prevailing scientific knowledge
and do not depend on having proof of
specific damage, thus supporting the
concept of a precautionary approach.
Business description
Diageo topped the food and
beverage sector in the FTSE4GOOD
index 2012. The index, which is
designed to objectively measure
the performance of companies that
meet globally recognised corporate
responsibility standards, saw
Diageo’s score of 4.8 out of 5 beat a
prestigious group of companies.
Alcohol in society
Drinking alcohol has been part of the social
and cultural life of communities throughout
the world for centuries. It can play a positive
role in social occasions and celebrations for
those who choose to drink, however, Diageo
recognises that the misuse of alcohol can
cause serious problems for individuals,
communities and society. As such Diageo
works to market its brands responsibly to
adults, and support programmes and policies
that create a more positive role for alcohol in
society. As the world’s leading premium drinks
business, Diageo wants to play an active part
in tackling alcohol misuse and focuses on
areas where resources and expertise can be
used most effectively. Diageo works with the
beverage alcohol industry, governments
and other groups to establish high company
and industry standards on responsible
marketing and selling; providing information
to help consumers make informed and
responsible choices about when, whether
and how they drink; investing in programmes
that aim to minimise alcohol misuse; and
promoting effective government alcohol
policies and debate about the role of
alcohol in society.
Diageo directly or indirectly supports
close to 300 programmes in 49 countries
throughout the world to address alcohol
misuse with a focus on preventing drink
driving, underage drinking and excessive
drinking. In the year ended 30 June 2012,
Diageo refreshed its Digital Marketing Code
to reflect its ongoing commitment to
ensuring that online marketing is as
responsible as that in traditional media.
To this end, Diageo completed a companywide refresher course for all relevant marketers
and third party agencies. In terms of industry
standards, this financial year has been a
landmark year in industry self-regulation,
with the agreement of global responsible
marketing standards, European and US
digital guidelines for distilled spirits and the
industry-wide European Responsible
Marketing Pact.
Diageo has continued to partner with
its stakeholders to make the case for effective
alcohol policies. In particular Diageo has
continued to support member states
implement the World Health Organisation’s
(WHO) 2010 Global Strategy to Reduce the
Harmful Use of Alcohol. WHO will conduct
a review of the strategy next year and Diageo
is working with the International Center for
Alcohol Policies and its members to showcase
industry efforts in support of the strategy.
Industry members plan to disseminate a
report addressed to the international
community highlighting its unique
contribution to the strategy by capturing
the broad scope of initiatives implemented
across the globe.
Performance summary
Sustainability & Responsibility
Diageo realises that it is increasingly important
for investors to understand not only its
financial performance, but also the manner in
which it manages its social and environmental
impacts. This is integral to the company’s
business strategy and supports the purpose:
‘celebrating life every day, everywhere’.
Diageo’s global ‘Sustainability &
Responsibility’ strategy aims to address the
company’s key impacts at every stage of the
value chain. This is driven by the needs and
concerns of Diageo’s business partners and
other stakeholders, including employees,
regulators, customers, non-governmental
organisations (NGOs), as well as the
investment community.
The particular impacts Diageo focuses
on are alcohol in society, water and the
environment, local socio-economic
development, people and governance
and ethics. In addition to its own operations,
Diageo is increasingly working on these five
impact areas with suppliers as well as with
customers and consumers in a holistic
strategy across the value chain. In the year
ended 30 June 2012, Diageo began a
programme of materiality workshops to
analyse the company’s impacts at the local
level in its 21 markets, and help customise
its approach to meet evolving expectations
and opportunities around the world.
Below is a summary of each impact
area, with the exception of people, which
is reported on above under ‘Employees’,
and governance and ethics, which is
primarily reported in the ‘Executive direction
and control’, ‘Internal control and risk
management’ and ‘Compliance and ethics
programme’ sections of the Corporate
governance report. A separate Sustainability
& Responsibility Report with full details of
each impact area is available on the
Diageo website.
33
Development databases and specific site
survey methodologies, Diageo designated
12 production sites as being located in areas
which are ‘water-stressed’, identifying them
as higher risk in terms of having a sustainable
water supply in the coming years. All of these
are in Africa, where the UN predicts that nearly
50% of the population will face water scarcity
by 2025. As such, water challenges in these
areas in particular will affect not only Diageo’s
business but also its business partners and
the local communities who rely on water for
their livelihoods.
Diageo’s Blueprint Water Framework,
launched in 2010, guides the group’s
approach to managing water and protecting
water sources in the regions where Diageo
operates. The framework aims to improve
water use efficiency and reduce the
wastewater impacts of Diageo’s direct
operations; reduce water scarcity problems
that affect local populations; and contribute
to the water and sanitation Millennium
Development Goals by working with other
organisations in accordance with the UN
Global Compact CEO Water Mandate.
In its operations, Diageo works to
improve its understanding of its water
footprint, the impact of its water usage,
and how a further reduction in its use of water
resources may be achieved. Diageo collects
and reviews water consumption data from
across the markets where it operates and the
production sites over which it has operational
control using internally developed guidelines.
The guidelines define water usage based on
the total amount of water abstracted from
source (such as groundwater, surface water or
mains) less any clean water provided back to
local communities directly from a site. Cooling
water abstracted and returned to the same
source is excluded from the total water used.
In addition to reviewing total water usage,
Diageo aims to improve its efficiency, by
monitoring the amount of water used to
produce one litre of product packaged and
refining operations processes to minimise
water usage wherever possible. Particular
attention is being devoted to the 12
production sites designated as being located
in water-stressed areas where Diageo has
made additional investment in water
treatment and water recovery systems.
Diageo has set targets aspiring to reduce the
amount of water used against a baseline set in
the year ended 30 June 2007 and a target year
of 2015. In the year ended 30 June 2012,
Diageo achieved a 7.2% improvement in
water efficiency and decreased total water
used by 858,000 cubic metres (m3) compared
to the year ended 30 June 2011. While some
savings are the result of major investments,
most come from significant operational
improvements relating to equipment,
processes, culture and behaviour.
Achimota brewery in Ghana is a key
example where water efficiency was
improved by 29% through a programme of
continuous improvement and across Diageo’s
operations in Ghana, total water use was
reduced by 154,000m3 in the current year
compared to year ended 30 June 2011. A more
modest saving was achieved in Quebec,
Canada, where an optimisation programme
for the clean-in-place system at Diageo’s
Valleyfield distillery cut the water used for
cleaning and reduced total water use by 11m3
per day saving a projected 2,700 m3 annually.
In water stressed sites in both East and
West Africa, practical improvements have
brought significant savings, including
55,000m3 at East Africa Maltings Ltd, Kenya
through recovery and water re-use at various
process stages and a heightened awareness
and attitude towards water conservation.
At Kaase brewery in Ghana 14,000m3 of
water were saved through investment in
the replacement of a pasteuriser and other
operational improvements. In addition to
investing in water treatment and recovery
systems in water-stressed areas, Diageo
supports targeted water conservation efforts
and employee engagement in its efficiency
programmes. In the current year two of
Diageo’s water stressed sites in Africa achieved
their 2015 target of 50% reduction in water
wasted. East Africa Maltings Ltd recorded a
43% reduction in water wasted, over the last
12 months alone, and EABL Kenya Glass has
recorded a 66% reduction overall.
The amount of water used in the last
three years ended 30 June 2012 is as follows:
Year ended 30 June1
2012*
Total water used (thousand metres3)
Water efficiency (litres per litre of product)
23,070
6.4
2011
23,928
6.9
2010
24,433
7.1
*D
ata included in this table in respect of the year ended 30 June 2012 is covered by KPMG’s independent
assurance report (see Independent Assurance Report of KPMG Audit Plc to Diageo plc under Additional
information for shareholders section).
1 2 007 baseline data and data for the four years ended 30 June 2011 has been restated in accordance with
Diageo Environmental Reporting Guidelines, available at http://srrreport2012.diageoreports.com/docs/
environmental_guidelines.pdf
34
Diageo Annual Report 2012
In addition to water efficiency, Diageo aims
to reduce the polluting power of its effluent
(measured in Biochemical Oxygen Demand
– BOD per gram of litre of product packaged).
The majority of Diageo’s BOD in discharged
water comes from Diageo’s Cameronbridge
distillery in Scotland where a new bioenergy
plant has been built which will generate
renewable energy while also reducing
BOD load.
Complementing the work to reduce the
water impact of its direct operations, Diageo’s
Water of Life programme invests in many
projects aimed at providing local communities
with access to safe water. Since June 2006,
Diageo has launched over 170 Water of Life
projects in 16 countries, mostly in Africa,
supporting a range of initiatives including
boreholes, hand-dug wells, rainwater
harvesting and domestic filtration devices.
Greenhouse gases
The release of greenhouse gases, notably
carbon dioxide generated by burning fossil
fuels, has an impact on climate change
(in terms of global temperatures, weather
patterns and weather severity) which, either
directly or indirectly, presents considerable
risks both to the business and the planet.
These risks include impacts on agriculture
on which the company depends for raw
materials; disruption to the company’s
operations or those of commercial partners;
and changes to the nature or distribution of
consumer demand. Diageo assumes that the
risks from climate change could be mitigated
if the releases of greenhouse gases were
sufficiently diminished and, as such, has
worked for many years to reduce direct CO2
emissions (from fuels) and indirect CO2
emissions (from electricity). Accordingly,
the group has set targets aspiring to reduce
greenhouse gas emissions against a baseline
set in the year ended 30 June 2007 and a
target year of 2015.
Governance
Financial statements
Suppliers
Diageo buys a range of raw materials,
products and services from people and
organisations all over the world, creating value
for the communities and economies in which
it operates, and gaining commercial value
in return. How the company works with
suppliers is therefore fundamental to the
sustainable management of the business.
Business review
Local socio-economic development
Diageo recognises that its success in the
future will depend in part on the prosperity
of the communities in which it operates and
the strength of its relationships with those
communities. First and foremost, Diageo’s
commercial performance can drive economic
development through increased local
employment, wages, taxes and investment.
Diageo is also committed to contributing
to local communities by encouraging local
sourcing of raw materials, engaging local
stakeholders and investing in initiatives that
address local needs. Diageo believes that
supporting long term sustainable initiatives
in the communities where it does business
advances the development of those
communities, engages employees, builds
Diageo’s reputation and enhances its
relationships with governments and
other stakeholders.
Community investment in the year
ended 30 June 2012 amounted to 0.9% of
Diageo’s operating profit before exceptional
items. Investment is focused on supporting
projects that provide access to clean water
for local communities, run skills training to
help disadvantaged people find employment,
support high-impact social entrepreneurs
and drive sustainable development.
The group also provides payments to
the Thalidomide Trust in the UK and the
Thalidomide Foundation Ltd in Australia in
support of a legacy commitment. Diageo’s
investment comes from its businesses
around the world in the form of cash, in-kind
donations and volunteer time, together with
grants from the Diageo Foundation.
Diageo’s largest community programme
is ‘Water of Life’, explained above. Other
significant programmes include ‘Learning for
Life’, which provides education and vocational
training in Latin America and Caribbean to
help enable people to find employment,
and support of social entrepreneurs, either
through brand-sponsored community
initiatives such as the Arthur Guinness Fund
or Diageo’s Champions for Change project
in Asia Pacific.
In addition to community programmes,
Diageo supports involvement by its
employees to benefit local communities,
for example taking proactive measures to
react rapidly to natural disasters affecting
communities in the markets in which it
operates. In the year ended 30 June 2012,
Diageo employees supported victims of
natural disasters in Thailand, the Philippines
and Australia. Through the employee-giving
programme ‘Giving for Good’, Diageo
employees raised enough money to
complete last year’s water filter programme
in Africa, donating kits to schools and health
clinics in Ghana.
Business description
to replace Kieselguhr, a filter aid in brewing,
which was previously diverted to landfill
post use.
Complementing the company’s focus
on its own waste is its aim to design packaging
that has the lowest possible environmental
footprint while still fulfilling the functional
requirements to protect, deliver and present
its products and brands. This aspiration is set
out in the ‘Sustainable Packaging Guidelines,’
published in the current financial year, which
are used across all markets. Among the
initiatives are ‘light weighting’, or reducing the
weight of packaging; removing materials that
cannot be or are difficult to recycle, including
PVC, foil, mixed plastics, ceramics and some
laminates; and, where viable alternatives
exist, removing materials from the packaging,
such as inks and heavy metals that may pose
a risk to the environment.
Performance summary
The amount of CO2 generated by Diageo’s
production activities in the last three years
ended 30 June 2012 is as in the table below.
Diageo uses the World Resources
Institute/World Business Council for Sustainable
Development Greenhouse Gas Protocol:
A Corporate Accounting and Reporting Standard,
Revised Edition, as a basis for reporting its
emissions and includes the facilities over
which it has operational control. Additional
information on the calculations with respect
to Diageo’s greenhouse gas footprint is
available on Diageo’s website at
www.diageo.com.
In the year ended 30 June 2012, Diageo’s
greenhouse gas emissions decreased by 9.4%
or 70,300 tonnes CO2 as compared to the prior
year. This was achieved despite an increase
in production over the same time period and
was driven by improvements in Diageo’s
operations such as process redesign,
equipment improvements, investments,
retrofitting, and cultural and behavioural
changes. A key driver of performance was
Diageo’s Gimli site in Manitoba, Canada which
implemented a range of activities including
improving steam to fuel combustion,
improving heat transfer from cooling systems,
and purchasing an increased amount of low
energy fuels. Diageo is also investing in the
bio-energy potential of its breweries and
distilleries. For example the new bio-energy
plant at the Glenlossie distillery, Scotland,
will harness the potential of burning draff to
create steam for the distilling process, and is
projected to save approximately 6,000 tonnes
of CO2 per year.
Another focus of Diageo’s environmental
programme is reducing the amount of waste
Diageo sends to landfill. In addition to
minimising Diageo’s environmental footprint,
this has a cost benefit through diverting waste
distribution expenses and saving on material
inputs. Some examples of the solutions
implemented in the year ended 30 June 2012
included, in Nigeria, supplying spent grain
to farmers for use as feedstock, and the
introduction of innovative new technology
Year ended 30 June1, 2
2012*
597.6
83.9
681.5
190
648.1
103.7
751.8
215
2010
675.0
137.3
812.3
234
Additional information
Scope 1 – Direct CO2 emissions (thousand tonnes CO2)
Scope 2 – Indirect CO2 emissions (thousand tonnes CO2)
Total (thousand tonnes CO2)
CO2 ratio (gCO2 per litre of product packaged)
2011
* Data included in this table in respect of the year ended 30 June 2012 is covered by KPMG’s independent
assurance report (see Independent Assurance Report of KPMG Audit Plc to Diageo plc under Additional
information for shareholders section).
1G
HG figures are calculated using the kWh/CO2 conversion factor provided by energy suppliers,
the relevant factors to the country of operation or the International Energy Agency, as applicable.
2 2007 baseline data and data for the four years ended 30 June 2011 has been restated in accordance with
WRI/WBCSD Greenhouse Gas Reporting Protocol and Diageo Environmental Reporting Guidelines.
Diageo Environmental Reporting Guidelines available at http://srrreport2012.diageoreports.com/docs/
environmental_guidelines.pdf
Business description
35
Responsible sourcing is critical to maintaining
Diageo’s reputation and meeting customers’
and consumers’ demands. To this end, Diageo
manages social and ethical risk, ranging from
labour and human rights to commercial
integrity, through a four-stage screening and
auditing process. Diageo’s expectations of
business ethics and sustainability are made
clear to suppliers. Minimum compliance and
ethics standards as well as aspirational goals
are set out in Diageo’s Partnering with
Suppliers Standards. Additionally, a
representative of Diageo is currently chairing
AIM-PROGRESS, the collaborative consumer
goods sector forum working to improve
processes and standards in a more effective
way through member organisations’
supply chains.
Sustainable agriculture is of particular
importance to the company. Through analysis
of its biggest inputs, Diageo prioritised its
programme to focus on four raw materials:
barley, sorghum, sugar and cream. In the year
ended 30 June 2012, Diageo continued to
promote its Sustainable Agriculture Sourcing
Guidelines through a programme in Ireland
with its primary cream supplier. Diageo also
continued to run a number of other
programmes across Africa that aim to develop
partnerships with farming communities,
governments and NGOs to fuel growth
through sustainable cultivation of local crops.
Customers and consumers
Sustainability performance is becoming
increasingly important in the consumer
product marketplace. Diageo sees this directly
in its relationships with many of its customers,
who are looking for suppliers to meet their
sustainability criteria and contribute to
reducing the environmental impact of their
supply chains, and in its relationships with its
consumers, who are increasingly interested
in the company’s sustainability practices.
Driven in part by consumer demand,
as well as regulatory and commercial trends,
customers are starting to demonstrate
interest in Diageo’s sustainability
programmes. As a result, Diageo is further
integrating sustainability objectives into its
commercial strategies, such as developing
sustainable packaging solutions that help to
reduce its customers’ environmental footprint.
Diageo also actively works with its customers
in consumer facing campaigns, primarily
around promoting responsible drinking.
36
Diageo Annual Report 2012
Additionally, Diageo’s brands reach
consumers directly through responsible
drinking and cause-related marketing
campaigns. In the year ended 30 June 2012,
many brands launched social and
environmental projects around the world.
For example, Johnnie Walker continued to use
its sponsorship of the Vodafone McLaren
Mercedes Formula One team to prevent drink
driving for the fifth year running. Guinness,
Baileys and Bushmills joined New York City’s
department of transportation to launch a
month-long Safe Rides initiative marking
St Patrick’s Day and the NCAA basketball
tournament in March. Throughout the month,
thousands of free taxi, livery car and public
transit rides were given away to legal
drinking-age adult consumers. Guinness
also continued its strong support of social
entrepreneurs through the Arthur Guinness
Fund. Diageo believes that, when these
sustainability activities are done well, they
engage consumers to become partners,
and thus build its brands and contribute
to business performance.
Competition
Diageo competes on the basis of consumer
loyalty, quality and price.
In spirits, Diageo’s major global
competitors are Pernod Ricard, Bacardi,
Fortune Brands and Brown-Forman, each
of which has several brands that compete
directly with Diageo brands. In addition,
Diageo faces competition from local and
regional companies in the countries in
which it operates.
In beer, the Guinness brand competes
globally as well as on a regional and local basis
(with the profile varying between regions)
with several competitors, including AB InBev,
Heineken, SABMiller, Coors Brewing (Carling)
and Carlsberg.
In wine, the market is fragmented with
many producers and distributors.
Research and development
The overall nature of the group’s business
does not demand substantial expenditure
on research and development. However,
the group has ongoing programmes for
developing new drinks products. Innovation
forms an important part of Diageo’s growth
strategy, playing a key role in positioning its
brands for continued growth in both the
developed and emerging worlds. The
strength and depth of Diageo’s brand range
provide solid platforms from which to drive
innovation, while insights into shopper trends
and changing consumer habits inform
product and packaging development.
In the year ended 30 June 2012, the group’s
research and development expenditure
amounted to £18 million (2011 – £17 million;
2010 – £13 million). Research and
development expenditure is generally
written off in the year in which it is incurred.
Trademarks
Diageo produces, sells and distributes
branded goods and is therefore substantially
dependent on the maintenance and
protection of its trademarks. All brand names
mentioned in this document are trademarks.
The group also holds numerous licences and
trade secrets, as well as having substantial
trade knowledge related to its products. The
group believes that its significant trademarks
are registered and/or otherwise protected
(insofar as legal protections are available) in
all material respects in its most important
markets. Diageo also owns valuable patents
and trade secrets for technology and takes
all reasonable steps to protect these rights.
Regulations and taxes
Diageo’s worldwide operations are subject
to extensive regulatory requirements
regarding production, product liability,
distribution, importation, marketing,
promotion, sales, pricing, labelling, packaging,
advertising, labour, pensions, compliance and
control systems and environmental issues.
In the United States, the beverage alcohol
industry is subject to strict federal and state
government regulations covering virtually
every aspect of its operations, including
production, distribution, marketing,
promotion, sales, pricing, labelling, packaging
and advertising.
Spirits, beer and wine are subject to
national import and excise duties in many
markets around the world. Most countries
impose excise duties on beverage alcohol
products, although the form of such taxation
varies significantly from a simple application
to units of alcohol by volume, to advanced
systems based on imported or wholesale
value of the product. Several countries impose
additional import duty on distilled spirits,
often discriminating between categories
(such as Scotch whisky or bourbon) in the rate
of such tariffs. Within the European Union,
such products are subject to different rates
of excise duty in each country, but within an
overall European Union framework, there
are minimum rates of excise duties that can
be applied.
Business review
Governance
Financial statements
Business services
Diageo continues to standardise its key
business activities with customers,
consumers, suppliers and the processes that
summarise and report financial performance.
In that regard, global processes have been
designed, built and implemented across a
number of markets and operational entities.
Diageo uses shared services operations
to deliver transaction processing and certain
central finance activities, using captive and
outsourced centres. A captive business service
centre in Budapest, Hungary, performs various
process tasks for markets and operational
entities. In the year ended 30 June 2012,
Diageo announced the opening of new
captive business service centres in Nairobi,
Kenya and Bogota, Colombia. Diageo also
uses third party service centres in Manila,
Shanghai and Bucharest to perform tasks
for basic processes. Certain central finance
activities, including elements of group
financial planning and reporting and treasury,
are performed in the business service centre
in Budapest.
Associates
Diageo’s principal associate is Moët Hennessy.
It also owns shares in a number of other
associates. In the year ended 30 June 2012,
the share of profits of associates after tax was
£213 million (2011 – £176 million; 2010 – £142
million), of which Moët Hennessy accounted
for £205 million (2011 – £179 million; 2010 –
£134 million).
Diageo owns 34% of Moët Hennessy,
the spirits and wine subsidiary of LVMH Moët
Hennessy – Louis Vuitton SA (LVMH). LVMH is
based in France and is listed on the Paris Stock
Exchange. Moët Hennessy is also based in
France and is a producer and exporter of a
number of brands in its main business areas
of champagne and cognac. Its principal
champagne brands are Moët & Chandon
(including Dom Pérignon), Veuve Clicquot
and Mercier, all of which are included in the
top 10 champagne brands worldwide by
volume. Moët Hennessy also owns Hennessy,
which is the top cognac brand worldwide by
volume, and Glenmorangie, a malt whisky.
Since 1987, a number of joint distribution
arrangements have been established with
LVMH, principally covering distribution of
Diageo’s premium brands of Scotch whisky
and gin and Moët Hennessy’s premium
champagne and cognac brands in the Asia
Pacific region and France. Diageo and LVMH
have each undertaken not to engage in any
champagne or cognac activities competing
with those of Moët Hennessy. The
arrangements also contain certain provisions
for the protection of Diageo as a minority
shareholder in Moët Hennessy. The
operations of Moët Hennessy in France are
conducted through a partnership in which
Diageo has a 34% interest and, as a partner,
Diageo pays any tax due on its share of
the results of the partnership to the
tax authorities.
Business description
on trade outlets (for example, licensed bars
and restaurants) which prevails in much of the
western world (for example, most US states
and the European Union). In about one-third
of the states in the United States, price
changes must be filed or published 30 days
to three months, depending on the state,
before they become effective.
Labelling of beverage alcohol products
is also regulated in many markets, varying
from health warning labels to importer
identification, alcohol strength and other
consumer information. As well as producer,
importer or bottler identification, specific
warning statements related to the risks of
drinking beverage alcohol products are
required to be included on all beverage
alcohol products sold in the United States
and in other countries where Diageo operates.
Expressions of political concern signify the
uncertain future of beverage alcohol products
advertising on network television in the
United States. Any prohibitions on advertising
or marketing could have an adverse impact
on sales of the group.
Regulatory decisions and changes in
the legal and regulatory environment could
increase Diageo’s costs and liabilities or
impact on its business activities.
Performance summary
Import and excise duties can have a significant
impact on the final pricing of Diageo’s
products to consumers. These duties have
an impact on the competitive position as
compared to other brands. The group devotes
resources to encouraging the equitable
taxation treatment of all beverage alcohol
categories and to reducing governmentimposed barriers to fair trading.
Advertising, marketing and sales of
alcohol are subject to various restrictions in
markets around the world. These range from
a complete prohibition of alcohol in certain
countries and cultures, through the
prohibition of the import of spirits, wine and
beer, to restrictions on the advertising style,
media and messages used. In a number of
countries, television is a prohibited medium
for spirits brands and in other countries,
television advertising, while permitted, is
carefully regulated.
Spirits, beer and wine are also regulated
in distribution. In many countries, alcohol may
only be sold through licensed outlets, both
on and off trade, varying from government
or state operated monopoly outlets (for
example, Canada, Norway and certain US
states) to the common system of licensed
Additional information
Smirnoff returned to
strong growth, driven by
a marked acceleration in
developed markets and
double digit growth in
Africa and Latin America.
Business description
37
Acquisitions and disposals
Diageo has made a number of acquisitions of brands, distribution rights and equity interests in premium drinks businesses.
Since 1 July 2009 the following acquisitions and disposals have been made:
Acquisitions
Date
acquired
Consideration*
£ million
Location
Principal
brands acquired
Ypióca
9 August 2012
284
Brazil
Ypióca cachaça
Meta
9 January 2012
153
Ethiopia
Meta beer
Philippines
14 December 2011
15
Philippines
Distribution company
Kenya Breweries
25 November 2011
134
Kenya
Distribution company
Halico
13 May 2011 –
24 June 2012
Vietnam
Vodka Hanoi
Mey İçki
23 August 2011
Turkey
Quanxing and
Shuijingfang
Zacapa
27 January 2007 –
14 July 2011
(control of
Shuijingfang from
29 June 2012)
5 July 2011
Yeni raki, Terkirdağ
raki and Istanblue
vodka
Shui Jing Fang
Chinese white spirit
148
Serengeti
22 October 2010
60
22 Marquis
30 September 2010
Nuvo
29 June 2010
60
1,260
69** China
Guatemala
Zacapa rum
Tanzania
Serengeti lager
6
United States
29
United States
22 Marquis
sparkling liqueur
Nuvo – vodka based
sparkling liqueur
Status
Acquisition of 100% of the equity share
capital of Ypióca Agroindustrial Limitada
Acquisition of 100% of the equity share
capital of Meta Abo Brewery Share
Company SC
Acquisition of 49% of Diageo Philippines Inc
not already owned by the group
Acquisition of 20% of Kenya Breweries Ltd
not already owned by the group
Acquisition of 45.5% of the equity
share capital of Hanoi Joint Stock
Company (Halico)
Acquisition of 100% of the equity share
capital of Mey İçki Sanayi ve Ticaret A..
Acquisition of 53% equity stake in Sichuan
Chengdu Quanxing Group Company
Ltd (Quanxing). Quanxing owns a 39.7%
controlling equity interest in Sichuan
Shuijingfang Co., Ltd.
Acquisition of a 50% controlling equity
stake in Rum Creations Products Inc.
Acquisition of a 51% equity stake in
Serengeti Breweries Limited via a 50.03%
equity owned subsidiary
Acquisition of a 20% equity stake in
LNJ Group
Acquisition of an additional 28.75% equity
interest in the London Group taking the
group’s interest to 71.25%
* Includes net borrowings acquired but excludes the value of put options and transaction costs.
** Excludes cash acquired in Shuijingfang when first consolidated.
Disposals
Tanzania
Breweries
Wine brands
Gilbeys
distribution
38
Date
disposed of
Consideration
£ million
Location
Status
18 January 2012
47
Tanzania
Disposal of 20% equity in Tanzania Breweries Ltd
Years ended 30 June
2011 and 2012
31 August 2010
25
United States
and France
Ireland
Disposal of a number of non-strategic wine businesses
Diageo Annual Report 2012
7
Disposal of Gilbeys wine distribution and wholesale drinks business
Additional information
Business description
Financial statements
Demand for Diageo’s products may be
adversely affected by many factors, including
changes in consumer preferences and tastes
and adverse impacts of a declining economy
Diageo’s collection of brands includes some
of the world’s leading beverage alcohol
brands as well as brands of local prominence.
Maintaining Diageo’s competitive position
depends on its continued ability to offer
products that have a strong appeal to
consumers. Consumer preferences may shift
due to a variety of factors including changes in
demographic and social trends, public health
regulations, changes in travel, vacation or
leisure activity patterns, weather effects and a
downturn in economic conditions, which may
reduce consumers’ willingness to purchase
premium branded products. The competitive
position of Diageo’s brands could also be
affected adversely by any failure to achieve
consistent, reliable quality in the product or
service levels to customers.
In addition, the social acceptability of
Diageo’s products may decline due to public
concerns about alcohol consumption,
including alcohol abuse, drink driving,
underage drinking or potential health
consequences. These concerns may also
result in regulatory action, litigation or
customer complaints against companies
in the industry and may have an adverse
effect on Diageo’s profitability.
The launch and ongoing success of new
products is inherently uncertain especially as
to their appeal to consumers. The failure to
launch a new product successfully can give
rise to inventory write-offs and other costs and
can affect consumer perception of an existing
brand. Growth in Diageo’s business has been
based on both the launch of new products
and the creation of brand extensions, and can
impact growth of existing products. Product
innovation remains a significant aspect of
Diageo’s plans for growth. There can be no
assurance as to Diageo’s continuing ability to
develop and launch successful new products
or variants of existing products or as to the
profitable lifespan of newly or recently
developed products. Any significant changes
in consumer preferences and failure to
anticipate and react to such changes could
result in reduced demand for Diageo’s
products and erosion of its competitive and
financial position. Continued economic
pressures could lead to consumer selection
of products at lower price points, whether
Diageo’s or those of competitors, which may
have an adverse effect on Diageo’s profitability.
Governance
Diageo’s business may be adversely impacted
by unfavourable economic conditions or
political or other developments and risks in
the countries in which it operates
Diageo may be adversely affected by political
and economic developments or industrial
action in any of the countries where Diageo
has distribution networks, production facilities
or marketing companies. Diageo’s business is
dependent on general economic conditions
in the United States, countries that form the
European Union and other important markets.
Risks related to the industry
Business review
Risks related to the global economy
guarantee that this strategy will be successful
and some of the markets represent a higher
risk in terms of their changing regulatory
environments and higher degree of
uncertainty over levels of consumer spending.
Business description
Diageo believes the following to be the
principal risks and uncertainties facing the
group. If any of these risks occur, Diageo’s
business, financial condition and results of
operations could suffer and the trading price
and liquidity of securities could decline.
In the ongoing uncertain economic
environment, certain risks may gain more
prominence either individually or when taken
together. The following are examples of ways
that any of the risks below may become
exacerbated. Demand for beverage alcohol
products, in particular luxury or super
premium products, may decrease with a
reduction in consumer spending levels. Costs
of operations may increase if inflation were to
become prevalent, or upon an increase in the
costs of raw materials. These factors may also
lead to intensified competition for market
share, with consequential potentially adverse
effects on volumes and prices. The financial
and economic situation may have a negative
impact on third parties with whom Diageo
does, or may do, business. Any of these factors
may affect the group’s results of operations,
financial condition and liquidity. Diageo has
taken and may take further steps to manage
its business through this challenging
economic environment and position its
business to benefit from economic recovery
as and when it may occur in the various
markets in which Diageo operates, but
there can be no assurance that the steps
taken will have the intended results.
If there is an extended period of
constraint in the capital markets, with debt
markets in particular experiencing a lack of
liquidity, at a time when cash flows from
Diageo’s business may be under pressure,
this may have an impact on Diageo’s ability
to maintain current long term strategies,
with a consequent effect on the group’s
growth rate. Such developments may
adversely affect shareholder returns or share
price. Additionally, continued volatility in
exchange rates used to translate foreign
currencies into pounds sterling may have
a significant impact on Diageo’s reported
results. Decreases in the trustees’ valuations
of Diageo’s pension plans may also increase
pension funding requirements.
If the economy in the United States or in the
countries that form the European Union do
not recover as forecast or if there is a significant
deterioration in the economic conditions in
any of Diageo’s important markets, including
any resulting social unrest, reduction in
consumer confidence and spending levels,
customer destocking, the failure of customer,
supplier or financial counterparties or a
reduction in the availability of, or an increase
in the cost of financing to, Diageo, it could
have a material adverse effect on Diageo’s
business and results of operations. In
particular, the ongoing sovereign debt crisis
in certain countries in Europe has increased
concerns that, were one or more countries
to leave the euro, Diageo’s investment in any
countries concerned could be impaired and
may be subject to redenomination and other
risks going forward. This crisis, as well as other
economic events, may lead to reduced
economic growth and, in turn, reduced
demand for Diageo’s products, in Europe
and other markets in which Diageo operates,
which could have a material adverse effect on
Diageo’s business and results of operations.
Diageo’s operations are also subject to a
variety of other risks and uncertainties related
to trading in numerous foreign countries,
including political or economic upheaval and
the imposition of any import, investment or
currency restrictions, including tariffs and
import quotas or any restrictions on the
repatriation of earnings and capital. Political
and/or social unrest, potential health issues
(including pandemic issues), natural disasters
and terrorist threats and/or acts may also
occur in various places around the world,
which will have an impact on trade, tourism
and travel. Many of these risks are heightened,
or occur more frequently, in emerging
markets. These disruptions can affect Diageo’s
ability to import or export products and to
repatriate funds, as well as affecting the levels
of consumer demand (for example, in duty
free outlets at airports or in on trade premises
in affected regions) and therefore Diageo’s
levels of sales or profitability. A substantial
portion of Diageo’s operations, representing
nearly 40% of Diageo’s net sales for the year
ended 30 June 2012, are carried out in
emerging markets, including Brazil, Venezuela,
Mexico, Russia and emerging markets in Africa
and Asia. Emerging markets are also generally
exposed to relatively higher risk of liquidity,
inflation, devaluation, price volatility, currency
convertibility and sovereign default. Due to
Diageo’s specific exposures, any or all of the
aforementioned factors may affect Diageo
disproportionately or in a different manner
as compared to its competitors.
Part of Diageo’s growth strategy includes
expanding its business in certain countries
where consumer spending in general, and
spending on Diageo’s products in particular,
has not historically been as great but where
there are prospects for growth. There is no
Performance summary
Risk factors
39
Diageo is subject to litigation directed
at the beverage alcohol industry and
other litigation
Companies in the beverage alcohol industry
are, from time to time, exposed to class
action or other litigation relating to alcohol
advertising, product liability, alcohol abuse
problems or health consequences from the
misuse of alcohol. Diageo may be subject
to litigation with tax, customs and other
regulatory authorities, including with respect
to the methodology for assessing importation
value, transfer pricing and compliance
matters, and Diageo is routinely subject to
litigation in the ordinary course of its
operations. Diageo may also be subject to
litigation arising from legacy and discontinued
activities. Such litigation may result in
damages, penalties or fines as well as
reputational damage to Diageo or its brands,
and as a result, Diageo’s business could be
materially adversely affected. For additional
information with respect to legal proceedings,
see ‘Additional information for shareholders –
Legal proceedings’ and note 31 to the
consolidated financial statements.
Climate change, or legal, regulatory
or market measures to address climate
change, may negatively affect Diageo’s
business or operations, and water scarcity
or poor quality could negatively impact
Diageo’s production costs and capacity
There is a growing concern that carbon
dioxide and other greenhouse gases in the
atmosphere may have an adverse impact on
global temperatures, weather patterns and
the frequency and severity of extreme
weather and natural disasters. In the event
that such climate change has a negative effect
on agricultural productivity, Diageo may be
subject to decreased availability or less
favourable pricing for certain raw materials
that are necessary for Diageo’s products, such
as sugar, cereals, hops, agave and grapes.
Water is the main ingredient in substantially
all of Diageo’s products. It is also a limited
resource in many parts of the world, facing
unprecedented challenges from climate
change, overexploitation, increasing pollution,
and poor management. As demand for water
continues to increase around the world, and
as water becomes scarcer and the quality of
available water deteriorates, Diageo may be
affected by increasing production costs or
capacity constraints, which could adversely
affect Diageo’s results of operations
and profitability.
An increase in the cost of raw materials or
energy could affect Diageo’s profitability
The components that Diageo uses for the
production of its beverage products are
largely commodities that are subject to price
volatility caused by changes in global supply
and demand, weather conditions, agricultural
40
Diageo Annual Report 2012
uncertainty and/or governmental controls.
Commodity price changes may result in
unexpected increases in the cost of raw
materials, glass bottles, flavours and other
packaging materials and Diageo’s beverage
products. Diageo may also be adversely
affected by shortages of such materials.
In addition, energy cost increases result
in higher transportation, freight and other
operating costs. Diageo may not be able
to increase its prices to offset these increased
costs without suffering reduced volume,
sales and operating profit. Diageo may
experience significant increases in
commodity costs and energy costs.
Risks related to regulation
Regulatory decisions and changes in the
legal and regulatory environment could
increase Diageo’s costs and liabilities or
limit its business activities
Diageo’s operations are subject to extensive
regulatory requirements which include those
in respect of production, product liability,
distribution, importation, marketing,
promotion, sales, pricing, labelling, packaging,
advertising, labour, pensions, compliance and
control systems, and environmental issues.
Changes in laws, regulations or governmental
or regulatory policies and/or practices could
cause Diageo to incur material additional
costs or liabilities that could adversely affect
its business. In particular, governmental
bodies in countries where Diageo operates
may impose new labelling, product or
production requirements, limitations on the
advertising and/or promotion activities used
to market beverage alcohol, restrictions on
retail outlets, other restrictions on marketing,
promotion, importation and distribution
or other restrictions on the locations or
occasions where beverage alcohol is sold
which directly or indirectly limit the sales of
Diageo products. Regulatory authorities
under whose laws Diageo operates may also
have enforcement power that can subject
the group to actions such as product recall,
seizure of products or other sanctions, which
could have an adverse effect on its sales or
damage its reputation. An increase in the
stringency of the regulatory environment
could cause Diageo to incur material
additional costs or liabilities that could
adversely affect its business.
In addition, beverage alcohol products
are the subject of national excise, import duty
and other duties in most countries around the
world. An increase in any such duties could
have a significant adverse effect on Diageo’s
sales revenue or margin, both through
reducing overall consumption and by
encouraging consumers to switch to
lower-taxed categories of beverage alcohol.
Diageo’s reported after tax income is
calculated based on extensive tax and
accounting requirements in each of its
relevant jurisdictions of operation. Changes
in tax law (including tax rates), accounting
policies and accounting standards could
materially reduce Diageo’s reported after
tax income.
Risks related to Diageo’s business
Diageo faces competition that may
reduce its market share and margins
Diageo faces substantial competition from
several international companies as well as
local and regional companies in the countries
in which it operates. Diageo competes with
drinks companies across a wide range of
consumer drinking occasions. Within a
number of categories, consolidation or
realignment is still possible. Consolidation is
also taking place amongst Diageo’s customers
in many countries. Increased competition
and unanticipated actions by competitors or
customers could lead to downward pressure
on prices and/or a decline in Diageo’s market
share in any of these categories, which would
adversely affect Diageo’s results and hinder
its growth potential.
Diageo may not be able to derive the expected
benefits from its strategy to focus on premium
drinks or from its acquisitions or cost-saving
and restructuring programmes designed to
enhance earnings
Diageo’s strategy is to focus on premium
drinks to grow its business through organic
sales, operating profit growth and the
acquisition of premium drinks brands that
add value for shareholders. There can be
no assurance that Diageo’s strategic focus
on premium drinks will result in opportunities
for growth and improved margins.
It is possible that the pursuit of this
strategic focus on premium drinks could
give rise to further business combinations,
acquisitions, disposals, joint ventures and/or
partnerships (including any associated
financing or the assumption of actual or
potential liabilities, depending on the
transaction contemplated). There can be
no assurance that any transaction will be
completed. The success of any transaction
will depend in part on Diageo’s ability to
successfully integrate new businesses with
Diageo’s existing operations and realise the
anticipated benefits, cost savings or synergies.
There can be no guarantee that any such
business combination, acquisition, disposal,
joint venture or partnership would deliver
the benefits, cost savings or synergies
anticipated, if any.
Similarly, there can be no assurance that
the cost-saving or restructuring programmes
implemented by Diageo in order to improve
efficiencies and deliver cost-savings will
deliver the expected benefits.
or physical plant issues could impact a large
portion of Diageo’s global business.
Certain change programmes designed
to improve the effectiveness and efficiency
of end-to-end operating, administrative and
financial systems and processes continue to be
undertaken. This includes moving transaction
processing from a number of markets to
business service centres. There can be no
certainty that these programmes will deliver
the expected operational benefits. There may
be disruption caused to production processes
and to administrative and financial systems
as further changes to such processes are
effected. They could also lead to adverse
customer or consumer reaction.
Governance
Financial statements
Additional information
Business description
Business review
Diageo’s operations and financial results
may be adversely affected by movements
in the value of its pension funds, fluctuations
in exchange rates and fluctuations in
interest rates
Diageo has significant pension funds.
These funds may be affected by, among
other things, the performance of assets
owned by these plans, the underlying
actuarial assumptions used to calculate the
surplus or deficit in the plans, in particular the
discount rate and long term inflation rates
used to calculate the liabilities of the pension
funds, and any changes in applicable laws and
regulations. If there are significant declines in
financial markets and/or deterioration in the
value of fund assets or changes in discount
rates or inflation rates, Diageo may need to
make significant contributions to the pension
funds in the future. Furthermore, if the market
values of the assets held by Diageo’s pension
funds decline, or if the valuations of those
assets by the pension trustees decline,
pension expenses may increase and, as a
result, could materially adversely affect
Diageo’s financial position. There is no
assurance that interest rates or inflation rates
will remain constant or that pension fund
assets can earn the assumed rate of return
annually, and Diageo’s actual experience
may be significantly more negative.
Diageo may be adversely affected by
fluctuations in exchange rates. In particular,
any redenomination of the euro or its
constituent parts could materially adversely
affect Diageo. The results of operations of
Diageo are accounted for in pounds sterling.
Approximately 37% of sales in the year ended
30 June 2012 were in US dollars, approximately
13% were in euros and approximately 10%
were in sterling. Movements in exchange rates
used to translate foreign currencies into
pounds sterling may have a significant impact
on Diageo’s reported results of operations
from year to year.
Diageo may also be adversely impacted
by fluctuations in interest rates, mainly
through an increased interest expense.
To partly delay any adverse impact from
Business description
Diageo’s operating results may be adversely
affected by increased costs or shortages
of labour
Diageo’s operating results could be adversely
affected by labour or skill shortages or
increased labour costs due to increased
competition for employees, higher employee
turnover or increased employee benefit
costs. Diageo’s success is dependent on the
capability of its employees. There is no
guarantee that Diageo will continue to be able
to recruit, retain and develop the capabilities
that it requires to deliver its strategy, for
example in relation to sales, marketing and
innovation capability within markets or in its
senior management. The loss of senior
management or other key personnel or the
inability to identify, attract and retain qualified
personnel in the future could make it difficult
to manage the business and could adversely
affect operations and financial results.
Diageo’s operating results may be adversely
affected by disruption to production facilities,
business service centres or information
systems and change programs may not
deliver the benefits intended
Diageo would be affected if there were a
catastrophic failure of its major production
facilities or business service centres. See
‘Business description – Premium drinks –
Production’ for details of Diageo’s principal
production areas. Diageo operates
production facilities around the world. If there
were a technical integrity failure, fire or
explosion at one of Diageo’s production
facilities, it could result in damage to the
facilities, plant or equipment, their
surroundings or the environment, could
lead to a loss in production capacity, or could
result in regulatory action, legal liability or
damage to Diageo’s reputation. In addition,
the maintenance and development of
information systems may result in systems
failures which may adversely affect
business operations.
Diageo has a substantial inventory of
aged product categories, principally Scotch
whisky and Canadian whisky, which may
mature over periods of up to 30 years or more.
The maturing inventory is stored primarily in
Scotland, and the loss through contamination,
fire or other natural disaster of all or a portion
of the stock of any one of those aged product
categories could result in a significant
reduction in supply of those products, and
consequently, Diageo would not be able to
meet consumer demand for those products
as it arises. There can be no assurance that
insurance proceeds would cover the
replacement value of Diageo’s maturing
inventory or other assets, were such assets to
be lost due to contamination, fire or natural
disasters or destruction resulting from
negligence or the acts of third parties. In
addition, there is an inherent risk of forecasting
error in determining the quantity of maturing
stock to lay down in a given year for future
consumption. This could lead to an inability
to supply future demand or lead to a future
surplus of inventory and consequent write
down in value of maturing stocks.
Any failure of information systems could
adversely impact Diageo’s ability to operate.
As with all large systems, Diageo’s information
systems could be penetrated by outside
parties’ intent on extracting information,
corrupting information or disrupting business
processes. Such unauthorised access could
disrupt Diageo’s business and/or lead to loss
of assets or to outside parties having access
to privileged data or strategic information
of Diageo and its employees, customers and
consumers, or to making such information
public in a manner that harms Diageo’s
reputation. The concentration of processes
in business service centres also means that
any disruption arising from system failure
Performance summary
Contamination, counterfeiting or other events
could harm the integrity of customer support
for Diageo’s brands and adversely affect the
sales of those brands
The success of Diageo’s brands depends upon
the positive image that consumers have of
those brands, and contamination, whether
arising accidentally, or through deliberate
third party action, or other events that harm
the integrity or consumer support for those
brands, could adversely affect their sales.
Diageo purchases most of the raw materials
for the production and packaging of its
products from third party producers or on
the open market. Diageo may be subject to
liability if contaminants in those raw materials
or defects in the distillation, fermentation
or bottling process lead to low beverage
quality or illness among, or injury to, Diageo’s
consumers. In addition, Diageo may
voluntarily recall products in the event of
contamination or damage. A significant
product liability judgement or a widespread
product recall may negatively impact on sales
and profitability of the affected brand or all
Diageo brands for a period of time depending
on product availability, competitive reaction
and consumer attitudes. Even if a product
liability claim is unsuccessful or is not fully
pursued, resulting negative publicity could
adversely affect Diageo’s reputation with
existing and potential customers and its
corporate and brand image.
In addition, to the extent that third
parties sell products which are either
counterfeit versions of Diageo brands or
inferior brands that look like Diageo brands,
consumers of Diageo brands could confuse
Diageo products with them. This could
cause them to refrain from purchasing
Diageo brands in the future and in turn
could impair brand equity, adversely
affecting Diageo’s business.
41
interest rate movements, the group’s policy
is to maintain fixed rate borrowings within a
certain percentage of forecast net borrowings,
and the overall net borrowings portfolio is
managed according to a duration measure.
See note 23 to the consolidated financial
statements.
Diageo’s operations may be adversely
affected by failure to maintain or renegotiate
distribution, supply, manufacturing or licence
agreements on favourable terms
Diageo’s business has a number of
distribution, supply, manufacturing or licence
agreements for brands owned by it or by
other companies. These agreements vary
depending on the particular brand, but tend
to be for a fixed number of years. There can
be no assurance that Diageo will be able to
renegotiate its rights on favourable terms
when they expire or that these agreements
will not be terminated. Failure to renew these
agreements on favourable terms could have
an adverse impact on Diageo’s sales and
operating profit. In addition, Diageo’s sales
and operating profit may be adversely
affected by any disputes with distributors of
its products or with suppliers of raw materials.
Diageo may not be able to protect its
intellectual property rights
Given the importance of brand recognition to
its business, Diageo has invested considerable
effort in protecting its intellectual property
rights, including trademark registration and
domain names. Diageo’s patents cover some
of its process technology, including some
aspects of its bottle marking technology.
Diageo also uses security measures and
agreements to protect its confidential
information and trade secrets. However,
Diageo cannot be certain that the steps it
has taken will be sufficient or that third parties
will not infringe on or misappropriate its
intellectual property rights in its brands or
products. Moreover, some of the countries in
which Diageo operates offer less intellectual
property protection than Europe or North
America. Given the attractiveness of Diageo’s
brands to consumers, it is not uncommon
42
Diageo Annual Report 2012
for counterfeit products to be manufactured
and traded. Diageo cannot be certain that
the steps it takes to assist the authorities to
prevent, detect and eliminate counterfeit
products will be effective in preventing
material loss of profits or erosion of brand
equity resulting from lower quality or even
dangerous counterfeit product reaching
the market. If Diageo is unable to protect
its intellectual property rights against
infringement or misappropriation, this could
materially harm its future financial results and
ability to develop its business.
The value of Diageo’s brands and its
net sales may be negatively affected by
its failure to maintain its brand image and
corporate reputation
The value of Diageo’s brands and its
profitability depends heavily on its ability
to maintain its brand image and corporate
reputation. Adverse publicity, whether or not
justified, may tarnish Diageo’s reputation and
cause consumers to choose products offered
by its competitors. Such adverse publicity
could arise as a result of a perceived failure
by Diageo to make adequate positive social
contributions, any tax disputes or failures
of internal controls or compliance breaches
leading to a breach of Diageo’s Code of
Business Conduct, its other key policies or
of the laws or regulations in the jurisdictions
in which it operates.
Diageo also maintains an online
presence as part of its business operations.
Diageo’s reputation may suffer if it is perceived
to fail to appropriately restrict access to its
online content or if it breaches any marketing
regulation, code or policy. In addition, the
proliferation of new methods of mass
communication facilitated by the internet
makes it easier for false or unfounded
allegations to adversely affect Diageo’s brand
image and reputation, which may in turn
affect Diageo’s profitability.
Data security and reliability is important to
maintaining Diageo’s business operations,
and a breach of Diageo’s data security could
negatively affect Diageo
The security and reliability of Diageo’s data
infrastructure are critical to maintaining the
availability and reliable operation of Diageo’s
business applications, including technology
used in Diageo’s business operations, in the
collection and processing of financial and
operational data and in the maintenance
of the confidentiality of certain third-party
information. A breach of the security or
reliability of Diageo’s data infrastructure,
whether by intentional actions, negligence
or otherwise, could result in interruption of
and serious damage to Diageo’s business
operations and, in some circumstances,
could result in property damage, breaches
of regulations, litigation, legal liabilities
and reparation costs.
Risks related to Diageo’s securities
It may be difficult to effect service of US process
and enforce US legal process against the
directors of Diageo
Diageo is a public limited company
incorporated under the laws of England and
Wales. The majority of Diageo’s directors and
officers, and some of the experts named in
this document, reside outside of the United
States, principally in the United Kingdom.
A substantial portion of Diageo’s assets, and
the assets of such persons, are located outside
of the United States. Therefore, it may not be
possible to effect service of process within the
United States upon Diageo or these persons
in order to enforce judgements of US courts
against Diageo or these persons based on
the civil liability provisions of the US federal
securities laws. There is doubt as to the
enforceability in England and Wales, in original
actions or in actions for enforcement of
judgements of US courts, of civil liabilities
solely based on the US federal securities laws.
Business review
Governance
All oral and written forward-looking
statements made on or after the date of this
document and attributable to Diageo are
expressly qualified in their entirety by the
above factors and those described in
‘Business description – Risk factors’. Any
forward-looking statements made by or on
behalf of Diageo speak only as of the date
they are made. Diageo does not undertake to
update forward-looking statements to reflect
any changes in Diageo’s expectations with
regard thereto or any changes in events,
conditions or circumstances on which any
such statement is based. The reader should,
however, consult any additional disclosures
that Diageo may make in any documents
which it publishes and/or files with the
US Securities and Exchange Commission.
All readers, wherever located, should take
note of these disclosures.
This document includes names of
Diageo’s products, which constitute
trademarks or trade names which Diageo
owns, or which others own and license to
Diageo for use. All rights reserved. © Diageo
plc 2012.
The information in this document does
not constitute an offer to sell or an invitation
to buy shares in Diageo plc or an invitation
or inducement to engage in any other
investment activities.
This document includes information
about Diageo’s target debt rating. A security
rating is not a recommendation to buy, sell or
hold securities and may be subject to revision
or withdrawal at any time by the assigning
rating organisation. Each rating should be
evaluated independently of any other rating.
Past performance cannot be relied upon
as a guide to future performance.
Business description
Financial statements
Additional information
This document contains ‘forward-looking
statements’. These statements can be
identified by the fact that they do not relate
only to historical or current facts. In particular,
forward-looking statements include all
statements that express forecasts,
expectations, plans, outlook and projections
with respect to future matters, including
trends in results of operations, margins,
growth rates, overall market trends, the
impact of changes in interest or exchange
rates, the availability or cost of financing to
Diageo, anticipated cost savings or synergies,
expected investments, the completion
of Diageo’s strategic transactions and
restructuring programmes, anticipated tax
rates, expected cash payments, outcomes
of litigation, anticipated deficit reductions in
relation to pension schemes and general
economic conditions. By their nature,
forward-looking statements involve risk and
uncertainty because they relate to events and
depend on circumstances that will occur in
the future. There are a number of factors that
could cause actual results and developments
to differ materially from those expressed or
implied by these forward-looking statements,
including factors that are outside Diageo’s
control. These factors include, but are not
limited to:
• global and regional economic downturns;
• increased competitive product and pricing
pressures and unanticipated actions by
competitors that could impact Diageo’s
market share, increase expenses and
hinder growth potential;
• the effects of Diageo’s strategic focus on
premium drinks, the effects of business
combinations, partnerships, acquisitions or
disposals, existing or future, and the ability
to realise expected synergies and/or
costs savings;
• Diageo’s ability to complete existing
or future business combinations,
restructuring programmes, acquisitions
and disposals;
• legal and regulatory developments,
including changes in regulations regarding
production, product liability, distribution,
importation, labelling, packaging,
consumption, or advertising; changes in
tax law, rates or requirements (including
with respect to the impact of excise tax
increases) or accounting standards; and
changes in environmental laws, health
regulations and the laws governing labour
and pensions;
• developments in any litigation or other
similar proceedings (including with tax,
customs and other regulatory authorities)
directed at the drinks and spirits industry
generally or at Diageo in particular, or the
impact of a product recall or product
liability claim on Diageo’s profitability
or reputation;
• developments in the Colombian litigation,
Korean customs dispute, thalidomide
litigation or any similar proceedings;
• changes in consumer preferences and
tastes, demographic trends or perceptions
about health related issues, or
contamination, counterfeiting or other
circumstances which could harm the
integrity or sales of Diageo’s brands;
• changes in the cost or supply of raw
materials, labour, energy and/or water;
• changes in political or economic
conditions in countries and markets in
which Diageo operates, including changes
in levels of consumer spending, failure
of customer, supplier and financial
counterparties or imposition of import,
investment or currency restrictions;
• levels of marketing, promotional and
innovation expenditure by Diageo and
its competitors;
• renewal of supply, distribution,
manufacturing or licence agreements
(or related rights) and licenses on
favourable terms when they expire;
• termination of or failure to renegotiate
existing distribution or licence
manufacturing rights on agency brands;
• disruption to production facilities or
business service centres, and systems
change programmes, existing or future,
and the ability to derive expected
benefits from such programmes;
• technological developments that may
affect the distribution of products or
impede Diageo’s ability to protect its
intellectual property rights; and
• changes in financial and equity markets,
including significant interest rate and
foreign currency exchange rate
fluctuations and changes in the cost of
capital, which may reduce or eliminate
Diageo’s access to or increase the cost of
financing or which may affect Diageo’s
financial results and movements in the
value of Diageo’s pension funds.
Performance summary
Cautionary statement
concerning forward-looking
statements
Business description
43
The
Ticket
Guinness launched a
landmark pan-African
advertising campaign.
Filmed in Nigeria, supporting
the brand’s ambition to become
Africa’s number one beer
brand by value.
Driving continued growth
across the continent with sales
of over 4 million hectolitres
a year, posting growth of
7
Business review
45Introduction
48 Operating results 2012 compared with 2011
66 Operating results 2011 compared with 2010
79 Trend information
79 Liquidity and capital resources
82 Capital commitments
82 Other contractual obligations
82 Post balance sheet events
82 Off-balance sheet arrangements
82 Risk management
83 Critical accounting policies
83 New accounting standards
*Guinness organic net sales growth in Africa, for year ended 30 June 2012
Introduction
Additional information
Business review
Financial statements
Organic movements in volume, sales, net
sales, marketing spend, operating profit and
operating margin are non-GAAP measures.
The performance of the group is discussed
using these measures.
In the discussion of the performance of
the business, organic information is presented
using pounds sterling amounts on a constant
currency basis. This retranslates prior year
reported numbers at current year exchange
rates and enables an understanding of the
underlying performance of the market that
is most closely influenced by the actions of
that market’s management. The risk from
exchange rate movements is managed
centrally and is not a factor over which local
managers have any control. Residual exchange
impacts are reported within Corporate.
Governance
Volume is a non-GAAP measure that has
been measured on an equivalent units basis
to nine-litre cases of spirits. An equivalent unit
represents one nine-litre case of spirits,
which is approximately 272 servings. A serving
comprises 33ml of spirits, 165ml of wine, or
330ml of ready to drink or beer. Therefore, to
convert volume of products, other than spirits,
to equivalent units, the following guide has
been used: beer in hectolitres divide by 0.9,
wine in nine-litre cases divide by five, ready
to drink in nine-litre cases divide by 10 and
certain pre-mixed products that are classified
as ready to drink in nine-litre cases divide
by five.
Business review
Presentation of information in relation to
the business
In addition to describing the significant
factors that have impacted the income
statement for the years ended 30 June 2012
and 30 June 2011, in each case as compared
to the immediately preceding year, additional
information is also presented on the operating
performance and cash flows of the group.
There are 10 principal financial key
performance indicators not specifically used
in the consolidated financial statements
themselves (non-GAAP measures) that are
used by the group’s management to assess
the performance of the group in addition to
income statement performance measures.
These are volume, organic movements in
volume, sales, net sales, marketing spend,
operating profit and operating margin, return
on average total invested capital, economic
profit and free cash flow. These key
performance indicators are described below:
Business description
Information presented
Diageo is the world’s leading premium drinks
business and operates on an international
scale selling all types of beverage alcohol.
It is one of a small number of premium drinks
companies that operate across spirits, beer
and wine. Diageo’s brands have broad
consumer appeal across geographies, and as
a result, the business is organised under the
business areas of North America, Europe,
Africa, Latin America and Caribbean, Asia
Pacific and Global Supply. In view of the focus
on reporting results by the location of third
party customers in explaining the group’s
performance in the business review, the
results of the Global Supply segment have
been allocated to the geographic segments.
The following discussion is based on Diageo’s
results for the year ended 30 June 2012
compared with the year ended 30 June 2011,
and the year ended 30 June 2011 compared
with the year ended 30 June 2010.
In the discussion of the performance
of the business, net sales, defined as sales
after deducting excise duties, are presented
in addition to sales, as sales figures include
significant excise duties which are set by
external regulators and over which Diageo
has no control. Diageo incurs excise duties
throughout the world. In some countries,
excise duties are based on sales and are
separately identified on the face of the
invoice to the external customer. In others,
it is effectively a production tax, which is
incurred when the spirit is removed from
bonded warehouses. In these countries,
excise duties are part of the cost of goods
sold and are not separately identified on the
sales invoice. Changes in the level of excise
duties can significantly affect the level of
reported sales and cost of sales without
directly reflecting changes in volume, mix
or profitability, which are the variables that
have an impact on the element of sales
retained by the group.
References to emerging markets
comprise Russia and Eastern Europe, Turkey,
Africa, Latin America and Caribbean and Asia
Pacific excluding Australia, Korea and Japan.
References to reserve brands include
Johnnie Walker Green Label, Johnnie Walker
Gold Label 18 year old, Johnnie Walker Gold
Label Reserve, Johnnie Walker Blue Label,
Johnnie Walker Blue Label King George V,
Johnnie Walker Platinum Label 18 year old,
The John Walker, Classic Malts, Buchanan’s
Special Reserve, Buchanan’s Red Seal, Dimple
18 year old, Bulleit Bourbon, Tanqueray No.
TEN, Cîroc, Ketel One vodka, Don Julio,
Zacapa, Godiva and Nuvo.
References to ready to drink also include
ready to serve products, such as pre mix cans
in some markets, and progressive adult
beverages in the United States and certain
markets supplied by the United States.
Price/mix is the number of percentage
points by which the organic movement
in net sales exceeds the organic movement
in volume. The difference arises because
of changes in the composition of sales
between higher and lower priced variants
or as price changes are implemented.
Performance summary
Business
review
45
Acquisitions, disposals and exceptional
items also impact the reported performance
and therefore the reported movement in
any year in which they arise. Management
adjusts for the impact of such transactions
in assessing the performance of the
underlying business.
The underlying performance on a
constant currency basis and excluding the
impact of exceptional items, acquisitions
and disposals is referred to as ‘organic’
performance. Organic movement calculations
enable the reader to focus on the
performance of the business which is
common to both years.
Diageo’s strategic planning and
budgeting process is based on organic
movements in volume, sales, net sales,
marketing spend, operating profit and
operating margin, and these measures closely
reflect the way in which operating targets
are defined and performance is monitored
by the group’s management.
These measures are chosen for planning,
budgeting, reporting and incentive purposes
since they represent those measures which
local managers are most directly able to
influence and they enable consideration of
the underlying business performance without
the distortion caused by fluctuating exchange
rates, exceptional items and acquisitions
and disposals.
The group’s management believes
these measures provide valuable additional
information for users of the financial
statements in understanding the group’s
performance since they provide information
on those elements of performance which
local managers are most directly able to
influence and they focus on that element of
the core brand portfolio which is common
to both years. They should be viewed as
complementary to, and not replacements
for, the comparable GAAP measures and
reported movements therein.
Return on average total invested capital
is a non-GAAP measure that is used by
management to assess the return obtained
from the group’s asset base and is calculated
to aid comparison of the performance of
the business.
The profit used in assessing the return on
total invested capital reflects the operating
performance of the business stated before
exceptional items and finance charges after
applying the tax rate before exceptional items
for the year. Average total invested capital is
calculated using the average derived from the
consolidated balance sheets at the beginning,
middle and end of the year. Average capital
employed comprises average net assets for
the year, excluding post employment benefit
net liabilities (net of deferred tax) and average
net borrowings. This average capital
employed is then aggregated with the
average restructuring and integration costs
net of tax, and goodwill written off to reserves
at 1 July 2004, the date of transition to IFRS,
to obtain the average total invested capital.
Economic profit is a non-GAAP measure that
is used by management to assess the group’s
return from its asset base compared to a
standard cost of capital charge and is calculated
to aid comparison of the performance of
the business.
The profit used in assessing the return
from the group’s asset base and the asset
base itself are the same as those used in the
calculation for the return on average total
invested capital (see above). The standard
capital charge applied to the average total
invested capital is currently 8%, being
management’s assessment of a constant
minimum level of return that the group
expects to generate from its asset base.
Economic profit is calculated as the difference
between the standard capital charge on the
average invested assets and the actual
return achieved by the group on those assets.
Free cash flow is a non-GAAP measure that
comprises the net cash flow from operating
activities aggregated with the net purchase
and disposal of investments, property, plant
and equipment and computer software that
form part of net cash flow from investing
activities. The group’s management believes
the measure assists users of the financial
statements in understanding the group’s
cash generating performance as it comprises
items which arise from the running of the
ongoing business.
The remaining components of net cash flow
from investing activities that do not form part
of free cash flow, as defined by the group’s
management, are in respect of the acquisition
and sale of subsidiaries, associates and
businesses. The group’s management regards
the purchase and disposal of property, plant
and equipment and computer software
as ultimately non-discretionary since
ongoing investment in plant, machinery
and technology is required to support the
day-to-day operations, whereas acquisitions
and sales of businesses are discretionary.
However, free cash flow does not necessarily
reflect all amounts which the group has either
a constructive or legal obligation to incur.
Where appropriate, separate discussion is
given for the impacts of acquisitions and sale
of businesses, equity dividends paid and the
purchase of own shares, each of which arises
from decisions that are independent from the
running of the ongoing underlying business.
The free cash flow measure is used by
management for their own planning,
budgeting, reporting and incentive purposes
since it provides information on those
elements of performance which local
managers are most directly able to influence.
Revised segmental information for prior
reporting periods
On 25 May 2011 Diageo announced changes
to its regional structure. From 1 July 2011
two autonomous regions, Africa and Latin
America and Caribbean replaced the
International region. The Global Travel and
duty free operations are now reported within
the five geographical regions in which the
external sales take place. The Middle East
business has become part of Asia Pacific.
As a result of this change Diageo now
reports the following operating segments
externally: North America, Europe, Africa,
Latin America and Caribbean, Asia Pacific and
Corporate. In addition, for the year ended
30 June 2012, changes have been made to the
allocation of specific corporate items better
reflecting the geographic segments for which
they are in respect of. As a consequence of
these changes the figures for the operating
segments for prior years have been restated.
Revised segmental information for the years
ended 30 June 2011 and 2010 are as follows:
Year ended 30 June 2010
Year ended 30 June 2011
As
reported
units
million
Volume
North America
Europe
International
Africa
Latin America and Caribbean
Asia Pacific
Total volume
46
Diageo Annual Report 2012
51.6
38.5
44.3
–
–
13.1
147.5
Analysis of
International
units
million
0.7
2.0
(44.3)
23.1
15.7
2.8
–
Restated
units
million
As
reported
units
million
52.3
40.5
–
23.1
15.7
15.9
147.5
51.8
39.2
40.3
–
–
12.1
143.4
Analysis of
International
units
million
0.7
2.1
(40.3)
21.1
14.1
2.3
–
Restated
units
million
52.5
41.3
–
21.1
14.1
14.4
143.4
Analysis of
International
£ million
Restated
£ million
As
reported
£ million
Analysis of
International
£ million
Restated
£ million
3,895
4,279
–
1,764
1,293
1,931
70
13,232
3,853
4,371
3,222
–
–
1,442
70
12,958
34
89
(3,222)
1,582
1,364
153
–
–
3,887
4,460
–
1,582
1,364
1,595
70
12,958
Net sales
North America
Europe
International
Africa
Latin America and Caribbean
Asia Pacific
Corporate
Total net sales
3,324
2,614
2,747
–
–
1,181
70
9,936
42
89
(2,747)
1,357
1,063
196
–
–
3,366
2,703
–
1,357
1,063
1,377
70
9,936
3,306
2,759
2,627
–
–
1,018
70
9,780
34
89
(2,627)
1,228
1,123
153
–
–
3,340
2,848
–
1,228
1,123
1,171
70
9,780
Marketing spend
North America
Europe
International
Africa
Latin America and Caribbean
Asia Pacific
Total marketing spend
502
390
368
–
–
278
1,538
6
13
(368)
140
184
25
–
508
403
–
140
184
303
1,538
472
412
302
–
–
233
1,419
4
10
(302)
119
151
18
–
476
422
–
119
151
251
1,419
Year ended 30 June 2010
Year ended 30 June 2011
Analysis of
International
£ million
Corporate
costs
£ million
1,255
778
804
–
–
208
(161)
2,884
17
28
(804)
330
336
93
–
–
3
(10)
–
3
(18)
(2)
24
–
Restated
£ million
As
reported
£ million
Analysis of
International
£ million
Corporate
costs
£ million
Restated
£ million
1,275
796
–
333
318
299
(137)
2,884
1,170
859
771
–
–
176
(225)
2,751
13
30
(771)
304
355
69
–
–
1
(8)
–
(3)
(19)
(5)
34
–
1,184
881
–
301
336
240
(191)
2,751
Financial statements
Operating profit before exceptional items
North America
Europe
International
Africa
Latin America and Caribbean
Asia Pacific
Corporate
Total operating profit before exceptional items
As
reported
£ million
Governance
42
89
(3,384)
1,764
1,293
196
–
–
Business review
3,853
4,190
3,384
–
–
1,735
70
13,232
Business description
Sales
North America
Europe
International
Africa
Latin America and Caribbean
Asia Pacific
Corporate
Total sales
Performance summary
Year ended 30 June 2010
Year ended 30 June 2011
As
reported
£ million
Additional information
Business review
47
Operating results 2012
compared with 2011
Summary consolidated income statement
Year ended
30 June 2012
£ million
Year ended
30 June 2011
£ million
Sales
Excise duties
Net sales
Operating costs before exceptional items
Operating profit before exceptional items
Exceptional operating items
Operating profit
Sale of businesses
Net finance charges
Share of associates’ profits after tax
Profit before taxation
Taxation
Profit from continuing operations
Discontinued operations
Profit for the year
14,594
(3,832)
10,762
(7,564)
3,198
(40)
3,158
147
(397)
213
3,121
(1,038)
2,083
(11)
2,072
13,232
(3,296)
9,936
(7,052)
2,884
(289)
2,595
(14)
(397)
176
2,360
(343)
2,017
–
2,017
Attributable to:
Equity shareholders of the parent company
Non-controlling interests
1,942
130
1,900
117
2,072
2,017
Sales and net sales
On a reported basis, sales increased by
£1,362 million from £13,232 million in the
year ended 30 June 2011 to £14,594 million
in the year ended 30 June 2012 and net sales
increased by £826 million from £9,936 million
in the year ended 30 June 2011 to £10,762
million in the year ended 30 June 2012.
Exchange rate movements decreased
reported sales by £123 million and reported
net sales by £90 million. Acquisitions increased
reported sales by £741 million and reported
net sales by £320 million. Disposals decreased
reported sales by £31 million and reported
net sales by £29 million.
Operating costs before exceptional items
On a reported basis, operating costs before
exceptional items increased by £512 million
from £7,052 million in the year ended 30 June
2011 to £7,564 million in the year ended
30 June 2012 due to an increase in cost of
sales of £245 million from £3,983 million
to £4,228 million, an increase in marketing
spend of £153 million from £1,538 million
to £1,691 million, and an increase in other
operating expenses before exceptional
costs of £114 million, from £1,531 million to
£1,645 million. Exchange rate movements
benefited total operating costs before
exceptional items by £80 million.
48
Diageo Annual Report 2012
Exceptional operating items
Exceptional operating charges of £40 million
for the year ended 30 June 2012 comprised:
• a gain of £115 million (2011 – £nil) in respect
of changes in the calculation of future
pension increases for Diageo’s principal
UK and Irish pension schemes;
• a brand impairment charge of £59 million
(2011 – £39 million);
• a charge of £69 million (2011 – £77 million)
for the operating model review
announced in May 2011; and
• £27 million (2011 – £34 million) for the
restructuring of the group’s Global Supply
operations in Scotland, Ireland and in the
United States.
In the year ended 30 June 2011 exceptional
operating items also included a charge of
£139 million in respect of duty settlements
with the Turkish and the Thai customs
authorities and settlements with the
Securities and Exchange Commission
(SEC) in respect of various regulatory and
control matters.
In the year ended 30 June 2012 total
restructuring cash expenditure was £158
million (2011 – £118 million). In the year ended
30 June 2011 cash payments of £141 million
were also made for the duty and the SEC
settlements. An exceptional charge of
approximately £50 million is expected to be
incurred in the year ending 30 June 2013 in
respect of the restructuring of Global Supply
operations principally in Ireland, while cash
expenditure is expected to be approximately
£80 million.
Post employment plans
The deficit in respect of post employment
plans before taxation increased by £247
million from £838 million at 30 June 2011 to
£1,085 million at 30 June 2012 primarily as
a result of a decrease in the discount rate
assumptions used to calculate the liabilities
of the plans partly offset by a decrease in the
inflation assumptions and changes in the
calculation of future pension increases.
Cash contributions to the group’s UK and Irish
pension plans in the year ended 30 June 2012
were £133 million (2011 – £151 million) and are
expected to be approximately £140 million
for the year ending 30 June 2013.
Profit before taxation
Profit before taxation increased by £761
million from £2,360 million in the prior year to
£3,121 million in the year ended 30 June 2012.
Dividend
The directors recommend a final dividend of
26.9 pence per share, an increase of 8% from
the year ended 30 June 2011. The full dividend
will therefore be 43.5 pence per share, an
increase of 8% from the year ended 30 June
2011. Subject to approval by shareholders,
the final dividend will be paid on 22 October
2012 to shareholders on the register on
7 September 2012. Payment to US ADR
holders will be made on 26 October 2012.
A dividend reinvestment plan is available in
respect of the final dividend and the plan
notice date is 1 October 2012.
Governance
Taxation
The reported tax rate increased from 14.5%
in the year ended 30 June 2011 to 33.3% in
the year ended 30 June 2012. During the year
tax authority negotiations were concluded
resulting in a favourable change to the
taxation basis of certain overseas profit and
intangible assets which has reduced the
ongoing tax rate but which resulted in the
loss of future tax amortisation deductions
giving rise to an exceptional write off of the
related deferred tax assets of £524 million.
The tax rate before exceptional items for the
year ended 30 June 2012 was 17.7% compared
with 17.4% in the year ended 30 June 2011.
In the future it is expected that the tax rate
before exceptional items will remain at
approximately 18%.
Business review
Financial statements
Net finance charges
Net finance charges amounted £397 million
in the year ended 30 June 2012 (2011 –
£397 million).
Net interest charge increased by
£13 million from £369 million in the prior year
to £382 million in the year ended 30 June
2012. The effective interest rate was 4.7%
(2011 – 4.9%) in the year ended 30 June 2012
and average net borrowings increased by
£1.1 billion compared to the prior year.
For the calculation of effective interest rate,
the net interest charge excludes fair value
adjustments to derivative financial
instruments and borrowings and average
monthly net borrowings include the impact
of interest rate swaps that are no longer in a
hedge relationship but exclude the market
value adjustment for cross currency interest
rate swaps. The income statement interest
cover was 8.9 times and cash interest cover
was 9.4 times (2011 – 8.3 times and 10.6
times, respectively).
Associates
The group’s share of associates’ profits after
interest and tax was £213 million for the year
ended 30 June 2012 compared to £176 million
in the prior year. Diageo’s 34% equity interest
in Moët Hennessy contributed £205 million
(2011 – £179 million) to share of associates’
profits after interest and tax.
Exchange rate and other movements
Foreign exchange movements in the year
ended 30 June 2012 decreased net sales,
operating profit before exceptional items
and profit from associates by £90 million,
£10 million and £2 million, respectively, and
reduced net finance charges by £19 million.
For the year ending 30 June 2013 foreign
exchange movements are not expected to
materially affect operating profit or net
finance charge based on applying current
exchange rates (£1 = $1.57 : £1 = €1.28).
This guidance excludes the impact of IAS 21
and IAS 39.
Business description
Exceptional non-operating items
In the year ended 30 June 2012 gain on sale
of businesses of £147 million included a step
up gain of £124 million on the revaluation of
the group’s equity holdings in Quanxing and
Shuijingfang to fair value as the associates
became subsidiaries during the year. In
addition, exceptional non-operating items
include a gain of £23 million on the sale of the
group’s investment in Tanzania Breweries.
In the year ended 30 June 2011 a net loss
before taxation of £14 million on sale of
businesses arose on the disposal of a number
of small wine businesses in Europe and in the
United States and on the termination of a joint
venture in India.
Net other finance charges for the year
ended 30 June 2012 were £15 million (2011 –
£28 million). There was a change of £10 million
in finance charges in respect of post
employment plans from a charge of £3 million
in the year ended 30 June 2011 to an income
of £7 million in the year ended 30 June 2012.
Other finance charges also included
£17 million (2011 – £16 million) on unwinding
of discounts on liabilities, a hyperinflation
adjustment of £3 million (2011 – £9 million) in
respect of the group’s Venezuela operations
and £2 million (2011 – £nil) in respect of net
exchange movements on certain financial
instruments. In the year ending 30 June
2013 the finance charge in respect of post
employment plans is expected to be
£12 million.
Performance summary
Operating profit
Reported operating profit for the year
ended 30 June 2012 increased by £563 million
to £3,158 million from £2,595 million in the
prior year. Before exceptional operating items,
operating profit for the year ended 30 June
2012 increased by £314 million to £3,198
million from £2,884 million in the prior year.
Exchange rate movements decreased both
operating profit and operating profit before
exceptional items for the year ended 30 June
2012 by £10 million. Acquisitions increased
reported operating profit by £79 million
and disposals decreased reported operating
profit by £3 million.
Additional information
Discontinued operations
Discontinued operations in the year ended
30 June 2012 represent a charge after taxation
of £11 million in respect of anticipated future
payments to additional thalidomide claimants.
Business review
49
Return on average total invested capital
Calculations for the return on average total invested capital for the years ended 30 June 2012 and 30 June 2011 were as follows:
2012
£ million
2011
£ million
3,158
40
213
(604)
2,807
2,595
289
176
(532)
2,528
7,111
7,438
1,353
1,562
17,464
16.1%
6,221
6,805
1,274
1,562
15,862
15.9%
2012
£ million
2011
£ million
Average total invested capital (see above)
17,464
15,862
Operating profit
Exceptional operating items
Associates’ profit after interest and tax
Tax at the tax rate before exceptional items of 17.7% (2011 – 17.4%)
3,158
40
213
(604)
2,807
(1,397)
1,410
2,595
289
176
(532)
2,528
(1,269)
1,259
Operating profit
Exceptional operating items
Associates’ profits after interest and tax
Tax at the tax rate before exceptional items of 17.7% (2011 – 17.4%)
Average net assets (excluding net post employment liabilities)
Average net borrowings
Average integration and restructuring costs (net of tax)
Goodwill at 1 July 2004
Average total invested capital
Return on average total invested capital
Economic profit
Calculations for economic profit for the years ended 30 June 2012 and 30 June 2011 were as follows:
Capital charge at 8% (2011 – 8%) of average total invested capital
Economic profit
50
Diageo Annual Report 2012
(a) The organic movement percentage is
the amount in the column headed ‘Organic
movement’ in the tables below expressed as
a percentage of the aggregate of the amount
in the column headed ‘2011 Reported’, the
amount in the column headed ‘Exchange’
(b) Where a business, brand, brand
distribution right or agency agreement was
disposed of, or terminated, in the current or
prior year, the group, in organic movement
calculations, excludes the results for that
business from the current year and prior year.
In the calculation of operating profit, the
overheads included in disposals are only
those directly attributable to the businesses
The organic movement calculations for
volume, sales, net sales, marketing spend and
operating profit for the year ended 30 June
2012 were as follows:
Volume
North America
Europe
Africa
Latin America and Caribbean
Asia Pacific
Total volume
52.3
40.5
23.1
15.7
15.9
147.5
(0.1)
5.1
0.6
–
–
5.6
Exchange
£ million
(1)
Acquisitions
and
disposals(2)
£ million
Organic
movement
units
million
0.8
(0.4)
1.2
1.5
0.3
3.4
Organic
movement
£ million
2012
Reported
units
million
53.0
45.2
24.9
17.2
16.2
156.5
2012
Reported
£ million
Organic
movement
%
2
(1)
5
10
2
2
Organic
movement
%
22
(35)
(106)
(32)
29
(1)
(123)
(26)
700
36
–
–
–
710
203
22
175
230
144
1
775
4,094
4,966
1,869
1,491
2,104
70
14,594
5
1
11
18
7
1
6
Net sales
North America
Europe
Africa
Latin America and Caribbean
Asia Pacific
Corporate
Total net sales
Excise duties
Total sales
3,366
2,703
1,357
1,063
1,377
70
9,936
3,296
13,232
18
(25)
(77)
(22)
17
(1)
(90)
(26)
288
29
–
–
–
291
198
(17)
138
198
107
1
625
3,556
2,949
1,447
1,239
1,501
70
10,762
3,832
14,594
6
(1)
11
19
8
1
6
Business review
Additional information
3,895
4,279
1,764
1,293
1,931
70
13,232
Financial statements
Sales
North America
Europe
Africa
Latin America and Caribbean
Asia Pacific
Corporate
Total sales
Governance
2011
Reported
(restated)
£ million
Acquisitions
and
disposals(2)
units
million
Business review
2011
Reported
(restated)
units
million
Business description
In order to assist the reader of the financial
statements, the following comparison of
2012 with 2011 includes tables which present
the exchange, acquisitions and disposals and
organic components of the year on year
movement for each of volume, sales, net
sales, marketing spend and operating profit.
Organic movements in the tables below are
calculated as follows:
disposed of, and do not result from subjective
judgements of management. For acquisitions
in the current year, the post acquisition results
are excluded from the organic movement
calculations. For acquisitions in the prior year,
post acquisition results are included in full in
the prior year but are included in the organic
movement calculation from the anniversary
of the acquisition date in the current year. The
acquisition column also eliminates the impact
of transaction costs that have been charged
to operating profit in the current or prior year
in respect of acquisitions that in management
assessment are expected to complete.
and the amount, if any, in respect of
acquisitions and disposals that have impacted
the comparable prior year included in the
column headed ‘Acquisitions and disposals’.
The inclusion of the column headed ‘Exchange’
in the organic movement calculation reflects
the adjustment to recalculate the prior year
results as if they had been generated at the
current year’s exchange rates.
Performance summary
Analysis by business area
and brand
51
2011
Reported
(restated)
£ million
Exchange(1)
£ million
Acquisitions
and
disposals(2)
£ million
Organic
movement
£ million
2012
Reported
£ million
Organic
movement
%
Marketing spend
North America
Europe
Africa
Latin America and Caribbean
Asia Pacific
Total marketing spend
508
403
140
184
303
1,538
2
(4)
(8)
(6)
6
(10)
1
30
4
1
–
36
37
10
14
31
35
127
548
439
150
210
344
1,691
7
3
11
17
11
8
Operating profit
North America
Europe
Africa
Latin America and Caribbean
Asia Pacific
Corporate
Total operating profit before exceptional items
Exceptional items(3)
Total operating profit
1,275
796
333
318
299
(137)
2,884
(289)
2,595
3
(4)
(22)
(2)
–
15
(10)
(3)
107
4
(2)
(11)
(19)
76
79
26
65
69
54
(45)
248
1,354
925
380
383
342
(186)
3,198
(40)
3,158
6
3
20
22
18
(37)
9
Notes: Information relating to the organic movement calculations.
(1)The exchange adjustments for sales, net sales, marketing spend and operating profit are the retranslation of prior year reported results at current year exchange rates
and are principally in respect of the euro, the US dollar and African currencies, primarily the Kenyan shilling, the Nigerian naira and the South African rand.
(2)The impacts of acquisitions and disposals are excluded from the organic movement. In the year ended 30 June 2012 the acquisitions and disposals that materially
affected volume, sales, net sales, marketing spend and operating profit were as follows:
Mey İçki
Zacapa
Meta
Quanxing
Serengeti
Other acquisitions*
Acquisitions – 2012
Acquisitions – 2011**
Disposals
Volume
units
million
Sales
£ million
Net sales
£ million
5.1
–
0.3
–
0.3
–
5.7
–
(0.1)
5.6
705
–
16
–
20
–
741
–
(31)
710
291
–
13
–
16
–
320
–
(29)
291
Marketing
spend
£ million
Operating
profit
£ million
27
6
1
–
2
–
36
–
–
36
95
8
–
(19)
(2)
(28)
54
25
(3)
76
* Includes transaction costs in respect of acquisitions not yet completed.
** Represents transaction and integration costs in respect of acquisitions incurred in the year ended 30 June 2011.
In the year ended 30 June 2012 there were no material disposals impacting organic growth but adjustment is made to exclude the impact of the disposals completed
under the reorganisation of the group’s US wines operations and the Gilbeys wholesale wine business in Ireland in the year ended 30 June 2011.
(3)Exceptional operating charges of £40 million for the year ended 30 June 2012 (2011 – £289 million) comprised a gain of £115 million (2011 – £nil) in respect of changes
in the calculation of future pension increases for Diageo’s principal UK and Irish pension schemes, a brand impairment charge of £59 million (2011 – £39 million),
a charge of £69 million (2011 – £77 million) for the operating model review announced in May 2011 and £27 million (2011 – £34 million) for the restructuring of the
group’s Global Supply operations in Scotland, Ireland and in the United States. In the year ended 30 June 2011 exceptional operating items also included a charge of
£139 million in respect of duty settlements with the Turkish and the Thai customs authorities and settlements with the Securities and Exchange Commission (SEC)
regarding various regulatory and control matters.
Cost of sales
Diageo cost of sales excluding exceptional
items was £4,228 million in the year ended
30 June 2012 compared with £3,983 million
in the year ended 30 June 2011. Acquisitions
and disposals added £91 million, with Mey
İçki being the principal contributor, and
favourable exchange movements reduced
cost of sales by £38 million. The 2% volume
increase together with some mix benefits
added £110 million to cost of sales. Cost
52
Diageo Annual Report 2012
increases on materials, utilities and logistics
amounted to 5% of cost of sales, and half of
this increase was offset by cost reductions
through asset rationalisation, procurement
benefits and operational efficiencies.
Corporate revenue and costs
Net sales were £70 million in the year ended
30 June 2012, flat relative to the comparable
prior period. Net operating charges were
£186 million in the year ended 30 June 2012
having been £137 million in the year ended
30 June 2011. The movement was made up of:
• a charge of £12 million versus a benefit of
£21 million in the year ended 30 June 2011,
arising from currency transaction hedging
which is controlled centrally;
• £19 million in respect of transaction
costs incurred on acquisitions; and
• a £3 million reduction in underlying
corporate costs.
Volume*
movement
%
Category performance
Organic
net sales
movement
%
Reported
net sales
movement
%
12
4
(9)
–
8
Strategic brand performance**
Whisk(e)y:
Johnnie Walker
Crown Royal
J&B
Buchanan’s
Windsor
Bushmills
4
7
(4)
(1)
12
(4)
18
10
15
(3)
(3)
24
(1)
20
9
14
(3)
(5)
23
–
19
Vodka:
Smirnoff
Ketel One vodka
Cîroc
5
5
9
60
13
6
9
62
15
5
10
63
Rum:
Captain Morgan
6
9
8
9
8
9
Liqueurs:
Baileys
(2)
(4)
1
(1)
–
(1)
Tequila:
Jose Cuervo
(2)
(4)
–
(5)
–
(5)
Gin:
Tanqueray
1
1
3
2
3
2
Beer:
Guinness
2
1
5
4
4
3
Governance
8
5
(7)
–
6
Business review
3
2
(3)
(3)
2
Business description
Spirits
Beer
Wine
Ready to drink
Total
Performance summary
Category review
* Organic equals reported movement for volume, except for: total volume 6%, spirits 7%, beer 4%, wine (4)%, vodka 8% reflecting the Mey İçki, Meta Abo and Serengeti
Breweries acquisitions and disposals last year.
** Spirits brands excluding ready to drink.
Black Label, together with price increases
drove 15% net sales growth for the Black Label
variant. Super deluxe grew 28% in the year as
the brand experienced a significant shift to
higher marks in North America, driven by the
new Blue Label packaging and the successful
engraving advertising campaign, and as Gold
Label net sales more than doubled in Asia
Pacific. Johnnie Walker XR21 was also very
successful within its core geographical target
region of Asia Pacific, reaching near 20% share
in its segment since launch. Total marketing
spend increased 11% with over 80% of the
incremental investment directed towards
emerging markets, especially Asia Pacific and
Latin America, and behind proven global
growth drivers, including the ‘Walk with
Giants’ and ‘Step Inside the Circuit’ campaigns
and ongoing grand prix sponsorships.
While the economic challenges in
Europe have resulted in a 3% reduction in
Business review
Additional information
Total Whisk(e)y was 35% of Diageo portfolio
by net sales. Scotch delivered strong growth
with net sales up 12%. Premium and super
premium drove this growth and price/mix
was up 7 percentage points as a result. In the
developed markets, weakness in Southern
Europe led to declines in value and standard
scotch brands. These segments grew double
digit in the emerging markets as Diageo
continued to drive recruitment through the
more affordable brands. Premium and super
premium brands grew in all regions on the
back of successful innovations and strong
marketing. The Singleton more than doubled
net sales in Germany and France behind
the ‘Best tasting Single Malt – You decide’
campaign and Old Parr grew 23% with
10 percentage points of positive price/mix
through exceptional growth in PUB and
Colombia. In the growing North America
whiskey segment Bulleit delivered over
60% growth in net sales on the back of the
success of Bulleit Rye.
Johnnie Walker had another exceptional
year, posting 15% net sales growth, with the
fastest growth coming from super deluxe
variants. The growth of Red Label was driven
by the emerging middle class recruitment
programmes with the ‘Step Up’ activation
delivering almost 60% net sales growth in
South Africa and the ‘Keep Walking Brazil’
campaign driving 16% net sales growth in
PUB. The continued success of Johnnie Walker
Double Black, priced at a 20% premium to
Financial statements
Spirits was 66% of Diageo net sales and
delivered over 80% of the group’s growth.
Developed markets grew net sales 4% on flat
volume and emerging markets grew 18% with
9 percentage points of positive price/mix
through strong pricing and favourable mix
as consumers move up the price ladder.
53
J&B net sales globally, this represented a
significant slowing in the rate of decline versus
last year as the JεB business is rebalancing
between developed and emerging markets.
Slowdown in the second half reflected the
reversal of the pre excise duty increase buy-in
in France, while underlying consumption
trends did not change materially. Turkey
posted 21% net sales growth and Africa and
Latin America also saw double digit top line
growth on the back of the ‘City Remix’
programme significantly increasing consumer
engagement with the brand.
Buchanan’s delivered strong double
digit net sales growth for the third consecutive
year, supported by the launch of the ‘Share
Yourself’ campaign and the solid growth of
Buchanan’s Special Reserve, especially in
Venezuela and Colombia. The 12 percentage
points of positive price/mix was a result of
price increases and premiumisation across the
Americas, helped by the successful roll-out
of Buchanan’s Master, trading consumers up
beyond deluxe at an 18% price premium.
The brand posted 11% net sales growth in
North America.
Windsor grew share and remained the
leading scotch brand in Korea, net sales
however declined 1% as the whisky market
contracted further in the country. Share gain
has been achieved through the ‘Share the
Vision’ campaign in the first half, followed by
point of sale promotions in the second half.
Windsor 12 and 17 variants enjoyed 4 and
2 percentage points of positive price/mix,
respectively on the back of price increases
put through last year.
While Crown Royal held share in the
highly competitive non flavoured North
America whiskey segment, the brand’s
performance was impacted by the lapping
of the successful launch of Crown Royal Black
last year and also by its segment losing share
to flavoured whiskey. Marketing spend was
focused behind the launch of the ‘Crown Life’
programme appealing to the AfricanAmerican and Hispanic consumers in the
United States.
Bushmills delivered double digit
increases in both volume and net sales.
Its performance was particularly strong
in Eastern Europe, where it made some
important share gains. Bushmills Honey
was launched successfully in the United
States and delivered a third of the brand’s
growth globally.
54
Diageo Annual Report 2012
Vodka, 12% of Diageo net sales, saw 13%
growth with positive price/mix as value vodka
brands declined and super premium brands
grew strongly with volume up almost 30%.
The category drove a quarter of the group
net sales growth with the super premium
segment delivering 74% of that increase
through the continued strong performance
of Cîroc.
Smirnoff returned to strong growth,
driven by a marked acceleration in developed
markets and double digit growth in Africa
and Latin America. Marketing spend increased
10% focusing on proven growth drivers.
Fifty countries participated in the Smirnoff
‘Nightlife Exchange Project’, which in
its second year was expanded by the
collaboration with Live Nation and Madonna.
In the United States, Smirnoff grew volume
share with the highly successful innovation
launches of Smirnoff Whipped Cream and
Fluffed Marshmallow and also as a result of the
Smirnoff 21 ‘I Choose’ campaign. Great Britain,
Germany and the Benelux led Smirnoff’s
growth in Europe through the execution of
‘Madonna Limited Edition’ campaigns.
Ketel One vodka delivered 8% net sales
growth in North America with continued
share gains fuelled by the highly successful
‘Gentlemen, this is Vodka’ campaign. Ketel
One vodka is now sold in 63 markets. Latin
America and Asia Pacific posted net sales
growth over 50%, with PUB, Australia and
South East Asia being the key drivers of
growth in these regions on the back of
leveraging the brand’s association with
cocktail culture through the media.
Cîroc had another outstanding year
with 62% global top line growth supported
by 52% increase in marketing spend, mainly
behind the ‘Cîroc the New Year’ campaign
and in the digital space. The highly successful
launch of Cîroc Peach together with the
continued double digit growth of Red Berry
and Coconut depletions helped the brand to
gain further share and it is the fastest growing
ultra premium vodka in the United States.
Outside North America, the brand more
than doubled its net sales.
Rum, which was 6% of Diageo net sales,
posted 8% growth with 2 percentage points
of positive price/mix helped by 32% growth
in Latin America and a 7% increase in
North America.
The leading brand of the portfolio,
Captain Morgan posted 9% net sales growth.
In North America, the new ‘Life, Love and Loot’
campaign supplemented with the launch of
Captain Morgan Black Spiced and marketing
innovations, such as the ‘Captain’s Conquest’,
resulted in share gains and 7% net sales
growth. Elsewhere the brand continued to
benefit from the long running ‘Got a Little
Captain in You?’ and the ‘Captain’s Island’
campaigns, which drove the 15% increase
in marketing spend globally and resulted
in strong double digit top line growth in
Germany, Ireland, Russia and Eastern Europe,
and the brand almost tripled in the Benelux.
The wider rum category saw very strong
double digit growth in Zacapa due to Latin
America, Europe and North America. The
successful extension of Bundaberg into the
white rum segment and the launch of the
limited edition premium Bundy Masters
Distillers Collection drove growth of
Bundaberg in Australia.
Liqueurs were 5% of Diageo net sales. The
challenging commercial environment in
Western Europe together with the reduction
in the depth and frequency of promotions in
Great Britain continued to impact Baileys’
performance. However, Baileys posted 6%
growth outside Europe with net sales up
42% in China on the back of a new marketing
campaign aimed at female consumers.
Tequila represented 3% of Diageo net sales.
Don Julio continued its strong performance
with 26% growth, outperforming the fast
growing super premium tequila segment
with the continued acceleration of 1942,
Reposado, Anejo and the successful launch
of Tequila Don Julio 70, the world’s first
Anejo Claro.
Jose Cuervo Especial declined 5%,
driven by the impact of distributor destocking
on Jose Cuervo Especial Gold in the first half
and also by consumers shifting away from
dark tequilas. This was partially offset by an
increase in Jose Cuervo Especial Silver net
sales, helped by consumer trends and
the recruitment from the ProBeach
Volleyball Series.
Business review
Wine was 4% of Diageo net sales. It remained
a challenging category with volume declining
in North America and Europe and with a shift
to the lower end of the portfolio.
Governance
Ready to drink, 7% of Diageo net sales, was
flat. Emerging markets posted a 7% increase,
offset by a 2% reduction in developed
markets, driven by a decline in Australia
despite share gains. The transfer of production
and sales of Smirnoff ready to drink in South
Africa to Diageo’s associate had a full point
impact on growth rates. Excluding this the
category grew 1% globally. Smirnoff Ice
posted strong growth across the emerging
middle class consumers of Africa and Latin
America and the launch of Parrot Bay and
Smirnoff Frozen Pouches proved to be a huge
success in the United States. The launch of
Smirnoff Ice Green Apple and Raspberry
Splash revived the Smirnoff Ice portfolio in
Asia driving accessibility and recruiting female
consumers to the category.
Financial statements
Beer brands represented 21% of Diageo
net sales and grew 5% with the developed
markets up 1% despite declining volumes
and emerging markets growing 9% with
6 percentage points of positive price/mix.
Guinness made up 52% of Diageo’s beer
business by net sales. The brand delivered 2%
net sales growth in the developed markets as
the successful launch of Guinness Black Lager
together with price increases on Guinness
Kegs drove 9% net sales growth for Guinness
in North America. In the emerging markets,
net sales were up 8% with strong growth
across Africa and continued share gains and
price increases in Indonesia. Nigeria is now the
biggest market for Guinness by net sales and
the brand further extended its footprint this
year with double digit growth across the other
Africa markets. Marketing spend behind the
‘Guinness The Match’ and ‘Guinness Football
Challenge’ campaigns tapped into African
consumers’ fervent love of football, and the
launch of a landmark new TV campaign ‘The
Ticket’, and ‘Guinness VIP’, a mobile phone
relationship marketing programme with the
participation of 2.4 million consumers, drove
7% increase in spend globally.
Local African beers continued to perform
strongly, with Tusker and Harp posting strong
double digit top line growth supported by
innovations, such as the launch of Harp Lime
in Nigeria and Tusker Lite in Kenya. Senator
delivered more than a quarter of the beer net
sales growth, driven by price increases and
footprint expansion in Kenya.
Business description
Premium local spirits: During the year Diageo
completed the acquisition and integration
of Mey İçki, the leading spirits company in
Turkey. Mey İçki posted £291 million net sales
in the year with 5.1 million equivalent units
of volume. Raki is the main spirits category
in the Turkish market and Mey İçki is a clear
market leader in the category with Yeni Raki
being the most recognised brand. Mey İçki
gained share during the year as marketing
spend was focused on modern and traditional
raki occasions, building strong brand equities
and maintaining executional excellence in
store. Diageo also increased its shareholding
in Quanxing by 4% and from 29 June has
control of Shuijingfang, fiscal 2013 will be
the first full year Diageo consolidates the
company’s results. Chinese white spirits
delivered 36% net sales growth outside
China, driven by price increases and expanded
distribution footprint with Shui Jing Fang
now available in the duty free channel at forty
airports and on two airlines worldwide and
also in seven domestic markets. During the
year Diageo also acquired an additional 20.6%
stake in Hanoi Liquor Joint Stock Company in
Vietnam and agreed to acquire Ypióca, the
leading premium cachaça brand in Brazil.
Performance summary
Gin represented 3% of Diageo net sales
and grew 3%. Emerging market consumer
demand drove double digit net sales growth
of value gin brands in Africa, while super
premium gin grew over 20% in Asia Pacific
and Latin America as the category saw a
resurgence as the ‘white spirit of choice’
with bartenders.
Tanqueray grew net sales 2% globally,
despite a slight decline in its biggest market,
North America, as the brand grew over 10% in
its new markets across Western Europe, with
Iberia up 24%, and grew 17% in the emerging
markets, with both Africa and Latin America
posting double digit growth. The new brand
strategy and the supporting ‘Tonight We
Tanqueray’ communications campaign
drove 11% increase in marketing spend.
Additional information
Business review
55
2012
North America
“The North American business has delivered another strong set of results.
We have continued to drive price/mix by staying focused on: disciplined
promotional spend, growth of our strategic brands and the continued growth
of our premium and super premium brands, most notably Johnnie Walker and
Cîroc. We’ve achieved this through consistent investment in targeted campaigns
that have improved brand equities. Innovation continues to be a competitive
strength and we have both sustained past launches and delivered exciting new
products. Previously identified enhancements to our distribution system were
implemented in the year and will benefit our future growth. Strong pricing
and mix shift to premium products, coupled with our continued focus on
cost, drove margin improvement, however this was offset by higher marketing.
These measures, taken together, have delivered efficient growth and
strengthened our business.”
Larry Schwartz, President – Diageo North America
Key highlights
• Strong delivery of the strategic brands in
the United States resulted in spirits net
sales growth of 7% and drove performance
in North America. Incremental net sales
were driven by Cîroc, up 61%, as the strong
performance of existing variants was
amplified by the launch of Cîroc Peach,
Diageo’s most successful North American
product launch to date.
• The performance of beer improved overall
as Guinness more than offset softness in
other beer brands. The launch of Guinness
Black Lager, the performance of Guinness
and selective price increases across the
brand drove price/mix improvements in
beer, and Guinness gained share in the
imported beer segment.
• Ready to drink net sales returned to growth,
as the strong performance of innovation
launches such as Parrot Bay and Smirnoff
pouches, and cocktails, including Jose
Cuervo Light Margarita, Zero Calorie
Margarita Mix and Light Margarita Flavours
offset declines on Smirnoff ready to drink.
• The wine restructuring is complete,
improving the economics of the business.
Wine continues to play a valuable role
in the route to market, but it remains a
challenging category and pricing pressure
is intense.
56
Diageo Annual Report 2012
• Marketing investment was up 7%, an
increase of 20 basis points as a percentage
of net sales, primarily behind strategic
brands. Captain Morgan and Smirnoff
regained momentum on the back of
compelling new advertising campaigns
‘To Life, Love and Loot’ and a new version
of ‘I choose’ which included the launch of
Smirnoff Whipped Cream and Fluffed
Marshmallow. The strong performance of
Johnnie Walker was the result of a scotch
marketing spend increase of 24%, as the
launch of Johnnie Walker Double Black
in October, the ‘Say it without saying it’
campaign and Blue Label engraving, drove
a significant shift into higher priced variants
and net sales increased 18%.
• Net sales growth of 5% in Canada was
driven by category leaders Smirnoff and
Captain Morgan which delivered increases
of 5% and 8% respectively. Guinness net
sales grew 8% supported by a national
television campaign in English and French,
the first of its kind in three years.
Key financials
Net sales
Marketing spend
Operating profit before exceptional items
Exceptional items
Operating profit
2011
Reported
(restated)
£ million
3,366
508
1,275
(23)
1,252
Exchange
£ million
18
2
3
Acquisitions
and
disposals
£ million
(26)
1
(3)
Organic
movement
£ million
198
37
79
3,556
548
1,354
(11)
1,343
Organic
net sales
movement
%
Reported
movement
%
6
8
6
7
Reported
net sales
movement
%
6
6
5
6
6
5
Spirits
Beer
Wine
Ready to drink
2
1
(5)
–
7
4
(7)
3
7
5
(17)
3
The strategic brands:**
Johnnie Walker
Crown Royal
Buchanan’s
Smirnoff
Ketel One vodka
Cîroc
Captain Morgan
Baileys
Jose Cuervo
Tanqueray
Guinness
9
(4)
9
3
8
58
5
3
(6)
(2)
9
18
(3)
11
4
8
61
7
5
(7)
(1)
9
18
(2)
11
5
8
62
7
5
(7)
(1)
10
Governance
2
1
2
Business review
Key markets and categories:
North America
United States
Canada
Business description
Volume*
movement
%
2012
Reported
£ million
Performance summary
Performance
* Organic equals reported movement for volume except for: total North America volume 1% and wine (13)% due to disposals.
** Spirits brands excluding ready to drink.
Financial statements
Additional information
Business review
57
2012
Europe
“The economy remains very uneven in Europe. We continue to deliver substantial
sales and profit growth in Europe’s emerging countries of Russia, Eastern Europe
and Turkey, as well as a good performance across Northern Europe. Clearly
though, Southern Europe remains challenging. From a category point of view,
scotch remained very strong in the emerging markets offsetting decline in
Southern Europe. Smirnoff continued to grow in Great Britain and Captain
Morgan continued to perform strongly with 18% net sales growth. Weaker Baileys
performance was driven by the change in promotional strategy in Great Britain
and the challenges in Southern Europe. Overall marketing campaign activity
has been maintained and the reinvestment rate increased as we spent more
behind scotch and emerging markets while improving effectiveness in Western
Europe. In Turkey, the integration of Mey İçki has been completed successfully
and the enhanced route to market will be a key growth driver as we bring our
international brands to the expanding middle class consumer base there.
Finally, the new operating model has delivered further efficiencies and improved
operating margin.”
Andrew Morgan, President – Diageo Europe
Key highlights
• In increasingly challenging economic
conditions in Southern Europe, Diageo
Europe’s underlying performance
remained relatively consistent throughout
the year. Organic net sales growth in Turkey
was (12)% in the second half against 114%
in the first half as it lapped the customs
dispute that was resolved in April 2011.
The second half was also impacted by the
decision to increase H1 shipments into
Eastern European markets to avoid custom
administration delays which had occurred
in H2 in prior years.
• Formerly material markets for Diageo,
Iberia, Greece and Italy in total represent 5%
of net sales globally after a number of years
of tough trading. These Southern European
markets declined 6% in volume and 9% in
net sales as deeper austerity measures put
additional pressure on consumption and
sales mix. JεB and Baileys were the brands
impacted most, both declining 8% in net
sales in these markets. However, growth of
Tanqueray, Captain Morgan and Bushmills
partially offset these declines.
• In Ireland, Guinness Draught and
Smithwick’s grew share in the on trade and
Harp in the off trade, but the beer market
remains in decline and net sales fell 5%.
58
Diageo Annual Report 2012
• In Great Britain, reduced promotional
activities across the portfolio drove 2%
decline in net sales with 4 percentage
points of positive price/mix. Smirnoff
delivered 6% net sales growth, driven by
Smirnoff Red gaining share despite the
promotional reductions. Beer net sales
grew 6% with price increases on Guinness
and a successful year for Red Stripe as the
brand’s sales, distribution and marketing
were brought in house.
• The rest of Western Europe delivered
6% growth in spirits, fuelled by double digit
top line growth of Smirnoff and Captain
Morgan. Germany maintained strong
momentum on the back of increased
customer marketing focus and benefited
from the premiumisation trend for
international spirits. Captain Morgan
saw almost 60% net sales growth with
4 percentage points of share gain. Net
sales in France were flat as the second
half saw the reversal of the pre excise tax
increase buy in coupled with difficult
market conditions. The Singleton more
than doubled in net sales as the brand
gained share in France supported by
improved distribution.
• In Russia and Eastern Europe, double digit
net sales growth was driven by scotch, with
Johnnie Walker up 11%, Bell’s up 57% and
White Horse up 17%. Marketing spend was
focused behind Johnnie Walker and also
on launching the first ever local campaign
for White Horse, the biggest whisky
brand in Russia. Black & White, targeting
consumers seeking a more affordable entry
into the scotch category, performed well
following its launch last August. As a result
of broadening from scotch into other
categories in these fast growing markets,
Captain Morgan and Bushmills also
contributed to top line growth with net
sales growth over 30% for both and share
gains within the growing rum and Irish
whiskey categories.
• In Turkey the integration of Mey İçki has
been completed successfully. Net sales
growth of 28% reflected the resolution
in 2011 of the customs dispute which had
impacted imports and also the share gains
made as a result of marketing investment
behind Johnnie Walker, JεB and Smirnoff.
The inorganic part of the Turkish business
delivered £291 million of net sales as Yeni
Raki continued to be the market leader
and while the recent duty increase
impacted sales in the category, Mey İçki
gained 3 percentage points of share on the
back of very effective on trade marketing
activities and increased penetration into
beer led outlets.
Key financials
Net sales
Marketing spend
Operating profit before exceptional items
Exceptional items
Operating profit
2011
Reported
(restated)
£ million
2,703
403
796
(157)
639
Exchange
£ million
(25)
(4)
(4)
Acquisitions
and
disposals
£ million
288
30
107
Organic
movement
£ million
(17)
10
26
2,949
439
925
41
966
Reported
movement
%
9
9
16
51
Organic
net sales
movement
%
Reported
net sales
movement
%
(1)
(3)
14
7
(1)
(3)
16
28
9
(4)
13
983
Spirits
Beer
Wine
Ready to drink
–
(3)
(5)
(8)
1
–
(10)
(7)
17
(1)
(5)
(7)
The strategic brands:**
Johnnie Walker
J&B
Smirnoff
Captain Morgan
Baileys
Guinness
5
(4)
1
20
(9)
(4)
4
(7)
5
18
(7)
(2)
3
(8)
4
18
(8)
(3)
Governance
* Organic equals reported movement for volume except for: total Europe volume 12%, spirits 16%, wine (2)% and Turkey 1,081% reflecting the acquisition of Mey İçki this
year and sale of Gilbeys in the previous year.
** Spirits brands excluding ready to drink.
Business review
Key markets and categories:
Europe
Western Europe
Russia and Eastern Europe
Turkey
Business description
Volume*
movement
%
2012
Reported
£ million
Performance summary
Performance
Financial statements
Additional information
Business review
59
2012
Africa
“Diageo Africa’s strong routes to market and leading brands have harnessed the
growth opportunities presented by the region. This has delivered another year of
double digit net sales growth with particularly strong growth in East Africa, Ghana
and Cameroon. While it was a further year of strong net sales growth in beer, spirits
are now making a meaningful contribution, driving over 40% of total growth
and representing 25% of net sales in the region. This increased breadth together
with price increases was reflected in operating margin improvement. Fiscal 2012
was another year of investment for growth. We invested in marketing our brands,
primarily Guinness, Tusker and Johnnie Walker, and behind innovations such as
the launch of Harp Lime in Nigeria. We invested in capital expenditure to expand
capacity in Nigeria and East Africa and we broadened our presence across Africa,
with the acquisition of the Meta Abo Brewery in Ethiopia. I am particularly proud
of our investment in the communities in which we operate, through our flagship
Water of Life programme and also through our sustainable business model,
supporting the development of local enterprise.”
Nick Blazquez, President – Diageo Africa
Key highlights
• Net sales in Nigeria grew 4%. Harp
delivered another year of double digit
net sales growth, however, net sales of
Guinness declined slightly as price increases
were implemented to maintain its
premium position in a difficult economic
environment. Strong spirits net sales
growth resulted from more volume of
premium plus brands and price increases
across the portfolio, delivering positive
price/mix. Marketing spend increased
3% driven by the successful launch of
Harp Lime.
• East Africa delivered a strong performance
driven by Senator, Tusker, Guinness and the
strong growth of spirits. Investment behind
marketing, innovation such as Tusker Lite
and improved distribution drove the strong
beer performance. Increased sales focus on
international spirits and Kenya Cane in new
glass bottles drove very strong double digit
growth across spirits.
60
Diageo Annual Report 2012
• Cameroon and Ghana represent three
quarters of Diageo’s Africa Regional
Markets and delivered approximately 90%
of incremental net sales. This was driven
by Guinness in Cameroon, and Malta,
Guinness and Star in Ghana. Marketing
spend increased 5% across Africa Regional
Markets, principally focused on Johnnie
Walker, with a campaign that included
outdoor advertising, trade visibility and
mentoring programmes. During the year
Diageo completed the acquisition of
the Meta Abo Brewery in Ethiopia and
continued to build the spirits business
in Angola, expanding the distribution
footprint in the region.
• Increased headcount and outlet coverage
delivered improvements in the route to
market in South Africa. This drove strong
double digit net sales growth of Smirnoff
and Johnnie Walker, which offset a decline
in ready to drink. Price increases followed a
20% increase in excise duty and net sales
grew 7%. Marketing spend was focused
behind Johnnie Walker with the ‘Step Up’
campaign, contributing to brandhouse’s 70
basis points of volume share gain in the off
trade scotch category. Overall brandhouse
grew share of total beverage alcohol by 90
basis points.
Key financials
Net sales
Marketing spend
Operating profit before exceptional items
Exceptional items
Operating profit
2011
Reported
(restated)
£ million
1,357
140
333
(7)
326
Exchange
£ million
(77)
(8)
(22)
Acquisitions
and
disposals
£ million
29
4
4
Organic
movement
£ million
138
14
65
Key markets and categories:
Africa
Nigeria
East Africa
Africa Regional Markets
South Africa
1,447
150
380
(5)
375
Organic
net sales
movement
%
Reported
movement
%
7
7
14
15
Reported
net sales
movement
%
11
4
19
15
7
7
1
16
13
(3)
Spirits
Beer
Ready to drink
9
4
(11)
20
9
–
11
6
(6)
The strategic brands:**
Johnnie Walker
J&B
Smirnoff
Captain Morgan
Baileys
Guinness
35
18
25
1
22
3
39
12
20
–
26
7
31
4
10
(9)
21
3
Governance
* Organic equals reported movement for volume except for: Africa 8%, East Africa 11%, Africa Regional Markets 14%, beer 8% and Smirnoff 26% reflecting the acquisition
of Serengeti and Meta Abo Breweries.
** Spirits brands excluding ready to drink.
Business review
5
(1)
8
7
8
Business description
Volume*
movement
%
2012
Reported
£ million
Performance summary
Performance
Financial statements
Additional information
Business review
61
2012
Latin America
and Caribbean
“Our performance in Latin America and Caribbean during the year demonstrated
the strength and sustainability of our business. In order to capture the consumer
opportunity in the emerging middle class, we increased marketing spend to
enhance our brand equities in scotch, increase the resonance of vodka and
support innovation. We enhanced our routes to market with more dedicated
distributors in Brazil, a new distributor agreement in Costa Rica and a new supply
distribution centre in Panama. Additionally we have helped more than 12,000
people acquire vocational skills through our Learning for Life programme.
We finished the year with the exciting acquisition of Ypióca, which will dramatically
expand our presence in Brazil. This sustained investment is building a strong
and successful business.”
Randy Millian, President – Diageo Latin America and Caribbean
Key highlights
• Price increases and accelerated reserve
brand performance drove 9 percentage
points of positive price/mix in Paraguay,
Uruguay and Brazil (PUB). Over 60% of net
sales growth was driven by scotch, primarily
Johnnie Walker and Old Parr. Investment
continued behind the route to market, with
more distributors on an exclusive basis and
behind brands with a 14% increase in
marketing spend, over half of which was
focused behind Johnnie Walker and the
‘Keep Walking Brazil’ campaign, driving 17%
net sales growth for the brand. The balance
of spend focused on vodka, which
accounted for over 20% of incremental net
sales, driven by both the impressive growth
of Smirnoff and Cîroc.
• Venezuela and Colombia make up the
Andean market. Here growth was driven
by a recovery of Venezuelan imports in
line with currency availability and a 32%
increase in net sales in Colombia. Scotch
delivered over two thirds of the market
growth while double digit net sales growth
in rum and liqueurs also made significant
contributions. Diageo gained share in both
deluxe and super deluxe scotch, with two
thirds of the increase in marketing spend
directed towards the scotch category,
principally Buchanan’s in Venezuela,
Old Parr in Colombia and Johnnie Walker
and the launch of Haig Supreme across
the market.
62
Diageo Annual Report 2012
• Strong growth of scotch drove 16% net
sales growth in Mexico. Solid growth of
Captain Morgan and Zacapa coupled with
the launch of Nuvo drove double digit
growth in rum and liqueurs. This increased
Diageo’s category breadth and increased
its share of total spirits. Marketing spend
increased 12% and focused on both scotch
and rum.
• A very good performance in West Latin
America and Caribbean was delivered by
strong growth in Argentina, Chile, Peru,
the free trade zones, Costa Rica and
Jamaica. Price increases and double digit
net sales growth of scotch and reserve
brands delivered 7 percentage points of
positive price/mix. Marketing spend
focused on Johnnie Walker and Smirnoff
which grew net sales 9%.
Key financials
Net sales
Marketing spend
Operating profit before exceptional items
Exceptional items
Operating profit
2011
Reported
(restated)
£ million
1,063
184
318
(6)
312
Exchange
£ million
Acquisitions
and
disposals
£ million
(22)
(6)
(2)
–
1
(2)
Organic
movement
£ million
198
31
69
1,239
210
383
(2)
381
Organic
net sales
movement
%
Reported
movement
%
17
14
20
22
Reported
net sales
movement
%
10
11
18
15
9
19
20
42
16
16
17
15
44
9
16
Spirits
Beer
Wine
Ready to drink
11
(2)
15
2
20
8
21
15
18
7
16
10
The strategic brands:**
Johnnie Walker
Buchanan’s
Smirnoff
Baileys
5
13
18
3
14
28
19
9
12
25
13
6
Governance
* Organic equals reported movement for volume.
** Spirits brands excluding ready to drink.
Business review
Key markets and categories:
Latin America and Caribbean
PUB
Andean
Mexico
West Latin America and Caribbean
Business description
Volume*
movement
%
2012
Reported
£ million
Performance summary
Performance
Financial statements
Additional information
Business review
63
2012
Asia Pacific
“We had another successful year in Asia Pacific maintaining our leadership
position in international spirits and gaining share in all key markets and categories.
The emerging markets of Asia grew double digit with South East Asia up 15%,
Greater China 13% and India 24%. Uncertainty around the global economy led
to further contraction of the whisky market in Korea and weaker consumer
confidence in Australia which led to roughly flat net sales in developed Asia Pacific.
The price increases we implemented in South East Asia, China and Global Travel
Asia drove more than half of our incremental top line, and this together with the
premiumisation of our portfolio delivered 6 percentage points of positive price/
mix. Scotch remained the growth engine of the region delivering more than
80% of net sales growth and almost half of this growth came from our super
deluxe brands. Other reserve brands also performed well, with very strong net
sales growth from Zacapa, Ketel One vodka and Cîroc. I am also proud of the
performance of Guinness, delivering 12% net sales growth through share gains
and strong pricing. We continued to invest in infrastructure, sales execution,
innovation and acquisitions, including our increased stake in Shuijingfang in
China and Halico in Vietnam, creating a stronger platform for future growth.
Despite these investments and as a result of our successful premiumisation
strategy and focus on pricing, operating margin improved in the year.”
Gilbert Ghostine, President – Diageo Asia Pacific
Key highlights
• Underlying consumption trends continued
to be strong in emerging Asia as reflected
in the 14% increase in full year net sales.
In the fourth quarter route to market
changes were implemented in South
East Asia which reduced shipments in
the period and adversely impacted the
market’s second half performance. The
global slowdown affected consumer
sentiment in Australia and the second half
was weaker. Diageo Korea net sales also
slowed from the first half but Diageo
gained share in scotch and vodka.
• South East Asia delivered 3% volume
growth with 12 percentage points of
price/mix as a result of price increases
and premiumisation and the market was
the biggest contributor to pricing, deluxe
and above scotch growth and margin
improvement in the region. Deluxe and
super deluxe launches, such as Platinum,
XR21 and Double Black helped the
Johnnie Walker portfolio to gain further
share which together with price increases
resulted in 23% net sales growth. Guinness
had another strong year, breaking the
£100 million barrier, with 13% net sales
growth through strong pricing and
continued share gains in Indonesia on
the back of St Patrick’s and Arthur’s Day
and World Series of Pool activations.
64
Diageo Annual Report 2012
• Net sales growth of 13% in Greater China,
and 16% in China, with 5 and 6 percentage
points of positive price/mix, respectively,
was due to the successful premiumisation
strategy and price increases across the
portfolio. Reserve brands net sales increased
over 60% in China with continued strong
performance from Johnnie Walker super
deluxe variants and The Singleton. Baileys
posted 37% net sales growth with 18
percentage points of positive price/mix,
supported by increased marketing spend,
in particular the Baileys ‘Perfect Place’
participation platform. The launch of
Guinness Original in January in Shanghai
together with the strategy of super
premium pricing drove 17% net sales
increase for Guinness. Marketing spend
increased ahead of net sales at 20%, with
most of the incremental investment going
behind Johnnie Walker Deluxe and Super
Deluxe in China. Strong premiumisation
momentum continued in the second half
of the year as reflected in the 7 percentage
points of price/mix achieved and
underlying consumption trends remained
robust. Lower top line growth in the second
half was driven by lapping an unusually
strong third quarter last year together
with shipment phasing in Taiwan.
• Strong momentum across the scotch
portfolio, with share gains in every
segment, was the main driver of 24% net
sales growth in India. VAT69 delivered 39%
top line growth with 10 percentage points
of price/mix, supported by increased
marketing spend and the launch of VAT69
Black. Johnnie Walker Black Label net sales
increased over 40%, driven by the Formula
1 sponsorship programme, along with the
‘Step Inside the Circuit’ campaign. Rowson’s
Reserve, launched in the prestige Indian
Made Foreign Liquor segment in October,
gained distribution and share.
• Diageo’s Global Travel Asia and Middle
East remained strong. Volume in the
Middle East was impacted by price
increases and despite 9% positive price/
mix, net sales declined 2% as a result. In
Global Travel Asia, reserve brands net sales
increased 37% supported by the successful
launch of Johnnie Walker Platinum, Gold
Label Reserve, XR21 and the Blue Label
Casks Edition. The increased focus on
reserve brands together with price
increases and product differentiation
strategy for duty free consumers resulted in
31% net sales growth for Global Travel Asia.
Key financials
Net sales
Marketing spend
Operating profit before exceptional items
Exceptional items
Operating profit
2011
Reported
(restated)
£ million
1,377
303
299
(50)
249
Exchange
£ million
17
6
–
Acquisitions
and
disposals
£ million
–
–
(11)
Organic
movement
£ million
107
35
54
1,501
344
342
(10)
332
Organic
net sales
movement
%
Reported
movement
%
9
14
14
33
Reported
net sales
movement
%
2
3
8
17
(5)
–
(1)
8
15
13
24
11
(1)
1
9
14
16
13
11
3
3
Spirits
Beer
Ready to drink
3
1
(6)
10
11
(6)
12
11
(2)
The strategic brands:**
Johnnie Walker
Windsor
Smirnoff
Guinness
4
(4)
1
10
17
(1)
3
12
18
–
2
12
Governance
* Organic equals reported movement for volume.
** Spirits brands excluding ready to drink.
brand’s net sales remained in decline
as the contraction of the whisky market
accelerated. Guinness grew 18% in Korea
and Smirnoff more than doubled with
increased marketing spend behind
vodka and beer as part of the strategy to
build Diageo’s footprint outside of the
whisky category. Japan delivered 3% net
sales growth, lapping the launch of I.W.
Harper ready to drink, with strategic brands
growing double digit, with Guinness up
17% and Smirnoff up 33%, as the brand
increased market share on the back of
improved distribution and successful
brand activations.
Financial statements
Additional information
• In a weaker market Diageo Australia net
sales declined slightly, however the
business delivered share gains in spirits
and ready to drink. The market is expected
to return to growth on the basis of strong
fundamentals. Increased focus and
marketing spend delivered over 80% net
sales growth of reserve brands, with
Johnnie Walker’s ultra premium brands
the main contributors. Innovation
extended Bundaberg into new segments
with the launch of Bundaberg Five into
white rum and the limited edition Bundy
Masters Distillers Collection into premium
to drive 5% growth. Smirnoff also grew 5%
on the back of a successful advertising
campaign. Baileys gained share but
declined in a tough category.
Business review
Key markets and categories:
Asia Pacific
South East Asia
Greater China
India
Global Travel Asia and Middle East
Australia
North Asia
Business description
Volume*
movement
%
2012
Reported
£ million
Performance summary
Performance
• In North Asia strong share gains in a
declining scotch category and in the
growing beer category in Korea, together
with share gains in vodka, resulted in 1%
net sales growth. Windsor gained further
market share in Korea, however the
Business review
65
Operating results 2011
compared with 2010
Summary consolidated income statement
Year ended
30 June 2011
£ million
Year ended
30 June 2010
£ million
Sales
Excise duties
Net sales
Operating costs before exceptional items
Operating profit before exceptional items
Exceptional operating items
Operating profit
Sale of businesses
Net finance charges
Share of associates’ profits after tax
Profit before taxation
Taxation
Profit from continuing operations
Discontinued operations
Profit for the year
13,232
(3,296)
9,936
(7,052)
2,884
(289)
2,595
(14)
(397)
176
2,360
(343)
2,017
–
2,017
12,958
(3,178)
9,780
(7,029)
2,751
(177)
2,574
(15)
(462)
142
2,239
(477)
1,762
(19)
1,743
Attributable to:
Equity shareholders of the parent company
Non-controlling interests
1,900
117
1,629
114
2,017
1,743
Sales and net sales
On a reported basis, sales increased by
£274 million from £12,958 million in the year
ended 30 June 2010 to £13,232 million in the
year 30 June 2011 and net sales increased
by £156 million from £9,780 million in the year
ended 30 June 2010 to £9,936 million in the
year ended 30 June 2011. Exchange rate
movements decreased reported sales by
£252 million and reported net sales by
£221 million. Acquisitions increased reported
sales by £38 million and reported net sales
by £30 million for the year. Disposals
decreased reported sales by £94 million and
reported net sales by £85 million for the year.
Operating costs before exceptional items
On a reported basis, operating costs before
exceptional items increased by £23 million
in the year ended 30 June 2011 due to a
decrease in cost of sales of £70 million from
£4,053 million to £3,983 million, an increase
in marketing spend of £119 million from
£1,419 million to £1,538 million, and a
decrease in other operating expenses
before exceptional costs of £26 million, from
£1,557 million to £1,531 million. The impact
of exchange rate movements decreased
total operating costs before exceptional
items by £239 million.
66
Diageo Annual Report 2012
Exceptional operating items
Exceptional operating costs of £289 million
for the year ended 30 June 2011 (2010 –
£177 million) comprised a net charge of
£111 million (2010 – £142 million) in respect
of restructuring programmes, an impairment
charge of £39 million (2010 – £35 million) in
respect of the Ursus brand reflecting the
impact of the significant downturn in the
economy in one of its principal markets,
Greece, a charge of £92 million (2010 – £nil)
in respect of the settlement of the dispute
with the Turkish customs authorities regarding
import duty payable on beverage alcohol
products sold in the domestic channel in
Turkey, a charge of £35 million (2010 – £nil)
in respect of the settlement with the Thai
customs authorities regarding a dispute over
the price of imported goods and a charge
of £12 million (2010 – £nil) in respect of the
settlement with the Securities and Exchange
Commission regarding various regulatory
and control matters.
Restructuring programmes totalling
£111 million comprised £77 million (2010 – £nil)
for the operating model review announced
in May 2011 primarily in respect of employee
termination charges, £24 million (2010 –
£93 million) for the restructuring of Global
Supply operations in Scotland and the United
States primarily in respect of accelerated
depreciation and redundancies and £10
million (2010 – £12 million) for the restructuring
of the group’s brewing operations in Ireland
announced in 2008 in respect of accelerated
depreciation. In the year ended 30 June 2010
restructuring programmes also included
a charge of £85 million for the global
restructuring programme and a £48 million
net credit for the restructuring of the wines
business in the United States.
In the year ended 30 June 2011 total
restructuring cash expenditure was
£118 million (2010 – £145 million) and the
cash payments made for the exceptional
SEC and duty settlements amounted to
£141 million (2010 – £nil).
Post employment plans
Post employment net costs for the year
ended 30 June 2011 were a charge of
£105 million (2010 – £133 million) comprising
£110 million (2010 – £92 million) included in
operating costs before exceptional items,
pension curtailment gains of £8 million (2010 –
£6 million) in exceptional items and a charge
of £3 million (2010 – £47 million) in net
finance charges.
The deficit in respect of post
employment plans before taxation decreased
by £367 million from £1,205 million at 30 June
2010 to £838 million at 30 June 2011 primarily
as a result of an increase in the market value of
assets held by the post employment plans.
Cash contributions to the group’s UK and Irish
pension schemes in the year ended 30 June
2011 were £151 million.
Profit before taxation
Profit before taxation increased by
£121 million from £2,239 million in the prior
year to £2,360 million in the year ended
30 June 2011.
Taxation
The reported tax rate for the year ended
30 June 2011 was 14.5% compared with 21.3%
for the year ended 30 June 2010. Factors that
reduced the reported tax rate included
settlements agreed with tax authorities that
gave rise to releases of tax provisions and an
increase of £115 million in the carrying value of
deferred tax assets in respect of brands under
the taxation basis applicable at 30 June 2011.
The tax rate before exceptional items for the
year ended 30 June 2011 was 17.4% compared
with 21.6% for the year ended 30 June 2010.
Business review
Discontinued operations
Discontinued operations in the year ended
30 June 2010 comprised a charge after
taxation of £19 million in respect of anticipated
future payments to thalidomide claimants.
Governance
Exchange rate and other movements
Foreign exchange movements in the year
ended 30 June 2011 decreased net sales by
£221 million, increased operating profit before
exceptional items by £18 million, decreased
profit from associates by £5 million and
reduced net finance charges by £1 million.
Foreign exchange movements in the year
ended 30 June 2011 were adversely impacted
by the Venezuelan bolivar.
Financial statements
Additional information
Net finance charges
Net finance charges decreased from
£462 million in the year ended 30 June 2010
to £397 million in the year ended 30 June 2011.
Net interest charge decreased by
£6 million from £375 million in the prior year
to £369 million in the year ended 30 June 2011.
The effective interest rate was 4.9% in the
year ended 30 June 2011 (2010 – 4.8%) and
average net borrowings excluding interest
rate related fair value adjustments decreased
by £0.7 billion compared to the prior year.
The income statement interest cover was 8.3
times and cash interest cover was 10.6 times
(2010 – 7.7 times and 10.3 times, respectively).
Net other finance charges for the year
ended 30 June 2011 were £28 million
(2010 – £87 million). There was a decrease
of £44 million in finance charges in respect
of post employment plans from £47 million
in the year ended 30 June 2010 to £3 million
in the year ended 30 June 2011. Other finance
charges also included £16 million (2010 –
£18 million) on unwinding of discounts on
liabilities and a hyperinflation adjustment of
£9 million (2010 – £16 million) in respect of
the group’s Venezuela operations. In the year
ended 30 June 2010 an additional £4 million
other finance income was recognised and
a £10 million charge in respect of exchange
rate translation differences on inter-company
funding arrangements where hedge
accounting was not applicable.
Associates
The group’s share of associates’ profits after
interest and tax was £176 million for the year
ended 30 June 2011 compared to £142 million
in the prior year. Diageo’s 34% equity interest
in Moët Hennessy contributed £179 million
(2010 – £134 million) to share of associates’
profits after interest and tax.
Business description
Exceptional non-operating items
A net loss before taxation of £14 million
on sale of businesses arose on the disposal
of a number of small wine businesses in
Europe and in the United States and on the
termination of a joint venture in India. In the
year ended 30 June 2010 sale of businesses
comprised a charge of £26 million in respect
of the anticipated loss on the disposal of
certain non-strategic wine brands in the
United States and a gain of £11 million arising
on the revaluation of the equity holding in
the London Group, the owner of the Nuvo
brand, following the acquisition of a majority
equity stake in the London Group.
Performance summary
Operating profit
Reported operating profit for the year
ended 30 June 2011 increased by £21 million
to £2,595 million from £2,574 million in the
prior year. Before exceptional operating items,
operating profit for the year ended 30 June
2011 increased by £133 million to £2,884
million from £2,751 million in the prior year.
Exchange rate movements increased both
operating profit and operating profit before
exceptional items for the year ended 30 June
2011 by £18 million. Acquisitions decreased
reported operating profit by £13 million
for the year. Disposals decreased reported
operating profit by £1 million for the year.
Business review
67
Return on average total invested capital
Calculations for the return on average total invested capital for the years ended 30 June 2011 and 30 June 2010 were as follows:
2011
£ million
2010
£ million
2,595
289
176
(532)
2,528
2,574
177
142
(625)
2,268
6,221
6,805
1,274
1,562
15,862
15.9%
5,329
7,226
1,195
1,562
15,312
14.8%
2011
£ million
2010
£ million
Average total invested capital (see above)
15,862
15,312
Operating profit
Exceptional items
Associates’ profit after interest and tax
Tax at the tax rate before exceptional items of 17.4% (2010 – 21.6%)(1)
2,595
289
176
(532)
2,528
(1,269)
1,259
2,574
177
142
(625)
2,268
(1,378)
890
Operating profit
Exceptional items
Associates’ profits after interest and tax
Tax at the tax rate before exceptional items of 17.4% (2010 – 21.6%)(1)
Average net assets (excluding net post employment liabilities)
Average net borrowings
Average integration and restructuring costs (net of tax)
Goodwill at 1 July 2004
Average total invested capital
Return on average total invested capital
Economic profit
Calculations for economic profit for the years ended 30 June 2011 and 30 June 2010 were as follows:
Capital charge at 8% (2010 – 9%) of average total invested capital
Economic profit(2)
(1)The reported tax rate for the year ended 30 June 2011 was 14.5% compared with 21.3% for the year ended 30 June 2010. Factors that reduced the reported tax rate
included settlements agreed with tax authorities that gave rise to releases of tax provisions and an increase of £115 million in the carrying value of deferred tax assets
in respect of brands under the taxation basis applicable at 30 June 2011. The tax rate before exceptional items for the year ended 30 June 2011 was 17.4% compared
with 21.6% for the year ended 30 June 2010.
(2)Economic profit increased by £369 million from £890 million in the year ended 30 June 2010 to £1,259 million in the year ended 30 June 2011. As a result of the change
in long term interest rates the weighted average cost of capital rate has been established at 8% from 9%, which increased economic profit by £153 million. This
change also reflects the increased return over the risk free rate that investors require as a result of increased volatility of returns.
Analysis by business area and brand
As reported on page 46, Diageo announced changes to its regional structure on 25 May 2011. As a result of this change the segmental information
for the years ended 30 June 2011 and 2010 have been restated. The restated organic movement calculations for volume, sales, net sales, marketing
spend and operating profit for the group’s operating segments for the year ended 30 June 2011 are included below:
2010
Reported
units
million
Volume
North America
Europe
Africa
Latin America and Caribbean
Asia Pacific
Total volume
52.5
41.3
21.1
14.1
14.4
143.4
2010
Reported
£ million
Sales
North America
Europe
Africa
Latin America and Caribbean
Asia Pacific
Corporate
Total sales
68
Diageo Annual Report 2012
3,887
4,460
1,582
1,364
1,595
70
12,958
Acquisitions
and
disposals(2)
units
million
(0.2)
(0.1)
0.6
–
–
0.3
Exchange
£ million
(1)
(33)
(39)
(28)
(264)
112
–
(252)
Acquisitions
and
disposals(2)
£ million
(58)
(33)
36
–
(1)
–
(56)
Organic
movement
units
million
–
(0.7)
1.4
1.6
1.5
3.8
Organic
movement
£ million
99
(109)
174
193
225
–
582
2011
Reported
units
million
52.3
40.5
23.1
15.7
15.9
147.5
2011
Reported
£ million
3,895
4,279
1,764
1,293
1,931
70
13,232
Organic
movement
%
–
(2)
7
12
10
3
Organic
movement
%
3
(3)
11
18
13
5
Exchange(1)
£ million
Acquisitions
and
disposals(2)
£ million
Organic
movement
£ million
2011
Reported
£ million
Organic
movement
%
(25)
(32)
(22)
(219)
77
–
(221)
(58)
(25)
29
(1)
–
–
(55)
109
(88)
122
160
129
–
432
3,366
2,703
1,357
1,063
1,377
70
9,936
3,296
13,232
3
(3)
10
17
11
Marketing spend
North America
Europe
Africa
Latin America and Caribbean
Asia Pacific
Total marketing spend
476
422
119
151
251
1,419
(3)
(5)
–
(6)
12
(2)
(1)
(1)
4
–
1
3
36
(13)
17
39
39
118
508
403
140
184
303
1,538
8
(3)
15
27
15
8
Operating profit
North America
Europe
Africa
Latin America and Caribbean
Asia Pacific
Corporate
Total operating profit before exceptional items
Exceptional items(3)
Total operating profit
1,184
881
301
336
240
(191)
2,751
(177)
2,574
(12)
(12)
(17)
(73)
8
124
18
(1)
(7)
(2)
(3)
(1)
–
(14)
104
(66)
51
58
52
(70)
129
1,275
796
333
318
299
(137)
2,884
(289)
2,595
9
(8)
18
22
20
5
5
Financial statements
Additional information
• an £8 million increase in underlying
corporate costs; and
• beneficial exchange differences
of £123 million which arose on the
movement between transaction
exchange rates achieved in 2011
and those achieved in 2010.
Governance
Notes: Information relating to the organic movement calculations
(1)The exchange adjustments for sales, net sales, marketing spend and operating profit are the retranslation of prior year reported results at current year exchange rates
and are principally in respect of the Venezuelan bolivar, the euro and the US dollar.
(2)The impacts of acquisitions and disposals are excluded from the organic movement. In the year ended 30 June 2011 the only acquisition that affected volume, sales,
net sales, marketing spend and operating profit was the acquisition of Serengeti Breweries which contributed volume, sales, net sales and operating loss of 0.6 million
equivalent units, £38 million, £30 million and £7 million, respectively. Disposals in the year ended 30 June 2011 were the disposals as a result of the reorganisation of
the group’s US wines operations and the disposal of the Gilbeys wholesale wine business in Ireland. An adjustment is also made to exclude directly attributable
transaction costs incurred in the year ended 30 June 2011 of £22 million, netted against acquisition costs of £12 million incurred in the year ended 30 June 2010
primarily in respect of the acquisition of Serengeti Breweries, Zacapa, Mey İçki and the additional equity stake in Quanxing.
(3)Exceptional operating costs of £289 million for the year ended 30 June 2011 (2010 – £177 million) comprised a net charge of £111 million (2010 – £142 million) in respect
of restructuring programmes, an impairment charge of £39 million (2010 – £35 million) in respect of the Ursus brand reflecting the impact of the significant downturn
in the economy in one of its principal markets, Greece, a charge of £92 million (2010 – £nil) in respect of the settlement of the dispute with the Turkish customs
authorities regarding import duty payable on beverage alcohol products sold in the domestic channel in Turkey, a charge of £35 million (2010 – £nil) in respect
of the settlement with the Thai customs authorities regarding a dispute over the price of imported goods and a charge of £12 million (2010 – £nil) in respect of the
settlement with the Securities and Exchange Commission regarding various regulatory and control matters.
Corporate revenue and costs
Net sales were £70 million in the year ended
30 June 2011, flat relative to the comparable
prior period. Net operating charges were
£137 million in the year ended 30 June 2011
having been £191 million in the year ended
30 June 2010. The movement was made up of:
• included in corporate was a benefit of
£21 million, versus a charge of £40 million
in the year ended 30 June 2010 arising
from currency transaction hedging which
is controlled centrally;
Business review
3,340
2,848
1,228
1,123
1,171
70
9,780
3,178
12,958
Business description
Net sales
North America
Europe
Africa
Latin America and Caribbean
Asia Pacific
Corporate
Total net sales
Excise duties
Total sales
Performance summary
2010
Reported
£ million
Business review
69
Category review
Category performance
Organic
net sales
movement
%
Reported
net sales
movement
%
Spirits
Beer
Wine
Ready to drink
Total
3
1
(2)
(3)
3
6
4
6
(1)
5
3
3
(11)
–
2
Strategic brand performance**
Whisk(e)y:
Johnnie Walker
Crown Royal
J&B
Buchanan’s
Windsor
Bushmills
4
11
1
(6)
2
3
9
7
11
3
(8)
14
8
10
2
11
2
(8)
(21)
12
11
2
1
1
123
7
(1)
1
126
7
(1)
–
122
Liqueurs:
Baileys
3
3
1
1
7
–
Rum:
Captain Morgan
2
4
2
4
(3)
4
Tequila:
Jose Cuervo
5
4
5
3
3
1
Gin:
Tanqueray
–
3
2
4
1
3
Beer:
Guinness
1
2
4
3
3
2
Vodka:
Smirnoff
Ketel One vodka
Cîroc
* Organic equals reported movement except for beer which was 3% and wine which was (11)% due to acquisitions and disposals.
** Spirits brands excluding ready to drink.
70
Volume*
movement
%
Diageo Annual Report 2012
Gin: Growth of Tanqueray was driven by
Spain, Canada and Global Travel Asia. Spain
contributed more than a third of growth,
where despite the difficult economic
conditions, premium gin brands performed
well and Tanqueray gained volume share
through strong promotional sales drivers
in the off trade. In contrast, the United States
gin category declined. Tanqueray reduced
discounting and focused on visibility
drivers to maintain net sales.
Beer: The 4% net sales growth in beer was
driven by the emerging markets of Africa and
Asia Pacific where incremental marketing
spend on Guinness and local lager brands,
and price increases in selected markets drove
positive price/mix for the category. Africa net
sales grew 11% and Guinness returned to
growth led by Nigeria and Cameroon,
supported by an 18% increase in marketing
spend across the region. Net sales of Guinness
declined in Ireland and Great Britain where the
beer category was weak, particularly in the on
trade. Local lager brands such as Harp, Senator
and Tusker in Africa, and Tiger in Malaysia
delivered further growth for the category.
Business review
Additional information
Ready to drink: Weakness in Europe and
North America led to a 1% drop in net sales.
In the United States, a successful programme
of innovation slowed the rate of decline. In
Australia, there was a return to growth driven
by Smirnoff Ice and the emergence of the new
ready to serve segment through innovations
such as Smirnoff Signature Serves. Ready to
drink continued to grow in emerging markets
such as Nigeria and Brazil.
Financial statements
Wine: Volume declined in North America,
offset by improved price/mix. In Great Britain,
a strong Bordeaux campaign and price
increases delivered net sales growth of 14%.
Governance
Rum: Diageo’s largest rum brand, Captain
Morgan, grew net sales in every region
outside the United States. Growth was
particularly strong in Canada, Great Britain
and Germany where the brand gained share
and delivered double digit growth. In the
United States, the brand’s net sales declined
as smaller competitors have gained share by
pricing and discounting aggressively in a flat
category. However, Captain Morgan is one of
the strongest and most enduring industry
icons and the new marketing campaign
will build on this.
Net sales of Diageo’s second largest
rum brand, Cacique, declined as growth in
Venezuela was offset by decline in its largest
market, Spain. Bundaberg grew in Australia
driven by innovation, led by the launch of
Bundy 5, a white rum, and Bundaberg limited
editions. In July, Diageo acquired a controlling
stake in the super premium rum, Zacapa.
The brand grew strongly in every region
Tequila: Despite lower competitor pricing
Jose Cuervo grew in the United States as
a result of a successful on trade events
programme, innovation in on trade dispense
and the strong growth of the super premium
segment. Jose Cuervo price/mix was negative
but this was offset by the growth of super
premium Don Julio and price/mix was flat
for the category. Don Julio’s net sales
growth accounted for roughly half of the
category growth.
Business review
Vodka: Diageo’s vodka portfolio grew net
sales 7% in a competitive category. Strong
Smirnoff growth in Latin America and
Caribbean, Africa and Asia partially offset net
sales decline in the United States and Europe.
Liqueur: Baileys returned to growth with
the launch of the new campaign ‘Baileys.
Let’s do this again’. It was supported by strong
sales programmes that drove increased
visibility and gifting, and the launch of the
new Hazelnut flavour. Performance improved
in North America and in emerging markets
net sales grew 30%.
delivering double digit net sales growth on
the back of targeted distribution expansion
and super premium sampling activities.
Business description
Whisk(e)y: The growth of whisk(e)y delivered
almost half of Diageo’s incremental net sales,
driven by success in emerging markets.
Johnnie Walker is Diageo’s biggest brand and
was the biggest contributor to total net sales
growth, with the fastest growth coming from
super deluxe variants, up 25%. Emerging
markets net sales were up 20% supported
by incremental marketing investment behind
proven global growth drivers, including the
‘Walk with Giants’ and ‘Step Inside the Circuit’
campaigns and ongoing Grand Prix
sponsorships.
Innovation drove the growth of
Crown Royal, with the successful launch of
Crown Royal Black, a variant which attracts
super premium bourbon consumers. Sold
at a higher price point than the base brand,
Crown Royal Black improved brand mix, and,
together with a reduction in discounting,
delivered two percentage points of price/mix
improvement as the brand gained share in the
growing North American whiskey category.
Overall J&B brand performance was
impacted by the weak scotch market in Spain,
the brand’s largest market. However, in its
second largest market, France, the brand
performed well with net sales up 9%
supported by increased marketing spend and
campaigns advertising new bottle formats.
Price increases on Buchanan’s in Latin
America, the success of the new Buchanan’s
Master and increased marketing investment
drove double digit net sales growth. In the
United States net sales grew 41%. Upweighted marketing investment and rapidly
expanded distribution allowed Buchanan’s
to reach more of its core multi-cultural
consumers and Buchanan’s is now the
fastest growing scotch in the market.
Windsor extended its scotch leadership
position in Korea. Windsor 12 continued to
perform strongly and price increases across
the variants delivered positive price/mix.
Marketing spend was focused on the ‘World’s
No.1’ campaign which built on Windsor’s gold
medal at the prestigious 2010 International
Wines and Spirits Competition.
Bushmills grew net sales in all regions
with a particularly strong second half, primarily
driven by a 29% net sales increase in Russia
and Eastern Europe. Marketing spend was
focused behind global growth drivers, the
‘Bushmills Brothers’ campaign and the launch
of new packaging for Bushmills single malt.
The decision to reduce promotional activity
in the United States resulted in share loss.
In Europe, net sales declined due to lower
volume and negative channel mix in Great
Britain and challenging economic conditions
in Spain and Greece. Marketing spend
increased 11% behind the Smirnoff ‘Nightlife
Exchange Project’ globally. The majority of
the increase focused on emerging markets,
especially Latin America and India to
position the brand for emerging middle
class consumers.
In the United States, Ketel One vodka
net sales and share were maintained as the
brand held its price positioning. There was
some weakness in flavours but Ketel One
vodka grew, supported by the ‘Gentlemen
this is vodka’ campaign. The roll out of Ketel
One vodka into markets outside the United
States, particularly in Latin America, drove
the net sales growth of the brand globally.
The performance of Diageo’s vodka
brands was led by Cîroc, which more than
doubled its net sales. Innovation on the brand,
the new Coconut and Red Berry flavours,
is supporting growth. The brand’s appeal
continues to increase and it gained share in
the ultra premium vodka segment following
distribution gains and the success of its
multicultural marketing programmes.
Cîroc is now sold in over 70 countries outside
its United States base.
Performance summary
Spirits: Net sales grew across all spirits
categories and across all price segments,
with the super premium segment growing
significantly faster than the others.
71
2011
North America
Key highlights
• Performance in North America was driven
by the growth of spirits in the United
States, where net sales were up 4%.
• Spirits volume in the United States
remained flat as the reduction in
promotional spend and heavy competition
in the vodka and rum categories resulted
in share loss.
• Positive price/mix in the United States was
driven by the growth of Cîroc, Crown Royal
Black, Buchanan’s and the silver and super
premium variants of Jose Cuervo.
• Marketing spend increased 8% mainly
behind the strategic brands and campaigns
such as Cîroc’s ‘Smooth Talk’ and ‘Cîroc the
New Year’ television campaigns; Smirnoff’s
continued sponsorship of ‘Master of the
Mix’ in the United States and the Smirnoff
‘Nightlife Exchange Project’ in Canada; new
television activations of the ‘Gentlemen,
this is vodka’ campaign for Ketel One vodka;
and dedicated television advertising
behind the silver variants of Jose Cuervo
Especial and Tradicional.
• Improved operating margin was driven by
positive price/mix and ongoing initiatives
to reduce production costs which resulted
in cost of goods savings.
72
Diageo Annual Report 2012
• Beer volume and net sales growth was
driven by Guinness, which offset weakness
in Harp and Smithwick’s. Price increases on
Guinness drove price/mix improvements
in beer.
• The wine division has been restructured,
a number of wine brands sold and the final
sale and leaseback of vineyards and facilities
in California completed. Price increases on
Beaulieu Vineyards reserve tier wines and
distribution gains by Acacia Vineyard drove
three percentage points of price/mix
in wines.
• Ready to drink net sales declined 3%.
Smirnoff Ice volume was weak but
innovations have been successful including
Baileys Mudslide, Jeremiah Weed malt
based beverages, Jose Cuervo Light
Margaritas and Smirnoff Mixed Drinks.
• In Canada net sales grew 3% and
Diageo gained share led by the strong
performance of Smirnoff and
Captain Morgan.
Key financials
Net sales
Marketing spend
Operating profit before exceptional items
Exceptional items
Operating profit
2010
Reported
£ million
3,340
476
1,184
(38)
1,146
Exchange
£ million
Acquisitions
and
disposals
£ million
(25)
(3)
(12)
(58)
(1)
(1)
Organic
movement
£ million
109
36
104
3,366
508
1,275
(23)
1,252
Organic
net sales
movement
%
Reported
movement
%
1
7
8
9
Reported
net sales
movement
%
3
3
3
1
–
8
Spirits
Beer
Wine
Ready to drink
–
1
(4)
(3)
4
2
(1)
(3)
3
2
(21)
(4)
(1)
–
1
(2)
3
1
1
(1)
42
124
3
2
(1)
–
(2)
3
1
3
–
44
128
4
1
(2)
–
(2)
2
–
2
(1)
42
125
3
The strategic brands:***
Johnnie Walker
Smirnoff
Baileys
Captain Morgan
Jose Cuervo
Tanqueray
Crown Royal
Ketel One vodka
Buchanan’s
Cîroc
Guinness
Governance
–
–
3
Business review
Key countries and categories:
North America
United States
Canada
Business description
Volume**
movement
%
2011
Reported
£ million
Performance summary
Performance*
* Restated for changes in reporting segments, see page 46.
** Organic equals reported movement for volume, except for wine where reported movement was (19)% due to disposals in the year.
*** Spirits brands excluding ready to drink.
Financial statements
Additional information
Business review
73
2011
Europe
Key highlights
• Volume in Europe declined 2%. The
challenging pricing environment and on
trade weakness across most of Europe
coupled with the decline of scotch in
Southern Europe led to negative price/mix.
• In Great Britain, VAT and duty increases and
the channel shift from the on to the off
trade were the main drivers in the beverage
alcohol market. Within this context, Diageo
spirits performed well and gained share
while price increases on beer and wine
resulted in small share losses. Positive price/
mix was primarily a result of the growth of
wine, where net sales grew 14%. The
growth of wine had a negative impact on
gross margin. Marketing spend increased
and the incremental investment was
focused on super premium brands and
innovation. Net sales of reserve brands
grew 30% driven by super deluxe scotch.
The launch of three new products and a
strong media campaign led to share gains
in the fast growing premix segment and
Diageo finished the year with over 50%
of the segment.
• High levels of unemployment and personal
tax increases in Ireland continued to restrict
consumer spending, particularly in the
on trade. Guinness remained the best
selling beer in Ireland, but net sales
declined due to lower sales in the on trade,
while the volume of Diageo’s packaged
beer increased in the growing off trade.
Marketing spend on the brand increased,
reflecting the growing momentum of
‘Arthur’s Day’ and the Irish rugby
sponsorship. Net sales of spirits grew 2%
and Diageo gained share led by the
continued success of Captain Morgan
with investment behind on trade sampling
and promotional activity.
• Net sales in Iberia declined 18%, a
deterioration from the first half. This was
due to a further reduction in consumer
spending in the on trade, which accounts
for the majority of scotch and rum sales,
as well as some destocking at both the
wholesale and retail level. Despite
implementing a price increase on spirits
in the second half, price/mix remained flat,
reflecting the higher proportion of sales
through the off trade. There was a strict
control of costs resulting in an increase
in operating margin for the year.
74
Diageo Annual Report 2012
• Net sales in Greece declined 38% as
significant rises in excise duties on spirits
and other austerity measures dramatically
reduced consumer spending and
confidence. As consumers switched to
at home consumption, Diageo increased
its focus on the off trade, growing volume
share of spirits in the off trade and this year
was rated number one supplier among
all beverage alcohol suppliers. Marketing
spend was reduced broadly in line with
net sales and activity was focused on
supporting the launch of ready to serve
cocktails and premix brands. Overheads
were also reduced, but operating
margin declined.
• In Russia and Eastern Europe, Diageo
delivered double digit net sales growth and
positive price/mix due to price increases on
spirits and an improvement in brand mix as
many Russian consumers began to trade
back up in spirits. There was strong growth
on Johnnie Walker in all markets, while
Bell’s and White Horse also performed well
in Russia, appealing to those consumers
seeking a more affordable entry into the
scotch category. Marketing spend was
focused on premium and super premium
scotch, the roll out of Captain Morgan
and driving new premium innovation
launches such as White Horse 1900.
• Elsewhere in Europe, international spirits
continued to gain momentum. In
Germany, Diageo grew net sales 13% and
gained share led by Johnnie Walker and the
continued success of the Captain Morgan
roll out. Diageo resumed shipments to
Turkey in the second half having reached
settlement in a dispute with Turkish
customs authorities for which there was
an exceptional charge of £92 million.
Exchange
£ million
Acquisitions
and
disposals
£ million
Organic
movement
£ million
2011
Reported
£ million
Reported
movement
%
(32)
(5)
(12)
(25)
(1)
(7)
(88)
(13)
(66)
2,703
403
796
(157)
639
(5)
(5)
(10)
Organic
net sales
movement
%
Reported
net sales
movement
%
(2)
–
(1)
(18)
(33)
9
(3)
2
(5)
(18)
(38)
21
(5)
2
(11)
(20)
(39)
22
Spirits
Beer
Wine
Ready to drink
(1)
(5)
(1)
(5)
(4)
(4)
11
(8)
(4)
(7)
2
(10)
The strategic brands:***
Johnnie Walker
Smirnoff
Baileys
J&B
Captain Morgan
Guinness
(3)
(4)
(1)
(5)
38
(5)
(5)
(11)
(3)
(8)
37
(4)
(5)
(11)
(3)
(9)
38
(5)
Key financials
Net sales
Marketing spend
Operating profit before exceptional items
Exceptional items
Operating profit
2010
Reported
£ million
2,848
422
881
(53)
828
Business review
Key countries and categories:
Europe
Great Britain
Ireland
Iberia
Greece
Russia
(23)
Business description
Volume**
movement
%
Performance summary
Performance*
Governance
* Restated for changes in reporting segments, see page 46.
** O
rganic equals reported movement for volume, except for wine where reported movement was (5)% reflecting the disposal of the Gilbeys wine business and
Barton & Guestier and in Ireland where reported movement was (2)% reflecting the disposal of Gilbeys.
*** Spirits brands excluding ready to drink.
Financial statements
Additional information
Business review
75
2011
International
On 25 May 2011 Diageo announced
that the International region from
1 July 2011 would operate as two
autonomous regions: Africa and Latin
America and Caribbean. The Global
Travel and duty free business would
be allocated to the geographic regions
and the Middle East business would
become part of Asia Pacific.
Key highlights
• In Africa continued investment behind
marketing and distribution, driving the
strong growth of beer and momentum
behind spirits brands, delivered another
successful year with double digit net
sales growth.
• Volume grew 9% in Nigeria as Guinness
returned to growth, double digit growth
of Harp continued and Smirnoff Ice grew
strongly as the new can format increased
accessibility. Price increases and product
mix drove an increase in net sales of 14%.
Marketing spend increased, driven by
sponsorship of ‘Guinness. The Match’
and relationship marketing as Guinness
reinforced its association with football.
Spend also increased behind ‘Malta
Guinness Street Dance’.
• 8% volume growth in East Africa was
primarily driven by spirits, following a duty
reduction on spirits in Kenya and growth
in Senator lager. The increase in the volume
of local spirits brands negatively impacted
price/mix and net sales grew 7%. Increased
marketing spend was focused behind
Tusker and Guinness.
• In South Africa ready to drink contributed
to an overall volume decline of 2%. Net
sales growth of scotch more than offset the
decline in ready to drink and total net sales
increased 1%. Increased marketing spend
was focused principally behind Johnnie
Walker Red Label and the brand grew
volume share.
• Elsewhere in Africa there was double
digit volume and net sales growth in beer
and spirits. Price increases and sales force
focus on execution at the point of purchase
drove strong Guinness growth and share
gains in Cameroon. In Ghana, Guinness,
Malta Guinness and Star drove strong
double digit net sales growth despite
some continuing supply issues due
to water shortages.
76
Diageo Annual Report 2012
• In Latin America and Caribbean, there
was strong performance in both scotch and
other spirits categories. All markets posted
double digit net sales growth with the
exception of Venezuela which held net
sales flat in difficult market conditions and
Colombia which grew 5%. Marketing
spend increased as a percentage of net
sales to 17.3%.
• A great performance in Brazil was buoyed
by increased employment and average
income and the wider distribution and
sales focus across major cities. Growth
accelerated as volume increased 23%
driven by double digit growth of scotch
and vodka. The growth of scotch delivered
positive mix and net sales increased by
27%. The market’s core innovation,
Smirnoff Caipiroska, continued its strong
performance with 18% net sales growth.
Marketing spend was increased
significantly, focused on the Johnnie
Walker ‘Keep Walking’ campaign, on
trade recruitment and strong point of
sale execution across all channels.
• In North Latin America and Caribbean
net sales grew 15%. Increased consumer
demand in key Caribbean and Central
American markets, improved customer
relationships and pricing drove a strong
performance. Johnnie Walker Black Label
led net sales growth followed by
Buchanan’s, Baileys and Smirnoff. A 9%
increase in marketing spend was focused
on scotch.
• Volume in Mexico grew 20% driven
by scotch and rum. The faster growth
of non-scotch brands, as the business
increased its category breadth, led to
negative price/mix and net sales
increased 18%. Marketing spend increased
significantly, mainly behind scotch,
rum and vodka and Diageo grew its
volume share of total spirits.
• In Venezuela a challenging economic
environment with currency restrictions
led to lower scotch volume. Diageo’s
locally produced rum brands, Cacique
and Pampero, delivered strong net sales
growth. Marketing spend as a percentage
of net sales declined as a fall in scotch
spend was only partially offset by increased
spend behind local brands.
Key financials
Net sales
Marketing spend
Operating profit before exceptional items
Exceptional items
Operating profit
2010
Reported
£ million
Exchange
£ million
Acquisitions
and disposals
£ million
(22)
–
(17)
29
4
(2)
1,228
119
301
(3)
298
Organic
movement
£ million
122
17
51
Reported
movement
%
1,357
140
333
(7)
326
Organic
net sales
movement
%
11
18
11
9
Reported
net sales
movement
%
7
9
8
13
(2)
10
14
7
20
1
11
11
8
17
9
Spirits
Beer
Ready to drink
15
4
(19)
13
11
(2)
19
10
–
The strategic brands:***
Johnnie Walker
Smirnoff
Baileys
Guinness
19
4
39
11
15
7
64
11
22
14
61
8
Latin America and Caribbean
Performance*
Key financials
Net sales
Marketing spend
Operating profit before exceptional items
Exceptional items
Operating profit
2010
Reported
£ million
Exchange
£ million
Acquisitions
and disposals
£ million
(219)
(6)
(73)
(1)
–
(3)
1,123
151
336
(2)
334
Organic
movement
£ million
160
39
58
Reported
movement
%
1,063
184
318
(6)
312
(5)
22
(5)
Organic
net sales
movement
%
Reported
net sales
movement
%
(7)
12
15
23
(13)
20
17
18
27
1
18
(5)
24
35
(59)
24
Spirits
Beer
Wine
Ready to drink
13
(3)
(7)
8
20
(2)
17
6
(6)
–
7
(10)
The strategic brands:***
Johnnie Walker
Buchanan’s
Smirnoff
Baileys
23
(3)
12
11
26
9
25
14
16
(29)
22
2
* Restated for changes in reporting segments, see page 46.
** Organic equals reported movement for volume, except for wine where reported movement was (9)%.
*** Spirits brands excluding ready to drink.
Business review
Additional information
Key countries and categories:
Latin America and Caribbean
West Latin America and Caribbean
Brazil
Andean
Mexico
Financial statements
Volume**
movement
%
2011
Reported
£ million
Governance
* Restated for changes in reporting segments, see page 46.
** O
rganic equals reported movement for volume, except for Africa, East Africa and beer where reported movement was 9%, 16% and 8%, respectively, reflecting the
acquisition of Serengeti Breweries, and Baileys where reported movement was 40%.
*** Spirits brands excluding ready to drink.
Business review
Key countries and categories:
Africa
Nigeria
East Africa
Africa Regional Markets
South Africa
Business description
Volume**
movement
%
2011
Reported
£ million
Performance summary
Africa
Performance*
77
2011
Asia Pacific
Key highlights
• Growth in Asia Pacific was driven by scotch,
in particular the super deluxe segment in
emerging markets. In the developed
markets of Asia Pacific, there were strong
performances in Australia and Korea.
• Marketing spend increased 15% driven
by investments in proven Johnnie Walker
growth drivers. Activities included ongoing
Grand Prix sponsorships, mentoring
programmes to build brand equity and
digital campaigns that drove 15% net sales
growth for the brand.
• Diageo’s business in Australia grew
in a challenging market, delivering share
gains in spirits and ready to drink through
increased focus on customer marketing
with the largest off trade accounts, a
successful innovation programme
and innovation in Smirnoff with the
introduction of Smirnoff Lime drove
this growth.
and selective price re-positioning. Spirits
net sales were up 6% with positive price/
mix and ready to drink net sales grew 4%.
• In Korea, Diageo outperformed a declining
scotch market with Windsor 12 extending
its leadership position and generating eight
percentage points of positive price/mix.
• In response to pressure from parallel
imports, Diageo adjusted its prices in China
which led to a net sales decline of 4%. These
imports caused a distortion between sell in
and underlying consumer demand which
was up as investment increased behind the
brands. Diageo’s scotch gained volume
share in the standard, deluxe and especially
the super deluxe segment where
incremental marketing spend drove 41%
net sales growth in the segment.
• The route to market changes which have
been implemented in India resulted in
stronger relationships with customers
and strong double digit net sales growth.
Increased marketing investment in
Johnnie Walker Black Label and super
deluxe variants; the re-launch of VAT69
• The strong performance of the South East
Asia markets was driven by growth in
scotch and Guinness. In Thailand, increased
marketing spend behind Johnnie Walker
led to share gains on Black and Red Label
and 23% net sales growth across the brand.
Super deluxe scotch, notably Johnnie
Walker Blue Label and The Singleton, drove
36% net sales growth in Vietnam. Guinness
continued to perform well in Indonesia
and Malaysia with share gains in both
markets and 7% and 8% net sales
growth respectively.
• Elsewhere in Asia, Japan was weakened as
a result of the earthquake and tsunami and
net sales declined 5% but Diageo gained
volume share in key spirits categories. The
Singleton is now the second largest single
malt brand in Taiwan with net sales growth
of 45%, and along with Johnnie Walker
super deluxe variants, drove 16% net sales
growth for the market.
Performance*
Key financials
Net sales
Marketing spend
Operating profit before exceptional items
Exceptional items
Operating profit
2010
Reported
£ million
1,171
251
240
(30)
210
Exchange
£ million
77
12
8
Acquisitions
and
disposals
£ million
–
1
(1)
Organic
movement
£ million
129
39
52
Volume**
movement
%
2011
Reported
£ million
1,377
303
299
(50)
249
18
21
25
19
Organic
net sales
movement
%
Reported
net sales
movement
%
Key countries and categories:
Asia Pacific
Australia
Korea
China
India
South East Asia
10
4
1
1
42
12
11
4
8
(4)
79
14
18
16
12
(1)
84
22
Spirits
Beer
Wine
Ready to drink
11
(1)
4
7
13
7
9
7
19
14
(4)
18
The strategic brands:***
Johnnie Walker
Smirnoff
Windsor
Guinness
16
12
3
(1)
15
8
8
6
22
13
12
11
* Restated for changes in reporting segments, see page 46.
** Organic equals reported movement for volume, except for wine where the reported movement was (22)% due to the disposal of Barton & Guestier.
*** Spirits brands excluding ready to drink.
78
Reported
movement
%
Diageo Annual Report 2012
Trend information
Liquidity and capital resources
Cash flows and movement in net borrowings
A summary of the cash flow and reconciliation to movement in net borrowings for the three years ended 30 June 2012 is as follows:
Business description
The following comments were made by Paul Walsh, chief executive of Diageo, in Diageo’s preliminary announcement on 23 August 2012:
“Diageo is a strong business, getting stronger and the results we released this morning show that very clearly. We have increased our presence
in the faster growing markets of the world, through both acquisitions and strong organic growth. We have enhanced our leading brand positions
globally, through effective marketing and industry leading innovation and we have strengthened our routes to market. 6% organic top line
growth, 9% operating profit growth and 60 basis points of margin expansion is a strong performance and demonstrates our commitment
to delivering efficient growth.
A year ago I set out our expectations for the medium term and these results put us firmly on track to meet those goals.
In F12, we have continued to invest to ensure this business is well positioned for the future. Our confidence in the achievement
of our medium term guidance is underscored by the 8% recommended increase in our final dividend.”
Performance summary
Business review
Year ended 30 June
2,595
352
(110)
138
(116)
2,859
(311)
(365)
2,183
(372)
1
1,812
(63)
1
(9)
(112)
–
–
(414)
(973)
242
414
(17)
(22)
(113)
504
(6,954)
(6,450)
2,574
372
329
111
(211)
3,175
(305)
(474)
2,396
(231)
(43)
2,122
(196)
–
85
(107)
–
–
(422)
(914)
568
422
(429)
–
(96)
465
(7,419)
(6,954)
Financial statements
3,158
411
(529)
166
(201)
3,005
(391)
(521)
2,093
(445)
(1)
1,647
(1,369)
1
–
(118)
11
(155)
512
(1,036)
(507)
(512)
152
(5)
(248)
(1,120)
(6,450)
(7,570)
Governance
2010
(restated)
£ million
Business review
Operating profit
Depreciation, amortisation and impairment
Net movements in working capital
Dividend income
Other items
Cash generated from operations
Net interest paid
Taxation paid
Net cash from operating activities
Net investment in property, plant and equipment and computer software
Movements in loans and other investments
Free cash flow
Net acquisition of businesses
Proceeds from issue of share capital
Net (purchase)/sale of own shares for share schemes
Dividends paid to equity non-controlling interests
Proceeds from non-controlling interests
Purchase of shares of non-controlling interests
Net increase/(decrease) in loans
Equity dividends paid
Net (decrease)/increase in cash and cash equivalents
Net (increase)/decrease in loans
Exchange differences on net borrowings
Borrowings acquired through acquisition of businesses
Other non-cash items
(Increase)/decrease in net borrowings
Net borrowings at the beginning of the year
Net borrowings at the end of the year
2012
£ million
2011
(restated)
£ million
Additional information
Business review
79
The group has revised the disclosure of
certain prior year amounts in the consolidated
statement of cash flows. In the year ended
30 June 2012 directly attributable acquisition
transaction costs of £47 million (2011 – £20
million; 2010 – £9 million) have been included
in cash flow from operating activities rather
than cash flow from investing activities and
dividends paid to non-controlling interests
of £118 million (2011 – £112 million; 2010 –
£107 million) are now disclosed as part of cash
flows from financing activities rather than
cash flow from operating activities. This
revised presentation is considered to be more
consistent with the treatment of these items
in the consolidated income statement and the
consolidated statement of changes in equity.
The revision had no impact on prior period
increase or decrease in cash and cash
equivalents, net assets or net profit.
The primary source of the group’s
liquidity over the last three financial years
has been cash generated from operations.
These funds have generally been used
to pay interest, taxes and dividends, and
to fund capital expenditure, acquisitions
and share repurchases.
Net cash from operating activities
Cash generated from operations increased
from £2,859 million in the year ended 30 June
2011 to £3,005 million in the year ended
30 June 2012. This increase of £146 million
is primarily due to an increase in operating
profit, higher dividends received from Moët
Hennessy partially offset by an increase in
working capital due to business growth,
higher finished goods levels to smooth the
impact of upcoming supply chain changes
and higher debtors as a result of excise duty
increases. Cash generated from operations
is after exceptional restructuring costs of
£158 million. Other items include £200 million
of cash contributions to post employment
schemes in excess of the income statement
impact and gains on sale of property, included
in operating profit, of £19 million partially
offset by the fair value charge in respect of
share-based incentive plans of £36 million.
The increase in net interest paid was driven
by the impact of the renegotiation of the
terms of certain interest rate swaps in the prior
year while higher tax payments are a result
of increased profits and tax settlements paid
during the year.
80
Diageo Annual Report 2012
Cash generated from operations decreased
from £3,175 million in the year ended 30 June
2010 to £2,859 million in the year ended
30 June 2011. This decrease of £316 million
was primarily due to a lower increase in
payables in the year compared with the
previous year. Cash generated from
operations was reduced by exceptional
restructuring costs of £118 million. Other items
included £119 million of cash contributions to
post employment schemes in excess of the
income statement charge and gains on sale
of property, included in operating profit, of
£20 million partly offset by the fair value
charge in respect of share-based incentive
plans of £34 million. Net interest paid included
cash receipts of £71 million following the
renegotiation of the terms of certain interest
rate swaps. Tax payments in the year ended
30 June 2011 were lower than in the year
ended 30 June 2010 primarily as a result of
beneficial timing of settlement payments
agreed with tax authorities.
Net cash from investing activities
The purchase of tangible fixed assets
and computer software increased from
£419 million in the year ended 30 June 2011
to £484 million in the year ended 30 June 2012.
The expenditure was incurred on a number
of projects throughout the world with the
largest investments made to increase capacity
in Africa, to enhance operations in Scotland
and to increase efficiencies in North America.
In the year ended 30 June 2012, the group
also incurred expenditure of £1,420 million
in connection with business acquisitions.
This included the acquisition of 100% of the
equity share capital of Mey İçki (£1,260 million)
and Meta Breweries (£145 million) and a
50% controlling equity stake in Zacapa
(£118 million). In May 2012 Diageo received
back the deposit of $185 million relating to
the acquisition of Shuijingfang from China’s
securities depositary and clearing agency.
In the year ended 30 June 2011, the
group incurred expenditure of £97 million
in connection with business acquisitions.
This included £32 million on the purchase of
a controlling stake in Serengeti Breweries in
Tanzania, £34 million on the purchase of an
equity stake in Halico, an associate company
in Vietnam and an additional equity
investment of £18 million in DHN Drinks,
an associate company in South Africa.
In the year ended 30 June 2010 the group
spent £197 million on acquisitions of which
$185 million was deposited with China’s
securities depositary and clearing agency,
Shanghai branch in connection with a
possible tender offer to the shareholders
of Shuijingfang, £25 million in respect of
the purchase of a further equity stake in the
London Group, the owner of the Nuvo brand,
and an additional equity investment in DHN
Drinks in South Africa.
Free cash flow
In the year ended 30 June 2012 free cash flow
decreased by £165 million to £1,647 million
(2011 – £1,812 million; 2010 – £2,122 million).
Cash flows from financing activities
Cash flows from financing activities included
dividend payments of £118 million (2011 –
£112 million; 2010 – £107 million) to noncontrolling interests and £119 million (2011 –
£76 million; 2010 – £5 million) to purchase
treasury shares for the future settlement of
obligations under the employee share option
schemes. These purchases were partially
offset by consideration received from
employees on the exercise of share options
of £119 million (2011 – £67 million; 2010 –
£90 million). In the year ended 30 June 2012
equity dividends paid were £1,036 million
(2011 – £973 million; 2010 – £914 million).
Movements in net borrowings
Adverse non-cash movements of £248 million
(2011 – £113 million; 2010 – £96 million)
predominantly comprise new finance leases
and fair value movements.
30 June
2011
£ million
2010
£ million
(38)
(1,192)
(1,230)
(2,645)
(1,521)
(3,233)
210
3
(230)
(8,646)
1,076
(7,570)
(12)
(1,435)
(1,447)
(2,441)
(1,741)
(2,566)
182
58
(79)
(8,034)
1,584
(6,450)
(55)
(532)
(587)
(2,189)
(2,732)
(3,256)
227
191
(61)
(8,407)
1,453
(6,954)
As at
30 June
2012
£ million
745
–
1,484
2,229
Capital structure and targeted credit rating
The group’s management is committed to enhancing shareholder value in the long term, both by investing in the businesses and brands so as
to improve the return on investment and by managing the capital structure. Diageo manages its capital structure to achieve capital efficiency,
maximise flexibility and give the appropriate level of access to debt markets at attractive cost levels. This is achieved by targeting a range of ratios
which are currently broadly consistent with an A band credit rating. Diageo would consider modifying these ratios in order to effect strategic
initiatives within its stated goals, which could have an impact on its rating.
Business review
Additional information
Capital repayments
The group regularly assesses its debt and equity capital levels against its stated policy for capital structure.
Authorisation was given by shareholders on 19 October 2011 to purchase a maximum of 250,399,000 shares at a minimum price of 28101⁄108
pence and a maximum price of the higher of (a) 105% of the average of the middle market quotations for an ordinary share for the five preceding
business days and (b) the higher of the price of the last independent trade and the highest current independent bid on the London Stock Exchange
at the time the purchase is carried out. The expiration date for the programme is 17 October 2012.
Financial statements
Expiring within one year
Expiring between one and two years
Expiring after two years
Governance
The group had available undrawn committed bank facilities as follows:
Business review
In the year ended 30 June 2012, the group repaid bonds of $900 million (£566 million) and €750 million (£605 million). The group borrowed
$2,500 million (£1,548 million), consisting of $1,000 million of 1.5% bonds due May 2017, $1,000 million of 2.875% bonds due May 2022, and
$500 million of 4.25% bonds due May 2042. In the year ended 30 June 2012 the group mainly financed its day to day operations through
issuing short term commercial paper.
In the year ended 30 June 2011, the group repaid a $500 million (£313 million) bond.
In the year ended 30 June 2010, the group borrowed $500 million (£305 million) in the form of a bond that matures in January 2015 with a
coupon of 3.25%. A $300 million (£184 million) medium term note and a $750 million (£493 million) bond were repaid. In addition, $696 million
(£466 million) of outstanding 7.375% notes due in January 2014 were exchanged in May 2010 for $696 million (£466 million) of 4.828% notes due
in July 2020 plus an aggregate cash payment to holders of $125 million (£84 million). The debt exchange did not represent a substantial modification
of the term of the existing liability and was therefore not treated as an extinguishment of the original debt.
Based on average monthly net borrowings and net interest charge, the effective interest rate for the year ended 30 June 2012 was 4.7%
(2011 – 4.9%; 2010 – 4.8%). For this calculation, net interest charge excludes fair value adjustments to derivative financial instruments and borrowings
and average monthly net borrowings include the impact of interest rate swaps that are no longer in a hedge relationship but exclude the market
value adjustment for cross currency interest rate swaps.
Net borrowings designated in net investment hedge relationships amounted to £4,249 million as at 30 June 2012 (2011 – £5,409 million;
2010 – £5,451 million).
Business description
Overdrafts
Other borrowings due within one year
Borrowings due within one year
Borrowings due between one and three years
Borrowings due between three and five years
Borrowings due after five years
Fair value of foreign currency forwards and swaps
Fair value of interest rate hedging instruments
Finance lease liabilities
Gross borrowings
Offset by: Cash and cash equivalents
Net borrowings
2012
£ million
Performance summary
Net borrowings
The group’s net borrowings are measured at amortised cost with the exception of borrowings designated in fair value hedge relationships, interest
rate hedging instruments and foreign currency forwards and swaps. For borrowings designated in fair value hedge relationships, Diageo recognises
a fair value adjustment for the risk being hedged in the balance sheet, whereas interest rate hedging instruments and foreign currency forwards
and swaps are measured at fair value. Analysis of net borrowings is the following:
81
Capital commitments
Other capital commitments not provided for at 30 June 2012 are estimated at £145 million (2011 – £148 million; 2010 – £112 million). Diageo
management believes that it has sufficient funding for its working capital requirements.
Other contractual obligations
As at 30 June 2012
Long term debt obligations
Interest obligations
Credit support obligations
Operating leases
Purchase obligations
Finance leases
Deferred consideration payable
Provisions and other non-current payables
Payments due by period
Less than
1 year
£ million
1-3 years
£ million
3-5 years
£ million
1,025
442
130
94
754
39
24
124
2,632
2,590
663
–
156
434
72
20
166
4,101
1,511
392
–
100
153
57
149
61
2,423
More than
5 years
£ million
3,155
1,399
–
325
9
165
–
134
5,187
Total
£ million
8,281
2,896
130
675
1,350
333
193
485
14,343
Long term debt obligations comprise the principal amount of borrowings (excluding foreign currency swaps) with an original maturity of greater
than one year. Interest obligations comprise interest payable on these borrowings. Where interest payments are on a floating rate basis, rates of each
cash flow until maturity of the instruments are calculated based on the forward yield curve prevailing at 30 June 2012. Credit support obligations
represent liabilities to counterparty banks in respect of cash received as collateral under credit support agreements. Purchase obligations include
various long term purchase contracts entered into for the supply of certain raw materials, principally bulk whisky, grapes, cereals, cans and glass
bottles. The contracts are used to guarantee supply of raw materials over the long term and to enable more accurate predictions of future costs.
Provisions and other non-current payables exclude £7 million in respect of vacant properties.
Potential income tax exposures included within corporate tax payable of £317 million and deferred tax liabilities are not included in the table
above, as the ultimate timing of settlement cannot be reasonably estimated.
Post employment benefit liabilities are also not included in the table above. The group makes service-based cash contributions to the
UK Scheme which in the year ending 30 June 2013, are expected to be approximately £45 million. In addition, during the year ended 30 June 2011,
the company agreed a deficit funding plan with the trustee of the UK Scheme based on the trustee’s actuarial valuation at 31 March 2009 which
provided for annual payments of approximately £25 million to be made to the UK Scheme. In 2024, depending upon the funding position of the
UK Scheme at that time, the group will be required to pay an amount that is expected to be no greater than the deficit at that time, up to a maximum
£430 million in cash, to the UK Scheme. In addition, as part of this funding plan, the company agreed to make conditional contributions into escrow
of up to £338 million if an equivalent reduction in the deficit is not achieved over the 10 year term of the funding plan. The triennial valuation as at
31 March 2012 is in progress and may result in the payment of up to £127 million in three equal annual instalments, into escrow.
Diageo also agreed a deficit funding arrangement with the trustee in respect of the Guinness Ireland Group Pension Scheme (the Irish
Scheme). This deficit funding arrangement is expected to result in additional annual contributions to the Irish Scheme of approximately €21 million
(£17 million) until the year ending 30 June 2029, and provides for additional cash contributions into escrow of up to €188 million (£152 million) if
an equivalent reduction in the deficit is not achieved over the 18 year period. The first contribution was made in the year ended 30 June 2011.
In addition to the deficit funding the group expects to make cash contributions of €29 million (£23 million) to the Irish Scheme in the year ending
30 June 2013. Contributions to other plans in the year ending 30 June 2013 are expected to be approximately £90 million.
Capital commitments at 30 June 2012 are excluded from the table above.
Post balance sheet events
On 9 August 2012, Diageo completed the acquisition of 100% of the equity of Ypióca Bebidas S.A. (Ypióca) from Ypióca Agroindustrial Limitada for
a cash consideration of BRL 900 million (£284 million). Ypióca is a leading producer and distributor of a cachaça brand, Ypióca in Brazil. See note 30
to the consolidated financial statements for further details.
Off-balance sheet arrangements
Neither Diageo plc nor any member of the Diageo group has any off-balance sheet financing arrangements that currently have or are reasonably
likely to have a material future effect on the group’s financial condition, changes in financial condition, results of operations, liquidity, capital
expenditure or capital resources.
Risk management
The group’s funding, liquidity and exposure to foreign currency and interest rate risks are managed by the group’s treasury department. The treasury
department uses a range of financial instruments to manage these underlying risks.
Treasury operations are conducted within a framework of board approved policies and guidelines, which are recommended and subsequently
monitored by the finance committee. This committee is described in the corporate governance report. The policies and guidelines include benchmark
exposure and/or hedge cover levels for key areas of treasury risk. The benchmarks, hedge cover levels and overall appropriateness of Diageo’s risk
management policies are reviewed by the board following, for example, significant business, strategic or accounting changes. The framework
provides for limited defined levels of flexibility in execution to allow for the optimal application of the board-approved strategies. Transactions
arising on the application of this flexibility may give rise to exposures different from the defined benchmark levels that are separately monitored on
a daily basis using value at risk analysis. These transactions are carried at fair value and gains or losses are taken to the income statement as they arise.
82
Diageo Annual Report 2012
Governance
Financial statements
New accounting standards
During the year a number of accounting
standards, amendments and interpretations
have been issued by the IASB or IFRIC.
Those that are of relevance to the group
are discussed in note 1 to the consolidated
financial statements.
Business review
Additional information
Brands, goodwill and other intangibles
Acquired intangible assets are held on the
consolidated balance sheet at cost. Where
these assets are regarded as having indefinite
useful economic lives, they are not amortised.
Assessment of the useful economic life of
an asset, or that an asset has an indefinite life,
requires management judgement.
Impairment reviews are carried out
to ensure that intangible assets, including
brands, are not carried at above their
recoverable amounts. In particular, the
group performs a discounted cash flow
analysis at least annually to compare
discounted estimated future operating cash
flows to the net carrying value of each
acquired brand. The analysis is based on
forecast cash flows with terminal values being
calculated using the long term growth rate
(the long term inflation rate of the country)
of the principal markets in which the majority
of the profits of each brand are or will be
generated. The estimated cash flows are
discounted at the weighted average cost of
capital reflecting the industry and country
specific risks in the relevant country.
Post employment benefits
Diageo accounts for post employment
benefits in accordance with IAS 19 – Employee
benefits. Application of IAS 19 requires the
exercise of judgement in relation to various
assumptions including future pay rises in
excess of inflation, employee and pensioner
demographics and the future expected
returns on assets.
Diageo determines the assumptions
to be adopted in discussion with its actuaries,
and believes these assumptions to be in line
with UK practice generally, but the application
of different assumptions could have a
significant effect on the amounts reflected in
the income statement, other comprehensive
income and balance sheet in respect of
post employment benefits. The assumptions
vary among the countries in which the
group operates, and there may be an
interdependency between some of the
assumptions. The major assumptions used by
the group for the three years ended 30 June
2012 are set out in note 4 to the consolidated
financial statements and the sensitivity to
these assumptions are given in note 4(h)
to the consolidated financial statements.
Taxation
The group is required to estimate the
corporate tax in each of the jurisdictions in
which it operates. This requires an estimation
of the current tax liability together with an
assessment of the temporary differences
which arise as a consequence of different
accounting and tax treatments. These
temporary differences result in deferred tax
assets or liabilities which are included within
the balance sheet. Deferred tax assets and
liabilities are calculated on the basis of
taxation substantively enacted at the balance
sheet date. Deferred tax assets are not
recognised where it is more likely than not
that the asset will not be realised in the
future. This evaluation requires judgements
to be made including the forecast of future
taxable income.
Tax benefits are not recognised unless
it is probable that the tax positions are
sustainable. Once considered to be probable,
management reviews each material tax
benefit to assess whether a provision should
be taken against full recognition of the benefit
on the basis of potential settlement through
negotiation and/or litigation.
The group operates in many countries
in the world and is subject to many tax
jurisdictions and rules. As a consequence the
group is subject to tax audits, which by their
nature are often complex and can require
several years to conclude. Management
judgement is required to determine the total
provision for income tax. Amounts accrued
are based on management’s interpretation
of country specific tax law and the likelihood
of settlement. However, the actual tax
liabilities could differ from the provision and
in such event the group would be required to
make an adjustment in a subsequent period
which could have a material impact on the
group’s profit and loss and/or cash position.
Business review
This section on critical accounting policies
forms part of the audited financial statements.
The consolidated financial statements
are prepared in accordance with IFRS. Diageo’s
accounting policies are set out in the notes
to the consolidated financial statements.
In applying these policies, the directors are
required to make estimates and subjective
judgements that may affect the reported
amounts of assets and liabilities at the balance
sheet date and reported profit for the year.
The directors base these on a combination of
past experience and any other evidence that
is relevant to the particular circumstance.
The actual outcome could differ from those
estimates. Of Diageo’s accounting policies,
the directors consider that policies in relation
to the following areas are particularly subject
to estimates and the exercise of judgement.
Exceptional items
These are items which, in management’s
judgement, need to be disclosed by virtue
of their size or incidence in order for the user
to obtain a proper understanding of the
financial information. The determination
of which items are separately disclosed as
exceptional items requires a significant
degree of judgement.
Business description
Critical accounting policies
In assessing whether goodwill is carried at
above its recoverable amount, a discounted
cash flow analysis is performed annually to
compare the discounted estimated future
operating cash flows of cash generating units
of the group to the net assets attributable to
the cash generating units including goodwill.
The discounted cash flow review for goodwill
is consistent with the brand review in its use
of estimated future operating cash flows,
weighted average cost of capital for the cash
generating unit concerned and long term
growth rates.
The tests are dependent on
management’s estimates and judgements,
in particular in relation to the forecasting of
future cash flows, the discount rates applied to
those cash flows and the expected long term
growth rates. Such estimates and judgements
are subject to change as a result of changing
economic conditions. Management attempts
to make the most appropriate estimates, but
actual cash flows and rates may be different.
See note 11 to the consolidated financial
statements for the impact of a change in the
key assumptions to the more sensitive brands.
Performance summary
The finance committee receives monthly
reports on the activities of the treasury
department, including any exposures
different from the defined benchmarks.
The group purchases insurance for
commercial or, where required, for legal or
contractual reasons. In addition, the group
retains insurable risk where external insurance
is not considered an economic means of
mitigating these risks.
For a detailed analysis of the group’s
funding, liquidity and exposure to foreign
exchange and interest rate risks see note 23
to the consolidated financial statements.
83
+ 100
85
87
104
114
Governance
Board of directors and executive committee
Directors’ remuneration report
Corporate governance report
Directors’ report
Principal group companies
Swiss/Austrian (66)
American (50)
Appointed chairman of Diageo
plc in July 2008, having been
a non-executive director since
April 2005. He is also chairman
of F. Hoffmann-La Roche Ltd
in Switzerland, chairman of
INSEAD’s board of directors
and a non-executive director of
CitiGroup Inc. He was formerly
chief operating director of
Glaxo Holdings plc and has
held a number of other
non-executive directorships.
Appointed chief financial
officer and a director of Diageo
plc in October 2010, prior to
which she was deputy chief
financial officer and before that
head of tax and treasury. She
joined the company in 2001,
having held various senior
finance positions in Joseph E
Seagram & Sons Inc since 1992
and having formerly been
a senior manager with
Pricewaterhouse. She was
appointed as a non-executive
director of Experian plc with
effect from September 2012
and is also a member of the
Main Committee of the 100
Group of Finance Directors.
Laurence M Danon
Non-executive director 1,3,4
Philip G Scott
Non-executive director 1*,3,4
French (56)
British (58)
British (59)
Appointed a non-executive
director of Diageo plc in
January 2006. She is chairman
of the executive board of
Edmond de Rothschild
Corporate Finance and a
non-executive director of
Groupe BPCE and TF1, both in
France. Formerly she served
with the French Ministry of
Industry and Energy, held a
number of senior management
posts with Total Fina Elf and was
chairman and chief executive
officer of France Printemps.
She was also a non-executive
director of Experian Group
Limited, Plastic Omnium SA
and Rhodia SA.
Appointed a non-executive
director of Diageo plc and
chairman of the Audit
Committee in October 2007. He
is the president of the Institute
and Faculty of Actuaries and is
a non-executive director of the
Royal Bank of Scotland Group
plc. He was previously chief
financial officer of Aviva plc.
Appointed a non-executive
director of Diageo plc in
September 2010 and senior
non-executive director and
chairman of the remuneration
committee in October 2011.
Lord Davies is a partner of
Corsair Capital, non-executive
chairman of Pinebridge
Investments Limited and chair
of the advisory board of Moelis
& Co. He is also a trustee of the
Royal Academy of Arts and
chair of the Council, University
of Wales Bangor. Previously
he was a non-executive
director of Bharti Airtel Limited,
Minister for Trade, Investment
and Small Business for the UK
Government between January
2009 and May 2010 and prior
to this role, Lord Davies was
chairman of Standard
Chartered PLC.
American (60)
Peggy B Bruzelius
Non-executive director 1,3,4
American/British (53)
Appointed a non-executive
director of Diageo plc in April
2009. She is chairman of
Lancelot Asset Management in
Sweden and sits on the boards
of Akzo Nobel NV in the
Netherlands, Syngenta AG in
Switzerland, Axfood AB and
Skandia Mutual Life Insurance
AB, both in Sweden. She was
formerly managing director
of ABB Financial Services AB,
headed the asset management
arm of Skandinaviska Enskilda
Banken AB and a non-executive
director of Scania AB.
Paul D Tunnacliffe
Company secretary
British (50)
Appointed company secretary
of Diageo plc in January 2008.
He was formerly company
secretary of Hanson PLC.
Key to committees
1. Audit
2. Executive (comprising
senior management)
3. Nomination
4.Remuneration
* Chairman of committee
Board of directors and executive committee
Additional information
Appointed a director of Diageo
plc in July 2012 and appointed
chief operating officer in March
2012 having been president,
North America since January
2004, chairman, Diageo Asia
Pacific since October 2008
and chairman, Diageo Latin
America and Caribbean since
July 2011. Formerly he held
various senior management
positions with Guinness and
then Diageo and worked across
a variety of sales, marketing
and strategy roles with Nestlé
in Asia, Booz Allen Hamilton
Inc in the United States and
Whirlpool in Europe. He is also
a non-executive director of
Coach Inc., in the United States.
Swedish (62)
Financial statements
Ivan Menezes
Chief operating officer,
executive director 2
Appointed a non-executive
director of Diageo in
September 2009. She is a senior
adviser to McKinsey & Company
and holds non-executive
directorships of Tribune
Company and Western Union
Company, both in the United
States. She is a member of the
board of trustees at Duke
University and a member
of the Dean’s advisory board
at the Kellogg School of
Management. She was formerly
president, global marketing
and category development
and co-chief executive officer
of Kraft Foods, Inc.
Appointed a non-executive
director of Diageo plc in June
2004. He is chairman and a
non-executive director of
Signet Limited and a
non-executive director of
Massachusetts Mutual Life
Insurance Company. He is also
a member of the advisory
board of Hamlin Capital
Management, LLC, a New York
based investment advisory
firm, and a member of the
advisory committee of Virgin
Group Holdings Limited. He
was previously chief executive
of Cadbury plc.
Governance
American (56)
British (57)
Appointed chief executive of
Diageo plc in September 2000.
He has served in a number
of management roles since
joining GrandMet’s brewing
division in 1982, including
chief executive officer of The
Pillsbury Company. He was
appointed to the GrandMet
board in October 1995 and
to the Diageo plc board in
December 1997. He is lead
non-executive and deputy
chair of the board of the
Department of Energy and
Climate Change, a nonexecutive director of Avanti
Communication Group plc,
a non-executive director of
Unilever PLC and a nonexecutive director of FedEx
Corporation in the United
States. He was appointed a
business ambassador on the
UK Government’s Business
Ambassador network on
9 August 2012 and is also
a member of the UK
Government’s Business
Advisory Group and a member
of the Council of the Scotch
Whisky Association.
H Todd Stitzer
Non-executive director 1,3,4
Betsy D Holden
Non-executive director 1,3,4
Paul S Walsh
Chief executive officer,
executive director 2*
Business review
Deirdre Mahlan
Chief financial officer,
executive director 2
Lord Davies of Abersoch
Senior non-executive
director1,3,4*
Business description
Dr Franz B Humer
Chairman,
Non-executive director 3*
Performance summary
Board of directors and
company secretary
85
Executive committee
Nicholas (Nick) Blazquez
President, Diageo Africa 2
British (51)
Appointed president, having
been managing director,
Diageo Africa since August
2004, prior to which he was
managing director, Diageo Asia
Key Markets. He held various
managerial positions in
United Distillers between
1989 and 1998.
Gilbert Ghostine
President, Diageo Asia
Pacific 2
Lebanese (52)
Appointed president, Diageo
Asia Pacific in July 2009, having
previously been managing
director, Diageo Continental
Europe, since July 2006. He was
formerly managing director,
Northern Europe, and
President, US Major markets,
and held various senior
managerial positions in Africa,
Asia, Europe and the United
States, having joined
International Distillers &
Vintners in 1995.
Andrew Morgan
President, Diageo Europe 2
British (54)
British (56)
Appointed group strategy
director in September 2011,
having been global business
support director since February
2004. Formerly he held a
number of senior strategy
positions in GrandMet and
worked as a management
consultant with Booz Allen
Hamilton Inc and OC&C
Strategy Consultants.
Appointed president, Diageo
Europe in October 2004, having
been president, Venture
Markets since July 2002.
He joined United Distillers in
1987 and held various senior
management positions with
Guinness and then Diageo,
including group chief
information officer and
president, new business
ventures for Guinness United
Distillers & Vintners and
director, global strategy and
innovation for United Distillers
& Vintners.
American (59)
British (45)
David Gosnell
President, Global Supply
and Global Procurement 2
British (55)
Appointed president, having
been managing director,
Global Supply and Global
Procurement, Diageo plc since
July 2003. He joined Diageo
in 1998 as European supply
director, then headed up
Guinness & European RTD
supply, prior to which he spent
20 years in various roles with
Heinz. He is a non-executive
director of Brambles plc.
Appointed president, having
been managing director of
Diageo Latin America and
Caribbean since 2005. Prior to
joining Diageo, he held senior
management positions with
American Express, ScheringPlough, Personal Care Group
USA and Pepsi in a number
of territories, including Latin
America, Europe, Asia and
the United States.
Larry Schwartz
President, Diageo North
America 2
American (59)
Appointed president, Diageo
North America in 2012 having
been president, Diageo USA
since September 2008. He
joined the company in 2001, as
president of Joseph E Seagram
& Sons, having held a variety of
senior management positions
with Seagram.
Gareth Williams
Human Resources
director 2
John (Randy) Millian
President, Diageo Latin
America and Caribbean 2
Andrew (Andy) Fennell
Chief marketing officer 2
Appointed chief marketing
officer of Diageo plc in
September 2008. He held a
number of marketing roles in
the UK and internationally with
Guinness and Diageo, prior to
which he worked in various
sales and marketing roles with
Britvic and Bass plc.
James (Jim) Grover
Group strategy director 2
British (59)
Timothy (Tim) Proctor
General counsel 2
American/British (62)
Appointed general counsel
of Diageo plc in January 2000.
Formerly he was director,
worldwide human resources of
Glaxo Wellcome and senior vice
president, human resources,
general counsel and secretary
for Glaxo’s US operating
company. He has over 25 years’
international legal experience,
including 13 years with Merck
and six years with Glaxo
Wellcome.
Appointed human resources
director in January 1999.
Formerly he held a number of
senior personnel management
positions with GrandMet and
then United Distillers & Vintners
and spent 10 years with Ford
of Britain in a number of
personnel and employee
relations positions.
Ian Wright
Corporate Relations
director 2
British (54)
Appointed corporate relations
director of Diageo plc in July
2004, having previously held
positions with a number of
public relations consultancies
and The Boots Company.
Key to committees
2. Executive (comprising
senior management)
86
Diageo Annual Report 2012
Dear Shareholder
Business review
Governance
Financial statements
Additional information
As described in the ‘Business review’, the company has delivered strong year on year organic top
line growth, profit growth and margin expansion in the year ended 30 June 2012, and has also
delivered a high level of free cash flow. This performance reflects an improved growth trajectory
and delivery against the commitment to deliver growth efficiently, and, consequently, positions
the business well for the future. The combination of strong company and individual performance
has resulted in an above target outcome for the short term incentive plan with the chief executive
(CEO) and chief financial officer (CFO) receiving a bonus in September equivalent to 148% and
146% of base pay, respectively. In view of the company’s strong results, I am satisfied that this is
appropriate.
The company has similarly delivered strong three year total shareholder return performance
relative to its peer group for the performance period that ended on 30 June 2012, resulting in
Diageo placing fifth out of 16 companies. Consequently, 65% of the performance shares awarded
in September 2009 will vest in September 2012. For share options awarded in September 2009,
three year compound annual growth in adjusted earnings per share has exceeded the maximum
target at 10.2% (equivalent to total growth over three years of 33.9%) and, consequently, the
options will vest in full in September 2012. Over the same period, Diageo’s share price grew by
88%, from 871 pence to 1641 pence and the company paid a total dividend of 117 pence per
share. I am comfortable, therefore, that these incentive plan outcomes fairly reflect the strong
performance delivered for our shareholders.
Finally, we have made some changes to the structure and layout of the directors’
remuneration report this year to improve transparency and to provide additional information
about how our remuneration arrangements are aligned with our strategy. In addition, in line with
emerging guidance from the United Kingdom government and the Financial Reporting Council,
we have introduced a new table at the start of the report that summarises the annual earnings of
the executive directors culminating in a ‘single remuneration figure’. We hope that this evolution
of our disclosure practice helps to create a fuller understanding of our reward practices and
forms a transparent basis for engagement with our key stakeholders going forward.
We look forward to receiving your support at the AGM in October 2012.
Business description
I am pleased to present the directors’ remuneration report for the year ended 30 June 2012.
In my first year as the chairman of the remuneration committee, I have taken the opportunity to
complete a thorough review of the company’s executive remuneration arrangements, with a
focus on competitive pay and the link to performance. Whilst I am satisfied that the arrangements
we have in place are appropriate and that rewards received under the company’s incentive plans
reflect performance delivered, the committee will review the remuneration arrangements in
more detail during the new financial year to ensure they continue to incentivise our performance
goals through simple, transparent links to our strategic objectives.
I have also engaged directly with a wide range of shareholders and their representative
bodies in order to understand their perspectives on the company’s reward schemes and to foster
robust two-way dialogue. The remuneration committee has considered how we can respond to
these different perspectives and, at the same time, maintain a competitive and relevant approach
to the remuneration of our executive directors and senior management team. We have, as a
result, sought opportunities to improve transparency in our disclosures both on the processes
and governance supporting the execution of executive remuneration at Diageo, and on the
targets and outcomes for the measures associated with the company’s incentive plans. Other
key actions and decisions that we have taken during the financial year include:
• Introducing a clawback condition to future long term incentive awards that enables the
committee to reduce unvested awards in circumstances that result in performance being
materially adversely impacted. As a result of discussions during the recent consultation with
our shareholders, a clawback provision is also being introduced into the bonus arrangements
for the executive directors. These are the only changes to remuneration policy being put
into effect at this time.
• Increasing targets for the measures used in the long term incentive plans to ensure that they
remain appropriately stretching in the context of both the company’s current medium term
outlook and the difficulties and uncertainties in the wider macro-economic environment.
In response to shareholder requests for greater visibility, we will disclose targets for the
company’s Performance Share Plan at the start of the performance period in the directors’
remuneration report going forward.
Performance summary
Directors’
remuneration report
Lord Davies of Abersoch
Senior independent non-executive director
and chairman of the remuneration committee
Directors’ remuneration report
87
Governance
85
Board of directors and
executive committee
87
Directors’
remuneration
report
104
Corporate
governance report
114
Directors’ report
Executive directors’ remuneration summary for the year ended 30 June 2012 (unaudited)
Performance highlights
• 2012 annual bonus payout is marginally lower than in 2011 despite higher growth rates having been delivered on sales (6%) and
profit (9%).
• For the first time since 2008, both share plans will vest together, driven by financial performance and substantial share price growth
over the last three years.
• Over the performance period 1 July 2009 to 30 June 2012:
– Diageo has generated £8.8 billion in profit and over £30 billion in sales.
– The share price has increased by 88% resulting in an increase in Diageo’s market capitalisation of over £19 billion to £42 billion.
– Diageo has paid a total dividend of 117 pence per share to shareholders.
– Diageo has achieved its best position in its peer group for total shareholder return since 2005.
PS Walsh
• Base salary to be held flat for the CEO in the annual salary review for the year ending 30 June 2013.
• 72% of the CEO’s total remuneration is linked to share price performance.
2012
(£000)
% of
total pay
2011
(£000)
% of
total pay
Total fixed pay
1,278
Annual bonus
1,821
Sub total – short
3,099
term remuneration
(cash)
Long term incentive 3,060
plan – performance
element(a)
Long term incentive 5,055
plan – share
appreciation
element(b)
Sub total – long term 8,115
share price based
remuneration
(non-cash)
TOTAL
11,214
12%
16%
28%
1,299
1,884
3,183
29%
43%
72%
27%
0
0%
45%
1,266
28%
72%
1,266
28%
100%
4,449
100%
PS Walsh
Commentary
Representing base salary and benefits earned in the year ended 30 June 2012.
Exceeded target on all financial measures and individual objectives.
Represents the value of long term incentives vesting for the performance
period 2009-2012 as a result of outperformance of the peer group on total
shareholder return.
Represents the impact of the significant increase in Diageo’s share price
since award in 2009.
D Mahlan
• Base salary to be increased by 8.8% in the annual salary review for the year ending 30 June 2013, offset by a reduction in the value
of the pension cash supplement from 40% to 35% of base salary. The overall increase to fixed pay is 5%.
2012
(£000)
% of
total pay
2011(c)
(£000)
% of
total pay
887
28%
757
40%
Annual bonus
912
Sub total – short
1,799
term remuneration
(cash)
Long term incentive
517
plan – performance
element(a)
Long term incentive
891
plan – share
appreciation
element(b)
Sub total – long term 1,408
share price based
remuneration
(non-cash)
TOTAL
3,207
28%
56%
920
1,677
48%
88%
16%
0
0%
28%
230
12%
44%
230
12%
100%
1,907
100%
D Mahlan
Total fixed pay
Commentary
Representing base salary, benefits and cash supplement in lieu of pension
earned in the year ended 30 June 2012.
Exceeded target on all financial measures and individual objectives.
Represents the value of long term incentives vesting for the performance
period 2009-2012 as a result of outperformance of the peer group on total
shareholder return.
Represents the impact of the significant increase in Diageo’s share price
since award in 2009.
Notes to tables
(a)Performance element – The options vesting and performance shares due to be released in September 2012 at the grant price after applying the
performance condition.
(b)Share appreciation element – The estimated additional value generated through share price growth for options vesting and performance shares due
to be released in September 2012 at the average market value of Diageo shares between 1 April and 30 June 2012 of 1559 pence. The estimated share
price used is in line with the principles for estimating the gains for awards vesting after publication of the annual report as outlined by the Financial
Reporting Lab on ‘A single figure for remuneration’.
(c)For the purposes of year on year comparison, 2011 numbers for the CFO include earnings prior to her appointment to the board. The disclosure in the
2011 directors’ remuneration report was on a pro-rata basis from her date of appointment to the board. The long term incentive awards vesting in
September 2012 were awarded to the CFO prior to her appointment to the board.
88
Diageo Annual Report 2012
Performance summary
Proportion of LTIPs vesting attributable to share price appreciation
PS Walsh
D Mahlan
2,761
504
Options
Options
2,294
3,060
Shares
517
387
Shares
1,000
2,000
Performance element
5,000 6,000
Thousands
Share appreciation element
3,000
4,000
Governance
Performance element
600
800
1,000
Thousands
Share appreciation element
The remuneration committee’s principal responsibilities are:
• making recommendations to the board on remuneration
policy as applied to the executive directors and the
executive committee;
• setting, reviewing and approving individual remuneration
arrangements for the chairman of the board, executive
directors and executive committee members including terms
and conditions of employment;
• determining arrangements in relation to termination of
employment of each executive director and other designated
senior executives; and
0 recommendations
200
400to the board
600 concerning
800 the 1000
• making
introduction of any new share incentive plans which require
approval by shareholders.
Full terms of reference for the committee are available at
www.diageo.com and on request from the company secretary.
What has the remuneration committee done during the year?
The remuneration committee met five times during the year to
consider and, where applicable, approve key remuneration items
including the following:
Pay
• Approved methodology and
approach to pay review and identified
any benchmarking requirements.
• Reviewed and approved proposals for
salary reviews and any adjustments
to other remuneration elements
(e.g. levels of share award, pension
and benefits).
Further information on meetings held and director attendance is disclosed in the corporate governance report.
Directors’ remuneration report
Additional information
Incentive plans
• Considered and approved plan
design, performance measures and
targets to be used in short and long
term incentive plans to ensure
measures are aligned with strategy
and that targets are appropriately
stretching.
• Tracked performance for annual
bonus and long term incentive
measures during the year.
• R
eviewed policy changes for the
long term incentives and approved
introduction of a clawback condition
for future awards.
• Reviewed year-end business
performance and performance linked
reward. Determined bonus payouts
and vesting of long term incentives.
Financial statements
Governance and forward planning
• Reviewed AGM outcomes and
feedback from institutional
shareholders, giving consideration
to implications for future
remuneration policy.
• Reviewed updated United Kingdom
governance requirements, including
the government consultation on
narrative reporting and executive
remuneration; assessed Diageo’s
compliance.
• Approved shareholder consultation
approach and extended invitation
to meet with some of Diageo’s
major shareholders.
• Reviewed and approved the directors’
remuneration report taking into
account feedback from
shareholder meetings.
400
Governance
What is the role of the remuneration committee?
The remuneration committee consists of the following
independent non-executive directors: PB Bruzelius, LM Danon,
Lord Davies, BD Holden, PG Scott, HT Stitzer, Lord Hollick (retired
19 October 2011) and P Walker (retired 19 October 2011). Lord
Davies is the chairman of the remuneration committee. With
effect from 1 October 2012, Mr Ho KwonPing will also become
a member of the remuneration committee, subject to
shareholder approval of his appointment at the company’s
AGM on 17 October 2012. The chairman of the board and the
CEO may, by invitation, attend remuneration committee
meetings except when their own remuneration is discussed.
200
Business review
New executive director appointment
As announced on 2 July 2012, the company has appointed
Ivan Menezes, chief operating officer (COO), to Diageo’s
board with effect from 2 July 2012. Subject to shareholder
approval, I Menezes will be formally appointed as a director
at the company’s AGM on 17 October 2012. It is proposed that
I Menezes is paid a base salary of $1,400,000 per annum and
that he will participate in the annual bonus and long term
incentive plans on the same basis as the CEO.
0
Business description
0
89
Governance
85
Board of directors and
executive committee
87
Directors’
remuneration
report
104
Corporate
governance report
114
Directors’ report
Who provides advice to the remuneration committee?
During the year ended 30 June 2012, the remuneration
committee received advice from the following
independent consultants:
• Deloitte LLP – provided advice on remuneration best
practice and senior executive remuneration. Deloitte LLP
also provided a range of non-related tax, corporate finance
and consulting services during the year.
• Kepler Associates – reviewed and confirmed the TSR of
Diageo and the peer group companies for the award under
the September 2008 Performance Share Plan (for which the
performance cycle ended on 30 June 2011) and provided
periodic performance updates on all outstanding
performance cycles. After 30 June 2012, they also reviewed
and confirmed the TSR outcome for the award under the
September 2009 Performance Share Plan (for which the
performance cycle ended on 30 June 2012). They provided
no other services to Diageo during the year.
Additional remuneration survey data published by Aon Hewitt
Associates, Towers Watson, and PricewaterhouseCoopers LLP
were presented to the remuneration committee during the year.
Diageo’s human resources director and director of
performance and reward were also invited by the remuneration
committee to provide their views and advice. The human
resources director is not present when his own remuneration
is discussed. The CFO may also attend to provide performance
context to the committee during its discussions about
target setting.
What was the outcome of the vote on the 2011 directors’
remuneration report at the company’s AGM?
The 2011 directors’ remuneration report received a majority
‘for’ vote of 80% (2010 – 88%).
How has the remuneration committee responded to
shareholder feedback during the year?
The committee actively considered feedback received from
shareholders prior to and following the 2011 AGM and also
closely monitored guidance and directional themes emerging
from institutional shareholder bodies and the United Kingdom
government during the year on the subject of executive
remuneration. On the basis of this, the committee has taken
the following actions:
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Diageo Annual Report 2012
• In response to shareholder requests for visibility of targets
used in the performance share plan at the start of the
performance period, the remuneration committee will
disclose targets for future awards in the relevant directors’
remuneration report.
• In line with guidance from institutional shareholders, the
remuneration committee has introduced a clawback
condition in the company’s long term incentive plans; this
enables the remuneration committee to reduce unvested
awards in circumstances that result in performance being
materially adversely impacted. Following consultation with
shareholders, a clawback condition will also be introduced
to the annual bonus arrangements for executive directors.
• In view of the emerging desire for clearer narrative reporting,
the remuneration committee has reviewed the structure and
content of the directors’ remuneration report with a view to
improving clarity and understanding. The remuneration
committee expects this to be an ongoing evolving process
as more details become available from the United Kingdom
government on any changes to remuneration disclosure
requirements and legislative changes to shareholder voting
rights in the United Kingdom following their consultations
during the year on these topics.
The remuneration committee also provided the opportunity
for some of Diageo’s major shareholders and their representative
bodies to meet with the remuneration committee chairman
during the year to discuss remuneration matters generally.
What will the remuneration committee be focused on
for the year ending 30 June 2013?
• Preparing for legislative changes on reporting requirements
and shareholder voting rights to be implemented by the
United Kingdom government.
• Reviewing and assessing the ongoing appropriateness
of current executive remuneration plan design and
target stretch.
• Ensuring that remuneration arrangements continue to
attract and retain talent, and reward company performance
with a focus on maintaining the link between performance
and reward.
• Understanding and responding to shareholder feedback
and fostering more continuous open dialogue.
The plans in which Diageo’s executive directors and senior management participate are designed to reflect the principles
detailed below:
What
Performance-related
compensation
Rewarding sustainable
performance
Providing a competitive total
remuneration opportunity
Simplicity and transparency
It allows targets to be motivating
and demonstrably linked to
company performance.
• A
combination of absolute and relative performance
measures for short and long term incentives that
reflect sustainable profit growth and underlying
financial performance.
• Shareholding requirements that align the interests of
senior executives with those of shareholders and that
are a condition of full participation in long term
incentive plans.
• Long term incentives that comprise a combination of
share option grants and share awards in each year and
vary with three year eps, and TSR, organic net sales and
organic operating margin performance, respectively.
• Base salary, benefits, retirement savings, short term
cash incentives and long term equity incentives.
• Reward levels considered in the context of total
remuneration packages paid in relevant global
comparators, reflecting the size, complexity and
global scope of Diageo’s business.
• Targets that are within a sphere of direct influence and
that align with the company’s short and long term goals.
Diageo’s strategy is to drive top line growth and margin improvement in a sustainable and responsible way and to deliver consistent
value creation for shareholders over the long term. It will do this through its geographic breadth, its outstanding brands across
beverage alcohol categories and the expertise of its people. In support of this objective, the company seeks to accelerate value
creation through medium term goals that are centred on delivering faster organic net sales growth, strong organic operating margin
improvement and double-digit growth in core earnings per share over the medium term. The remuneration structures and
performance measures used in executive incentive plans are designed to support Diageo’s business strategy as follows:
Focused on sustainable
growth drivers
Share ownership
Cost effectiveness
Financial statements
Variable with performance
As a public limited company, Diageo has a fiduciary responsibility to maximise long term
value for shareholders. Thus, variable elements of remuneration are dependent upon the
achievement of performance measures that are identified as key sustainable growth
drivers for the business and that are aligned with the creation of shareholder value.
A significant proportion of total remuneration for the executive directors is linked to
individual and business performance so that remuneration will increase or decrease
in line with performance. The fixed versus variable pay mix is illustrated on the
following page.
Full participation in incentives is conditional upon building up a significant personal
shareholding in Diageo to ensure the company’s leaders think and act like owners.
Fixed elements of remuneration are determined by reference to the median of the
market, individual experience and performance, and other relevant factors to ensure
competitiveness while controlling fixed costs to maximise efficiency.
Governance
How does executive remuneration link to business strategy?
Business review
Providing a balanced mix
of remuneration It aligns with the time cycle over
which management decisions
are reflected in the creation of
value in this business.
It enables focus on long term
value creation while avoiding
disproportionate risk-taking.
It helps Diageo attract and retain
the best global talent.
How
• Short and long term incentives conditional upon
achieving stretching performance targets.
Business description
Measuring performance over
three years
Why
It influences and supports
performance and the creation of
a high-performing organisation.
It is at the heart of Diageo’s
corporate strategy and is vital to
meeting stakeholder interests.
Performance summary
What is the philosophy underpinning executive remuneration?
Additional information
Directors’ remuneration report
91
Governance
85
Board of directors and
executive committee
87
Directors’
remuneration
report
104
Corporate
governance report
114
Directors’ report
How do the incentive plan measures link to business strategy?
The following table describes the performance measures that are used in the company’s short and long term executive incentive
plans and the business performance that they drive:
Short term incentive plan measures
Net sales – year-on-year organic net sales growth is a key
performance measure.
Profit before exceptional items and taxation – stretching profit
targets drive operational efficiency and influence the level of
returns that can be delivered to shareholders through increases
in share price and dividend income.
Free cash flow – positive cash flow is an indicator of the financial
health of the business and critical to enabling infrastructure
investment, marketing investment, capital expenditure and
acquisition opportunities in line with Diageo’s strategy. A proportion
of this metric is focused on average cash performance to enhance
focus on sustained cash generation throughout the year.
Individual business objectives – these are measurable
deliverables that are specific to the individual and are focused
on supporting the delivery of key strategic objectives.
Long term incentive plan measures
Net sales – sustained year-on-year organic net sales growth
is a key performance measure.
Operating margin – organic operating margin measures the
efficiency of the business in delivering top line growth.
How is pay for performance achieved?
The board of directors sets stretching performance targets for
the business and its leaders. To achieve these targets and deliver
performance requires exceptional business management and
strategic execution. This approach to target setting reflects the
aspirational performance environment that Diageo wishes
to create.
The annual incentive plan aims to reward the delivery of
short term financial and individual business performance goals
with commensurate levels of remuneration. Long term incentive
plans aim to reward long term sustained performance and create
alignment with the delivery of value for shareholders. Under both
sets of plans, if the demanding targets are achieved, high levels of
reward may be earned. All incentives are capped in order that
inappropriate risk-taking is neither encouraged nor rewarded.
What is the proportion of fixed to variable pay?
The balance between fixed and variable elements of
remuneration changes with performance. Based on expected
values at target and the average of remuneration elements for
both executive directors, the mix between fixed and variable
remuneration for executive directors is that for £100 of
remuneration earned, £33 will be fixed remuneration and
£67 will be performance-related remuneration, excluding
pensions and other benefits. At maximum, the mix increases
the weighting on variable pay (and in particular, long term
variable pay) so that for £100 of remuneration earned, £14 will
be fixed remuneration and £86 will be performance-related
remuneration, excluding pensions and other benefits. This mix
is illustrated in the following charts.
Fixed vs variable pay mix
Target
Earnings per share (eps) – reflects profitability and is a key
measure for shareholders; an adjusted measure of eps is
used in the share option plan.
Relative total shareholder return (TSR) – reflects the value of
share price growth plus dividends, thus measuring the value
returned on shareholder investments; Diageo’s performance
relative to its selected peer group determines how much
reward is delivered to plan participants.
Maximum
1
1
1 – Fixed – base salary 33%
2 – Variable – long term 34%
3 – Variable – short term 33%
1 – Fixed – base salary 14%
2 – Variable – long term 57%
3 – Variable – short term 29%
2
3
3
2
How is risk managed in the incentive plans?
The remuneration committee considers the management of risk to be important to the process of designing and implementing
sustainable remuneration structures and to setting appropriate performance targets for incentive plans. The members of the
remuneration committee also constitute the membership of the audit committee, thus ensuring full oversight of any risk factors
that may be relevant to remuneration arrangements and target setting specifically. Before agreeing bonus payments and approving
the vesting under long term incentive plans, the remuneration committee, in conjunction with the audit committee, considers the
underlying performance of the business during the relevant period to ensure that the level of reward is appropriate and aligned with
shareholder interests. A clawback condition has been introduced to future long term incentive plan awards such that outstanding
awards may be reduced in the event of a material performance failure.
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Diageo Annual Report 2012
A breakdown of the reward programmes in which Diageo’s executive directors participate, the remuneration strategy that they
support and the policy governing their execution is detailed in the table below:
Annual incentive plan
Incentivises year on year
delivery of short term
performance goals. Provides
focus on key financial
metrics including profit
growth and cash
performance.
Incentivises three year
earnings growth above
a minimum threshold.
Provides focus on increasing
Diageo’s share price over the
medium to longer term.
Share options
(SESOP 2008)
Benefits
Provides market competitive
non-cash benefits.
Provides competitive post
retirement benefits or cash
alternative.
Pension
How is benchmarking used?
Benchmarking is primarily referenced if there is a perceived gap
between the individual’s base salary positioning and relevant
market peers, where there is a known retention risk or where an
individual is newly appointed to role. When used, benchmarking
data is considered holistically, looking at salary in the context of
total package value, and is referenced as a guide to support the
committee’s judgement taking into account a number of other
factors including the importance of the role in delivering the
company’s strategy, the performance of the individual, and the
pay and employment conditions of the general employee
population.
The peer group that is referenced comprises the top 30
companies in the FTSE 100 by market capitalisation, excluding
companies in the financial services sector and also excluding
Unilever, for which PS Walsh is the chairman of the remuneration
committee. Benchmarking also makes reference to other relevant
global comparators where appropriate recognising the global
mobility of the senior talent pool.
Directors’ remuneration report
Additional information
Base salaries
How are base salaries determined?
The previous summary table sets out the policy on base salary for
the executive directors. In addition to market data, base salaries
are determined with reference to individual experience and
performance, and the level and structure of remuneration for
other employees and the external environment.
Financial statements
Incentivises three year total
shareholder return relative
to a selected peer group
of companies and the
achievement of organic net
sales and organic operating
margin targets that support
the delivery of the
company’s medium term
growth ambitions. Provides
focus on delivering superior
returns to shareholders.
Governance
Performance share
awards (PSP 2008) How
• Reviewed annually with changes usually taking effect from 1 October.
• Benchmarked against the top 30 companies in the FTSE 100 by market
capitalisation excluding companies in the financial services sector
and Unilever.
• Generally positioned at the median of the relevant market or, in
certain circumstances, positioned above median if justified by the
requirement to recruit or retain key executives.
• Targets set by reference to the annual operating plan.
• Level of award determined by Diageo’s overall financial performance.
• Annual incentive plan awards based 80% on financial measures (net
sales, profit and cash flow) and 20% on specific individual business
objectives related to business strategy and operational targets.
• Up to 100% of salary earned for on target performance with a
maximum of 200% of salary payable for outstanding performance.
• A discretionary annual grant of market price share options subject
to a performance test based on annual compound growth
in adjusted eps over three years.
• Stretching growth targets set annually by the remuneration
committee.
• Maximum annual grant of 375% of salary.
• Threshold vesting level of 25% with pro rata vesting up to
100% maximum.
• A discretionary annual award of shares subject to a three year
performance test.
• Maximum annual award of 375% of salary.
• Threshold vesting of 25% up to a maximum of 100%.
• Based on three equally weighted measures: TSR performance against
a peer group of companies, organic net sales growth (compound
annual growth) and total organic operating margin improvement.
• Threshold vesting for median TSR performance (ninth position),
up to 100% vesting (equivalent to 33.3% of the total award) for
achieving third or above in the peer group.
• Organic net sales and organic operating margin targets set
annually by the remuneration committee for each new award.
• Notional dividends accrue on awards, delivered as shares or cash
at the discretion of the remuneration committee.
• Provision of benefits such as company car and driver, product
allowance, medical insurance and financial counselling.
• Provision of market competitive pension arrangements or a cash
alternative based on a percentage of base salary.
• Bonus and other benefits excluded from calculation of cash
supplement.
• ‘Flexible pension access’ allows individuals over the age of 55 to draw
their pension early while remaining in employment.
Business review
Why
Reflects the value of the
individual, their skills and
experience, and
performance.
Business description
What
Base salary
Performance summary
Summary of current remuneration policy for executive directors
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Governance
85
Board of directors and
executive committee
87
Directors’
remuneration
report
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Corporate
governance report
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Directors’ report
What increases have been applied during the year?
During the year ended 30 June 2012, the base salaries for the CEO
and CFO were increased by 4.5% and 8.7%, respectively.
In August 2012, the remuneration committee reviewed base
salaries for senior management and agreed new salaries which
will apply from 1 October 2012. In determining these salaries, the
remuneration committee took into consideration the experience,
performance, and the external and internal relative positioning
for total reward (taking into account both pay and incentives) of
the individuals, and also took into account the pay context for
general staff. The overall pay budget for the business in the
United Kingdom in the year ending 30 June 2013 is 3.5% of base
salary. As a result of these considerations, the remuneration
committee, in consultation with the CEO, determined that the
base salary for the CEO will not be increased in October 2012.
The CFO was appointed to the board on 1 October 2010.
As outlined in the 2011 directors’ remuneration report, on her
appointment, the CFO’s salary was initially set at below typical
market levels for comparable roles reflecting her level of
experience at the time. In setting this initial salary level, the
remuneration committee’s intention was to allow scope for
future increases to both recognise performance and bring
her closer in line with the market with increasing experience.
The remuneration committee has awarded an increase that
recognises her strong performance since appointment and that
provides ongoing progression towards a market-competitive
package in line with the company’s policy on base salary
positioning; with effect from 1 October 2012, the base salary
for the CFO will increase by 8.8% to £680,000.
D Mahlan
Salary at 1 October (£000)
2012
680
8.8%
Base salary
% increase (over previous year)
Annual incentive plan
How does the annual incentive plan work?
The annual incentive plan is designed to incentivise year on year
delivery of short term performance goals that are determined
by pre-set stretching targets and measures agreed by the
remuneration committee with reference to the annual operating
plan. The remuneration committee determines the level of
performance achieved based on Diageo’s overall financial
performance after the end of the financial year. With effect from
1 July 2012, the annual incentive plan will be subject to a clawback
arrangement for executive directors. Under this arrangement,
the remuneration committee will have discretion to clawback
a bonus if exceptional circumstances, such as gross misconduct
or gross negligence, are discovered to have occurred during
the performance period that applied to the bonus award.
The targets for the year ended 30 June 2012 were a
combination of measures including net sales, profit before
exceptional items and taxation, and free cash flow. As discussed
earlier in the report, these measures focus on key drivers of
Diageo’s growth strategy while supporting sustainability and
the underlying financial health of the company. The executive
directors were also measured against a number of individual
business objectives (IBOs) that were derived from a set of
common goals considered to be key imperatives supporting
the delivery of the business plan and that were relevant to their
specific area of accountability.
2011
625
8.7%
2010
575
–
PS Walsh
2012
1,231
0%
2011
1,231
4.5%
2010
1,178
2.0%
How did the company perform against annual incentive plan
targets in the year ended 30 June 2012?
In the year under review, the company has delivered organic top
line growth of 6%, operating profit growth of 9% and 60 basis
points of operating margin improvement. This is a strong
performance that ensures the business is well positioned for
the future. The company’s performance is reflected in above
target outcomes under the net sales and profit measures used
in the annual incentive plan, and a strong cash performance
also delivered an above target outcome for this measure.
The remuneration committee assessed the performance of the
CEO and the CFO against this performance context and against
their specific IBOs and concluded that, overall, the performance
against the IBOs warranted an above target level of payout.
The overall level of performance achieved resulted in an annual
incentive plan award equating to 148% of base salary for the
CEO and 146% of salary for the CFO. The following charts illustrate
how the outcomes for the different bonus measures contribute
to the overall bonus payout and compare this to the target and
maximum potential outcome (based on an average of the IBOs
for the executive directors). The actual awards received by the
executive directors are shown in this report in the table ‘Directors’
remuneration for the year ended 30 June 2012’.
Outcome
2.00
1.50
1.00
0.50
0
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Diageo Annual Report 2012
Net sales
Profit before exceptional
items and tax
Free cash flow
Average cash
Individual business
objectives
60%
60%
26%
14%
40%
Potential
maximum
35%
59%
15% 8%
Performance summary
On target vs actual bonus outcome vs potential maximum as % of target opportunity
29%
Actual outcome
30%
13% 7%
20%
On target
0
25
50
Net sales
Profit before exceptional items and tax
Free cash flow
75
100
125
150
175
200
Business description
30%
Average cash
Individual business objectives
The business results for the year ended 30 June 2012 are described in the Business review.
Governance
Senior executive share option plan 2008 (SESOP 2008)
Options granted under the SESOP 2008 are subject to a
performance condition based on compound annual growth in
adjusted eps over a three year period, with growth targets set by
the company’s remuneration committee for each grant. For the
purpose of the SESOP, an adjusted measure of eps is used to
ensure that items such as exceptional items and the impact of
movements in exchange rates are excluded from year on year
comparisons of performance. Options will only vest when
stretching adjusted eps targets are achieved. Vesting is on a pro
rata basis currently ranging from a threshold level of 25% to a
maximum level of 100%. The remuneration committee reviewed
the targets for the SESOP awards to be made in 2012 and decided
to increase their stretch to ensure that they remain aligned with
long term shareholder value creation.
Business review
Long term incentive plans (LTIPs)
How do the company’s LTIPs work?
Long term incentives are a combination of share options under
the SESOP and performance share awards under the PSP and are
designed to incentivise executive directors and senior managers
to strive for long term sustainable performance. These awards
are made on an annual basis with the level of award considered
each year in light of individual and business performance.
Awards made under both sets of plans are subject to performance
conditions normally measured over a three year period. The
regular review of the performance measures and the vesting
schedule used in each plan are designed to ensure that the LTIPs
continue to support business objectives and are in line with
current best practice. All of Diageo’s share plans operate within
the Association of British Insurers’ dilution guidelines for
share-based remuneration.
What are the targets, award levels and vesting profile for SESOP awards?
The adjusted eps growth targets for the current outstanding awards are set out below:
Performance period
Award 2011 %
1 Jul 2011 –
30 Jun 2014
Award 2010 %
1 Jul 2010 –
30 Jun 2013
Award 2009 %
1 Jul 2009 –
30 Jun 2012
8
12
6
10
3
7
3
7
26
40
19
33
9
23
9
23
25
100
25
100
25
100
25
100
Directors’ remuneration report
Additional information
For the 2012 award, 62.5% of the award (the vesting midpoint) will vest for achieving compound annual growth of 10% in adjusted eps.
Financial statements
Compound annual growth
Threshold
Max
Equivalent total over three years
Threshold
Max
Percentage of award vesting
Threshold
Max
Award 2012 %
1 Jul 2012 –
30 Jun 2015
95
Governance
85
Board of directors and
executive committee
87
Directors’
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report
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Corporate
governance report
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Directors’ report
The maximum annual grant under the plan is 375% of base salary.
However, the remuneration committee has the discretion to
grant awards in excess of the maximum limit in exceptional
circumstances.It is intended that awards equivalent to 375%
of base salary will be made to the CEO, COO and CFO in
September 2012.
The remuneration committee also has discretion to extend
the option exercise period from 12 to 18 months for share options
awarded to qualifying leavers. The remuneration committee did
not exercise this discretion during the year ended 30 June 2012.
How is adjusted eps performance tracking for outstanding
SESOP awards?
The following table shows adjusted eps performance for
each year that forms all or part of the performance period
for outstanding SESOP awards:
Annual adjusted eps performance
Adjusted eps
growth
Year ended
30 June 2010
30 June 2011
30 June 2012
5.9%
12.9%
12.1%
The following chart shows the performance targets, minimum
and maximum vesting percentages for awards made in 2009,
2010, 2011 and 2012. It also shows the compound annual growth
performance for adjusted eps as it is currently tracking for each
outstanding award. On the basis of this performance, the 2009
award, which is due to vest in September 2012, has exceeded
the performance condition and consequently, the shares under
award will vest at 100% of the initial award.
Adjusted eps compound annual growth (%)
13.0
12.0
11.0
10.0
9.0
8.0
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
+
+
100% vest
+
100% vest
100% vest
25% vest
100% vest
25% vest
25% vest
25% vest
10.2% CAGR
12.5% CAGR
12.1% CAGR
2009-2012
2010-2013
2011-2014
2012-2015
Performance share plan (PSP 2008)
Under this plan, participants are granted a discretionary,
conditional right to receive shares. All conditional rights
awarded vest after a three year period subject to the
achievement of specified performance tests. Notional
dividends accrue on awards and are paid out either in cash or
shares in accordance with the vesting schedule. As discussed in
the 2011 directors’ remuneration report, the plan was reviewed
during the year ended 30 June 2011 resulting in the introduction
of two new financial measures to the performance condition for
awards made from September 2011 onwards. By introducing
these two new financial measures, the remuneration committee
has sought to create closer alignment with business strategy, as
outlined earlier in this report.
What performance measures are used in the PSP?
For outstanding awards made up to and including
September 2010
The primary performance test is a comparison of Diageo’s
three year TSR – the percentage growth in Diageo’s share price
(assuming all dividends and capital distributions are reinvested)
– with the TSR of a peer group of international drinks and
consumer goods companies. TSR calculations are converted to
a common currency (US dollars). The second performance test
requires that there has been an underlying improvement in
Diageo’s three year financial performance, typically measured
by an adjusted eps measure, for the remuneration committee
to recommend the release of awards.
For awards made from September 2011 onwards
The primary performance test is split equally between three
performance measures:
1) TSR, as defined above;
2)growth in organic net sales on a compound annual basis; and
3)total organic operating margin improvement.
For any of the award apportioned to the TSR condition to be
released, there must be an improvement in the underlying
performance of the company. In addition, the remuneration
committee requires a minimum level of performance in both
organic net sales and organic operating margin before any of
the award apportioned to these measures can be released.
In line with shareholder feedback seeking greater visibility of
targets at the start of the performance period, the remuneration
committee will disclose targets under the two financial measures
for future awards. The remuneration committee will also disclose
how vesting outcomes relate to performance at the end of the
three year performance period in the relevant directors’
remuneration report.
eps target growth range
+ Compound annual growth rate to date
What are the targets, award levels and vesting profile for PSP awards?
The targets and vesting profile are shown in the following tables:
Total shareholder return
Organic net sales
(CAGR)
Organic operating
margin improvement
Vesting profile
2012 award
–Threshold
–Mid-point
–Maximum
96
Diageo Annual Report 2012
Median ranking (ninth)
–
Upper quintile (third or above)
5.0%
6.5%
8.0%
100bps
150bps
175bps
25%
62.5%
100%
TSR ranking
100%
100%
100%
95%
75%
65%
55%
45%
25%
0%
From 2008 awards
% vesting
100%
100%
95%
75%
65%
55%
45%
25%
0%
0%
Kraft Foods
Nestlé
PepsiCo
Pernod Ricard
Procter & Gamble
Reckitt Benckiser (2011 onwards)
SABMiller
Unilever
The maximum annual award under the plan is 375% of salary.
However, the remuneration committee has discretion to grant
awards in excess of this maximum in exceptional circumstances.
It is intended that awards equivalent to 375% of base salary will be
made to the CEO and COO, and an award equivalent to 300% of
base salary will be made to the CFO in September 2012.
9,083
250%
217%
300%
746%
This information is based on the share interests disclosed in the
table ‘Share and other interests’ in this report, base salary earned
in the year ended 30 June 2012, and an average share price for
the same period of 1394 pence.
What pension provision is made for executive directors?
CEO - PS Walsh was a member of the UK Scheme (the ‘Scheme’)
until 31 March 2011, at which point he stopped accruing pension
rights. From 1 May 2011, PS Walsh began to receive his pension
benefits under the company’s policy of ‘flexible pension
access’. The rules of the Scheme at the time that PS Walsh
began to receive his benefits required pensions in payment to
be increased each year in line with increases in the RPI, subject
to a maximum of 5% per year and a minimum of 3% per year.
In the event of death in service, a lump sum of four times
pensionable pay plus a spouse’s pension of two-thirds of the
member’s pension before commutation would be payable.
Upon death after leaving the company, a spouse’s pension
of two-thirds of the member’s pension before commutation
is payable.
CFO – Since her appointment to the board, D Mahlan has
not been a member of any Diageo group company pension
scheme and instead has received a cash supplement in lieu of
pension provision equivalent to 40% of base salary. With effect
from 1 July 2012, it is proposed that the company contribution is
reduced to 35% of base salary and that this benefit is delivered
in the form of a contribution into the Diageo North America Inc.
Supplemental Executive Retirement Plan (SERP). The SERP is an
unfunded, non qualified supplemental retirement programme.
Under the plan, accrued company contributions are subject to
quarterly interest credits based on the interest rate set out in the
US internal revenue code. Under the rules of the SERP, D Mahlan
can withdraw the balance of the plan in the form of five equal
annual instalments or a lump sum upon reaching age 55 and
having left service with Diageo (within six months of separation
from service). Upon death in service, a lump sum of four times
base salary is payable.
Directors’ remuneration report
Additional information
What happens in the event of a change of control?
In the event of a change of control and at the remuneration
committee’s discretion, outstanding PSP awards would
be released and outstanding share options would become
exercisable based on the extent to which the relevant
performance conditions had been met and, if the remuneration
committee determines, the time elapsed since the initial
award or grant, respectively.
PS Walsh
1,328
Financial statements
How does the remuneration committee use discretion
to ensure a fair outcome?
The remuneration committee will review the vesting outcome
of an LTIP award to ensure that it fairly reflects the company’s
actual underlying performance and may adjust vesting levels if
it considers it appropriate. Additionally, for awards made from
September 2012 onwards, the plan rules for both SESOP and PSP
will provide the remuneration committee with the discretion to
apply a clawback condition in order to reduce the number of
shares under award in the event of a material performance
failure (for example, material restatement to the accounts).
D Mahlan
Governance
AB InBev
Brown-Forman
Carlsberg
Coca-Cola
Colgate-Palmolive
Groupe Danone
Heineken
HJ Heinz
Value of shareholdings (£000)
Minimum shareholding requirement as
% of salary
Actual shareholding as % of salary
Business review
TSR peer group
There are 15 other companies in the peer group for the
outstanding 2009 and 2010 awards, and 16 other companies
in the peer group for awards made from 2011 onwards:
What is the shareholding requirement for the
executive directors?
Senior executives are currently required to build up significant
holdings of shares in Diageo from their own resources over a
defined period of time. Full participation in the share option and
share award plans is conditional upon meeting this requirement.
This policy reflects Diageo’s belief that its most senior leaders
should also be shareholders. The holding requirement for the
CFO and CEO and the status of that requirement as at 30 June
2012 is shown in the following table. Under the company’s
shareholding requirement policy, D Mahlan has five years from
her appointment to the board in which to build up her
shareholding to meet and maintain her new requirement. Business description
1st
2nd
3rd
4th
5th
6th
7th
8th
9th
10th or below
From 2011 awards
% vesting
All employee share plans
The executive directors are eligible to participate in the United
Kingdom HM Revenue & Customs approved share incentive and
sharesave plans that Diageo operates on the same terms as for
all eligible employees.
Performance summary
There is straight line vesting between 25% and 100% for the net
sales measure; the operating margin vesting profile is intended
to incentivise further outperformance so it will vest in a straight
line between threshold and the midpoint for achieving 100bps
to 150bps improvement (25% to 62.5% vesting), and will then vest
in a straight line between midpoint and maximum for achieving
150bps to 175bps improvement (62.5% to 100% vesting). The full
vesting profile for TSR is shown below:
97
Governance
85
Board of directors and
executive committee
87
Directors’
remuneration
report
104
Corporate
governance report
114
Directors’ report
What are the service contracts and terms
of employment for the executive directors?
The executive directors have rolling service contracts which
provide for six months’ notice by the director or 12 months’ notice
by the company and contain non-compete obligations. In the
event of early termination by the company without cause, the
agreements provide for a termination payment to be paid
(in respect of that part of the notice period not provided to the
director by the company) to PS Walsh equivalent to 12 months’
base salary for the notice period and an equal amount in respect
of all benefits, and to D Mahlan equivalent to 12 months’ base
salary for the notice period and the cost to the company of
providing contractual benefits (excluding incentive plans).
Any such payments would be subject to tax and other statutory
deductions. The remuneration committee may exercise its
discretion to require half of the termination payment to be paid in
monthly instalments and, upon the executive commencing new
employment, to be subject to mitigation. If the board determines
that the executive has failed to perform his or her duties
competently, the remuneration committee may exercise its
discretion to reduce the termination payment on the grounds of
poor performance. PS Walsh’s service contract with the company
is dated 1 November 2005. D Mahlan’s service contract with the
company is dated 1 July 2010.
What happens to share awards when
executive directors leave?
On cessation of employment, outstanding awards under share
incentive arrangements will be treated in accordance with the
relevant plan rules approved by shareholders in 2008. As set
out in last year’s remuneration report, in light of the role of the
CEO in the delivery of shareholder value, the committee
proposes to enable vesting of PSPs granted to the CEO from
2011 to be based entirely on the delivery of that performance.
Accordingly, awards will be capable of vesting in full at the end
of the performance period, if performance goals are delivered in
full, without providing time pro-rating to the point of retirement.
Such consideration would be at the sole discretion of the
remuneration committee, taking into account all the
circumstances it considers relevant at the time.
What external appointments are held by
the executive directors?
Executive directors may accept external appointments as
non-executive directors of other companies and retain any
related fees paid to them, subject to the specific approval of
the board in each case.
During the year ended 30 June 2012, PS Walsh served as
a non-executive director of Unilever NV and PLC, and FedEx
Corporation and, with effect from January 2012, was appointed
as a non-executive director of Avanti. He retained the fees paid to
him for his services. At the government’s request, PS Walsh also
served as lead non-executive director and deputy chair on the
board of the Department of Energy and Climate Change (DECC).
PS Walsh has committed to donating all fees that he receives for
this directorship to a charitable educational trust. The total
amounts of such fees paid in the year ended 30 June 2012 are set
out in the table below. D Mahlan did not hold any external
appointments during the year ended 30 June 2012. With effect
from 1 September 2012, D Mahlan will serve as a non-executive
director for Experian Plc.
98
Diageo Annual Report 2012
PS Walsh
£000
Unilever(a)
FedEx Corporation(a)
DECC
Avanti (with effect from January 2012)
106
65
20
17
208
Notes
(a) Fees paid in currencies other than sterling are converted using average
exchange rates for the year ended 30 June 2012.
In line with the FedEx Corporation policy for outside directors,
PS Walsh is eligible to be granted share options. During the year
ended 30 June 2012, he was granted 5,970 options at an option
price of $68.765. He exercised 8,000 FedEx options during the
year, which were granted at an option price of $49.23 and sold
at an average price of $90.27.
Chairman of the board and
non-executive directors
What is the policy on chairman of the board and
non-executive directors’ fees?
• The fees should be sufficient to attract, motivate and retain
world-class talent.
• Fee practice should be consistent with recognised best
practice standards for such positions.
• The chairman and non-executive directors should not
participate in any of the company’s incentive plans.
• Part of the chairman’s fees should be used for the purchase
of Diageo shares.
• Fees for non-executive directors should be within the limits
set by the shareholders from time to time, currently
£1,000,000, as approved by shareholders at the October 2005
Annual General Meeting. The limit excludes remuneration
paid for special services performed by directors.
What terms and conditions apply to the chairman
of the board?
The chairman of the board, Dr Franz B Humer, commenced
his appointment on 1 July 2008. Dr Humer has a letter of
appointment for an initial five-year term from 1 July 2008. It is
terminable on six months’ notice by either party or, if terminated
by the company, by payment of six months’ fees in lieu of notice.
The chairman’s fee is normally reviewed every two years
and any changes would normally take effect from 1 January.
As recommended by the UK Corporate Governance Code, any
changes to this fee have to be approved by the remuneration
committee. The last scheduled review of fees was undertaken in
December 2010 and the next review is anticipated to take place
in December 2012 with any changes taking effect on 1 January
2013. Fees are reviewed in the light of market practice in large
companies in the United Kingdom and anticipated workload,
tasks and potential liabilities. In line with Diageo’s policy, a
proportion of the chairman’s annual fee is used for the monthly
purchase of Diageo ordinary shares, which have to be retained
until the chairman retires from the company or ceases to be a
director for any other reason. The chairman’s current fee is shown
in the following summary table. No changes were made to the
chairman’s fee during the year ended 30 June 2012.
Chairman of the board and non-executive directors’
remuneration for the year ended 30 June 2012
Per annum fees effective from
January 2012
Chairman of the board
January 2011
500,000
80,000
20,000
78,000
20,000
25,000
25,000
20,000
15,000
Non-executive directors
Base fee
Senior non-executive director
Chairman of the
audit committee
Chairman of the
remuneration committee
The emoluments received by the chairman of the board and
the non-executive directors in the year ended 30 June 2012 are
shown in the table ‘Directors’ remuneration for the year ended
30 June 2012’.
Base
salary
£000
Annual
incentive
plan
£000
Share
incentive
plan
£000
Cash in
lieu of
pension(b)
£000
Other
benefits(c)
£000
2012
2011
Total
£000
Total
£000
Business review
Directors’ remuneration for the year ended 30 June 2012
Business description
500,000
Performance summary
What terms and conditions apply to the
non-executive directors?
All non-executive directors have letters of appointment.
A summary of their terms and conditions of appointment
is available at www.diageo.com.
The last scheduled review of fees for non-executive directors
was undertaken in December 2011. At this time, fees were
benchmarked against market practice in large companies in the
United Kingdom and reviewed in light of anticipated workload,
tasks and potential liabilities. As a result of this review, the base fee
paid to non-executive directors was increased by £2,000 from
£78,000 to £80,000 per annum and the fee for the chairman of the
remuneration committee was increased by £5,000 from £15,000
to £20,000 per annum to reflect market practice in comparable
companies. It was decided after this last review that fees for
non-executive directors would be reviewed every two years
going forward (previously, annually). Therefore, the next review
of the non-executive director fees is anticipated to take place in
December 2013 with any changes expected to take effect on
1 January 2014. A full summary of the current non-executive
directors’ fees is shown in the following summary table.
Emoluments
Chairman – fees
Dr FB Humer(a)
–
–
7
507
459
612
1,217
912
1,821
3
3
245
–
27
58
1,799
3,099
1,353
3,183
–
1, 829
–
2,733
–
6
–
245
–
85
–
4,898
732
5,268
79
79
105
79
104
79
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
1
1
1
1
1
1
80
80
106
80
105
80
77
77
65
77
102
77
33
23
581
2,910
–
–
–
2,733
–
–
–
6
–
–
–
245
–
–
6
98
33
23
587
5,992
112
77
664
6,391
Directors’ remuneration report
Additional information
Notes
(a)£200,000 of Dr Franz B Humer’s remuneration in the year ended 30 June 2012 was used for the monthly purchase of Diageo ordinary shares,
which must be retained until he retires from the company or ceases to be a director for any other reason.
(b) D Mahlan does not participate in the company’s pension scheme and received a monthly cash supplement equivalent to 40% of base pay
during the year ended 30 June 2012.
(c) Other benefits may include company car and driver, product allowance, financial counselling and medical insurance.
Financial statements
–
Governance
Executive directors
D Mahlan
PS Walsh
Former executive directors
NC Rose (retired from the board on
14 October 2010)
Sub total
Non-executive directors – fees
PB Bruzelius
LM Danon
Lord Davies
BD Holden
PG Scott
HT Stitzer
Former non-executive directors – fees
Lord Hollick (retired 19 October 2011)
PA Walker (retired 19 October 2011)
Sub total
Total
500
99
Governance
85
Board of directors and
executive committee
Long term incentive plans
Payments and gains
In the year ended 30 June 2012, the executive directors received payments and made gains under long term incentive plans as follows:
87
Directors’
remuneration
report
104
Corporate
governance report
114
Directors’ report
Executive
share
option
exercises
£000
September
2008 PSP
award
£000
September
2007 DIP
award
£000
2012
2011
Total
£000
Total
£000
Executive directors
D Mahlan(a)
PS Walsh
–
3,208
–
–
126
–
126
3,208
215
1,225
Total
3,208
–
126
3,334
1,440
Notes
(a)D Mahlan received a release under the Discretionary Incentive Plan (DIP) in September 2011. The award was made in 2007 prior to D Mahlan’s
appointment to the board, and vested in September 2010 with two equal releases in September 2010 and September 2011. The award was made in the
form of American Depository Shares (ADS) and the gain value was converted from US dollars into sterling using the exchange rate as at 30 June 2012.
Executive directors are not eligible to participate in the DIP and D Mahlan has no further outstanding DIP awards.
Directors’ share options over ordinary shares
The following table shows the number of options held under all executive share option plans and savings-related schemes for the
directors who held office during the year.
30 June
2011
D Mahlan
PS Walsh
DSOP 1999(a),(b)
DSOP 1999(a),(b)
DSOP 1999(a),(b)
DSOP 1999(a),(b)
SESOP 2008(b),(c)
SESOP 2008
SESOP 2008
SAYE(d)
SESOP 1999
SESOP 1999
SESOP 1999
SESOP 1999
SESOP 2008
SESOP 2008(c)
SESOP 2008
SAYE(d)
SESOP 2008
Granted
Exercised
Lapsed
1,576
45,352
37,560
52,588
83,160
199,652
419,888
20,553
455,521
190,239
937
191,176
423,387
392,483
493,871
454,963
409,062
1,617
2,651,457
374,695
374,695
–
(20,553)
(150,000)
(155,521)
(150,000)
–
(100,000)
(207,426)
(576,074)
(207,426)
30 June
2012
1,576
45,352
37,560
52,588
83,160
199,652
190,239
937
611,064
–
–
–
–
423,387
392,483
186,445
454,963
409,062
1,617
374,695
2,242,652
Market
price
Option at date of
price in exercise in
pence
pence
815
930
1051
1035
952
1080
1232
960
759
815
815
815
930
1051
877
952
1080
941
1232
1247
1363
1383
1335
1500
Date from
which first
exercisable
Expiry date
20 Sep ’08
19 Sep ’09
18 Sep ’10
16 Sep ’11
17 Sep ’12
20 Sep ’13
22 Sep ’14
01 Dec ’14
20 Sep ’15
19 Sep ’16
18 Sep ’17
16 Sep ’18
17 Sep ’19
20 Sep ’20
22 Sep ’21
31 May ’15
11 Oct ’05
20 Sep ’08
20 Sep ’08
20 Sep ’08
19 Sep ’09
18 Sep ’10
27 Oct ’11
17 Sep ’12
20 Sep ’13
01 Dec ’15
22 Sep ’14
11 Oct ’12
20 Sep ’15
20 Sep ’15
20 Sep ’15
19 Sep ’16
18 Sep ’17
27 Oct ’18
17 Sep ’19
20 Sep ’20
31 May ’16
22 Sep ’21
Notes
(a)Options granted under the Diageo Executive Share Option Plan prior to the executive’s appointment to the board.
(b)US options were granted over ADSs at dollar prices (one ADS is equivalent to four ordinary shares); the option holdings and prices in the table are stated
as ordinary share equivalents in pence.
(c)The performance condition in respect of this SESOP grant was measured after 30 June 2012. The compound annual growth in Diageo’s eps over the
three years ended 30 June 2012 exceeded the performance condition and 100% of these options will become exercisable in September 2012.
(d)Options granted under the United Kingdom savings-related share option scheme.
(e)A summary of the performance criteria in relation to the SESOP 2008 is provided in the ‘Summary of current remuneration policy for executive
directors’ earlier in this report.
The mid-market price for ordinary shares at 30 June 2012 was 1641 pence (2011 – 1273 pence; 13 August 2012 – 1698 pence). The highest
mid-market price during the year was 1641 pence and the lowest mid-market price was 1111 pence.
100
Diageo Annual Report 2012
The following table shows the directors’ interests in the PSP. Details of executive share options are shown separately above.
Interests at
30 June 2011
Performance
period
D Mahlan(h)
2008 – 2011
2009 – 2012
2010 – 2013
2011 – 2014
Target
award(a)
27,056
81,380
167,964
27 Oct 08(g)
17 Sep 09(e),(g)
20 Sep 10
22 Sep 11(f)
2008 – 2011
2009 – 2012
2010 – 2013
2011 – 2014
Target
award(a)
276,400
416,867
486,111
430,172
27 Oct 08
17 Sep 09(e)
20 Sep 10
22 Sep 11(f)
1,333,150
159,574
159,574
392,872
392,872
Awards released
during year
Number
of shares
vested(b)
Number
of shares
lapsed(b)
Market
price
at date of
vesting in
pence(c)
–
(27,056)
1319
–
–
(27,056)
(416,867)
1319
–
(416,867)
Interests at
30 June
2012(d)
–
81,380
167,964
159,574
408,918
–
486,111
430,172
392,872
1,309,155
Age at
30 June
2012
Years
PS Walsh
57
Pensionable
service at
30 June
2012
Years
29
Accrued
pension at
30 June
2011
£000 pa
558
Additional
pension
accrued in
the year(a)
£000 pa
20
Accrued
pension at
30 June
2012(a),(b)
£000 pa
578
Transfer
value at
30 June
2011
£000
15,796
Change in
transfer
value during
the year(c)
£000
3,383
Financial statements
PS Walsh started receiving his pension from the Scheme on 1 May 2011 under the company’s policy of flexible pension access and,
therefore, has not earned any more pension benefits over the year ended 30 June 2012. The increase in pension shown below is due
to the guaranteed standard pension increase awarded on 1 April 2012 in accordance with the rules of the Scheme. PS Walsh has not
received any discretionary pension increase since he started receiving his pension.
Although it is a regulatory requirement to calculate the transfer value of a pension, the transfer value has no impact on the level of
pension benefit being received by PS Walsh now that he has started to receive his pension. The calculation of the transfer value is based
on a prescribed methodology. The assumptions used are reviewed regularly by the trustees of the Scheme and can vary significantly
based on prevailing market circumstances. The transfer value is broadly the cost to Diageo if it had to provide the equivalent pension
benefit. The transfer value of the annual pension PS Walsh is receiving at 30 June 2011 and 30 June 2012 is shown in the table below.
The transfer value as at 30 June 2012 has changed for the reasons set out in note (c) below.
D Mahlan does not participate in the final salary pension scheme, but during the year ended 30 June 2012 received a cash
supplement in lieu of pension provision of £245,000 (equivalent to 40% of base pay).
Governance
Executive directors’ pension benefits
Business review
Notes
(a)This is the number of shares initially awarded. In accordance with the plan rules, the number of shares awarded is determined based on the average of
the daily closing price for the preceding financial year. Of this number of shares initially awarded, threshold vesting will release 25% of the initial award
and maximum vesting will release 100% of the initial award. The performance conditions and vesting profile that determines the proportion of shares
that is eventually released is described in the ‘Summary of current remuneration policy for executive directors’ earlier in this report.
(b)The three year performance period for the October 2008 PSP award ended on 30 June 2011. The number of shares released in October 2011 was 0%
of the initial award. This was based on a relative TSR ranking of position 12 in the peer group at the end of the performance period. Kepler Associates
independently verified the TSR increase and ranking.
(c)The price on 27 October 2011, the release date. The market price was 1100 pence when the award was made on 27 October 2008.
(d)The directors’ interests at 13 August 2012 were the same as at 30 June 2012.
(e)The three year performance period for the September 2009 PSP award ended on 30 June 2012. The number of shares that will be released in
September 2012 is 65% of the initial award. This was based on a relative TSR ranking of position fifth in the peer group at the end of the performance
period. Kepler Associates independently verified the TSR increase and ranking. In addition to the release of the initial award, notional dividends that
have accrued on the award to the extent that it has vested will be settled in the form of shares as soon as practicable after the vesting of the award.
The gross value of the accrued notional dividends is equivalent to £428,000 and £79,000 for the CEO and CFO, respectively. The value for the CFO is
based on the ADS dividends converted to ordinary shares at a ratio of one ADS to four ordinary shares.
(f)The market price on 22 September 2011 was 1203 pence.
(g)US share awards were granted in ADS (one ADS is equivalent to four ordinary shares); the share holdings in the table are stated as ordinary share equivalents.
(h)D Mahlan also received a release of 2,608 ADS (10,432 ordinary share equivalents) under the Discretionary Incentive Plan on 19 September 2011.
Business description
PS Walsh
Date of
award
Awards made
during year
Performance summary
Directors’ interests in PSP awards
Transfer
value at
30 June
2012(c)
£000
19,179
Directors’ remuneration report
Additional information
Notes
(a)All of PS Walsh’s Diageo pension is provided from the UK Diageo Pension Scheme, i.e. 0% is provided from the unfunded unregistered retirement
benefit scheme (0% in 2011).
(b)PS Walsh’s pension is higher at 30 June 2012 than at 30 June 2011 by £20,000 due to receiving a pro-rated standard pension increase in respect of
11 months of retirement awarded as at 1 April 2012. The pension increase was 3.58% for the 11 months he was retired (3.9% was awarded to members
with a full year of retirement) which was in line with the guaranteed pension increase as outlined in the Scheme Rules and which was awarded to
all other pensioner members of that section of the Scheme. No discretionary pension increase was awarded to PS Walsh.
(c)PS Walsh’s transfer value is higher at 30 June 2012 than at 30 June 2011 by £3,383,000 for the following reasons:
• £3,257,000 more due to allowing for market conditions changing between June 2011 and June 2012 (specifically, the ‘gap’ between the discount
rate and pension increases reducing considerably);
• £689,000 more due to allowing for the increase due to interest over the year; and
• £563,000 less due to allowing for the pension payments PS Walsh has received during the year.
(d)The transfer value at 30 June 2011 was calculated after PS Walsh’s retirement on 1 May 2011 when he was aged 56 years, and the transfer value at
30 June 2012 was calculated when he was aged 57 years.
(e) During the year, PS Walsh made pension contributions of £nil (2011 – £52,668).
101
Governance
85
Board of directors and
executive committee
Share and other interests
The beneficial interests of the directors in office at 30 June 2012 in the ordinary shares of the company are shown in the table below.
87
Directors’
remuneration
report
104
Corporate
governance report
114
Directors’ report
Ordinary shares
13 August
2012
Chairman
Dr Franz B Humer
Executive directors
D Mahlan
PS Walsh
Non-executive directors
PB Bruzelius
LM Danon
Lord Davies
BD Holden
PG Scott
HT Stitzer
Total
30 June
2012
30 June
2011 or
appointment
41,517
40,533
32,386
95,296
651,602
95,275
651,579
83,755
667,346
5,000
5,000
5,052
17,400
10,000
8,319
839,186
5,000
5,000
5,052
17,400
10,000
8,319
838,158
5,000
5,000
–
8,100
25,000
8,319
834,906
Notes
(a)At 30 June 2012, there were 7,231,200 shares (30 June 2011 – 9,014,858; 13 August 2012 – 7,082,440) held by trusts to satisfy grants made under Diageo
incentive plans and savings-related share option schemes. PS Walsh and D Mahlan are among the potential beneficiaries of these trusts and are
deemed to have an interest in all these shares.
(b)D Mahlan and BD Holden have share interests in ADS (one ADS is equivalent to four ordinary shares); the share interests in the table are stated as
ordinary share equivalents.
Performance graph
The graph below shows the total shareholder return for Diageo and the FTSE 100 Index since 30 June 2007. The FTSE 100 Index reflects
the 100 largest quoted companies by market capitalisation in the United Kingdom and has been chosen because it is a widely
recognised performance benchmark for large companies in the United Kingdom.
Total shareholder return – value of hypothetical
£100 holding (based on spot share prices)
£200
£180
£160
£140
£120
£100
£80
£60
June 07
FTSE 100
Diageo
102
Diageo Annual Report 2012
June 08
June 09
June 10
June 11
June 12
Source: Bloomberg
Notes: TSR based on end of year prices. FTSE 100 dividends based on the average 12-month dividend yield of constituents.
D Mahlan
PS Walsh
Other*
Option period
611,064
1092
Sep 2008 – Sep 2021
2,242,652
1029
Sep 2009 – Sep 2021
5,614,897
1128
Oct 2005 – Sep 2021
8,468,613
* Other members of the executive committee and the company secretary.
Additional information
Directors’ remuneration report
Financial statements
Key management personnel related party transactions
Key management personnel of the group comprises the
executive and non-executive directors, the members of the
executive committee and the company secretary. As previously
disclosed, PS Walsh and G Williams have informed the company
that they have purchased seasonal developments at Gleneagles
from a subsidiary of the company, Gleneagles Resort
Developments Limited. The transactions were priced on the
same basis as all the external seasonal development transactions
and were at arm’s length. The values of the transactions at the
date of purchase were as follows: PS Walsh – £43,000 and
G Williams – £19,400. Each director continued to hold these
seasonal developments at 30 June 2012.
Diageo plc has granted rolling indemnities to the directors
and the company secretary, uncapped in amount, in relation to
certain losses and liabilities which they may incur in the course of
acting as directors or company secretary (as applicable) of Diageo
plc or of one or more of its subsidiaries. These indemnities
continue to be in place at 30 June 2012.
Definitions
Adjusted eps – for the purpose of the SESOP, an underlying
measure of eps is used, calculated as reported eps adjusted
to exclude exceptional items and the impact of changes in
exchange rates, to apply a tax rate before exceptional items for
each year and to exclude the impacts of IAS 19, 21 and 39 from
net finance charges.
Average cash – for the purpose of the AIP, average cash is a
metric where free cash flow delivery in each month is weighted
by time.
Organic net sales growth – for the purpose of the PSP, the
growth in the group’s sales net of excise duties and calculated on
a constant currency basis excluding the impact of acquisitions, in
the year in which they arise, and disposals.
Organic operating margin improvement – for the purpose of
the PSP, the movement in the group’s organic operating margin.
Organic operating margin is the ratio calculated by dividing
organic operating profit by organic net sales expressed as a
percentage. Organic operating profit is calculated on a constant
currency basis excluding the impact of exceptional items,
acquisitions, in the year in which they arise, and disposals.
TSR – for the purpose of the PSP, total shareholder return is
the percentage growth in Diageo’s share price assuming all
dividends and capital distributions are reinvested.
Governance
Number
of options
Weighted
average
exercise
price
in pence
Business review
Senior management options over ordinary shares
At 13 August 2012, the senior management had an aggregate
beneficial interest in 2,127,887 ordinary shares in the company
and in the following options over ordinary shares in the company:
Statutory and audit requirements
This report was approved by a duly authorised committee of
the board of directors, on 21 August 2012 and was signed on its
behalf by Lord Davies of Abersoch who is senior non-executive
director and chairman of the remuneration committee. As
required by the Companies Act 2006, a resolution to approve
the directors’ remuneration report will be proposed at the AGM
and will be subject to an advisory shareholder vote.
The board has followed and complied with the
requirements of the Companies Act 2006 with reference to
Schedules 5 and 8 of the Large and Medium-sized Companies
and Groups (Accounts and Reports) Regulations 2008 and
section D of the UK Corporate Governance Code in preparing
this report and in designing performance-related remuneration
for senior executives.
KPMG Audit Plc has audited the report to the extent
required by the Regulations, being the sections headed
‘Directors’ remuneration for the year ended 30 June 2012’, ‘Long
term incentive plans’, ‘Directors’ share options over ordinary
shares’, ‘Directors’ interests in PSP and TSR plan awards’ and
‘Executive directors’ pension benefits’. In addition, the following
sections form part of the audited financial statements: ‘Share
and other interests’ and ‘Key management personnel related
party transactions’.
Terms defined in this remuneration report are used
solely herein.
Business description
Emoluments and share interests of senior management
The total emoluments for the year ended 30 June 2012 of the
executive directors, the executive committee members and the
company secretary (together, the senior management) of Diageo
comprising base salary, annual incentive plan, share incentive
plan, termination payments and other benefits were £17,918,855
(2011 – £21,636,952).
The aggregate amount of gains made by the senior
management from the exercise of share options and from the
vesting of awards during the year was £12,246,024. In addition,
they were granted 1,678,400 options under the SESOP during the
year at a weighted average share price of 1230 pence, exercisable
by 2021 and 5,564 restricted stock units under the Diageo
Executive Long Term Incentive Plan, which will vest in three years.
They were also initially awarded 1,556,951 shares under the PSP
in September 2011, which will vest in three years subject to the
performance tests described above. Five members of the
executive committee were also awarded an exceptional grant
of 903,312 deferred shares under the Discretionary Incentive Plan
(DIP) in September 2011 and March 2012. There are performance
conditions attached to the release of these awards and they
will be released, subject to achievement of the performance
conditions, in phased tranches between September 2014 and
September 2019.
Other than disclosed in this report, no director had any interest,
beneficial or non-beneficial, in the share capital of the company.
Save as disclosed above, no director has or has had any interest
in any transaction which is or was unusual in its nature, or which
is or was significant to the business of the group and which was
effected by any member of the group during the financial year,
or which having been effected during an earlier financial year,
remains in any respect outstanding or unperformed. There have
been no material transactions during the last three years to
which any director or officer, or 3% or greater shareholder, or any
spouse or dependent thereof, was a party. There is no significant
outstanding indebtedness to the company from any directors
or officer or 3% or greater shareholder.
Performance summary
Additional information
103
Governance
85
Board of directors and
executive committee
87
Directors’
remuneration
report
Corporate
governance
report
104
Corporate
governance report
114
Directors’ report
Dear Shareholder
On behalf of the board, I am pleased to present the corporate governance report for the year
ended 30 June 2012.
Diversity on boards of directors and elsewhere in corporate life continues to be a significant
theme in corporate governance. At Diageo, we have long believed that supporting and
respecting all aspects of the diversity of our people is an important contributor to business
performance as well as being the right thing to do. There are five nationalities represented on
our board and four of the 10 directors are women. In addition to the individual skill sets that each
director brings, we continue to believe that this helps to provide an appropriate perspective on
business issues and a balance of the skills, experience, independence and knowledge of the
company needed to enable the board to: discharge effectively its responsibilities for governance
of the company, including setting the company’s strategic aims and its values; providing the
leadership to put them into effect; supervising and constructively challenging the management
who are responsible for the day to day operational running of the business; and reporting to
shareholders on their stewardship.
We endeavour in this report to give a sense of how these responsibilities are approached
by describing our corporate governance structures and procedures and the work of the board
and the executive committee.
The principal corporate governance rules applying to UK companies listed on the London
Stock Exchange (LSE) for the year ended 30 June 2012 are contained in The UK Corporate
Governance Code as updated and published by the Financial Reporting Council (FRC) in May
2010 (the Code) and the UK Financial Services Authority (FSA) Listing Rules, which require
companies listed on the Main Market of the LSE to describe, in their annual report, their corporate
governance from two points of view: the first dealing generally with their application of the
Code’s main principles and the second dealing specifically with non-compliance with any of the
Code’s provisions. The two descriptions together are designed to give shareholders a picture of
governance arrangements in relation to the Code as a criterion of good practice. Diageo has
complied with all relevant provisions set out in the Code throughout the year. The Code is
publicly available under the heading ‘Corporate Governance’ at the website of the FRC,
www.frc.org.uk.
Diageo must also comply with corporate governance rules contained in the FSA Disclosure
and Transparency Rules as well as certain related provisions in the Companies Act 2006 (the Act).
As well as being subject to UK legislation and practice, as a company listed on the New York
Stock Exchange (NYSE), Diageo is subject to the listing requirements of the NYSE and the rules
of the Securities and Exchange Commission (SEC). Compliance with the provisions of the US
Sarbanes-Oxley Act of 2002 (SOX), as it applies to foreign issuers, is continually monitored. Whilst
the directors believe that the group’s corporate governance policies continue to be robust,
changes have been and will continue to be made in light of the rules that are in place at any point
in time. Diageo follows UK corporate governance practice; differences from the NYSE corporate
governance standards are summarised below within this report and on the company’s website
at www.diageo.com.
The way in which the Code’s principles of good governance and relevant provisions of
SOX and applicable laws and regulations are applied is described within this corporate
governance report.
PD Tunnacliffe
Company secretary
104
Diageo Annual Report 2012
Business description
Business review
Governance
Financial statements
Membership of the board and board committees, other
directorships and attendance at meetings
The chairmen, senior non-executive director and other members
of the board, audit committee, nomination committee and
remuneration committee are as set out above in the biographies
of directors and members of the executive committee.
The directors’ biographies also show the significant other
commitments of the chairman and other directors and whether
there have been any changes to them during the year. Directors’
attendance during the year at board meetings, meetings of the
audit, nomination and remuneration committees and at the
annual general meeting was as set out in the table at the end
of this report.
The board considers that it is beneficial for the executive
directors to hold an external directorship to broaden their
experience and normally this would be limited to one company.
The chief executive, PS Walsh, holds UK non-executive
directorships in Unilever PLC and Avanti Communications Group
plc and a US non-executive directorship in FedEx Corporation.
The time commitment for these three directorships is not
considered to be onerous and the board considers that, given
the importance of the United States to the company’s business,
the FedEx directorship is of benefit to Mr Walsh in terms of
market awareness, US business practices and networking. The
chief operating officer, IM Menezes, appointed a director on
2 July 2012, holds a US non-executive directorship in Coach, Inc.
The chief financial officer, D Mahlan holds a UK non-executive
directorship in Experian plc effective 1 September 2012.
There is a clear separation of the roles of the chairman and
the chief executive. The chairman, Dr FB Humer, is responsible
for the running of the board and for ensuring all directors are fully
informed of matters sufficient to make informed judgements.
As chief executive, PS Walsh has responsibility for implementing
the strategy agreed by the board and for managing the group.
He is supported in this role by the executive committee.
The non-executive directors, all of whom the board has
determined are independent, are experienced and influential
individuals from a range of industries, backgrounds and
countries. Their diverse mix of skills and business experience is
a major contribution to the proper functioning of the board and
its committees, ensuring that matters are fully debated and that
no individual or group dominates the board’s decision-making
processes.
Through the nomination committee, the board ensures
that plans are in place for the succession of the executive and
non-executive directors.
A summary of the terms and conditions of appointment
of the non-executive directors is available at www.diageo.com
or on request from the company secretary.
Activities of the board
It is the responsibility of the chairman and the company secretary
to work closely together in planning the annual programme
and agendas for meetings. During the year, six scheduled board
meetings were held, five in the United Kingdom and one in
Turkey, which incorporated a specific Turkey and Western Europe
business focus and involved visits to customers. In addition,
an annual strategy conference with the full executive committee
was held offsite at which the group’s strategy was reviewed
in depth.
When directors were unable to attend a meeting, they
were advised of the matters to be discussed and took advantage
of the opportunity to make their views known to the chairman
prior to the meeting. The board manages overall control of the
company’s affairs with reference to the formal schedule of
matters reserved for the board for decision. The schedule was
last revised in June 2012.
The board makes decisions and reviews and approves
key policies and decisions of the company, in particular in relation
to: group strategy and operating plans; corporate governance;
compliance with laws, regulations and the company’s code of
business conduct; business development, including major
investments and disposals; financing and treasury; appointment
or removal of directors and the company secretary; risk
management; financial reporting and audit; corporate
sustainability and responsibility, ethics and the environment;
and pensions.
The Act sets out directors’ general duties concerning
conflicts of interest and related matters. The board has agreed
an approach and adopted guidelines for dealing with conflicts
of interest and has added responsibility for authorising conflicts
of interest to the schedule of matters reserved for the board.
The board confirmed that it was aware of no situations that
may or did give rise to conflicts with the interests of the
company other than those that may arise from directors’ other
appointments as disclosed in their biographies above. In
accordance with the articles, the board authorised the chairman
or the company secretary, as appropriate, to receive notifications
of conflicts of interest on behalf of the board and to make
recommendations as to whether the relevant matters should
be authorised by the board. The company has complied with
these procedures during the year.
All directors are equally accountable for the proper
stewardship of the company’s affairs.
The non-executive directors have a particular responsibility
for ensuring that the business strategies proposed are fully
discussed and critically reviewed. This enables the directors
to promote the success of the company for the benefit of its
shareholders as a whole, whilst having regard to, among other
matters, the interests of employees, the fostering of business
relationships with customers, suppliers and others, and the
impact of the company’s operations on the communities in
which the business operates and the environment.
Performance summary
Board of directors
Additional information
Corporate governance report
105
Governance
85
Board of directors and
executive committee
87
Directors’
remuneration
report
104
Corporate
governance report
114
Directors’ report
The non-executive directors also oversee the operational
performance of the whole group. To do this they have full
and timely access to all relevant information, with updates also
provided on governance and regulatory matters affecting
the company. In addition, executive committee members and
other senior executives are invited, as appropriate, to board
and strategy meetings to make presentations on their areas of
responsibility. The chairman and non-executive directors are
also invited to attend the executive committee members’
senior leadership meetings to gain further insight into different
aspects of the business.
In order to fulfil their duties, procedures are in place for
directors to seek both independent advice and the advice and
services of the company secretary who is responsible for advising
the board, through the chairman, on all governance matters.
The non-executive directors meet independently without
the chairman present, and also meet with the chairman
independently of management, on a regular basis.
The non-executive directors fulfil a key role in corporate
accountability. The remits of the audit, the nomination and the
remuneration committees of the board are set out below and
membership of these committees is as set out above in the
‘Board of directors and executive committee’ section of this
annual report. The company secretary acts as secretary to all
of these committees. The terms of reference of the committees
are available on the company’s website at www.diageo.com/
en-row/ourbusiness/aboutus/corporategovernance.
Induction, training and business engagement
There is a formal induction programme for new directors; they
meet with the executive committee members individually and
receive orientation training from the relevant senior executive
in relation to the group and its business, for example in relation
to its assurance processes, environmental and social policies,
corporate responsibility policies and practices and governance
matters. Following this initial induction, appropriate business
engagements are arranged for the chairman and the nonexecutive directors. In addition to those associated with overseas
board meetings, during the year these included: visits to the
supply operations in Scotland; the chairman of the audit
committee’s visit to the Nigerian operations; the chairman
and senior independent director taking advantage of overseas
business commitments to meet with local management;
and visits to the customer collaboration centre in the UK.
All directors are provided with the opportunity, and
encouraged to attend regular training to ensure they are kept
up to date on relevant legal developments or changes and best
practice and changing commercial and other risks. Typical
training experience for directors includes attendance at seminars,
forums, conferences and working groups and, during the year
ended 30 June 2012, also included internally led training on
compliance, information security and business continuity.
Training for directors is kept under review during the year and
forms part of the chairman’s individual meetings held with
each director, with feedback sought from directors on areas
and topics that they want to be covered.
106
Diageo Annual Report 2012
Performance evaluation
During the year, an evaluation of the board’s effectiveness,
including the effectiveness of the audit committee, the
nomination committee and the remuneration committee
was undertaken internally by way of a written questionnaire
followed by the chairman of the board meeting individually
with all directors.
The board questionnaire focused on the performance
of the board throughout the past year in the areas of: strategy,
and how effective the board had been in supporting the
development of strategy; performance management;
management succession, and talent; risk management; ensuring
appropriate knowledge of the business and its people; the
board’s collective judgement; boardroom dynamics; areas in
which the board felt it could improve its performance; and
external factors that the board should remain particularly alert to.
The questionnaires for the committees focused on the
performance of the respective committees throughout the past
year; whether the agendas appropriately covered the remits of
the committees; how the performance of the respective
committees could be enhanced and areas of focus for the
forthcoming year.
A report was prepared for the board on its effectiveness and
that of its committees. The report concluded that the board and
its committees continued to operate effectively, meeting the
requirements and spirit of the Code. Processes were seen to have
improved to allow a focus and time spent on the most important
matters for the company, including the development of strategy,
and the climate in the boardroom continued to create the
optimum conditions for good decision making and sound
guidance. The importance of ensuring appropriate succession to
the board to maintain boardroom dynamics and the appropriate
balance of skills, knowledge, diversity and experience was
recognised in the search for non-executive directors and the
appointment, with effect from 1 October 2012, of Ho KwonPing.
Areas identified for the board and committees to maintain
the appropriate governance for and development of the
business have been integrated into the evolving annual agendas
of the board and its committees.
The performance of each director was evaluated by the
chairman based on self-analysis and input from the other
directors. A report on the individual performance evaluation
process was given to the nomination committee. Following the
performance evaluation of individual directors, the chairman
has confirmed that the non-executive directors standing for
re-election at this year’s annual general meeting continue to
perform effectively and demonstrate commitment to their roles.
The chairman’s performance was evaluated by the directors,
using an internally produced questionnaire which was
completed and returned to the senior non-executive director,
who discussed the feedback in a meeting with the executive and
non-executive directors and then privately with the chairman.
It is the board’s intention to continue to review annually its
performance and that of its committees and individual directors.
In respect of the evaluation process in 2013, it is likely that the
same method of internal facilitation will be used.
Governance
Financial statements
Fees paid to the auditor for audit, audit related and other
services are analysed in note 3(c) to the consolidated financial
statements. The main non-audit related services provided by the
auditor during the year were in respect of due diligence work for
potential acquisitions, a review of internal controls, process review
and tax advice. The auditor was considered to be best placed to
provide these services and was the provider that offered the
best value. The nature and level of all services provided by the
external auditor is a factor taken into account by the audit
committee when it reviews annually the independence
of the external auditor.
Business review
Work of the audit committee
During the year, the audit committee formally reviewed the
annual reports and associated preliminary year-end results
announcement, focusing on key areas of judgement,
provisioning and complexity, critical accounting policies and any
changes required in these areas or policies. In addition, the audit
committee reviewed the interim results announcement, which
included the interim financial statements and the company’s
interim management statements. The audit committee also
reviewed the work of the filings assurance committee described
below and was updated on litigation risks by the group’s
general counsel.
The audit committee received detailed presentations from
certain senior executives on the management of key risk and
control issues in their respective business areas, reviewed the
effectiveness and findings from internal control and risk
management processes described below and reviewed the work
of the compliance programme and the work of the audit and risk
committee, described below.
The audit committee had available to it the resources
of the global audit and risk function, the activities of which
are described below.
During the year, the audit committee reviewed the external
audit strategy and the findings of the external auditor from its
review of the interim results and its audit of the consolidated
financial statements.
Business description
For the purposes of the Code and the relevant rule under the
US Securities Exchange Act of 1934 (Exchange Act), the board has
determined that PG Scott is independent and may be regarded
as an audit committee financial expert.
The chairman, the chief financial officer, the group controller,
the head of global audit and risk, the group chief accountant and
the external auditor are normally invited to attend meetings.
The audit committee met privately with the external auditor
and with the head of global audit and risk as appropriate.
The audit committee reviews annually the appointment of the
auditor and, on the audit committee’s recommendation, the
board agreed in August 2012 to recommend to shareholders at
the annual general meeting in 2012, the re-appointment of the
external auditor for a period of one year. The current overall
tenure of the external auditor dates from 1997. Any decision
to open the external auditor to tender is taken on the
recommendation of the audit committee, based on the results
of the effectiveness review described below. There are no
contractual obligations that restrict the company’s current
choice of external auditor.
The audit committee assessed the ongoing effectiveness
of the external auditor and audit process on the basis of meetings
and a questionnaire-based internal review with finance and
global audit and risk staff and other senior executives. In
reviewing the independence of the external auditor, the audit
committee considered a number of factors. These include: the
standing, experience and tenure of the external audit director;
the nature and level of services provided by the external auditor;
and confirmation from the external auditor that it has complied
with relevant UK and US independence standards.
The group has a policy on auditor independence and on
the use of the external auditor for non-audit services, which is
reviewed annually, most recently in June 2012. Under this policy
the provision of any non-audit service must be approved by the
audit committee, unless the proposed service is both expected
to cost less than £250,000 and also falls within one of a number of
service categories which the audit committee has pre-approved.
These pre-approved service categories may be summarised
as follows:
• accounting advice, employee benefit plan audits, and audit
or other attestation services, not otherwise prohibited;
• due diligence and other support in respect of acquisitions,
disposals, training and other business initiatives; and
• certain specified tax services, including tax compliance, tax
planning and related implementation advice in relation to
acquisitions, disposals and other reorganisations.
Performance summary
Audit committee
Role of the audit committee
The audit committee is responsible for monitoring and
reviewing:
• the integrity of the financial statements, including a review
of the significant financial reporting judgements contained
in them;
• the effectiveness of the group’s internal control and risk
management and of control over financial reporting;
• the effectiveness of the global audit and risk function,
including the programme of work undertaken by
that function;
• the group’s policies and practices concerning business
conduct and ethics, including whistleblowing;
• the group’s overall approach to securing compliance with
laws, regulations and company policies in areas of risk; and
• the company’s relationship with the external auditor,
including its independence and management’s response
to any major external audit recommendations.
Additional information
Corporate governance report
107
Governance
85
Board of directors and
executive committee
87
Directors’
remuneration
report
104
Corporate
governance report
114
Directors’ report
Nomination committee
Role of the nomination committee
The nomination committee is responsible for keeping under
review the composition of the board and succession to it, and
succession planning for senior management positions. It makes
recommendations to the board concerning appointments to the
board, whether of executive or non-executive directors, having
regard to the balance and structure of the board and the required
blend of skills experience, independence and diversity.
The nomination committee also makes recommendations
to the board concerning the re-appointment of any nonexecutive director at the conclusion of his or her specified term
and the re-election of any director by shareholders under the
retirement provisions of the company’s articles of association.
No director is involved in determining his or her own
re-appointment or re-election.
Any new directors are appointed by the board and, in
accordance with the company’s articles of association, they
must be elected at the next AGM to continue in office. All existing
directors retire by rotation every year, as required by the Code.
Activities of the nomination committee
The principal activities of the nomination committee during the
year were: the review of individual performance; a review of the
executive committee structure, membership and succession
planning for it and senior leadership positions; and the
consideration of potential non-executive directors.
In respect of the appointment of Ho KwonPing to the board
with effect from 1 October 2012, the recruitment process included
the development of a candidate profile and the engagement of a
professional search agency specialising in the recruitment of high
calibre non-executive directors. Reports on potential appointees
were provided to the committee, which, after careful
consideration, made a recommendation to the board.
In respect of the appointment of IM Menezes to the board
and his appointment as chief operating officer, the committee
made a recommendation to the board, believing that the
appointments strengthened the executive leadership of
the business.
Diageo supports diversity within its board of directors,
including gender diversity. Currently there are four female
directors, out of a total of 10 board members. We believe that all
four bring a wealth of international business experience and are
an asset to the company and the board.
Without seeking to set a specific goal for female
representation on the board, it remains our aspiration to maintain
a high level of diversity, including gender diversity, within the
boardroom, appropriate to and reflecting the global nature
of the company and the strategic imperatives the board has
agreed upon.
For similar reasons, Diageo has set itself a goal to increase
the number of women in leadership positions in the company.
Currently 26% (2011: 27%) fill leadership positions. The aim of the
board is to continue to ensure that the company has the right
balance of skills, diversity, in all forms, and experience.
This approach has led Diageo to be well represented by
women on the board and having fully considered the succession
to the executive committee and to leadership positions over the
ensuing years, the board is confident it will continue to be able
to report progress on the gender diversity agenda.
108
Diageo Annual Report 2012
Remuneration committee
Role of the remuneration committee
The role of the remuneration committee and details of how
the company applies the principles of the Code in respect
of directors’ remuneration are set out in the directors’
remuneration report.
The chairman and the chief executive may, by invitation,
attend remuneration committee meetings, except when their
own remuneration is discussed. No director is involved in
determining his or her own remuneration.
Executive direction and control
Executive committee
The executive committee, appointed and chaired by the chief
executive, consists of the individuals responsible for the key
components of the business: the North America, Europe, Africa,
Latin America and Caribbean and Asia Pacific markets, global
supply and global functions. The members of the committee
and their biographies are set out above in the ‘Board of directors
and executive committee’ section of this annual report. During
the year, IM Menezes was appointed chief operating officer and
L Schwartz was appointed president of North America.
The executive committee met, fully, five times during the
year, and spent most of its time discussing strategy, including
individual market and brand (and category) strategies,
management succession and talent and other people matters,
and financial and operational performance. Meetings were
held in the US, the UK (three meetings) and India. In addition,
scheduled interim update meetings were held by teleconference
throughout the year. Responsibility and authority (within the
financial limits set by the board) are delegated by the chief
executive to individual members of the executive committee
who are accountable to him for the performance of their
business units.
Executive direction and control procedures include
approval of annual strategic plans submitted by each business
unit executive and periodic business reviews. These reviews are
generally attended by the regional president responsible for the
market (and in certain cases additional members of the executive
committee) and are held in the relevant market. The reviews
focus on business performance management and specific
issues around brands, people, key business decisions and
risk management.
The chief executive has created several executive working
groups to which are delegated particular tasks, generally with
specific time spans and success criteria. He has also created
committees, intended to have an ongoing remit, including
the following.
Audit and risk committee
Chaired by the chief executive and responsible for: overseeing
the approach to securing effective internal control and risk
management in the group; reviewing the adequacy of the
group’s sources of assurance over the management of key risks;
reviewing management’s self-assessment process over internal
controls; reviewing the effectiveness of the group’s compliance
programme; and reporting periodically on the above to the
audit committee or to the board. In addition, the audit and risk
committee is responsible for promoting the culture and
processes that support effective compliance with the group’s
codes of conduct, global policies and business guidelines
throughout the business and supports the audit committee,
board and executive committee in satisfying its corporate
governance responsibilities relating to internal control and
risk management within the group.
Business review
Governance
Financial statements
Filings assurance committee
Chaired by the chief financial officer and including the chief
executive, this committee is responsible for implementing and
monitoring the processes which are designed to ensure that the
company complies with relevant UK, US and other regulatory
reporting and filing provisions, including those imposed by SOX
or derived from it. As at the end of the period covered by this
report, the filings assurance committee, with the participation
of the chief executive and chief financial officer, carried out an
evaluation of the effectiveness of the design and operation of
disclosure controls and procedures. These are defined as those
controls and procedures that are designed to ensure that
information required to be disclosed in reports filed under the
Exchange Act is recorded, processed, summarised and reported
within specified time periods. As of the date of the evaluation,
the chief executive and the chief financial officer concluded
that the design and operation of these disclosure controls and
procedures were effective to ensure that information required
to be disclosed in the reports that the company files or submits
under the Exchange Act is accumulated and communicated to
the management, including the company’s chief executive and
chief financial officer, as appropriate, to allow timely decisions
regarding disclosure.
Internal control and risk management
Diageo’s aim is to manage risk and to control its business and
financial activities cost-effectively and in a manner that enables it
to: exploit profitable business opportunities in a disciplined way;
avoid or reduce risks that can cause loss, reputational damage or
business failure; support operational effectiveness; and enhance
resilience to external events. To achieve this, an ongoing process
has been established for identifying, evaluating and managing
risks faced by the group. This process, which complies with the
requirements of the Code, has been in place for the full financial
year and up to the date the financial statements were approved
and accords with the guidance issued by the Financial Reporting
Council in October 2005, ‘Internal Control: Revised Guidance for
Directors on the Combined Code’, also known as the Turnbull
guidance (as amended by the Flint review).
The board acknowledges that it is responsible for the
company’s systems of internal control and risk management
and for reviewing their effectiveness. The board confirms that,
through the activities of the audit committee described above,
it has reviewed the effectiveness of the company’s systems of
internal control and risk management described below.
All business units and the executive committee are
required to maintain a process to ensure key risks are identified,
evaluated and managed appropriately. This process is also
applied to major business decisions or initiatives, such as systems
implementations, new product development, business
combination activity or significant business strategy
implementation. Additional risk management activity is
focused directly towards operational risks within the business,
including health and safety, product quality and environmental
risk management.
Business unit risk assessments, and the activities planned to
manage those risks, are reviewed by relevant executives, for
example at periodic business reviews. The oversight of primary
level risks, as detailed in the executive committee risk assessment,
is allocated as appropriate between the board, board committees
and the executive committee. The executive committee risk
assessment, and selected key risk assessments, are reviewed by
the audit and risk committee and by the audit committee.
In addition, business units are required to self-assess the
effectiveness of the design of their internal control framework.
Relevant executives review the results of these self-assessments
and summary reporting is provided to the audit and risk
committee and audit committee. Risk management and internal
control processes encompass activity to mitigate financial,
operational, compliance and reputational risk. Specific processes
are also in place to ensure management maintain adequate
internal control over financial reporting, as separately
reported below.
A network of risk management committees is in place
across the group, which has overall accountability for supporting
the audit and risk committee in its corporate governance
responsibilities by proactively and effectively identifying and
managing risk and monitoring the effectiveness of internal controls.
Business description
Finance committee
Chaired by the chief financial officer and including the
chief executive, this committee is responsible for making
recommendations to the board on funding strategy, capital
structure and management of financial risks and the policies and
control procedures (including financial issues relating to treasury
and taxation) required to implement the company’s financial
strategy and financial risk management policies. In certain
specific circumstances, the board has delegated authority to the
finance committee to make decisions in these areas. Treasury
activity is managed centrally within tightly defined dealing
authorities and procedures recommended by the finance
committee and approved by the board.
Additional information
Performance summary
Corporate citizenship committee
Chaired by the chief executive and responsible for making
decisions or, where appropriate, recommendations to the
board or executive committee concerning policies, issues and
measurement and reporting for the following impacts across
Diageo’s value chain: alcohol in society; water; broader
environmental sustainability; community; our people and
governance and ethics. Progress in these areas is reported
periodically to the board and publicly through a separate
Sustainability & Responsibility Report, selected aspects of which
are subject to external assurance. This report and the group’s
social, ethical and environmental policies are published on the
Diageo website.
Two executive working groups (one on alcohol in society,
chaired by the corporate relations director, and one on
environmental performance, chaired by the president, global
supply and global procurement) assist the committee with
decisions on specific issues.
Additional information
Corporate governance report
109
Governance
85
Board of directors and
executive committee
87
Directors’
remuneration
report
104
Corporate
governance report
114
Directors’ report
Processes are in place to ensure appropriate action is taken,
where necessary, to remedy any deficiencies identified through
the group’s internal control and risk management processes.
The global governance and control and global audit and
risk functions give the audit committee, board and executive
committee visibility and understanding of the group’s key risks
and risk management capability and provide assurance over the
quality of the group’s internal control and management of key
risks in line with a plan agreed by the audit committee.
The above risk management processes and systems of
internal control, together with the filings assurance processes,
are designed to manage, rather than eliminate, the risk of failure
to achieve the group’s strategic objectives. It should be
recognised that such systems can only provide reasonable, not
absolute, assurance against material misstatement or loss.
During the year, in line with the revised principles of the
Code, the board considered the nature and extent of the risks it
was willing to take to achieve its strategic goals and reviewed
the existing internal statement of risk appetite, which describes
existing risk behaviours and identifies a set of high level risk
statements underpinning them. The statement of risk appetite
serves to complement Diageo’s risk policy and was considered
and recommended to the board by both the audit and risk
committee and the audit committee.
The company has in place internal control and risk
management systems in relation to the company’s financial
reporting process and the group’s process for preparation of
consolidated accounts. These systems are described above and
under the headings ‘Filings assurance committee’, ‘Audit and risk
committee’ and ‘Management’s report on internal control over
financial reporting’. Diageo’s filings assurance committee and
audit and risk committee are each responsible for overseeing
elements of these internal control and risk management systems.
Furthermore, a review of the consolidated financial statements is
completed by management to ensure that the financial position
and results of the group are appropriately reflected therein.
Compliance and ethics programme
Diageo is committed to conducting its business responsibly and
in accordance with all laws and regulations to which its business
activities are subject. The board has a comprehensive training
and education programme for both employees and the network
of compliance and ethics ambassadors, whose role it is to be the
key point of contact for compliance within each market and
function. The code of business conduct is also supported by a set
of global policies. Work commenced during the year to simplify
these policies and to make access and governance of the
policies easier.
The Diageo marketing code together with Diageo’s digital
code of practice remain the principles that Diageo follows in
relation to marketing and promotional activities of its brands
and products.
In addition, in accordance with the requirements of SOX
(and related SEC rules), Diageo has adopted a code of ethics
covering its chief executive, chief financial officer, regional
presidents and other identifiable persons in the group, including
those performing senior accounting and controller functions.
No amendments to, or waivers in respect of, the code of ethics
were made during the year. The full texts of the code of ethics,
code of business conduct, marketing code and other Diageo
policies that comprise the compliance programme are available
on the company’s website at www.diageo.com/en-row/
ourbusiness/aboutus/corporategovernance.
110
Diageo Annual Report 2012
Compliance and ethics programme guidelines specify
the manner in which any potential violations of these codes
should be dealt with, including line manager reporting and an
independent ‘SpeakUp’ employee help line. The latter is operated
independently and all reports are sent, in confidence, to the
global compliance and ethics director and head of corporate
security for review, and where appropriate, investigation and
escalation to the audit committee as required. There is an annual
certification requirement for all management level employees
to confirm compliance with the code of business conduct and
to identify areas of possible non-compliance to the global
compliance and ethics director. To reinforce our stand against
bribery or corruption in any form and to create greater simplicity
in our guidance in this area, Diageo launched a new global
anti-corruption policy during the year.
Both the audit and risk committee and the audit committee
review the operation of the compliance programme.
Relations with shareholders
The company values its dialogue with both institutional and
private investors. The board’s primary contact with institutional
shareholders is through the chief executive and chief financial
officer.
The chief executive and chief financial officer are supported
by the investor relations department, who are in regular contact
with institutional shareholders and sell-side analysts. Coverage of
the company by sell-side analysts is circulated to the board. The
board also ensures that all directors develop an understanding
of the views of major institutional shareholders through an
independent survey of shareholder opinion. In addition, major
shareholders are invited to raise any company matters of interest
to them at an annual meeting with the chairman and senior
non-executive director. The chairman reports on any meeting to
the board. As reported in the remuneration report, shareholder
engagement meetings were also held with the chairman of the
remuneration committee.
Investor seminars and analyst presentations, including those
following the announcement of interim results and preliminary
year end results, are webcast and other presentations made to
institutional investors are available on the company’s website.
For the year ended 30 June 2012, Diageo produced an
annual report, which is available to all shareholders on its website,
or in paper form by election or on request. As an alternative to
receiving a paper notification through the post, shareholders
may elect to receive email notification that the documents are
available to be accessed on the company’s website. Shareholders
can also choose to receive email notification when new company
information is published on www.diageo.com. The website also
provides private shareholders with the facility to check their
shareholdings online and to send any questions they may have
to the company.
Private shareholders are invited to write to the chairman
or any other director and express their views on any issues of
concern at any time and the AGM provides an opportunity
for private shareholders to put their questions in person.
Financial statements
Additional information
Corporate governance report
Governance
Going concern
The group’s business activities together with significant risk
factors are set out above in the ‘Business description’ section of
this annual report. The liquidity position, capital resources and risk
management processes covering exposure to currency, interest
rate, credit, liquidity and price risk are described in the notes to
the consolidated financial statements.
Business review
Supplier payment policies and performance
Given the international nature of the group’s operations,
there is no group standard in respect of payments to suppliers.
The group has moved to a standard term of 60 days in respect
of payments to the majority of suppliers. Where this standard
term does not yet apply, operating companies are responsible
for agreeing terms and conditions for their business transactions
when orders for goods and services are placed, so that suppliers
are aware of the terms of payment and the relevant terms are
included in contracts where appropriate. Creditor days for Diageo
plc have not been calculated, as the company had no material
trade creditors at 30 June 2012. The majority of the company’s
invoices for goods and services are settled by subsidiaries acting
on its behalf.
Management’s report on internal control over
financial reporting
Management, under the supervision of the chief executive
and chief financial officer, is responsible for establishing and
maintaining adequate control over the group’s financial
reporting. Diageo’s internal control over financial reporting
includes policies and procedures that: pertain to the
maintenance of records that, in reasonable detail, accurately
and fairly reflect transactions and dispositions of assets; provide
reasonable assurance that transactions are recorded as necessary
to permit the preparation of financial statements in accordance
with International Financial Reporting Standards (IFRS) as
endorsed and adopted for use in the European Union (EU)
and IFRS as issued by the International Accounting Standards
Board (IASB); provide reasonable assurance that receipts and
expenditures are made only in accordance with authorisation
of management and the directors of the company; and provide
reasonable assurance regarding prevention or timely detection
of any unauthorised acquisition, use or disposition of assets
that could have a material effect on the consolidated
financial statements.
Management has assessed the effectiveness of Diageo’s
internal control over financial reporting (as defined in Rules
13(a)-13(f) and 15(d)-15(f) under the Exchange Act) based on the
framework in ‘Internal Control – Integrated Framework’, issued
by the Committee of Sponsoring Organisations of the Treadway
Commission (COSO). Based on this assessment, management
concluded that, as at 30 June 2012, internal control over financial
reporting was effective.
Any internal control framework, no matter how well
designed, has inherent limitations, including the possibility of
human error and the circumvention or overriding of controls and
procedures and may not prevent or detect misstatements. Also,
projections of any evaluation of effectiveness to future periods
are subject to the risk that controls may become inadequate
because of changes in conditions or because the degree of
compliance with the policies or procedures may deteriorate.
During the period covered by this report, there were no
changes in internal control over financial reporting that have
materially affected or are reasonably likely to materially affect
the effectiveness of internal control over financial reporting.
KPMG Audit Plc, an independent registered public accounting
firm, who also audit the group’s consolidated financial
statements, has audited the effectiveness of the group’s internal
control over financial reporting, and has issued an unqualified
report thereon, which will be included in the company’s Form
20-F filed with the SEC.
Business description
Charitable and political donations
During the year, total charitable donations made by the group
were £28.7 million (2011 – £28.0 million). UK group companies
made donations of £12.0 million (2011 – £10.5 million) to
charitable organisations including £1.1 million (2011 – £1.1 million)
to the Diageo Foundation and £8.1 million (2011 – £7.7 million) to
the Thalidomide Trust. In the rest of the world, group companies
made charitable donations of £16.7 million (2011 – £17.5 million)
including £1.5 million to the Thalidomide Foundation Ltd in
Australia (2011 – £3.0 million).
The group has not given any money for political purposes
in the United Kingdom and made no donations to EU political
organisations and incurred no EU political expenditure during
the year. The group made contributions to non-EU political
parties totalling £0.4 million during the year (2011 – £0.6 million).
These were all made, consistent with applicable laws, to federal
and state candidates and committees in North America, where it
is common practice to make political contributions. No particular
political persuasion was supported and contributions were made
with the aim of promoting a better understanding of the group
and its views on commercial matters, as well as a generally
improved business environment.
The group has significant financial resources, strong cash
generation from operations and good access to debt markets.
Consequently, the directors believe that the group is well placed
to manage its business risks despite the current uncertain
economic environment.
The directors confirm that, after making appropriate
enquiries, they have reasonable expectation that the group has
adequate resources to continue in operational existence for the
foreseeable future. Accordingly, they continue to adopt the going
concern basis in preparing the financial statements.
Performance summary
The chairmen of the audit, nomination and remuneration
committees are normally available at the AGM to take any
relevant questions and all other directors attend, unless illness or
another pressing commitment precludes them from doing so.
At general meetings, a schedule of the proxy votes cast is made
available to all shareholders and is published on www.diageo.
com. The company proposes a separate resolution on each
substantially separate issue and does not bundle resolutions
together inappropriately. Non-binding resolutions on the receipt
of the reports and accounts and the approval of the directors’
remuneration report are put to shareholders at the AGM.
111
Governance
85
Board of directors and
executive committee
87
Directors’
remuneration
report
104
Corporate
governance report
114
Directors’ report
Directors’ responsibilities in respect of the annual report and
financial statements
The directors are responsible for preparing the annual report, the
information filed with the SEC on Form 20-F and the group and
parent company financial statements in accordance with
applicable law and regulations.
Company law requires the directors to prepare group and
parent company financial statements for each financial year.
Under that law they are required to prepare the group financial
statements in accordance with IFRS as adopted for use in the EU
and applicable law and have elected to prepare the parent
company financial statements in accordance with UK Accounting
Standards and applicable law (UK Generally Accepted
Accounting Practice). The directors have taken responsibility to
prepare the group financial statements also in accordance with
IFRS as issued by the IASB. The directors have also presented
certain additional information required by the SEC for the
purposes of the company’s Form 20-F.
The group financial statements are required by law and IFRS
to present fairly the financial position and the performance of the
group; the Act provides in relation to such financial statements
that references in the relevant part of the Act to financial
statements giving a true and fair view are references to their
achieving a fair presentation.
The parent company financial statements are required
by law to give a true and fair view of the state of affairs of the
parent company.
In preparing each of the group and parent company
financial statements, the directors are required to:
• select suitable accounting policies and then apply
them consistently;
• make judgements and estimates that are reasonable
and prudent;
• for the group financial statements, state whether they have
been prepared in accordance with IFRS as adopted for use
in the EU and IFRS as issued by the IASB;
• for the parent company financial statements, state whether
applicable UK Accounting Standards have been followed,
subject to any material departures disclosed and explained
in the parent company financial statements; and
• prepare the financial statements on the going concern basis
unless it is inappropriate to presume that the group and the
parent company will continue in business.
The directors are responsible for keeping proper accounting
records that are sufficient to show and explain the parent
company’s transactions and disclose with reasonable accuracy at
any time the financial position of the parent company and enable
them to ensure that its financial statements comply with the
Companies Act 2006 and, with regard to group consolidated
financial statements, Article 4 of the IAS Regulation. They have
general responsibility for taking such steps as are reasonably
open to them to safeguard the assets of the group and to prevent
and detect fraud and other irregularities.
Under applicable UK and US law and regulations, the
directors are also responsible for preparing a directors’ report,
a directors’ remuneration report and a corporate governance
report that comply with that law and those regulations.
Legislation in the United Kingdom governing the preparation
and dissemination of financial statements may differ from
legislation in other jurisdictions.
112
Diageo Annual Report 2012
Responsibility statement
Each of the directors, whose names are set out above in the
‘Board of directors and executive committee’ section of this
annual report, confirms that to the best of his or her knowledge:
• the consolidated financial statements contained in the annual
report for the year ended 30 June 2012, which have been
prepared in accordance with IFRS as issued by the IASB and as
endorsed and adopted for use in the EU, give a true and fair
view of the assets, liabilities, financial position and profit of the
group; and
• the management report represented by the directors’ report
contained in the annual report for the year ended 30 June
2012 includes a fair review of the development and
performance of the business and the position of the group,
together with a description of the principal risks and
uncertainties that the group faces.
The responsibility statement was approved by the board of
directors on 22 August 2012.
New York Stock Exchange corporate governance rules
Under applicable SEC rules and the NYSE’s corporate governance
rules for listed companies, Diageo must disclose any significant
ways in which its corporate governance practices differ from
those followed by US companies under NYSE listing standards.
Diageo believes the following to be the significant areas in
which there are differences between its corporate governance
practices and NYSE corporate governance rules applicable to US
companies. This information is also provided on the company’s
website at www.diageo.com.
• Basis of regulation: UK listed companies are required to
include in their annual report a narrative statement of (i) how
they have applied the principles of the Code and (ii) whether
or not they have complied with the best practice provisions
of the Code. NYSE listed companies must adopt and disclose
their corporate governance guidelines. Diageo complied
throughout the year with the best practice provisions of
the Code.
• Director independence: the Code requires at least half the
board (excluding the chairman) to be independent nonexecutive directors, as determined by affirmatively
concluding that a director is independent of management
and free from any relationship that could materially interfere
with the exercise of independent judgement. NYSE rules
require a majority of independent directors, according to the
NYSE’s own ‘brightline’ tests and an affirmative determination
by the board that the director has no material relationship
with the listed company. Diageo’s board has determined that,
in its judgement and without taking into account the NYSE
brightline tests, all of the non-executive directors are
independent. As such, currently six of Diageo’s 10 directors
are independent.
• Chairman and chief executive: the Code requires these roles
to be separate. There is no corresponding requirement for
US companies. Diageo has a separate chairman and
chief executive.
Business description
requirement. In accordance with the requirements of the
Code, Diageo discloses in its annual report the results and
means of evaluation of the board, its committees and
the directors, and it provides extensive information
regarding directors’ compensation in the directors’
remuneration report.
• Code of ethics: NYSE rules require a code of business conduct
and ethics to be adopted for directors, officers and employees
and disclosure of any waivers for executive directors or
officers. Diageo has adopted a code of business conduct for
all directors, officers and employees, as well as a code of ethics
for senior officers in accordance with the requirements of SOX.
Currently, no waivers have been granted to directors or
executive officers.
• Compliance certification: NYSE rules require CEOs to certify to
the NYSE their awareness of any NYSE corporate governance
violations. Diageo is exempt from this as a foreign private
issuer but is required to notify the NYSE if any executive officer
becomes aware of any non-compliance with NYSE corporate
governance standards. No such notification was necessary
during the period covered by this report.
Performance summary
• Non-executive director meetings: NYSE rules require
non-management directors to meet regularly without
management and independent directors to meet separately
at least once a year. The Code requires non-executive
directors to meet without the chairman present at least
annually to appraise the chairman’s performance. During the
year, Diageo’s chairman and non-executive directors met
four times as a group without executive directors being
present, and the independent directors met once without
the chairman.
• Board committees: Diageo has a number of board
committees that are similar in purpose and constitution to
those required by NYSE rules. Diageo’s audit, remuneration
and nomination committees consist entirely of independent
non-executive directors (save that the chairman of the
nomination committee, Dr FB Humer, is not independent).
Under NYSE standards, companies are required to have a
nominating/corporate governance committee, which
develops and recommends a set of corporate governance
principles and is composed entirely of independent directors.
The terms of reference for Diageo’s nomination committee,
which comply with the Code, do not contain such a
Business review
Directors’ attendance record at the annual general meeting, board meetings and board committee meetings, for the year ended
30 June 2012 was as set out in the table below. For board and board committee meetings, attendance is expressed as the number
of meetings attended out of the number that each director was eligible to attend.
Annual
General
Audit Nomination Remuneration
Meeting
Board
committee
committee
committee
2011 (maximum 6) (maximum 6) (maximum 5) (maximum 5)

6/6
6/6*
5/5

6/6
3/6**
5/5*
5/5*
5/5*
D Mahlan

6/6
6/6*
n/a
1/5**
Lord Hollick

2/2
2/2
2/2
1/1
PB Bruzelius

6/6
5/6
5/5
4/5
LM Danon

6/6
5/6
5/5
5/5
Lord Davies

6/6
6/6
5/5
5/5
BD Holden

6/6
6/6
5/5
5/5
PG Scott

6/6
6/6
4/5
5/5
HT Stitzer

6/6
6/6
5/5
5/5
PA Walker

2/2
2/2
2/2
1/1
Financial statements
* Attended by invitation.
** Attended by invitation, for part only.
Governance
Dr FB Humer
PS Walsh
Additional information
Corporate governance report
113
Governance
85
Board of directors and
executive committee
Directors’ report
87
Directors’
remuneration
report
The directors have pleasure in submitting their Annual Report for
the year ended 30 June 2012.
104
Corporate
governance report
Annual General Meeting
114
Directors’ report
The AGM will be held at Church House Conference Centre, Dean’s
Yard, Westminster, London SW1P 3NZ at 2.30pm on Wednesday,
17 October 2012.
Dividends
Diageo paid an interim dividend of 16.60 pence per ordinary
share on 10 April 2012. The directors recommend a final
dividend of 26.90 pence per ordinary share. Subject to approval
by shareholders, the final dividend will be paid on 22 October
2012 to ordinary shareholders on the register on 7 September
2012. Payment to US ADR holders will be made on 26 October
2012.
A dividend reinvestment plan, which enables ordinary
shareholders to invest their dividends in ordinary shares, is
available in respect of the final dividend and the plan notice
date is 1 October 2012.
Directors
The directors of the company who served during the year are
shown in the section ‘Board of directors and company secretary’
and ‘Executive committee’ above.
In accordance with the UK Corporate Governance Code, all
the directors retire by rotation at the AGM and offer themselves
for re-election. The non-executive directors proposed for
re-election do not have service contracts.
Further details of directors’ contracts, remuneration and
their interests in the shares of the company at 30 June 2012 are
given in the directors’ remuneration report above.
The directors’ powers are determined by UK legislation and
Diageo’s articles of association. The directors may exercise all the
company’s powers provided that Diageo’s articles of association
or applicable legislation do not stipulate that any powers must
be exercised by the members.
Auditor
The auditor, KPMG Audit Plc, is willing to continue in office and a
resolution for its re-appointment as auditor of the company will
be submitted to the AGM.
Disclosure of information to the auditor
The directors who held office at the date of approval of this
directors’ report confirm that, so far as they are each aware, there
is no relevant audit information of which the company’s auditor
is unaware; and each director has taken all reasonable steps to
ascertain any relevant audit information and to ensure that the
company’s auditor is aware of that information.
Business review
The review of the business of the company and the description
of the principal risks and uncertainties facing the company,
prepared in accordance with the Companies Act 2006, comprises
the following sections of the Annual Report: the Chief executive’s
review, the Business description and the Business review.
114
Diageo Annual Report 2012
Corporate governance statement
The corporate governance statement, prepared in accordance
with rule 7.2 of the FSA’s Disclosure and Transparency Rules,
comprises the following sections of the Annual Report: the
‘Corporate governance report’ and the ‘Additional information
for shareholders’.
Significant agreements – change of control
The following significant agreements contain certain termination
and other rights for Diageo’s counterparties upon a change of
control of the company.
Under the agreement governing the company’s 34%
investment in Moët Hennessy SNC (MH) and Moët Hennessy
International SAS (MHI), if a competitor (as defined therein)
directly or indirectly takes control of the company (which, for
these purposes, would occur if such competitor acquired more
than 34% of the voting rights or equity interests in the company),
LVMH Moët Hennessy – Louis Vuitton SA (LVMH) may require the
company to sell its shares in MH and MHI to LVMH.
The master agreement governing the operation of the
group’s regional joint ventures with LVMH states that upon a
change of control of the company (being, for these purposes,
the acquisition by a third party of 30% or more of the issued share
capital having voting rights in the company), LVMH may either
appoint and remove the chairman of each joint venture entity
governed by such master agreement, who shall be given a
casting vote, or require each joint venture entity to be wound up.
Agreements for the distribution of the Jose Cuervo tequila
brands allow Casa Cuervo SA de C.V. and certain of its affiliates
(jointly, Cuervo) the right to terminate such agreements upon a
change of control of the company, if Cuervo’s advance written
consent to the change of control is not obtained.
Other information relevant to the directors’ report may be found in the following sections of the Annual Report:
Business description – Business overview – Research and development
Additional information for shareholders – Share capital and Articles of association
Financial statements – note 34 Employee share compensation
Additional information for shareholders – Share capital
Corporate governance report
Business description – Business overview – Sustainability and responsibility
Business review
Principal activities of the company and
its subsidiary undertakings in the course
of the year
Research and development
Share capital – structure, voting and other rights
Share capital – employee share plan
voting rights
Shareholdings in the company
Supplier payment policies and performance
Sustainability and responsibility
Location in Annual Report
Additional information for shareholders – Articles of association
Corporate governance report
Corporate governance report
Additional information for shareholders – Articles of association
Directors’ remuneration report
Business description – Business overview – Employees
Financial statements – note 35 Post balance sheet events
Financial statements – note 23 Financial instruments and risk management
Business review – Trend information
Business review – Liquidity and capital resources and
Financial statements – note 28 Share capital and reserves
Financial statements – Principal group companies
Business description
Information
Amendment of articles of association
Charitable and political donations
Corporate citizenship
Directors – appointment and powers
Directors’ indemnities and compensation
Employment policies
Events since 30 June 2012
Financial risk management
Future developments
Purchase of own shares
Performance summary
Other information
The directors’ report of Diageo plc for the year ended 30 June 2012 comprises these pages and the sections of the Annual Report
referred to under ‘Directors’, ‘Business review’, ‘Corporate governance statement’ and ‘Other information’ above, which are incorporated
into the directors’ report by reference.
The directors’ report was approved by a duly appointed and authorised committee of the board of directors on 22 August 2012
and signed on its behalf by PD Tunnacliffe, the company secretary.
Governance
Financial statements
Additional information
Directors’ report
115
The first spirits related iAd
anywhere in the world.
The Johnnie Walker iAd for
the Spanish market was
developed to support the
Keep Walking Project.
iAD
Johnnie Walke r
822,431 unique exposed
consumers ‘took over 2 million
steps’ in the iAd.*
2
million
steps
Financial statements
117Independent auditor’s report to the
members of Diageo plc (the group)
118 Consolidated income statement
119 Consolidated statement of
comprehensive income
120 Consolidated balance sheet
121 Consolidated statement of
changes in equity
122 Consolidated statement of cash flows
123 Accounting policies of the group
127 Notes to the consolidated
financial statements
176Independent auditor’s report
to the members of Diageo plc
(the company)
177 Company balance sheet
178 Accounting policies of the company
180 Notes to the company
financial statements
182 Principal group companies
*Resulting in almost 40,000 App taps and over 10,000 App downloads for
the Johnnie Walker Keep Walking Project App in Spain
Respective responsibilities of directors and auditor
As explained more fully in the Directors’ Responsibilities Statement set out in the corporate governance report, the directors are
responsible for the preparation of the group financial statements and for being satisfied that they give a true and fair view. Our
responsibility is to audit, and express an opinion on, the group financial statements in accordance with applicable law and International
Standards on Auditing (UK and Ireland). Those standards require us to comply with the Auditing Practices Board’s (APB’s) Ethical
Standards for Auditors.
Opinion on financial statements
In our opinion the group financial statements:
• give a true and fair view of the state of the group’s affairs as at 30 June 2012 and of its profit for the year then ended;
• have been properly prepared in accordance with IFRSs as adopted by the EU; and
• have been prepared in accordance with the requirements of the Companies Act 2006 and Article 4 of the IAS Regulation.
Opinion on other matter prescribed by the Companies Act 2006
In our opinion:
• the information given in the Directors’ Report for the financial year for which the group financial statements are prepared is
consistent with the group financial statements.
Ian Starkey (Senior Statutory Auditor)
for and on behalf of KPMG Audit Plc, Statutory Auditor
Chartered Accountants
15 Canada Square
London
E14 5GL
Additional information
Other matter
We have reported separately on the parent company financial statements of Diageo plc for the year ended 30 June 2012 and on the
information in the Directors’ Remuneration Report that is described as having been audited.
Financial statements
Matters on which we are required to report by exception
We have nothing to report in respect of the following:
Under the Companies Act 2006 we are required to report to you if, in our opinion:
• certain disclosures of directors’ remuneration specified by law are not made; or
• we have not received all the information and explanations we require for our audit.
Under the Listing Rules we are required to review:
• the directors’ statement, set out in the corporate governance report, in relation to going concern;
• the part of the corporate governance report relating to the company’s compliance with the nine provisions of the UK Corporate
Governance Code specified for our review, and
• certain elements of the report to shareholders by the Board on directors’ remuneration.
Governance
Separate opinion in relation to IFRS as issued by the IASB
As explained in the accounting policies set out in the group financial statements, the group, in addition to complying with its legal
obligation to apply IFRS as adopted by the EU, has also applied IFRS as issued by the IASB. In our opinion, the group financial statements
comply with IFRS as issued by the IASB.
Business review
Scope of the audit of the financial statements
A description of the scope of an audit of financial statements is provided on the APB’s website at www.frc.org.uk/apb/scope/private.cfm.
Business description
We have audited the group financial statements of Diageo plc for the year ended 30 June 2012 which comprise the consolidated
income statement, the consolidated statement of comprehensive income, the consolidated balance sheet, the consolidated statement
of changes in equity, the consolidated statement of cash flows and the related notes. The financial reporting framework that has been
applied in their preparation is applicable law and International Financial Reporting Standards (IFRSs) as adopted by the EU.
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act
2006 and, in respect of the separate opinion in relation to IFRS as issued by the International Accounting Standards Board (IASB), on
terms that have been agreed with the company. Our audit work has been undertaken so that we might state to the company’s
members those matters we are required to state to them in an auditor’s report and, in respect of the separate opinion in relation to
IFRSs as issued by the IASB, those matters that we have agreed to state to them in our report, and for no other purpose. To the fullest
extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company’s members,
as a body, for our audit work, for this report, or for the opinions we have formed.
Performance summary
Independent auditor’s report
to the members of Diageo plc
22 August 2012
Independent auditor’s report to the members of Diageo plc
117
Consolidated income statement
Financial
statements
117
Auditor’s report in
respect of the Group
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
Notes
Sales
Excise duties
Net sales
Cost of sales
Gross profit
Marketing
Other operating expenses
Operating profit
Sale of businesses
Interest receivable
Interest payable
Other finance income
Other finance charges
Share of associates’ profits after tax
Profit before taxation
Taxation
Profit from continuing operations
Discontinued operations
Profit for the year
3
3,5
2
5
6
6
6
6
7
8
9
Attributable to:
Equity shareholders of the parent company
Non-controlling interests
Basic earnings per share
Continuing operations
Discontinued operations
10
Diluted earnings per share
Continuing operations
Discontinued operations
10
The accompanying notes are an integral part of these consolidated financial statements.
118
2
3
2
3,5
Diageo Annual Report 2012
Year ended
30 June
2012
£ million
Year ended
30 June
2011
£ million
Year ended
30 June
2010
£ million
14,594
(3,832)
10,762
(4,259)
6,503
(1,691)
(1,654)
3,158
147
262
(644)
8
(23)
213
3,121
(1,038)
2,083
(11)
2,072
13,232
(3,296)
9,936
(4,010)
5,926
(1,538)
(1,793)
2,595
(14)
278
(647)
–
(28)
176
2,360
(343)
2,017
–
2,017
12,958
(3,178)
9,780
(4,099)
5,681
(1,419)
(1,688)
2,574
(15)
469
(844)
4
(91)
142
2,239
(477)
1,762
(19)
1,743
1,942
130
2,072
1,900
117
2,017
1,629
114
1,743
78.2p
(0.4)p
77.8p
76.2p
–
76.2p
66.3p
(0.8)p
65.5p
77.8p
(0.4)p
77.4p
76.0p
–
76.0p
66.2p
(0.8)p
65.4p
Notes
4
27
Year ended
30 June
2010
£ million
(74)
(222)
210
(133)
93
(51)
494
37
(429)
29
(15)
3
(495)
103
(461)
2,072
1,611
25
56
6
272
(65)
203
2,017
2,220
(27)
(26)
25
8
(16)
66
1,743
1,809
1,463
148
1,611
2,167
53
2,220
1,628
181
1,809
Business review
Attributable to:
Equity shareholders of the parent company
Non-controlling interests
Total comprehensive income for the year
Year ended
30 June
2011
£ million
Business description
Other comprehensive income
Exchange differences on translation of foreign operations excluding borrowings
– group
– associates and non-controlling interests*
Exchange differences on borrowings and derivative net investment hedges
Effective portion of changes in fair value of cash flow hedges
– gains/(losses) taken to other comprehensive income
– transferred to income statement
Hyperinflation adjustment
Net actuarial (loss)/gain on post employment plans
Tax on other comprehensive income
Other comprehensive (loss)/income, net of tax, for the year
Profit for the year
Total comprehensive income for the year
Year ended
30 June
2012
£ million
Performance summary
Consolidated statement of comprehensive income
* Includes £30 million exchange gain recycled to the consolidated income statement on the acquisition of a majority equity stake in Quanxing and
obtaining control of Shuijingfang in the year ended 30 June 2012.
The accompanying notes are an integral part of these consolidated financial statements.
Governance
Financial statements
Additional information
Consolidated statement of comprehensive income
119
Consolidated balance sheet
Financial
statements
117
Auditor’s report in
respect of the Group
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
30 June 2012
Notes
Non-current assets
Intangible assets
Property, plant and equipment
Biological assets
Investments in associates
Other investments
Other receivables
Other financial assets
Deferred tax assets
Post employment benefit assets
11
12
13
14
16
18
22
26
4
£ million
£ million
8,821
2,972
34
2,198
97
119
505
329
22
30 June 2011
£ million
6,545
2,552
33
2,385
102
118
305
516
60
15,097
Current assets
Inventories
Trade and other receivables
Assets held for sale
Other financial assets
Cash and cash equivalents
Total assets
Current liabilities
Borrowings and bank overdrafts
Other financial liabilities
Trade and other payables
Liabilities held for sale
Corporate tax payable
Provisions
17
18
19
22
20
3,955
2,103
77
42
1,076
12,616
3,473
1,977
38
89
1,584
7,253
22,350
21
22
24
19
8
25
(1,230)
(113)
(2,997)
–
(317)
(127)
7,161
19,777
(1,447)
(90)
(2,838)
(10)
(381)
(149)
(4,784)
Non-current liabilities
Borrowings
Other financial liabilities
Other payables
Provisions
Deferred tax liabilities
Post employment benefit liabilities
Total liabilities
Net assets
Equity
Called up share capital
Share premium
Other reserves
Retained earnings/(deficit)
Equity attributable to equity shareholders of the
parent company
Non-controlling interests
Total equity
21
22
24
25
26
4
(7,399)
(466)
(85)
(274)
(1,424)
(1,107)
(4,915)
(6,748)
(147)
(41)
(266)
(777)
(898)
(10,755)
(15,539)
6,811
28
£ million
797
1,344
3,213
234
(8,877)
(13,792)
5,985
797
1,343
3,300
(195)
5,588
1,223
6,811
5,245
740
5,985
The accompanying notes are an integral part of these consolidated financial statements.
These consolidated financial statements were approved by a duly appointed and authorised committee of the board of directors
on 22 August 2012 and were signed on its behalf by PS Walsh and D Mahlan, directors.
120
Diageo Annual Report 2012
Retained earnings/(deficit)
Share
capital
£ million
Own
shares
£ million
Other
retained
earnings
£ million
Equity
attributable
to parent
company
Total shareholders
£ million
£ million
Noncontrolling
interests
£ million
Total
equity
£ million
133
(34)
–
–
(2,342)
–
89
–
93
1,662
(3)
31
(2,249)
1,662
86
31
3,169
1,628
86
31
705
181
–
–
3,874
1,809
86
31
–
–
–
–
–
3
3
3
–
3
–
–
797
–
–
–
–
–
1,342
–
–
–
–
–
3,146
–
–
–
–
–
99
55
–
–
–
–
(2,253)
–
(4)
–
4
(914)
876
2,112
(5)
34
4
(914)
(1,377)
2,112
(9)
34
4
(914)
4,007
2,167
(9)
34
–
(107)
779
53
–
–
4
(1,021)
4,786
2,220
(9)
34
–
–
–
–
–
3
3
3
–
3
–
–
–
–
797
–
–
–
1
–
–
1,343
–
–
–
–
–
–
3,146
–
–
–
–
–
–
154
(87)
–
–
–
–
–
(2,257)
–
–
15
–
–
(973)
2,062
1,550
35
15
–
–
(973)
(195)
1,550
35
15
1
–
(973)
5,245
1,463
35
–
–
20
(112)
740
148
–
15
1
20
(1,085)
5,985
1,611
35
–
–
–
–
–
2
2
2
–
2
–
–
–
–
1
–
–
–
–
–
–
–
–
–
–
29
–
–
29
–
–
29
1
–
–
–
452
29
1
452
–
–
–
–
–
–
–
–
11
11
–
–
–
–
–
(6)
(6)
(6)
–
(6)
–
–
797
–
–
1,344
–
–
3,146
–
–
67
–
–
(2,257)
(145)
(1,036)
2,491
(145)
(1,036)
234
(145)
(1,036)
5,588
(10)
(118)
1,223
(155)
(1,154)
6,811
The accompanying notes are an integral part of the consolidated financial statements.
Financial statements
3,146
–
–
–
Governance
1,342
–
–
–
Business review
797
–
–
–
Business description
At 30 June 2009
Total comprehensive income
Employee share schemes
Share-based incentive plans
Share-based incentive plans
in respect of associates
Tax on share-based
incentive plans
Dividends paid
At 30 June 2010
Total comprehensive income
Employee share schemes
Share-based incentive plans
Share-based incentive plans
in respect of associates
Tax on share-based
incentive plans
Shares issued
Acquisitions
Dividends paid
At 30 June 2011
Total comprehensive income
Share-based incentive plans
Share-based incentive plans
in respect of associates
Tax on share-based
incentive plans
Shares issued
Acquisitions
Proceeds from non-controlling
interests
Change in fair value of
put option
Purchase of non-controlling
interests
Dividends paid
At 30 June 2012
Capital
Share redemption
premium
reserve
£ million
£ million
Hedging
and
exchange
reserve
£ million
Performance summary
Consolidated statement of changes in equity
Additional information
Consolidated statement of changes in equity
121
Consolidated statement of cash flows
Financial
statements
117
Auditor’s report in
respect of the Group
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
Notes
Cash flow from operating activities
Cash generated from operations
Interest received
Interest paid
Taxation paid
Net cash from operating activities
Cash flows from investing activities
Disposal of property, plant and equipment and
computer software
Purchase of property, plant and equipment and
computer software
Movements in loans and other investments
Sale of businesses
Acquisition of businesses
Net cash outflow from investing activities
Cash flows from financing activities
Proceeds from issue of share capital
Net (purchase)/sale of own shares for share schemes
Dividends paid to non-controlling interests
Proceeds from non-controlling interests
Purchase of shares of non-controlling interests
Net increase/(decrease) in loans
Equity dividends paid
Net cash outflow from financing activities
Net (decrease)/increase in net cash and
cash equivalents
Exchange differences
Net cash and cash equivalents at beginning of the year
Net cash and cash equivalents at end of the year
Net cash and cash equivalents consist of:
Cash and cash equivalents
Bank overdrafts
Year ended 30 June 2012
Year ended 30 June 2011
(restated)
Year ended 30 June 2010
(restated)
£ million
£ million
£ million
3,005
158
(549)
(521)
2,093
29
30
£ million
2,859
213
(524)
(365)
2,183
47
143
(484)
(1)
51
(1,420)
(419)
1
34
(97)
(374)
(43)
1
(197)
1
–
(118)
11
(155)
512
(1,036)
(434)
1
(9)
(112)
–
–
(414)
(973)
£ million
3,175
307
(612)
(474)
2,396
39
(1,815)
20
21
£ million
(470)
–
85
(107)
–
–
(422)
(914)
(785)
(1,507)
(1,358)
(507)
(27)
1,572
1,038
242
(68)
1,398
1,572
568
(16)
846
1,398
1,076
(38)
1,038
1,584
(12)
1,572
1,453
(55)
1,398
The accompanying notes are an integral part of these consolidated financial statements.
Comparatives have been restated following a change in the disclosure of dividends paid to non-controlling interests and transaction costs
incurred in respect of business acquisitions. For an explanation of the effect of the restatement see note 1.
122
Diageo Annual Report 2012
Research and development
Research expenditure in respect of new drinks products and package design is written off in the year in which it is incurred.
Any subsequent development expenditure in the period leading up to product launch that meets the recognition criteria set out
in the relevant standard is capitalised. If capitalised, any intangible asset is amortised on a straight-line basis over the period of the
expected benefit.
Accounting policies of the group
Additional information
Advertising and promotion costs
Advertising costs, point of sale materials and sponsorship payments are charged to marketing in operating profit when the company
has a right of access to the goods or services acquired.
Financial statements
Sales
Sales comprise revenue from the sale of goods, royalties receivable and rents receivable. Revenue from the sale of goods includes excise
and other duties which the group pays as principal but excludes amounts collected on behalf of third parties, such as value added tax.
Sales are recognised depending upon individual customer terms at the time of despatch, delivery or some other specified point when
the risk of loss transfers. Provision is made for returns where appropriate. Sales are stated net of price discounts, allowances for customer
loyalty and certain promotional activities and similar items.
Governance
Business combinations
Business combinations are accounted for using the acquisition method. Identifiable assets, liabilities and contingent liabilities acquired
are measured at fair value at acquisition date. The consideration transferred is measured at fair value and includes the fair value of any
contingent consideration. The consolidated financial statements include the results of the company and its subsidiaries together with
the group’s attributable share of the results of associates and joint ventures. The results of subsidiaries sold or acquired are included in
the income statement up to, or from, the date that control passes. A subsidiary is an entity controlled, directly or indirectly, by Diageo plc.
Control is the power to govern the operating and financial policies of the subsidiary so as to obtain benefits from its activities.
On the acquisition of a business, or of an interest in an associate or joint venture, fair values, reflecting conditions at the date of
acquisition, are attributed to the net assets including identifiable intangible assets and contingent liabilities acquired. Adjustments to
fair values include those made to bring accounting policies into line with those of the group. Directly attributable acquisition costs are
recognised in other external charges as incurred.
The interests of non-controlling interests on the date of acquisition can be measured either at the fair value or at the non-controlling
shareholder’s proportion of the net fair value of the identifiable assets assumed. This choice is made separately for each acquisition.
Where the group has issued a put option over shares held by a non-controlling interest, the group derecognises the noncontrolling interests and instead recognises a contingent deferred consideration liability for the estimated amount likely to be paid
to the non-controlling interest on the exercise of those options. Movements in the estimated liability after initial recognition are
recognised in reserves.
Transactions with non-controlling interests are recorded directly in equity.
Business review
Basis for preparation of financial statements on a going concern basis
Information on the business environment that the group operates in, the group’s strategy and the principal risk factors that the
group faces is contained in the Business review. The financial position of the group, its cash flows, borrowings, borrowing facilities,
commitments and the group’s policies to manage its financial risks are described in the Business review under ‘Liquidity and capital
resources’, ‘Contractual obligations’ and notes 21, 22 and 23 to the consolidated financial statements.
At 30 June 2012 the group has cash and cash equivalents of £1,076 million and committed bank facilities of £2,229 million, with
borrowings and bank overdrafts due within one year of £1,230 million. The group owns a diverse portfolio of beverage alcohol assets
and operates in numerous countries around the world. The group also has a wide diversity of customers and suppliers. The directors
believe that the group is well positioned to manage its business and financial risks successfully.
The directors have a reasonable expectation that the group has adequate resources to continue in operational existence for the
foreseeable future. Accordingly, they continue to adopt the going concern basis in preparing the consolidated financial statements.
Business description
Basis of preparation
The consolidated financial statements are prepared in accordance with International Financial Reporting Standards (IFRS) as endorsed
and adopted for use in the European Union (EU) and IFRS as issued by the International Accounting Standards Board (IASB). References
to IFRS hereafter should be construed as references to both IFRS as adopted by the EU and IFRS as issued by the IASB.
The consolidated financial statements are prepared on a going concern basis under the historical cost convention, except that
biological assets and certain financial instruments are stated at their fair value.
The preparation of financial statements in conformity with IFRS requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial
statements, and the reported amounts of revenues and expenses during the year. Actual results could differ from those estimates.
The critical accounting policies, which the directors consider are of greater complexity and/or particularly subject to the exercise
of judgement, are set out under ‘Critical accounting policies’ in the Business review section of this Annual Report.
Performance summary
Accounting policies of the group
123
Financial
statements
117
Auditor’s report in
respect of the Group
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
Share-based payments – employee benefits
The fair value of equity settled share options and share grants is initially measured at grant date based on the binomial or Monte Carlo
models and is charged in the income statement over the vesting period. For equity settled shares the credit is included in retained
earnings in equity whereas for cash settled share-based payments a liability is recognised in the balance sheet, measured initially at the
fair value of the liability. For cash settled share options and share grants, the fair value of the liability is remeasured at the end of each
reporting period until the liability is settled, and at the date of settlement, with any changes in the fair value recognised in the income
statement. Cancellations of share options are treated as an acceleration of the vesting period and any outstanding charge is recognised
in operating profit immediately. Shares of Diageo plc held by the company for the purpose of fulfilling obligations in respect of various
employee share plans around the group are deducted from equity in the consolidated balance sheet. Any surplus or deficit arising
on the sale of the Diageo plc shares held by the group is included as a movement in equity.
Pensions and other post employment benefits
The group’s principal pension funds are defined benefit plans. In addition, the group has defined contribution plans, unfunded post
employment medical benefit liabilities and other unfunded defined benefit post employment liabilities. For post employment plans,
other than defined contribution plans, the amount charged in the income statement is the cost of accruing pension benefits promised
to employees over the year, plus any fully vested benefit improvements granted to members by the group during the year. The income
statement also includes a credit equivalent to the group’s expected return on the pension plans’ assets over the year, offset by a charge
equal to the expected increase in the plans’ liabilities over the year. The differences between the fair value of the plans’ assets and
the present value of the plans’ liabilities are disclosed as an asset or liability on the consolidated balance sheet as appropriate. Any
differences between the expected return on assets and those actually achieved, and any changes in the liabilities over the year due to
changes in assumptions or experience within the plans, are recognised in other comprehensive income. The amount of any pension
fund asset recognised on the balance sheet is limited to any future refunds from the plan or the present value of reductions in future
contributions to the plan.
Contributions payable by the group in respect of defined contribution plans are charged to operating profit as incurred.
Capitalisation of finance costs
Finance costs directly attributable to the acquisition, construction or production of a qualifying asset, being an asset that necessarily
takes a substantial period of time to get ready for its intended use or sale, are added to the cost of that asset. All other finance costs are
recognised as charges in the income statement for the period in which they are incurred.
Exceptional items
Exceptional items are those that in management’s judgement need to be disclosed by virtue of their size or incidence. Such items are
included within the income statement caption to which they relate, and are separately disclosed either in the notes to the consolidated
financial statements or on the face of the consolidated income statement.
Foreign currencies
Items included in the financial statements of the group’s subsidiaries, associates and joint ventures are measured using the currency of
the primary economic environment in which each entity operates (its functional currency). The consolidated financial statements are
presented in sterling, which is the functional currency of the parent company.
The income statements and cash flows of overseas entities are translated into sterling at weighted average rates of exchange,
other than substantial transactions that are translated at the rate on the date of the transaction. The adjustment to closing rates is taken
to the exchange reserve.
Balance sheets are translated at closing rates. Exchange differences arising on the retranslation at closing rates of the opening
balance sheets of overseas entities are taken to the exchange reserve, as are exchange differences arising on foreign currency
borrowings and financial instruments designated as net investment hedges, to the extent that they are effective. Tax charges and
credits arising on such items are also taken to the exchange reserve. Gains and losses accumulated in the exchange reserve are recycled
to the income statement when the foreign operation is sold. Other exchange differences are taken to the income statement.
The results of operations in hyperinflationary economies are adjusted to reflect the changes in the purchasing power of the local
currency of the entity before being translated to sterling.
Transactions in foreign currencies are recorded at the rate of exchange at the date of the transaction. If hedged, the impact of
hedging is recognised, where permitted, under hedge accounting (see accounting policy for derivative financial instruments).
Brands, goodwill and other intangible assets
Goodwill represents the excess of the aggregate of the consideration transferred, the value of any non-controlling interest in the
company acquired and the fair value of any previously held equity interest in the subsidiary acquired over the fair value of the
identifiable net assets acquired. Goodwill arising on acquisitions prior to 1 July 1998 was eliminated against reserves, and this goodwill
has not been restated. Goodwill arising subsequent to 1 July 1998 has been capitalised.
Acquired brands and other intangible assets are recognised when they are controlled through contractual or other legal rights,
or are separable from the rest of the business, and the fair value can be reliably measured.
Intangible assets that are regarded as having limited useful economic lives are amortised on a straight-line basis over those lives
and reviewed for impairment whenever events or circumstances indicate that the carrying amount may not be recoverable. Goodwill
and intangible assets that are regarded as having indefinite useful economic lives are not amortised. These assets are reviewed for
impairment at least annually or when there is an indication that the assets may be impaired. To ensure that assets are not carried at
above their recoverable amounts, the impairment reviews compare the net carrying value with the recoverable amount, where the
recoverable amount is the value in use. Amortisation and any impairment writedowns are charged to other operating expenses in
the income statement.
124
Diageo Annual Report 2012
Property, plant and equipment
Land and buildings are stated at cost less depreciation. Freehold land is not depreciated. Leaseholds are depreciated over the unexpired
period of the lease. Other property, plant and equipment are depreciated on a straight-line basis to estimated residual values over their
expected useful lives, and these values and lives are reviewed each year. Subject to these reviews, the estimated useful lives fall within
the following ranges: buildings – 10 to 50 years; within plant and equipment casks and containers – 15 to 50 years, other plant and
equipment – 5 to 10 years; fixtures and fittings – 5 to 10 years; and returnable bottles and crates – 5 to 10 years.
Reviews are carried out if there is some indication that impairment may have occurred, to ensure that property, plant and
equipment are not carried at above their recoverable amounts.
Biological assets
Grape cultivation by the group’s wine businesses are accounted for as an agricultural activity. Accordingly, the group’s biological assets
(grape vines and grapes on the vine) are carried at fair value which, in the absence of third party valuations, is computed on the basis of
a discounted cash flow calculation. Agricultural produce (harvested grapes) is valued at market value on transfer into inventory.
Governance
Associates and joint ventures
An associate is an undertaking in which the group has a long term equity interest and over which it has the power to exercise significant
influence. The group’s interest in the net assets of associates is included in investments in the consolidated balance sheet and its
interest in their results is included in the consolidated income statement below the group’s operating profit. Investments in associates
are reviewed for impairment whenever events or circumstances indicate that the carrying amount may not be recoverable. The
impairment review compares the net carrying value with the recoverable amount, where the recoverable amount is the higher of the
value in use calculated as the present value of the group’s share of the associate’s future cash flows and its fair value less cost to sell. Joint
ventures, where there is contractual joint control over the entity, are accounted for by including on a line-by-line basis the attributable
share of the results, assets and liabilities.
Business review
Leases
Where the group has substantially all the risks and rewards of ownership of an asset subject to a lease, the lease is treated as a finance
lease. Assets held under finance leases are recognised as assets of the group at their fair value at the inception of the lease. The
corresponding liability to the lessor is included in other financial liabilities on the consolidated balance sheet. Lease payments are
apportioned between interest expense and a reduction of the lease obligation so as to achieve a constant rate of interest on the
remaining balance of the liability. Other leases are treated as operating leases, with payments and receipts taken to the income
statement on a straight-line basis over the life of the lease.
Business description
Government grants
Government grants are not recognised until there is reasonable assurance that the group will comply with the conditions pursuant to
which they have been granted and that the grants will be received. Government grants in respect of property, plant and equipment
are deducted from the asset that they relate to and reduce the depreciation expense charged to the income statement.
Performance summary
Computer software is amortised on a straight-line basis to estimated residual value over its expected useful life. Residual values
and useful lives are reviewed each year. Subject to these reviews, the estimated useful lives are up to five years.
Inventories
Inventories are stated at the lower of cost and net realisable value. Cost includes raw materials, direct labour and expenses, an
appropriate proportion of production and other overheads, but not borrowing costs. Cost is calculated on the weighted average cost
incurred in acquiring inventories. Maturing inventories which are retained for more than one year are classified as current assets.
Financial assets
Trade, other receivables and loans are recognised when it is probable that a future economic benefit will flow to the group. Trade,
other receivables and loans are carried at original invoice or contract amount less any provisions for discounts and doubtful debts.
Provisions are made where there is evidence of a risk of non payment taking into account ageing, previous experience and general
economic conditions.
Available-for-sale financial assets are non-derivatives that are either designated in this category or not classified in any of the other
categories. They are included in non-current assets unless management intends to dispose of the investment within 12 months of the
balance sheet date.
Accounting policies of the group
Additional information
Cash and cash equivalents comprise cash in hand and deposits which are readily convertible to known amounts of cash and which are
subject to insignificant risk of changes in value and have an original maturity of three months or less at acquisition, including money
market deposits, commercial paper and investments.
Financial statements
Assets held for sale
Non-current assets and disposal groups are classified as held for sale if their net book value is expected to be recovered through sale
rather than continuing use. This condition is only met when the sale is highly probable and the non-current asset, or disposal group, is
available for immediate sale in its present condition. Non-current assets and disposal groups classified as held for sale are measured at
the lower of the fair value less selling costs and net book value.
125
Financial
statements
117
Auditor’s report in
respect of the Group
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
Financial liabilities
Financial liabilities are initially recognised at fair value less any directly related transaction costs. Certain bonds are designated as being
part of a fair value hedge relationship. In these cases, the bond is carried at amortised cost, adjusted for the fair value of the risk being
hedged, with changes in value recognised in the income statement. The fair value adjustment is calculated using a discounted cash flow
technique based on unadjusted market data applied consistently for similar types of instruments. Other financial liabilities, excluding
derivatives, are subsequently carried at amortised cost. The difference between the initial carrying amount of the financial liabilities and
their redemption value is recognised in the income statement over the contractual terms using the effective interest rate method.
Derivative financial instruments
Derivative financial instruments are carried at fair value that is calculated using a discounted cash flow technique based on market data
applied consistently for similar types of instruments. Gains and losses on derivatives that do not qualify for hedge accounting treatment
are taken to the income statement as they arise.
The purpose of hedge accounting is to mitigate the impact of potential volatility in the income statement due to changes in
exchange or interest rates, by matching the impact of the hedged item and the hedging instrument in the income statement. To
qualify for hedge accounting, the hedging relationship must meet several conditions with respect to documentation, probability
of occurrence, hedge effectiveness and reliability of measurement. At the inception of the transaction, the group documents the
relationship between hedged items and hedging instruments, as well as its risk management objective and strategy for undertaking
the hedge transaction. This process includes linking all derivatives designated as hedges to specific assets and liabilities or to specific
firm commitments or forecast transactions. The group also documents its assessment, at hedge inception and at least on a quarterly
basis, as to whether the derivatives that are used in hedging transactions have been, and are likely to continue to be, effective in
offsetting changes in fair value or cash flows of hedged items.
The group designates derivatives which qualify for hedge accounting as either: (a) a hedge of the fair value of a recognised asset or
liability (fair value hedge); (b) a hedge of a forecast transaction or the cash flow risk from a change in exchange or interest rates (cash flow
hedge); or (c) a hedge of a net investment in foreign operations.
The method of recognising the resulting gains or losses from movements in fair values is dependent on whether the derivative
contract is designated to hedge a specific risk and qualifies for hedge accounting.
Fair value hedges are used to manage the currency and/or interest rate risks to which the fair value of certain assets and liabilities
are exposed. Changes in the fair value of derivatives that are fair value hedges are recognised in the income statement, along with any
changes in the relevant fair value of the underlying hedged asset or liability. If such a hedge relationship is de-designated, fair value
movements on the derivative continue to be taken to the income statement while any fair value adjustments made to the underlying
hedged item to that date are amortised through the income statement over its remaining life using the effective interest rate method.
Cash flow hedges are used to hedge the foreign currency risk of highly probable future foreign currency cash flows, as well
as the cash flow risk from changes in exchange or interest rates. The effective portion of the gain or loss on the hedges is recognised
in other comprehensive income, while any ineffective part is recognised in the income statement. Amounts recorded in other
comprehensive income are recycled to the income statement in the same period in which the underlying foreign currency or
interest exposure affects the income statement.
Net investment hedges take the form of either foreign currency borrowings or derivatives. All foreign exchange gains or losses
arising on translation of net investments are recorded in other comprehensive income and included in the exchange reserve. Liabilities
used as hedging instruments in a net investment hedge are revalued at closing exchange rates and the resulting gains or losses are
recognised in other comprehensive income to the extent that they are effective, with any ineffectiveness taken to the income
statement. Foreign exchange contracts hedging net investments in foreign operations are carried at fair value. Effective fair value
movements are recognised in other comprehensive income, with any ineffectiveness taken to the income statement.
Provisions
Provisions are liabilities of uncertain timing or amount. A provision is recognised if, as a result of a past event, the group has a present
legal or constructive obligation that can be estimated reliably, and it is probable that an outflow of economic benefits will be required
to settle the obligation. Provisions are calculated on a discounted basis, where the difference from the original undiscounted provision
is material. The carrying amounts of provisions are reviewed at each balance sheet date and adjusted to reflect the current best estimate.
Taxation
Current tax is based on taxable profit for the year. This requires an estimation of the current tax liability together with an assessment
of the temporary differences which arise as a consequence of different accounting and tax treatments.
Full provision for deferred tax is made for temporary differences between the carrying value of assets and liabilities in the
consolidated financial statements and their tax bases. The amount of deferred tax reflects the expected recoverable amount and is
based on the expected manner of realisation or settlement of the carrying amount of assets and liabilities, using the basis of taxation
enacted or substantively enacted by the balance sheet date. Deferred tax assets are not recognised where it is more likely than not that
the asset will not be realised in the future. No deferred tax liability is provided in respect of any future remittance of earnings of foreign
subsidiaries where the group is able to control the remittance of earnings and it is probable that such earnings will not be remitted in
the foreseeable future, or where no liability would arise on the remittance.
Tax benefits are not recognised unless it is probable that the tax positions are sustainable. Once considered to be probable,
management reviews each material tax benefit to assess whether a provision should be taken against full recognition of the benefit
on the basis of potential settlement through negotiation and/or litigation. Any interest and penalties on tax liabilities are provided for
in the tax charge.
Discontinued operations
Discontinued operations comprise disposal groups where they represent a major line of business or geographical area of operations
or business activities that the group no longer participates in or did not form part of the group’s operations.
126
Diageo Annual Report 2012
1. New accounting policies
(a) Adopted by the group The following accounting standards and amendments, issued by the International Accounting Standards
Board (IASB) or International Financial Reporting Interpretations Committee (IFRIC), are effective for the first time in the current financial
year and have been adopted by the group with no impact on its consolidated results or financial position:
(b) Not adopted by the group The following standards and amendments, issued by the IASB but not yet endorsed by the EU unless
stated otherwise, have not yet been adopted by the group. The standards or interpretations will have to be adopted by the group in
the year ending 30 June 2014 unless stated otherwise, though the group may determine to adopt them earlier. The group does not
currently believe the adoption of these standards or interpretations will have a material impact on its consolidated results or financial
position, unless stated otherwise.
Governance
IFRS 9 – Financial instruments (effective in the year ending 30 June 2016) removes the multiple classification and measurement models
for financial assets required by IAS 39 and introduces a model that has only two classification categories: amortised cost and fair value.
Classification is determined by the business model used to manage the financial assets and the contractual cash flow characteristics
of the financial assets. The accounting and presentation of financial liabilities and for derecognising financial instruments has been
transferred from IAS 39 without any significant changes. The amendment to IFRS 7 – Financial instruments: Disclosures requires additional
disclosures on transition from IAS 39 to IFRS 9. The group is currently assessing the impact this standard would have on its consolidated
results and financial position.
Business review
Statement of cash flows – The group has revised the disclosure of certain prior year amounts in the consolidated statement of cash flows.
In the year ended 30 June 2012 directly attributable acquisition transaction costs of £47 million (2011 – £20 million; 2010 – £9 million)
have been included in cash flow from operating activities rather than cash flow from investing activities and dividends paid to
non-controlling interests of £118 million (2011 – £112 million; 2010 – £107 million) are now disclosed as part of cash flows from financing
activities rather than cash flow from operating activities. This revised presentation is considered to be more consistent with the
treatment of these items in the consolidated income statement and the consolidated statement of changes in equity. The revision
had no impact on prior period increase or decrease in cash and cash equivalents, net assets or net profit.
Business description
Amendment to IAS 1 – Presentation of financial statements
IAS 24 (Revised) – Related party disclosures
Amendment to IAS 34 – Interim financial reporting
Amendment to IFRS 7 – Disclosure of the financial effect of the extent to which collateral and other credit enhancements mitigate credit risk
Amendment to IFRS 7 – Transfers of financial assets
Amendment to IFRIC 13 – Customer loyalty programmes
Amendment to IFRIC 14 – IAS 19: The limit on defined benefit assets, minimum funding requirements and their interaction
Performance summary
Notes to the consolidated
financial statements
IFRS 10 – Consolidated financial statements replaces the guidance of control and consolidation in IAS 27 and SIC-12 – Consolidation – special
purpose entities. The core principle that a consolidated entity presents a parent and its subsidiaries as if they were a single entity remains
unchanged, as do the mechanics of consolidation.
IFRS 12 – Disclosure of interests in other entities requires enhanced disclosures of the nature, risks and financial effects associated with the
group’s interests in subsidiaries, associates, joint arrangements and unconsolidated structured entities.
Financial statements
IFRS 11 – Joint arrangements requires joint arrangements to be accounted for as a joint operation or as a joint venture depending on the
rights and obligations of each party to the arrangement. Proportionate consolidation for joint ventures will be eliminated and equity
accounting will be mandatory. It is anticipated that the application of the standard will result in an immaterial decrease in net sales,
total assets and total liabilities of the group but have no impact on the group’s net profit or net assets.
IFRS 13 – Fair value measurement explains how to measure fair value and aims to enhance fair value disclosures. The standard does not
materially change the measurement of fair value but codifies it in one place.
Notes to the consolidated financial statements
Additional information
Amendments to IAS 19 – Employee benefits (endorsed by the EU in June 2012) changes a number of disclosure requirements for post
employment arrangements and restricts the options currently available on how to account for defined benefit pension plans. The most
significant change that will impact the group is that the amendment requires the expected returns on pension plan assets, currently
calculated based on management’s estimate of expected returns, to be replaced by a credit on the pension plan assets calculated at
the liability discount rate. The group estimates the adoption of the revised IAS 19 would result in an additional charge to the income
statement in the year ended 30 June 2012 of approximately £65 million. The change does not impact the group’s net assets.
127
Financial
statements
1. New accounting policies continued
117
Auditor’s report in
respect of the Group
Amendment to IAS 1 – Presentation of items of other comprehensive income (effective in the year ending 30 June 2013, endorsed by the
EU in June 2012)
Amendment to IAS 1 – Clarification of the requirements for comparative information
Limited scope amendment to IAS 12 – Income taxes (effective in the year ending 30 June 2013)
Amendment to IAS 16 – Classification of servicing equipment
IAS 27 (Revised) – Separate financial statements
IAS 28 (Revised) – Investments in associates and joint ventures
Amendment to IAS 32 – Offsetting financial assets and financial liabilities (effective in the year ending 30 June 2015)
Amendment to IAS 32 – Tax effect of distribution to holders of equity instruments
Amendment to IAS 34 – Interim financial reporting
Amendment to IFRS 7 – Disclosures – Offsetting financial assets and financial liabilities
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
128
2. Segmental information
Diageo is an international manufacturer and distributor of premium drinks. The group produces, markets and distributes a wide range
of premium brands, including Johnnie Walker, Smirnoff, Baileys, Crown Royal, Captain Morgan and Guinness. In addition, Diageo also
owns the distribution rights for the Jose Cuervo tequila brands in North America and many other markets.
Diageo also owns a number of investments in unconsolidated associates, the principal investment being a 34% interest in Moët
Hennessy, the spirits and wines subsidiary of LVMH Moët Hennessy – Louis Vuitton SA. Moët Hennessy is based in France and is a
leading producer and exporter of champagne and cognac.
On 25 May 2011 Diageo announced changes to its regional structure. From 1 July 2011 two autonomous regions, Africa and Latin
America and Caribbean, replaced the International region. The Global Travel and duty free operations are now reported within the five
geographical regions in which the external sales take place. The Middle East business has become part of Asia Pacific.
As a result of this change Diageo now reports the following operating segments externally: North America, Europe, Africa, Latin
America and Caribbean, Asia Pacific and Corporate. In addition, for management reporting for the year ended 30 June 2012, changes
have been made to the allocation of specific corporate items reflecting the geographic segments for which they are in respect of.
Restated segmental information for the years ended 30 June 2011 and 30 June 2010 has been disclosed in the tables below.
Diageo presents segmental information for the manufacture, distribution and selling of premium drinks in operating segments
based on the geographical location of third party customers. The information presented is consistent with management reporting
provided to the chief operating decision maker, which has been identified as the executive committee.
The executive committee considers the business principally from a geographical perspective and the business analysis is
presented under the operating segments of North America, Europe, Africa, Latin America and Caribbean and Asia Pacific. In addition
to these geographical selling segments, a further segment reviewed by the executive committee is Global Supply which manufactures
and distributes premium drinks within the group. Continuing operations also include the Corporate function. In view of the focus on
the geographical segments in explaining the group’s performance in the Business review, the results of the Global Supply segment
have been allocated to the geographical segments. Corporate revenues and costs are in respect of central costs, including finance,
human resources and legal, as well as certain information systems, facilities and employee costs that do not relate to the geographical
segments or to Global Supply and hence are not allocated. They also include rents receivable in respect of properties not used by the
group in the manufacture, sale or distribution of premium drinks and the results of Gleneagles Hotel.
The segmental information for net sales and operating profit before exceptional items is reported at budgeted exchange rates in
line with management reporting. For management reporting purposes the group measures the current year at, and restates the prior
year net sales and operating profit to, the current year’s budgeted exchange rates. These exchange rates are set prior to the financial
year as part of the financial planning process and provide a consistent exchange rate to measure the performance of the business
throughout the year. The adjustments required to retranslate the segmental information to actual exchange rates and to reconcile it
to the group’s reported results are shown in the tables below. The comparative segmental information, prior to retranslation, has not
been restated at the current year’s budgeted exchange rates but is presented at the budgeted rates for the years ended 30 June 2011
and 30 June 2010, respectively.
In addition, for management reporting purposes Diageo excludes the impact of acquisitions and disposals completed in the
current and prior year from the results of the geographical segments in order to provide comparable results. The impact of acquisitions
and disposals on net sales and operating profit is allocated to the appropriate geographical segments in the tables below. These
acquisitions and disposals are the same as those disclosed in the organic growth reconciliations in the Business review but for
management reporting purposes they are disclosed here at budgeted exchange rates.
Diageo Annual Report 2012
Eliminate
intersegment
sales
£ million
Total
operating
segments
£ million
1,491
2,104
2,652
(2,652)
14,524
70
14,594
1,444
32
3
1,242
–
11
1,451
–
10
2,792
–
(127)
(2,665)
–
–
10,456
370
–
70
–
–
10,526
370
–
(83)
2,949
(32)
1,447
(14)
1,239
40
1,501
(13)
2,652
13
(2,652)
(134)
10,692
–
70
(134)
10,762
1,311
–
60
756
119
80
390
(3)
3
386
(8)
9
351
(19)
6
158
–
(158)
–
–
–
3,352
89
–
(154)
(19)
–
3,198
70
–
(17)
(30)
(10)
(4)
4
–
–
(57)
(13)
(70)
1,354
(11)
1,343
925
41
966
380
(5)
375
383
(2)
381
342
(10)
332
–
(40)
(40)
–
–
–
3,384
(27)
3,357
(186)
(13)
(199)
3,198
(40)
3,158
147
(397)
Europe
£ million
Africa
£ million
4,094
4,966
1,869
3,544
1
56
2,648
337
47
(45)
3,556
Corporate
and other
£ million
Total
£ million
* These items represent the IFRS 8 performance measures for the geographical and Global Supply segments.
Governance
205
8
3,121
Business review
Global
Supply
£ million
Business description
2012
Sales
Net sales
At budgeted exchange
rates*
Acquisitions and disposals
Global Supply allocation
Retranslation to actual
exchange rates
Net sales
Operating profit/(loss)
At budgeted exchange
rates*
Acquisitions and disposals
Global Supply allocation
Retranslation to actual
exchange rates
Operating profit/(loss)
before exceptional
items
Exceptional items
Operating profit/(loss)
Sale of businesses
Net finance charges
Share of associates’ profits
after tax
– Moët Hennessy
– Other associates
Profit before taxation
Latin
America
and
Caribbean
£ million
Asia
Pacific
£ million
North
America
£ million
Performance summary
(a) Segmental information for the consolidated income statement – continuing operations
Financial statements
Additional information
Notes to the consolidated financial statements
129
2. Segmental information continued
Financial
statements
117
Auditor’s report in
respect of the Group
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
2011 (restated)
Sales
Net sales
At budgeted exchange
rates*
Acquisitions and disposals
Global Supply allocation
Retranslation to actual
exchange rates
Net sales
Operating profit/(loss)
At budgeted exchange
rates*
Acquisitions and disposals
Global Supply allocation
Retranslation to actual
exchange rates
Operating profit/(loss)
before exceptional
items
Exceptional items
Operating profit/(loss)
Sale of businesses
Net finance charges
Share of associates’ profits
after tax
– Moët Hennessy
– Other associates
Profit before taxation
2010 (restated)
Sales
Net sales
At budgeted exchange
rates*
Acquisitions and disposals
Global Supply allocation
Retranslation to actual
exchange rates
Net sales
Operating profit/(loss)
At budgeted exchange
rates*
Acquisitions and disposals
Global Supply allocation
Retranslation to actual
exchange rates
Operating profit/(loss)
before exceptional
items
Exceptional items
Operating profit/(loss)
Sale of businesses
Net finance charges
Share of associates’ profits
after tax
– Moët Hennessy
– Other associates
Profit before taxation
North
America
£ million
Europe
£ million
Africa
£ million
3,895
4,279
1,764
3,330
27
31
2,649
3
46
(22)
3,366
Latin
America
and
Caribbean
£ million
Eliminate
intersegment
sales
£ million
Global
Supply
£ million
1,293
1,931
2,678
(2,678)
13,162
70
13,232
1,313
35
3
1,119
–
12
1,270
1
11
2,785
–
(103)
(2,682)
–
–
9,784
66
–
70
–
–
9,854
66
–
5
2,703
6
1,357
(68)
1,063
95
1,377
(4)
2,678
4
(2,678)
16
9,866
–
70
16
9,936
1,218
4
65
741
(8)
65
349
(7)
4
352
(3)
8
291
(8)
4
146
–
(146)
–
–
–
3,097
(22)
–
(157)
–
–
2,940
(22)
–
(12)
(2)
(13)
(39)
12
–
–
(54)
20
(34)
1,275
(23)
1,252
796
(157)
639
333
(7)
326
318
(6)
312
299
(50)
249
–
(35)
(35)
–
–
–
3,021
(278)
2,743
(137)
(11)
(148)
2,884
(289)
2,595
(14)
(397)
Diageo Annual Report 2012
Corporate
and other
£ million
Total
£ million
179
(3)
2,360
3,887
4,460
1,582
1,364
1,595
2,628
(2,628)
12,888
70
12,958
3,012
47
18
2,595
9
55
1,256
7
3
1,028
–
13
1,073
–
12
2,561
–
(101)
(2,460)
–
–
9,065
63
–
68
–
–
9,133
63
–
263
3,340
189
2,848
(38)
1,228
82
1,123
86
1,171
167
2,627
(167)
(2,627)
582
9,710
2
70
584
9,780
1,048
(3)
59
762
1
72
313
(5)
2
352
–
8
229
(7)
1
142
–
(142)
–
–
–
2,846
(14)
–
(147)
–
–
2,699
(14)
–
80
46
(9)
(24)
17
–
–
110
(44)
66
1,184
(38)
1,146
881
(53)
828
301
(3)
298
336
(2)
334
240
(30)
210
–
(39)
(39)
–
–
–
2,942
(165)
2,777
(191)
(12)
(203)
2,751
(177)
2,574
(15)
(462)
* These items represent the IFRS 8 performance measures for the geographical and Global Supply segments.
130
Total
operating
segments
£ million
Asia
Pacific
£ million
134
8
2,239
Performance summary
(i) The segmental analysis of sales and operating profit/(loss) is based on the location of the third party customers.
(ii) T he net sales figures for Global Supply reported to the executive committee primarily comprise inter-segment sales and these
are eliminated in a separate column in the above segmental analysis. Apart from sales by the Global Supply segment to the other
operating segments, inter-segmental sales are not material.
(iii) The group’s net finance charges are managed centrally and are not attributable to individual operating segments.
(b) Other segmental information
Africa
£ million
Asia
Pacific
£ million
Global
Supply
£ million
Corporate
and other
£ million
Total
£ million
2
18
137
15
23
211
78
484
(16)
(2)
(23)
–
(82)
–
(4)
–
(22)
–
(128)
(27)
(48)
–
(323)
(29)
–
(59)
–
–
–
–
–
(59)
2
18
126
11
24
176
62
419
(3)
–
(16)
–
(72)
–
(4)
–
(22)
–
(129)
(27)
(40)
–
(286)
(27)
–
(39)
–
–
–
–
–
(39)
1
16
88
3
14
193
59
374
(3)
–
(16)
–
(64)
–
(4)
–
(20)
–
(143)
(44)
(41)
(2)
(291)
(46)
–
(35)
–
–
–
–
–
(35)
United
States
£ million
Netherlands
£ million
Rest of
World
£ million
Total
£ million
1,666
1,392
3,795
3,282
57
2,228
9,076
7,339
14,594
14,241
1,669
1,226
3,581
3,150
45
2,196
7,937
5,163
13,232
11,735
1,680
1,122
3,615
3,348
46
2,327
7,617
4,655
12,958
11,452
(i) The geographical analysis of sales is based on the location of third party customers.
(ii) T he geographical analysis of non-current assets is based on the geographical location of the assets and comprises intangible assets,
property, plant and equipment, biological assets, investments in associates, other investments and non-current other receivables.
(d) Sales by category
Beer
£ million
10,051
8,742
8,475
2,923
2,829
2,752
Wine
£ million
507
561
642
Ready to
drink
£ million
934
940
917
Other
£ million
179
160
172
Total
£ million
14,594
13,232
12,958
Notes to the consolidated financial statements
Additional information
2012
2011
2010
Spirits
£ million
Financial statements
2012
Sales
Non-current assets
2011
Sales
Non-current assets
2010
Sales
Non-current assets
Great
Britain
£ million
Governance
(c) Geographical information
Business review
2012
Capital expenditure
Depreciation, intangible asset
amortisation and impairment
Exceptional accelerated depreciation
Exceptional impairment
of intangible assets
2011
Capital expenditure
Depreciation and intangible
asset amortisation
Exceptional accelerated depreciation
Exceptional impairment
of intangible assets
2010
Capital expenditure
Depreciation and intangible
asset amortisation
Exceptional accelerated depreciation
Exceptional impairment
of intangible assets
Europe
£ million
Business description
North
America
£ million
Latin
America
and
Caribbean
£ million
131
Financial
statements
2. Segmental information continued
117
Auditor’s report in
respect of the Group
(e) Foreign exchange rates The principal foreign exchange rates used in the translation of financial statements for the three years
ended 30 June 2012, expressed in US dollars and euros per £1, were as follows:
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
US dollar
2012
$
Weighted average rates used to translate income statements
Year end rates used to translate assets and liabilities
1.58
1.57
2011
$
1.59
1.61
Euro
2012
€
2010
$
1.18
1.24
1.57
1.50
2011
€
1.16
1.11
2010
€
1.13
1.22
The group uses foreign exchange transaction hedges to mitigate the effect of exchange rate movements.
(f) Assets and liabilities The management information provided to the chief operating decision maker does not include an analysis
by geographical segment of assets and liabilities and accordingly no analysis by geographical segment of total assets or total liabilities
is disclosed.
3. Operating costs
Excise duties
Cost of sales
Marketing
Other operating expenses
Comprising:
Excise duties – Great Britain
– United States
– Other
Increase in inventories
Raw materials and consumables
Marketing
Other external charges (a)
Staff costs (note 4)
Depreciation, amortisation and impairment
Gains on disposal of properties
Net foreign exchange losses
Other operating income
2012
£ million
2011
£ million
2010
£ million
3,832
4,259
1,691
1,654
11,436
3,296
4,010
1,538
1,793
10,637
3,178
4,099
1,419
1,688
10,384
863
533
2,436
(431)
2,516
1,691
2,237
1,224
411
(19)
6
(31)
11,436
839
525
1,932
(263)
2,227
1,538
2,164
1,344
352
(20)
16
(17)
10,637
820
542
1,816
(111)
2,099
1,419
2,165
1,269
372
(89)
127
(45)
10,384
(a) Other external charges Other external charges include operating lease rentals for plant and equipment of £22 million (2011 – £19
million; 2010 – £16 million), other operating lease rentals (mainly properties) of £92 million (2011 – £87 million; 2010 – £74 million), research
and development expenditure of £18 million (2011 – £17 million; 2010 – £13 million) and maintenance and repairs of £90 million (2011 –
£106 million; 2010 – £103 million).
(b) Exceptional operating items Included in the table above are exceptional operating items as follows:
2012
£ million
Other external charges
Staff costs
Depreciation, amortisation and impairment – Accelerated depreciation
– Brand impairment
Gains on disposal of properties
Total exceptional operating costs
52
2011
£ million
160
2010
£ million
100
(88)
64
82
29
27
46
59
39
35
(12)
(1)
(86)
40
289
177
In the year ended 30 June 2012 exceptional operating items included a credit in staff costs of £115 million (2011 and 2010 – £nil) in
respect of changes in the calculation of future pension increases for the group’s principal UK and Irish pension schemes. See note 5(f).
Of the total exceptional operating costs of £40 million (2011 – £289 million; 2010 – £177 million), £31 million (2011 – £27 million;
2010 – £46 million) is included in cost of sales and £9 million (2011 – £262 million; 2010 – £131 million) in other operating expenses.
132
Diageo Annual Report 2012
The fees of the principal auditor of the group, KPMG Audit Plc, and its affiliates were as follows:
United
Kingdom
£ million
0.8
2.4
1.2
4.4
0.8
0.5
0.2
5.9
2012
£ million
3.1
2.7
1.6
7.4
1.1
1.0
1.9
11.4
2011
(restated)
£ million
2010
(restated)
£ million
3.8
2.6
1.8
8.2
0.5
0.5
0.9
10.1
3.4
2.8
1.7
7.9
0.6
1.1
0.4
10.0
(i)Audit-related assurances services relate principally to reporting required under section 404 of the US Sarbanes-Oxley Act and audit services for the
review of the interim financial information.
(ii) Other services relevant to taxation comprise principally tax advice in respect of transactions.
(iii)Other assurance services comprise the aggregate fees billed for assurance and related services that are reasonably related to the performance of the
audit or review of the financial statements and are not reported under ‘total audit fees’.
(iv)All other non-audit fees relate principally to advisory services, including services in respect of due diligence and services in relation to acquisitions
and disposals.
United
Kingdom
£ million
Rest of
World
£ million
2012
£ million
2011
£ million
2010
£ million
Audit fees
Tax fees(i)
2.7
0.3
4.4
0.8
7.1
1.1
7.8
0.5
7.6
0.6
Audit related fees(ii)
All other fees(iii)
0.8
1.7
5.5
0.5
0.2
5.9
1.3
1.9
11.4
0.9
0.9
10.1
1.4
0.4
10.0
Governance
(i) Tax fees comprise principally tax advice in respect of transactions.
(ii)Audit related fees comprise the aggregate fees billed for assurance and related services that are reasonably related to the performance of the
audit or review of the financial statements and are not reported under ‘audit fees’, including audit services for the review of the interim
financial information.
(iii) All other fees relate principally to advisory services, including services in respect of due diligence and services in relation to acquisitions and disposals.
Business review
Under the US disclosure requirements the auditor fees are classified as follows:
Business description
2.3
0.3
0.4
3.0
0.3
0.5
1.7
5.5
Audit of these financial statements
Audit of financial statements of subsidiaries pursuant to legislation
Audit related assurance services(i)
Total audit fees
Other services relevant to taxation(ii)
Other assurance services(iii)
All other non-audit fees(iv)
Rest of
World
£ million
Performance summary
(c) Auditor fees The group has revised the analysis of auditor fees in accordance with Statutory Instrument 2011/2198.
In addition to the amounts above, £0.1 million (2011 – £0.1 million; 2010 – £0.2 million) was charged for audit services by firms other
than KPMG Audit Plc. KPMG Audit Plc fees for audit services in respect of employee pension plans were £0.4 million (2011 – £0.3 million;
2010 – £0.3 million).
4. Employees
2012
North America
Europe
Africa
Latin America and Caribbean
Asia Pacific
Global Supply
Corporate and other
2010
(restated)
1,229
2,913
4,253
1,413
2,639
8,202
3,137
23,786
1,331
2,949
3,674
1,261
2,585
8,491
2,996
23,287
At 30 June 2012 the group had, on a full time equivalent basis, 27,483 employees. In the year ended 30 June 2012 acquisitions increased
the total average headcount by 1,464. The average number of employees of the group, including part time employees, for the year was
26,090 (2011 – 24,020; 2010 – 23,521).
Following changes in the group’s regional structure the employee information by segment in the table above for the years ended
30 June 2011 and 2010 has been restated in order to better reflect the segment for which the employees provide the majority of their
services. Employees of corporate functions whose costs are charged to the operating segments, such as those in shared service
operations, are included in ‘Corporate and other’ in the table above.
Notes to the consolidated financial statements
Additional information
1,105
3,802
5,116
1,631
2,902
8,120
3,022
25,698
2011
(restated)
Financial statements
The average number of employees on a full time equivalent basis (all numbers excluding employees of associates) was as follows:
133
4. Employees continued
Financial
statements
117
Auditor’s report in
respect of the Group
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
Aggregate remuneration
Wages and salaries
Share-based incentive plans
Employer’s social security
Employer’s pension
Exceptional benefit for UK and Irish pension plans
Other post employment
2012
£ million
2011
£ million
2010
£ million
1,095
36
90
113
(115)
5
1,224
1,122
34
85
104
–
(1)
1,344
1,070
31
82
91
–
(5)
1,269
The costs of post employment benefits, excluding the exceptional benefit for the UK and Irish pension plans, and share-based
incentive plans have been included in the consolidated income statement for the year ended 30 June 2012 as follows: cost of sales
£61 million (2011 – £60 million; 2010 – £54 million) and other operating expenses £93 million (2011 – £77 million; 2010 – £63 million).
Included within aggregate remuneration is a £88 million gain (2011 – £64 million charge; 2010 – £82 million charge) in respect of
exceptional operating items.
Employer’s pension costs include £13 million (2011 – £7 million; 2010 – £6 million) in respect of defined contribution plans,
representing contributions payable to these plans by the group at rates specified in the rules of the plans.
Retirement benefits The group operates a number of pension plans throughout the world, devised in accordance with local
conditions and practices.
The larger plans are generally of the defined benefit type and are funded by payments to separately administered trusts or
insurance companies. The principal plans are in the United Kingdom, Ireland and the United States where benefits are based on
employees’ length of service and salary at retirement. All valuations were performed by independent actuaries using the projected unit
method to determine pension costs. The most recent full valuations of the significant defined benefit pension plans were carried out as
follows: United Kingdom on 31 March 2009; Ireland on 31 December 2009; and United States on 1 January 2012. The triennial valuation
of the principal UK plan as at 31 March 2012 is in progress. The results of this valuation are expected to be agreed by Diageo and the
trustee later in calendar year 2012. The measurement dates used to calculate the disclosures in the consolidated financial statements are
the respective balance sheet dates. In the United Kingdom, the Diageo Pension Scheme (a final salary defined benefit pension plan)
(the UK Scheme) closed to new members in November 2005. Employees who have joined Diageo in the United Kingdom thereafter
have been eligible to become members of the Diageo Lifestyle Plan (a cash balance defined benefit pension plan).
The assets of the UK and Irish pension plans are held in separate trusts administered by trustees to meet long term pension
liabilities to past and present employees. The trustees are required to act in the best interests of the plans’ beneficiaries. The two largest
pension plans are the UK Scheme in the United Kingdom and the Guinness Ireland Group Pension Scheme in Ireland (the Irish Scheme).
For the UK Scheme, the trustee is Diageo Pension Trust Limited. The appointment of the directors to the board is determined by the
Scheme’s trust documentation. As required by legislation one-third of all directors of the Trust are nominated by members of the UK
Scheme. Two member nominated directors have been appointed from the pensioner member community and two from the active
member community. For the Irish Scheme, the appointment of trustees is a Diageo Ireland decision. Currently Diageo Ireland makes
four nominations and appoints three further candidates nominated by representative groupings.
The group also operates a number of plans, primarily in the United States, which provide employees with post employment
benefits in respect of medical costs. These plans are generally unfunded. In addition, there are a number of other plans which provide
post employment benefits other than pensions and medical benefits. These plans are also included in the figures presented below.
(a) The following weighted average assumptions were used to determine the group’s deficit/surplus in the main post employment
plans at 30 June in the relevant year. The assumptions used to calculate the charge/credit in the consolidated income statement for
the year ended 30 June are based on the assumptions disclosed as at the previous 30 June.
United Kingdom
Rate of general increase
in salaries
Rate of increase to pensions
in payment
Rate of increase to deferred
pensions
Medical inflation
Discount rate for plan
liabilities
Inflation – CPI
Inflation – RPI
134
Diageo Annual Report 2012
Ireland
United States
2012
%
2011
%
2010
%
2012
%
2011
%
2010
%
2012
%
2011
%
2010
%
4.0
4.9
4.6
3.7
4.2
4.0
5.9
6.2
5.6
3.2
3.8
3.6
1.8
2.3
2.1
–
–
–
2.0
n/a
3.6
n/a
3.3
n/a
1.7
n/a
2.2
n/a
2.0
n/a
–
8.0
–
8.5
–
9.0
4.5
2.0
2.9
5.6
–
3.6
5.4
–
3.3
4.1
1.7
–
5.4
2.2
–
4.9
2.0
–
4.1
1.9
–
4.9
2.2
–
4.7
1.6
–
Retiring currently at age 65
Male
Female
Currently aged 45, retiring at age 65
Male
Female
2011
Age
2010
Age
Ireland
2012
Age
2011
Age
2010
Age
86.2
88.2
86.2
87.8
86.0
87.7
85.8
88.4
85.7
88.3
85.6
88.2
88.3
90.5
88.4
90.1
88.3
90.1
87.6
90.2
87.5
90.1
87.4
90.0
(15)
29
–
2
16
(11)
5
(34)
–
3
–
(31)
(8)
(39)
(110)
115
3
2
10
7
17
313
(271)
42
(5)
(340)
(303)
–
(303)
101
(68)
33
7
(188)
(148)
–
(148)
9
(33)
(24)
4
(36)
(56)
12
(44)
423
(372)
51
6
(564)
(507)
12
(495)
(59)
2
2
(55)
14
(41)
(19)
–
4
(15)
(4)
(19)
(32)
3
3
(26)
(13)
(39)
(110)
5
9
(96)
(3)
(99)
575
(242)
333
(49)
(54)
230
–
230
37
(70)
(33)
(14)
67
20
–
20
63
(27)
36
(11)
7
32
(10)
22
675
(339)
336
(74)
20
282
(10)
272
Notes to the consolidated financial statements
Additional information
(61)
86
–
–
25
26
51
Financial statements
Total
£ million
Governance
2012
Operating profit
Current service cost
Past service exceptional gain (note 5(f))
Gains on curtailment
Gains on settlement
Total credit/(charge) to operating profit
Net credit/(charge) to other finance charges (note 6(b))
Credit/(charge) before taxation
Other comprehensive income
Actual return on post employment plan assets
Expected return on post employment plan assets
Actual return less expected return on post employment plan assets
Experience (losses)/gains arising on the plan liabilities
Changes in assumptions underlying the present value of the plan liabilities
Actuarial loss recognisable in the reconciliation of the assets and liabilities
Changes in the recognisable surplus of the plans with a surplus restriction
Net actuarial loss recognisable in other comprehensive income
2011
Operating profit
Current service cost
Past service gain
Gains on curtailments
Total charge to operating profit
Net credit/(charge) to other finance charges (note 6(b))
Charge before taxation
Other comprehensive income
Actual return on post employment plan assets
Expected return on post employment plan assets
Actual return less expected return on post employment plan assets
Experience losses arising on the plan liabilities
Changes in assumptions underlying the present value of the plan liabilities
Actuarial gain recognisable in the reconciliation of the assets and liabilities
Changes in the recognisable surplus of the plans with a surplus restriction
Net actuarial gain recognisable in other comprehensive income
Ireland
£ million
United
States
and other
£ million
United
Kingdom
£ million
Business review
(b) In respect of defined benefit post employment plans, the net amounts charged to the consolidated income statement and
consolidated statement of comprehensive income for the three years ended 30 June 2012 are set out below:
Business description
United Kingdom
2012
Age
Performance summary
For the main plans in the United Kingdom, Ireland and the United States, the salary increase assumptions include an allowance for age
related promotional salary increases. For example in the United Kingdom salary increase assumptions comprise one percentage point
above RPI inflation and 0.1 of a percentage point (2011 and 2010 – 0.3 of a percentage point) for age related promotional salary increases.
The assumption for medical inflation in the United States reduces by 0.5% per year until it reaches 5%.
In assessing the group’s post retirement liabilities, the mortality assumption for the UK Scheme is based on the CMI birth year
tables with scaling factors based on the experience of the plan and with suitable future improvements. The mortality assumption for
the Irish Scheme is also based on the mortality experience of that plan with suitable future improvements. The mortality assumptions
for the other plans around the world are based on relevant standard mortality tables and standard mortality improvements in
each country.
For the main UK and Irish pension funds, the table below illustrates the expected age at death of an average worker who retires
currently at the age of 65, and one who is currently aged 45 and subsequently retires at the age of 65:
135
4. Employees continued
Financial
statements
117
Auditor’s report in
respect of the Group
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
2010
Operating profit
Current service cost
Past service gain
Gains on curtailments
Losses on settlements
Total charge to operating profit
Net charge to other finance charges (note 6(b))
Charge before taxation
Other comprehensive income
Actual return on post employment plan assets
Expected return on post employment plan assets
Actual return less expected return on post employment plan assets
Experience gains arising on the plan liabilities
Changes in assumptions underlying the present value of the plan liabilities
Actuarial gain/(loss) recognisable in the reconciliation of the assets and liabilities
Changes in the recognisable surplus of the plans with a surplus restriction
Net actuarial gain/(loss) recognisable in other comprehensive income
180
Notes to the
company financial
statements
182
Principal group
companies
136
Ireland
£ million
United
States
and other
£ million
Total
£ million
(49)
13
8
–
(28)
(21)
(49)
(19)
–
–
(3)
(22)
(12)
(34)
(31)
–
1
–
(30)
(14)
(44)
(99)
13
9
(3)
(80)
(47)
(127)
566
(217)
349
181
(447)
83
–
83
164
(68)
96
32
(140)
(12)
2
(10)
18
(28)
(10)
16
(77)
(71)
6
(65)
748
(313)
435
229
(664)
–
8
8
In the year ended 30 June 2012 the past service exceptional gain is in respect of changes in the inflation index, from RPI to CPI, used
for the UK Scheme which affects increases to deferred pensions and the reassessment of pensions in payment for the Irish Scheme.
These announcements have reduced the deficit in the schemes and therefore the net liability in the balance sheet. See note 5(f) for
further information.
177
Company
balance sheet
178
Accounting policies
of the company
United
Kingdom
£ million
Total cumulative gain/(loss) recognised in other comprehensive income
At 30 June 2009
Recognised in the year
At 30 June 2010
Recognised in the year
At 30 June 2011
Recognised in the year
At 30 June 2012
Diageo Annual Report 2012
United
Kingdom
£ million
Ireland
£ million
United
States
and other
£ million
Total
£ million
(40)
83
43
230
273
(303)
(30)
(283)
(10)
(293)
20
(273)
(148)
(421)
(150)
(65)
(215)
22
(193)
(44)
(237)
(473)
8
(465)
272
(193)
(495)
(688)
United Kingdom
Expected
long term
rates of
return
%
7.3
3.2
7.3
3.8
472
408
64
208
1,152
7.2
3.4
7.0
3.8
269
184
9
60
522
7.3
3.4
7.3
3.9
Fair
value
£ million
2,332
2,387
585
861
6,165
(4,747)
(1,552)
(747)
(7,046)
(90)
(346)
–
(7)
(407)
–
(106)
(331)
(1)
(203)
(1,084)
(1)
(346)
(407)
(332)
(1,085)
1,699
1,619
495
489
4,302
8.6
4.9
8.6
5.3
527
628
75
(10)
1,220
8.2
4.6
8.3
5.1
285
171
10
47
513
8.3
4.8
8.3
5.2
2,511
2,418
580
526
6,035
(4,402)
(1,571)
(705)
(6,678)
(81)
(181)
–
–
(351)
–
(100)
(292)
(2)
(181)
(824)
(2)
–
–
(12)
(12)
(181)
(351)
(306)
(838)
2011
£ million
22
(1,107)
(1,085)
60
(898)
(838)
The expected long term rates of return for equities have been determined by reference to government bond rates (minimum risk rates)
in the countries in which the plans are based. As at 30 June 2012, to reflect the additional risks associated with equities, expected long
term rates of return on equities include a risk premium of 4.5% per year (2011 and 2010 – 4%) in excess of the expected return from
government bonds. This risk premium is a long term assumption which is set after taking actuarial advice and considering the
assumptions used by other FTSE 100 companies. The expected long term rates of return for other assets are determined in a similar
way, by including an appropriate risk premium relative to government bonds in the relevant country.
Notes to the consolidated financial statements
Additional information
Non-current assets
Non-current liabilities
2012
£ million
Financial statements
Included in the post employment plan deficit of £1,084 million (2011 – £824 million) are £191 million (2011 – £166 million) in respect of post
employment medical benefit liabilities and £32 million (2011 – £32 million) in respect of other non-pension post employment liabilities.
Within the plan assets above there is no investment in the ordinary shares of Diageo plc. Included in equities in the UK plans at
30 June 2012 are £248 million (2011 – £324 million) invested in hedge funds and £289 million (2011 – £285 million) invested in private
equity. Included in other assets at 30 June 2012 are interest rate and inflation swaps and repurchase agreements with a fair value in
the UK plans of £329 million gain (2011 – £173 million gain) and in the Irish plans of £73 million gain (2011 – £18 million loss).
The asset classes include some cash holdings that are temporary. This cash is likely to be invested imminently and so has been
included in the asset class where it is anticipated to be invested in the long term. UK plan assets include temporary cash of £26 million
(2011 – £43 million) in ‘equities’, £102 million (2011 – £74 million) in ‘bonds’ and £7 million (2011 – £5 million) in ‘property’. Irish plan assets
include temporary cash of £7 million (2011 – £11 million) in ‘equities’ and £8 million (2011 – £26 million) in ‘bonds’.
Post employment benefit assets and liabilities are recognised in the consolidated balance sheet, depending on whether an
individual plan is in surplus or deficit, as follows:
Governance
Present value of funded
plan liabilities
Present value of unfunded
plan liabilities
Deficit in post employment plans
Surplus restriction
Impact of minimum funding
requirement
Post employment benefit
net liabilities
8.3
4.8
8.3
5.2
1,591
1,795
512
593
4,491
Fair
value
£ million
Total
Expected
long term
rates of
return
%
Business review
Present value of funded
plan liabilities
Present value of unfunded
plan liabilities
Deficit in post employment plans
Surplus restriction
Post employment benefit
net liabilities
2011
Fair value of plan assets
Equities
Bonds
Property
Other
7.3
3.5
7.3
3.9
Fair
value
£ million
United States and other
Expected
long term
rates of
return
%
Business description
2012
Fair value of plan assets
Equities
Bonds
Property
Other
Fair
value
£ million
Ireland
Expected
long term
rates of
return
%
Performance summary
(c) The expected long term rates of return and fair values of the assets of the defined benefit post employment plans were as follows:
137
Financial
statements
4. Employees continued
117
Auditor’s report in
respect of the Group
The investment strategy for the group’s funded post employment plans is decided locally by the trustee of the plan and/or Diageo, as
appropriate, and takes account of the relevant statutory requirements. The objective for the investment strategy is to achieve a target
rate of return in excess of the movement on the liabilities, while taking an acceptable amount of investment risk relative to the liabilities.
This objective is implemented by using specific allocations to a variety of asset classes that are expected over the long term to deliver
the target rate of return. Most investment strategies have significant allocations to equities, with the intention that this will result in the
ongoing cost to the group of the post employment plans being lower over the long term, within acceptable boundaries of risk. Each
investment strategy is also designed to control investment risk by managing allocations to asset classes, geographical exposures and
individual equity exposures.
At 30 June 2012, approximately 33% and 57% (2011 – 33% and 37%) of the UK Scheme’s liabilities were hedged against future
movements in interest rates and inflation, respectively, through the use of swaps. At 30 June 2012, approximately 37% and 45%
(2011 – 37% and 37%) of the Irish Scheme’s liabilities were hedged against future movements in interest rates and inflation, respectively,
through the use of swaps.
The discount rate is based on the yields of high quality fixed income investments. For the UK pension plans, which represent
approximately 67% of total plan liabilities, the discount rate is determined by reference to the yield curves of AA rated corporate bonds
for which the timing and amount of cash outflows are similar to those of the plans. A similar process is used to determine the discount
rate for the non-UK plans.
The percentages of investments at fair value held by the pension plans at 30 June 2012 and 30 June 2011, analysed by asset class,
were as follows:
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
United
Kingdom
%
2012
Equities
Bonds
Property
Other
41
35
6
18
100
52
35
2
11
100
38
39
9
14
100
39
38
12
11
100
43
51
6
–
100
56
33
2
9
100
41
40
10
9
100
178
Accounting policies
of the company
180
Notes to the
company financial
statements
(d) Movements in the present value of plan liabilities during the two years ended 30 June 2012:
182
Principal group
companies
Present value of plan liabilities
At 30 June 2010
Exchange differences
Current service cost
Past service gain
Interest cost
Actuarial loss/(gain)
Employee contributions
Benefits paid
Curtailments
Settlements
At 30 June 2011
Exchange differences
Acquisition of business
Current service cost
Past service exceptional gain
Interest cost
Actuarial loss
Employee contributions
Benefits paid
Curtailments
Settlements
At 30 June 2012
138
Diageo Annual Report 2012
Total
%
36
40
11
13
100
2011
Equities
Bonds
Property
Other
177
Company
balance sheet
Ireland
%
United
States
and other
%
United
Kingdom
£ million
4,279
–
59
(2)
228
103
7
(189)
(2)
–
4,483
–
–
61
(86)
245
345
1
(212)
–
–
4,837
Ireland
£ million
United
States
and other
£ million
Total
£ million
1,481
144
19
–
74
(53)
3
(83)
(4)
(10)
1,571
(173)
–
15
(29)
79
181
3
(82)
–
(6)
1,559
809
(27)
32
(3)
40
4
1
(47)
(3)
(1)
805
(1)
2
34
–
41
32
1
(58)
(3)
–
853
6,569
117
110
(5)
342
54
11
(319)
(9)
(11)
6,859
(174)
2
110
(115)
365
558
5
(352)
(3)
(6)
7,249
1,101
111
70
(33)
61
3
(83)
(10)
1,220
(132)
68
33
46
3
(82)
(4)
1,152
447
(13)
27
36
63
1
(47)
(1)
513
–
33
(24)
57
1
(58)
–
522
5,367
98
339
336
214
11
(319)
(11)
6,035
(132)
372
51
190
5
(352)
(4)
6,165
(f) History of funded status of plans at 30 June 2012:
2012
£ million
2011
£ million
2010
£ million
2009
£ million
2008
£ million
Fair value of plan assets
Present value of plan liabilities
Deficit in post employment plans
Surplus restriction
Impact of minimum funding requirement
Post employment benefit liabilities
6,165
(7,249)
(1,084)
(1)
–
(1,085)
6,035
(6,859)
(824)
(2)
(12)
(838)
5,367
(6,569)
(1,202)
(2)
(1)
(1,205)
4,592
(5,965)
(1,373)
(9)
(1)
(1,383)
5,165
(5,559)
(394)
(14)
–
(408)
Additional information
Notes to the consolidated financial statements
Financial statements
In order to address the deficit on the UK Scheme the group established a Pension Funding Partnership. During the year ended 30 June
2011 whisky inventory was transferred into the partnership. The group retains control over the partnership which at 30 June 2012 held
inventory with a book value of £565 million (2011 – £535 million). The partnership is fully consolidated in the group financial statements.
The UK Scheme acquired a limited interest in the partnership, and as a partner, is entitled to a distribution from the profits of the
partnership each year from the date the partnership was established until the year ending 30 June 2024. This profit share was £25 million
in the year ended 30 June 2012 and is expected to be approximately the same amount for the next 13 years. In 2024 the group will be
required, dependent upon the funding position of the UK Scheme at that time, to pay an amount expected to be no greater than the
deficit at that time, up to a maximum of £430 million in cash, to the UK Scheme to buy out the UK Scheme’s interest in the partnership.
Under IAS 19 – Employee benefits the interest in the partnership does not represent a plan asset for group reporting purposes and
therefore the UK Scheme’s deficit position presented in these financial statements does not reflect the UK Scheme’s interest in the
partnership. Accordingly, distributions from the partnership to the UK Scheme are reflected in the consolidated group financial
statements on a cash basis as distributions are paid. The group has also agreed to make conditional contributions into escrow of up
to £338 million if an equivalent reduction in the deficit is not achieved over the 10 year term of the funding plan. The escrow account
would be payable to the UK Scheme after the triennial funding trustee valuations. The triennial valuation as at 31 March 2012 is in
progress and may result in the payment of up to £127 million in three equal annual instalments, into escrow. In addition to the deficit
funding, Diageo continues to make a cash contribution in respect of current service costs based on the UK Scheme trustee’s valuation.
This contribution is expected to be £45 million to the UK Scheme for the year ending 30 June 2013.
The group has also agreed a deficit funding arrangement with the trustees of the Irish Scheme under which it contributes to the
Irish Scheme €21 million (£17 million) per annum until the year ending 30 June 2029. The agreement also provides for additional cash
contributions into escrow of up to €188 million (£152 million) if an equivalent reduction in the deficit is not achieved over the 18 year
period. As part of this funding plan, Diageo has granted to the Irish Scheme a contingent asset comprising mortgages over certain land
and buildings and fixed and floating charges over certain receivables of the group up to a value of €200 million (£161 million). In addition
to the deficit funding the group expects to make cash contributions of €29 million (£23 million) to the Irish Scheme in the year ending
30 June 2013.
The group also expects to make cash contributions of £90 million to all other post employment schemes in the year ending
30 June 2013.
Governance
3,819
–
242
333
90
7
(189)
–
4,302
–
271
42
87
1
(212)
–
4,491
Fair value of plan assets
At 30 June 2010
Exchange differences
Expected return on plan assets
Actuarial gain/(loss)
Contributions by the group
Employee contributions
Benefits paid
Settlements
At 30 June 2011
Exchange differences
Expected return on plan assets
Actuarial gain/(loss)
Contributions by the group
Employee contributions
Benefits paid
Settlements
At 30 June 2012
Business review
Total
£ million
Business description
Ireland
£ million
United
States
and other
£ million
United
Kingdom
£ million
Performance summary
(e) Movements in the fair value of plan assets during the two years ended 30 June 2012:
139
Financial
statements
4. Employees continued
117
Auditor’s report in
respect of the Group
(g) History of experience gains and losses:
118
Consolidated
income statement
Actual return less expected return on post employment plan assets
Experience gains/(losses) arising on the plan liabilities
Changes in assumptions underlying the present value of the plan liabilities
Actuarial (loss)/gain recognisable in the reconciliation of the assets
and liabilities
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
2012
£ million
2011
£ million
2010
£ million
2009
£ million
2008
£ million
51
6
(564)
336
(74)
20
435
229
(664)
(946)
60
(127)
(236)
(54)
272
(507)
282
–
(1,013)
(18)
(h) Changes in the assumptions used for determining post employment costs and liabilities may have a material impact on the
consolidated income statement and balance sheet. For the significant assumptions, the following sensitivity analyses give an estimate
of the potential impacts on the consolidated income statement for the year ended 30 June 2012 and on the consolidated balance sheet
as at 30 June 2012:
Estimated impact on consolidated income statement
Operating
profit
£ million
Other
finance
charges
£ million
Profit
before
taxation
£ million
Taxation
£ million
Profit for
the year
£ million
2012
Effect of 0.5% increase in discount rate:
Approximate decrease in annual post employment cost
8
(8)
–
–
–
127
Notes to the
consolidated
financial statements
Effect of 1% increase in expected rates of return on plan assets:
Approximate decrease in annual post employment cost
–
58
58
(14)
44
176
Auditor’s report in
respect of the
company
Effect of one year increase in life expectancy:
Approximate increase in annual post employment cost
(2)
(11)
(13)
3
(10)
Effect of 0.5% decrease in inflation:
Approximate decrease in annual post employment cost
5
18
23
(5)
18
178
Accounting policies
of the company
Effect of 1% increase in medical inflation:
Approximate increase in annual post employment cost
(1)
(1)
(2)
1
(1)
180
Notes to the
company financial
statements
Effect of 1% decrease in medical inflation:
Approximate decrease in annual post employment cost
1
1
2
(1)
1
123
Accounting policies
of the group
177
Company
balance sheet
182
Principal group
companies
Estimated impact on consolidated
balance sheet
Net post
employment
benefit
liabilities
£ million
Net
assets
£ million
2012
Effect of 0.5% increase in discount rate:
Approximate decrease in post employment deficit
516
(121)
395
Effect of one year increase in life expectancy:
Approximate increase in post employment deficit
(238)
57
(181)
Effect of 0.5% decrease in inflation:
Approximate decrease in post employment deficit
394
(89)
305
Effect of 1% increase in medical inflation:
Approximate increase in post employment deficit
(23)
8
(15)
Effect of 1% decrease in medical inflation:
Approximate decrease in post employment deficit
21
(8)
13
(i) Information on transactions between the group and its pension plans is given in note 32.
140
Net
deferred
tax assets
£ million
Diageo Annual Report 2012
IAS 1 (Revised) – Presentation of financial statements requires material items of income and expense to be disclosed separately.
Exceptional items are items which, in management’s judgement need to be disclosed by virtue of their size or incidence in order
for the user to obtain a proper understanding of the financial information.
In the three years ended 30 June 2012, the following exceptional items were recorded:
Exceptional items in continuing operations
Discontinued operations net of taxation (note 9)
Total exceptional items
(69)
(16)
(11)
–
–
(77)
(24)
(10)
–
–
–
(93)
(12)
(85)
48
115
(59)
–
–
(40)
–
(39)
(127)
(12)
(289)
–
(35)
–
–
(177)
124
23
–
–
–
147
107
–
–
(12)
(2)
–
(14)
(303)
–
–
(26)
–
11
(15)
(192)
19
–
(524)
–
(505)
(398)
(11)
(409)
51
3
–
66
120
(183)
–
(183)
39
10
–
–
49
(143)
(19)
(162)
(c) In the year ended 30 June 2008 Diageo announced the centralisation of the group’s brewing activities in Ireland at one site.
According to plans finalised in the year ended 30 June 2012, this will result in the closure of the breweries and associated activities
at Dundalk and Kilkenny in calendar 2013. The exceptional charge for the three years ended 30 June 2012 was principally in respect
of accelerated depreciation.
Notes to the consolidated financial statements
Additional information
(b) In the year ended 30 June 2010 the group announced a number of initiatives to consolidate and streamline the Global Supply
spirits operations in the United Kingdom and North America in order to create greater operating efficiencies.
A restructuring of the group’s supply operations in Scotland was announced in the year ended 30 June 2010. This included
the consolidation of distilling, packaging and warehousing activities into fewer sites and resulted in the closure of a distillery, two
cooperages and a warehouse. The packaging plant at Kilmarnock closed in 2012. New investment has been concentrated in the
production sites in Leven in Fife and in Shieldhall near Glasgow. £8 million (2011 – £11 million; 2010 – £81 million) was incurred in
the year ended 30 June 2012 primarily in respect of redundancies, additional depreciation and site decommissioning costs.
In the year ended 30 June 2010, the group also announced the closure of the Dorval bottling plant in Quebec, Canada and the
restructuring of the Daventry distribution centre and in May 2011 the closure of the Menlo Park bottling plant in California and the
specialty product building at the Relay plant in Maryland. The net costs of closing the facilities in the year ended 30 June 2012 was
£8 million (2011 – £13 million; 2010 – £12 million).
Financial statements
(a) In the year ended 30 June 2011 the group reviewed its operating model across its businesses and commenced a restructuring
programme. The main objective of the programme was to improve the effectiveness and productivity of its operations and to deploy
resources closer to the market and in those geographical regions where the potential for growth is greatest. This review resulted in
changes to the group’s regional structure and the way it organises its central functions. £69 million (2011 – £77 million) was incurred
in the year ended 30 June 2012 principally in respect of staff redundancies, early termination of contracts and lease costs primarily in
the United Kingdom, Ireland and the United States.
Governance
Exceptional items before taxation
Items included in taxation
Tax on exceptional operating items
Tax on sale of businesses
Loss of future tax amortisation (m)
Settlements with tax authorities (n)
2010
£ million
Business review
Sale of businesses
Step acquisition of Quanxing and Shuijingfang (j)
Tanzania Breweries Limited (k)
Wine operations (e)
Joint venture in India
Step acquisition of Nuvo (l)
2011
£ million
Business description
Items included in operating profit
Restructuring
Operating model review (a)
Restructuring of Global Supply operations (b)
Restructuring of Irish brewing operations (c)
Global restructuring programme (d)
Restructuring of US wine operations (e)
Other
Pension changes – past service credits (f)
Brand impairment (g)
Duty settlements (h)
SEC settlement (i)
2012
£ million
Performance summary
5. Exceptional items
141
Financial
statements
5. Exceptional items continued
117
Auditor’s report in
respect of the Group
(d) In February 2009 the group announced a global restructuring programme which was designed to ensure improved routes to market,
stronger brand positions and enhanced financial strength. The programme affected all operating segments including Corporate. The
majority of the costs were in respect of a reduction in the number of employees and were spread over the two years ended 30 June 2010.
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
(e) In the year ended 30 June 2010, the group carried out a restructuring of its US wine operations which resulted in a restructuring
charge of £41 million in respect of a reduction in the number of employees, early contract terminations and inventory impairment. The
group also completed a sale and leaseback transaction of certain land and facilities located in the Napa Valley, California. The lease of land
was accounted for as an operating lease and resulted in a gain of £89 million which was accounted for as an exceptional property profit.
In addition, as part of the restructuring of the group’s wine operations, it was announced in the year ended 30 June 2010 that
a number of non-strategic wine businesses in the United States and the Barton & Guestier wine exporter business in France were
to be sold. The loss on sale of these businesses in the year ended 30 June 2011 was £10 million (2010 – £26 million).
In the year ended 30 June 2011 the group also disposed of the Gilbeys wine distribution and wholesale drinks business in Ireland.
The loss on sale of the business was £2 million.
(f) In July 2010 the UK government announced that the inflation index to be used to derive statutory increases could be changed from
the Retail Prices Index (RPI) to the Consumer Prices Index (CPI). As the group had a pre existing constructive obligation under the UK
Diageo Pension Scheme, and a change from RPI to CPI was notified to the members during the year, a past service credit of £86 million
arose and has been accounted for as a change in benefits and recognised as an exceptional credit to operating costs in the income
statement. Deferred members who have guaranteed RPI increases will still have their deferred benefits linked to RPI. Pensions in
payment are unaffected.
For the Guinness Ireland Group Pension Scheme a decision was made that there would be no increase awarded to pensions
in payment for the calendar year 2012 and a review will be carried out of any future pension increases. This decision was notified to
members during the year and resulted in a past service credit of £29 million which has been accounted for as an exceptional
credit to operating costs in the income statement.
(g) In the year ended 30 June 2012 an impairment loss of £59 million was charged to other operating expenses in respect of the Cacique
brand. The principal market for Cacique is Spain where the economy continues to suffer a significant downturn. The forecast and long term
growth assumptions in the Spanish market for Cacique were reduced due to a fall in demand which has resulted in an impairment of the
brand value.
In the year ended 30 June 2011 and 2010 an impairment loss of £39 million and £35 million, respectively, was charged to other
operating expenses in respect of the Ursus brand, resulting in a full impairment of the brand value.
(h) In the year ended 30 June 2011, Diageo Turkey settled its dispute with the Turkish customs authorities regarding duty payable on
beverage alcohol products sold in the domestic channel in Turkey between 2001 and 2009. The charge incurred with respect to this
settlement (including legal fees and other associated costs) was £92 million which was paid during the year ended 30 June 2011. In addition,
in June 2011 Diageo settled a dispute with the Thai customs authorities in respect of the price of imported goods between 2002 and 2005.
Diageo paid THB 1.8 billion (£35 million) including legal fees in the year ended 30 June 2011. Legal fees and other associated costs in prior
years in respect of these cases were written off to other external charges when incurred. Both charges represent a full and final settlement
of these disputes.
(i) In the year ended 30 June 2011 Diageo reached a settlement with the Securities and Exchange Commission (SEC) in the United States
which resulted in a charge of $19 million (£12 million) to exceptional items, including legal fees of $2 million. The settlement was agreed with
the SEC in July 2011 and was in respect of various regulatory and control matters, including the SEC enquiries in respect of activities in Korea,
India and Thailand.
(j) On 14 July 2011, Diageo acquired an additional 4% equity stake in Sichuan Chengdu Quanxing Group Company Ltd. (Quanxing) from
Chengdu Yingsheng Investment Holding Co., Ltd. The consideration for the additional 4% equity stake was CNY 140 million (£14 million).
The acquisition of the 4% equity stake brought Diageo’s shareholding in Quanxing to 53%. Quanxing is a holding company controlling a
39.7% equity stake in Sichuan Shuijingfang Co., Ltd. (Shuijingfang), a super premium Chinese white spirits company listed on the Shanghai
Stock Exchange which following the appointment of additional directors in June 2012 became a subsidiary of Diageo. Quanxing was
accounted for as an associate up to 14 July 2011 but following the acquisition of the additional 4% equity stake it became a subsidiary with
a 47% non-controlling interest. Shuijingfang was accounted for as an associate throughout the year ended 30 June 2012 but following the
change of control became a subsidiary on 29 June 2012 with a 79% non-controlling interest. As a result of Quanxing and Shuijingfang
becoming subsidiaries of the group, a gain of £124 million has arisen on the difference between the book value of the equity owned prior
to the transactions and their market value on the completion dates which has been disclosed as a sale of business. The gain includes
£30 million of cumulative exchange gains recycled from other comprehensive income less a provision of £16 million for onerous contracts
arising on the acquisition.
142
Diageo Annual Report 2012
(l) In the year ended 30 June 2010 Diageo acquired an additional equity stake in the London Group, the owner of the Nuvo brand,
an ultra-premium vodka-based sparkling liqueur, taking its equity ownership from 42.5% to 71.25%. The London Group was formerly
accounted for as an associate and following the acquisition of further shares it became a subsidiary. The difference between the market
value of the equity owned prior to the acquisition and the book value of the associate was recognised in the consolidated income
statement, resulting in a gain of £11 million which was included in sale of businesses.
(n) In the year ended 30 June 2011 a number of legacy tax issues were settled in respect of historic restructuring.
6. Interest and other finance income and charges
107
155
262
(22)
(12)
(459)
(151)
(644)
(382)
183
95
278
(21)
(5)
(514)
(107)
(647)
(369)
188
281
469
(20)
(1)
(548)
(275)
(844)
(375)
7
1
8
–
(17)
(3)
(3)
–
(23)
(15)
–
–
–
(3)
(16)
(9)
–
–
(28)
(28)
–
4
4
(47)
(18)
(16)
–
(10)
(91)
(87)
(365)
372
7
(342)
339
(3)
(360)
313
(47)
The amount of borrowing costs capitalised in the year ended 30 June 2012 was £5 million (2011 – £4 million; 2010 – £5 million).
From December 2009 Venezuela was classified as a hyperinflationary economy. Hyperinflationary accounting requires the
restatement of the subsidiary undertaking’s income statement to current purchasing power. The impact of applying hyperinflationary
accounting to the group’s operations in Venezuela resulted in a charge of £3 million (2011 – £9 million; 2010 – £16 million) to other
finance charges. The index used to calculate the hyperinflationary adjustment was the Indice Nacional de Precios al Consumidor which
changed from 235.3 to 285.5 in the year ended 30 June 2012 (2011 – from 190.4 to 235.3; 2010 – from 145.0 to 190.4), an increase of 21%
(2011 – 24%; 2010 – 31%).
Financial statements
Interest on post employment plan liabilities
Expected return on post employment plan assets
Net finance income/(charges) in respect of post employment plans
2010
£ million
Governance
(b) Net other finance income and charges
Net finance income in respect of post employment plans
Other finance income
Total other finance income
Net finance charge in respect of post employment plans
Unwinding of discounts
Hyperinflation adjustment
Other finance charges
Net exchange movements on short term intercompany loans
Total other finance charges
Net other finance charges
2011
£ million
Business review
(a) Net interest
Interest receivable
Fair value gain on interest rate instruments
Total interest receivable
Interest payable on bank loans and overdrafts
Interest payable on finance leases
Interest payable on all other borrowings
Fair value loss on interest rate instruments
Total interest payable
Net interest
2012
£ million
Business description
(m) The group benefits from the availability of tax amortisation on many of its principal brands and other intangible assets. In the year
ended 30 June 2012 negotiations with tax authorities were concluded, the outcome of which was a favourable change in taxation basis
that replaces the benefit of future amortisation resulting in a write off the related deferred tax assets of £524 million.
Performance summary
(k) In January 2012 Diageo sold its 20% equity interest in Tanzania Breweries Limited (TBL) for a consideration of £47 million. The investment
in TBL was disclosed as an asset for sale and the gain before tax arising on the disposal was £23 million after transaction costs.
Additional information
Notes to the consolidated financial statements
143
Financial
statements
7. Associates
117
Auditor’s report in
respect of the Group
The group’s share of profit after tax from associates was £213 million (2011 – £176 million; 2010 – £142 million).
The group’s 34% share of operating profit and of profit for the year of Moët Hennessy was £317 million and £205 million,
respectively (2011 – £273 million and £179 million, respectively; 2010 – £229 million and £134 million, respectively).
In the year ended 30 June 2012, the group received dividends from its associates of £166 million (2011 – £138 million; 2010 –
£111 million), of which £158 million was received from Moët Hennessy (2011 – £131 million; 2010 – £98 million). These dividends included
receipts of £62 million (2011 – £51 million; 2010 – £31 million) from Moët Hennessy in respect of amounts payable to tax authorities.
Information on transactions between the group and its associates is given in note 32. Summarised financial information for the
group’s investments in associates is presented below:
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
(a) Moët Hennessy Moët Hennessy prepares its financial statements under IFRS in euros to 31 December each year. Summary
information for Moët Hennessy for the three years ended 30 June 2012 after adjustment to align Moët Hennessy’s accounting policies
and accounting periods with those of the group, translated at £1 = € 1.18 (2011 – £1 = € 1.16; 2010 – £1 = €1.13), is set out below:
2012
Sales
Profit for the year
2011
2010
€ million
£ million
€ million
£ million
€ million
£ million
3,797
711
3,218
603
3,353
610
2,891
526
2,935
446
2,597
395
Profit for the year is after deducting amounts in respect of non-controlling interests.
(b) Other associates For all of the group’s investments in associates other than Moët Hennessy, summarised financial information,
aggregating 100% of the sales and results of each associate, is presented below:
Sales
Profit for the year
2012
£ million
2011
£ million
2010
£ million
1,242
49
1,228
32
1,202
79
2012
£ million
2011
£ million
2010
£ million
312
51
363
450
(5)
445
354
(80)
274
126
–
15
534
675
1,038
(13)
–
9
(98)
(102)
343
176
(3)
1
29
203
477
8. Taxation
(a) Analysis of taxation charge in the year
Current tax
Current year
Adjustments in respect of prior years
Deferred tax
Origination and reversal of temporary differences
Benefit of previously unrecognised tax losses
Changes in tax rates
Adjustments in respect of prior years (note 8(c))
Taxation on profit from continuing operations
Adjustments in respect of prior years for current tax comprise a UK tax charge of £13 million (2011 – £2 million charge; 2010 – £47 million
credit) and an overseas tax charge of £38 million (2011 – £7 million credit; 2010 – £33 million credit).
2012
£ million
Current tax
United Kingdom
Overseas
Deferred tax
United Kingdom
Overseas
Taxation on profit from continuing operations
144
Diageo Annual Report 2012
2011
£ million
2010
£ million
31
332
363
94
351
445
(57)
331
274
16
659
675
1,038
(141)
39
(102)
343
29
174
203
477
Tax on exceptional operating items
Tax on sale of businesses
Loss of future tax amortisation
Settlements agreed with tax authorities
2012
£ million
2011
£ million
2010
£ million
(19)
–
524
–
505
(51)
(3)
–
(66)
(120)
(39)
(10)
–
–
(49)
Performance summary
(b) Exceptional tax charges/(credits)
In the year ended 30 June 2012 a settlement was agreed with tax authorities resulting in a deferred tax asset write off of £524 million.
See note 8(c) for further information. In the year ended 30 June 2011 the tax settlement comprised a current tax credit of £66 million.
2011
£ million
2010
£ million
3,121
796
(52)
(13)
(393)
100
–
–
15
585
1,038
2,360
649
(48)
(16)
(197)
164
–
(115)
9
(103)
343
2,239
627
(38)
(3)
(172)
116
(3)
–
1
(51)
477
Business review
Profit from continuing operations before taxation
Notional charge at UK corporation tax rate of 25.5% (2011 – 27.5%; 2010 – 28%)
Elimination of notional tax on share of associates’ profits after tax
Differences in effective overseas tax rates
Items not chargeable
Items not deductible
Benefit of previously unrecognised tax losses
Benefit of previously unrecognised other deferred tax assets
Changes in tax rates
Adjustments in respect of prior years
Tax charge for the year
2012
£ million
Business description
(c) Factors affecting tax charge for the year
The group benefits from the availability of tax amortisation on many of its principal brands and other intangible assets. During the
year ended 30 June 2012 negotiations with tax authorities were concluded, the outcome of which was a favourable change in taxation
basis of certain overseas profits that replaces the benefit of future amortisation. This resulted in a write off of deferred tax assets of
£524 million. In the year ended 30 June 2011 a combination of strong performance and positive forward outlook led to the recognition
of an increase in the deferred tax assets of £115 million in respect of future amortisation.
Governance
(d) Factors that may affect future tax charges As a group involved in worldwide operations, Diageo is subject to several factors which
may affect future tax charges, principally the levels and mix of profitability in different jurisdictions, transfer pricing policies, tax rates
imposed and settlements or agreements with tax authorities.
(e) Corporate tax payable The current corporate tax liability of £317 million (2011 – £381 million) represents the amount of taxes payable
in respect of current and prior years that exceed payments made, and includes any interest and penalties payable thereon included in
the corporation tax charge.
9. Discontinued operations
Discontinued operations in the year ended 30 June 2012 comprise a charge of £11 million (£16 million less deferred tax of £5 million) in
respect of the discounted value of anticipated future payments to additional thalidomide claimants (2011 – £nil; 2010 – £19 million).
Financial statements
(f) Material tax liabilities As the group operates throughout the world, it faces potential transfer pricing issues in many jurisdictions
relating to goods, services and financing. Acquisitions, disposals and restructuring activities may also give rise to potential tax exposures.
The group has a number of tax audits ongoing worldwide but does not currently expect material additional tax exposures to arise,
above the amounts provided, as and when audits are concluded.
Additional information
Notes to the consolidated financial statements
145
10. Earnings per share
Financial
statements
117
Auditor’s report in
respect of the Group
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
146
Profit attributable to equity shareholders
Continuing operations
Discontinued operations
Weighted average number of shares
Shares in issue excluding own shares held
Dilutive potential ordinary shares
Pence per share
Continuing operations
– basic earnings
– diluted earnings
Continuing and discontinued operations
– basic earnings
– diluted earnings
2012
£ million
2011
£ million
2010
£ million
1,953
(11)
1,942
1,900
–
1,900
1,648
(19)
1,629
2012
million
2011
million
2010
million
2,495
14
2,509
2,493
8
2,501
2,486
5
2,491
78.2p
77.8p
76.2p
76.0p
66.3p
66.2p
77.8p
77.4p
76.2p
76.0p
65.5p
65.4p
11. Intangible assets
Cost
At 30 June 2010
Exchange differences
Acquisition of businesses
Other additions
Disposals
Transfers to assets held for sale
At 30 June 2011
Exchange differences
Acquisition of businesses
Other additions
Disposals
At 30 June 2012
Amortisation and impairment loss
At 30 June 2010
Exchange differences
Amortisation for the year
Exceptional impairment
Disposals
At 30 June 2011
Exchange differences
Amortisation for the year
Impairment
Disposals
At 30 June 2012
Carrying amount
At 30 June 2012
At 30 June 2011
At 30 June 2010
Diageo Annual Report 2012
Brands
£ million
Goodwill
£ million
Other
intangibles
£ million
Computer
software
£ million
Total
£ million
5,005
(129)
6
–
–
–
4,882
33
1,358
–
–
6,273
418
(9)
31
–
(1)
(2)
437
1
891
–
–
1,329
1,267
(81)
–
–
–
–
1,186
32
–
4
(2)
1,220
303
–
–
77
(7)
–
373
(7)
1
59
(2)
424
6,993
(219)
37
77
(8)
(2)
6,878
59
2,250
63
(4)
9,246
35
3
–
39
–
77
(9)
–
72
–
140
18
1
–
–
–
19
(2)
–
–
–
17
41
1
6
–
–
48
–
5
–
(2)
51
173
(1)
24
–
(7)
189
(4)
34
–
(2)
217
267
4
30
39
(7)
333
(15)
39
72
(4)
425
6,133
4,805
4,970
1,312
418
400
1,169
1,138
1,226
207
184
130
8,821
6,545
6,726
Principal markets
2011
£ million
932
765
625
598
538
525
484
179
144
142
122
121
119
113
112
88
76
54
53
52
291
6,133
909
746
625
–
–
512
506
179
144
139
–
118
119
111
190
90
74
53
53
–
237
4,805
(b) For the purposes of impairment testing, goodwill has been attributed to cash-generating units as follows:
2012
£ million
223
163
607
41
34
97
105
42
1,312
204
117
–
43
32
3
–
19
418
(c) Other intangibles comprise principally distribution rights. In the year ended 30 June 2008, Diageo acquired the global distribution
rights in perpetuity for Ketel One vodka products, and the directors believe that it is appropriate to treat these rights as having an
indefinite life for accounting purposes. The carrying value at 30 June 2012 was £1,146 million (2011 – £1,118 million). All other distribution
rights are amortised on a straight-line basis over the length of the distribution arrangements, generally between 10 and 20 years, unless
there is an indication that the asset may be impaired, in which case, if necessary, the asset is written down or the amortisation period is
reassessed and changed. Amortisation of other intangible assets is recognised in other operating expenses in the income statement.
Notes to the consolidated financial statements
Additional information
Comparatives have been restated following a revision of the group’s reporting segments. For an explanation of the change in regional
structure see note 2.
Goodwill has arisen on acquisitions of businesses and distribution rights and includes synergies arising from cost savings and the
opportunity to utilise the group’s distribution network to leverage marketing of the acquired products and the extension of the group’s
portfolio of brands in other markets around the world.
The fair values of the net assets (including brands) acquired in the Shuijingfang and Meta business combinations in Greater China
and Africa Regional Markets, respectively, will be finalised in the year ending 30 June 2013 and as a result the goodwill and its allocation
disclosed at 30 June 2012 is provisional.
Financial statements
North America – United States
Europe – Western Europe
– Turkey
– Russia and Eastern Europe
Africa – East Africa
– Africa Regional Markets
Asia Pacific – Greater China
Other cash-generating units
2011
(restated)
£ million
Governance
Capitalised brands are regarded as having indefinite useful economic lives and are therefore not amortised. These brands are protected
by trademarks, which are renewable indefinitely, in all of the major markets where they are sold. There are not believed to be any legal,
regulatory or contractual provisions that limit the useful lives of these brands. The nature of the premium drinks industry is that
obsolescence is not a common issue, with indefinite brand lives being commonplace, and Diageo has a number of brands that were
originally created more than 100 years ago. Accordingly, the directors believe that it is appropriate that the brands are treated as having
indefinite lives for accounting purposes.
Business review
United States
Global
Global
Turkey
Greater China
Global
Korea
South Africa
United States
United States
Global
United States
Great Britain
Venezuela
Spain
Australia
United States
United States
Russia
Ethiopia
2012
£ million
Business description
Carrying amount of acquired brands
Crown Royal whisky
Captain Morgan
Johnnie Walker whisky
Yeni raki
Shui Jing Fang Chinese white spirit
Smirnoff vodka
Windsor Premier whisky
Bell’s whisky
Bushmills whiskey
Seagram’s 7 Crown whiskey
Zacapa rum
Seagram’s VO whisky
Gordon’s gin
Old Parr whisky
Cacique rum
Bundaberg rum
Tanqueray gin
Romana Sambuca liqueur
White Horse whisky
Meta beer
Other brands
Performance summary
(a) Brands are stated at fair value on acquisition. At 30 June 2012, the principal acquired brands, all of which are regarded as having
indefinite useful economic lives, are as follows:
147
Financial
statements
11. Intangible assets continued
117
Auditor’s report in
respect of the Group
(d) Computer software includes £51 million (2011 – £71 million) in respect of projects in the course of development. Amortisation of
computer software is recognised in other operating expenses in the income statement.
Net book value of computer software includes £9 million (2011 – £nil) in respect of assets held under finance leases; depreciation
for the year on these assets was £nil (2011 – £nil).
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
Impairment testing To ensure that brands, goodwill and other intangibles with indefinite useful lives are not carried at above their
recoverable amount, impairment reviews are performed comparing the net carrying value with the recoverable amount using value
in use calculations. For goodwill the recoverable amount is calculated in respect of the cash-generating unit including the attributed
goodwill. These calculations are performed annually, or more frequently if events or circumstances indicate that the carrying amount
may not be recoverable. The value in use calculations are based on discounted forecast cash flows and terminal values calculated on
the assumption that cash flows continue in perpetuity at the long term growth rate of each country or region.
The methodology to determine the discount factors and establish the long term growth rates applied in the calculation of the
terminal recoverable amount has been revised following a review of best practice. Values calculated under the former and the revised
methodology are not materially different.
Cash flows are forecast for each brand, other intangible and cash-generating unit for the financial year, which is approved by
management and reflects expectations of sales growth, operating costs and margin, based on past experience and external sources
of information.
The discount rates used are the weighted average cost of capital which reflect the returns on government bonds issued by triple ‘A’
rated countries with a maturity of 10 years, and an equity risk premium adjusted for specific industry and country risks. Further risk
premiums are applied according to management’s assessment of the risks in respect of the individual cash flows. The group applies
post-tax discount rates to post-tax cash flows as the valuation calculated using this method closely approximates to applying pre-tax
discount rates to pre-tax cash flows. The long term growth rates applied at the end of the forecast period are the long term annual
inflation rate of the country obtained from external sources. For goodwill, these assumptions are based on the cash-generating unit or
group of units to which the goodwill is attributed. For brands, they are based on a weighted average taking into account the country or
countries where sales are made.
For some intangible assets, management expects to achieve growth, driven by Diageo’s sales, marketing and distribution
expertise, which is significantly in excess of the long term growth rates for the applicable countries or regions. In these circumstances,
the recoverable amount is calculated based on a five-year detailed plan and extended by up to an additional five to ten years using the
annual growth rate of the real gross domestic product (GDP) of the country or region aggregated with its inflation rate, adjusted to take
into account circumstances specific to the group. In the calculation of the terminal recoverable amount, the long term annual inflation
rate of the country is used as the growth rate.
The pre-tax discount rates and long term growth rates used for impairment testing are as follows:
Pre-tax
discount
rate
%
North America – United States
Europe – Western Europe
– Great Britain
– Spain
– Russia and Eastern Europe
– Turkey
Africa – East Africa
– Africa Regional Markets
– South Africa
Asia Pacific – South-East Asia
– Korea
– Australia
– Greater China
Long term
growth
rate
%
9
12
8
13
12
17
20
21
13
11
10
10
10
2
2
2
2
5
5
5
5
5
3
3
3
3
Any impairment writedowns identified are charged to other operating expenses in the income statement. Included in the total
impairment charge of £72 million in the year ended 30 June 2012, an exceptional impairment charge of £59 million is in respect of the
Cacique brand. The principal market for Cacique is Spain where the economy continued to suffer a significant downturn. The forecast
and long term growth assumptions in the Spanish market for Cacique were reduced due to a fall in demand which has resulted in an
impairment of the brand value. The exceptional impairment charge of £39 million in the year ended 30 June 2011 (2010 – £35 million)
was in respect of Ursus.
Sensitivity to change in key assumptions Impairment testing is dependent on management’s estimates and judgements, in particular
in relation to the forecasting of future cash flows, the discount rates applied to those cash flows and the expected long term growth rates.
The Cacique brand would be impaired in case of an increase in discount rate of 1ppt, a decrease in long term growth rate of
1ppt and a decrease in annual cash flows of 5% by £10 million, £6 million and £6 million against its current carrying value, respectively.
It remains possible that changes in assumptions could arise in excess of those indicated above.
For all intangibles with an indefinite life, other than the Cacique brand, management has concluded that no reasonable possible
change in the key assumptions on which it has determined the recoverable amounts would cause their carrying values to exceed their
recoverable amounts.
148
Diageo Annual Report 2012
Returnable
bottles and
crates
£ million
Under
construction
£ million
Total
£ million
1,060
3
10
19
(14)
15
1,093
(21)
100
21
(45)
75
1,223
2,244
4
26
82
(28)
205
2,533
(86)
67
100
(134)
305
2,785
202
(3)
1
17
(26)
(7)
184
(4)
3
10
(17)
(50)
126
351
–
5
47
(11)
10
402
(25)
–
30
(20)
21
408
280
(8)
22
244
(1)
(223)
314
(4)
16
454
(3)
(351)
426
4,137
(4)
64
409
(80)
–
4,526
(140)
186
615
(219)
–
4,968
314
2
37
4
(11)
13
359
(11)
36
8
(43)
(3)
346
1,078
17
166
23
(27)
(13)
1,244
(58)
188
21
(114)
33
1,314
127
(2)
22
–
(22)
–
125
(4)
11
–
(17)
(31)
84
214
4
31
–
(3)
–
246
(17)
36
–
(14)
1
252
–
–
–
–
–
–
–
–
–
–
–
–
–
1,733
21
256
27
(63)
–
1,974
(90)
271
29
(188)
–
1,996
877
734
746
1,471
1,289
1,166
42
59
75
156
156
137
426
314
280
2,972
2,552
2,404
Governance
Fixtures
and
fittings
£ million
Business review
Plant and
equipment
£ million
Business description
Cost
At 30 June 2010
Exchange differences
Acquisition of businesses
Other additions
Disposals
Transfers
At 30 June 2011
Exchange differences
Acquisition of businesses
Other additions
Disposals
Transfers
At 30 June 2012
Depreciation
At 30 June 2010
Exchange differences
Depreciation charge for the year
Exceptional accelerated depreciation
Disposals
Transfers
At 30 June 2011
Exchange differences
Depreciation charge for the year
Exceptional accelerated depreciation
Disposals
Transfers
At 30 June 2012
Carrying amount
At 30 June 2012
At 30 June 2011
At 30 June 2010
Land and
buildings
£ million
Performance summary
12. Property, plant and equipment
(a) The net book value of land and buildings comprises freeholds of £780 million (2011 – £664 million), long leaseholds of £47 million
(2011 – £25 million) and short leaseholds of £50 million (2011 – £45 million). Depreciation was not charged on £118 million (2011 –
£101 million) of land.
2012
£ million
Land and buildings
Plant and equipment
Fixtures and fittings
Assets under construction
2011
£ million
33
92
3
95
223
34
27
4
16
81
(c) Transfers primarily represent assets brought into use during the year.
(d) As at 30 June 2012 the group has received government grants from the United States Virgin Islands government of £116 million
(2011 – £110 million) which have been netted against the capital expenditure incurred on the construction of a new rum distillery in
the United States Virgin Islands.
Notes to the consolidated financial statements
Additional information
Depreciation for the year on these assets was £9 million (2011 – £6 million).
Financial statements
(b) Included in the net book value of property, plant and equipment are the following amounts held under finance leases:
149
Financial
statements
13. Biological assets
117
Auditor’s report in
respect of the Group
Fair value
At 30 June 2010
Exchange differences
Harvested grapes transferred to inventories
Transfer from assets held for sale
Changes in fair value
At 30 June 2011
Exchange differences
Harvested grapes transferred to inventories
Changes in fair value
At 30 June 2012
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
£ million
30
(2)
(27)
5
27
33
1
(27)
27
34
Biological assets comprise grape vines and grapes on the vine. At 30 June 2012, these assets comprise approximately 2,004 hectares
(2011 – 1,878 hectares) of vineyards, ranging from newly established vineyards to vineyards that are 93 years old.
14. Investments in associates
Cost less provisions
At 30 June 2010
Exchange differences
Additions
Share of retained profits/(losses)
Share of movements in other comprehensive income
At 30 June 2011
Exchange differences
Additions
Share of retained profits
Share of movements in other comprehensive income
Step acquisition of Quanxing and Shuijingfang
At 30 June 2012
Moët
Hennessy
£ million
Other
associates
£ million
Total
£ million
1,814
150
–
99
21
2,084
(199)
–
109
(9)
–
1,985
246
7
58
(10)
–
301
(11)
48
–
–
(125)
213
2,060
157
58
89
21
2,385
(210)
48
109
(9)
(125)
2,198
Investments in associates comprise the cost of shares, less goodwill written off on acquisitions prior to 1 July 1998 of £1,238 million
(2011 – £1,410 million), plus the group’s share of post acquisition reserves of £960 million (2011 – £975 million).
The movements in the year ended 30 June 2011 in respect of Moët Hennessy have been reclassified to be consistent with the disclosure
in the year ended 30 June 2012.
(a) Moët Hennessy Moët Hennessy prepares its financial statements under IFRS in euros to 31 December each year. A summary of Moët
Hennessy’s consolidated balance sheet as at 30 June 2012 and 30 June 2011, including acquisition fair value adjustments principally in
respect of Moët Hennessy’s brands and translated at £1 = €1.24 (2011 – £1 = €1.11), is set out below:
2012
Non-current assets
Current assets
Total assets
Current liabilities
Non-current liabilities
Total liabilities
Net assets
150
Diageo Annual Report 2012
2011
€ million
£ million
€ million
£ million
4,247
5,860
10,107
(1,586)
(1,281)
(2,867)
7,240
3,425
4,726
8,151
(1,279)
(1,033)
(2,312)
5,839
4,109
5,522
9,631
(1,490)
(1,338)
(2,828)
6,803
3,702
4,975
8,677
(1,343)
(1,205)
(2,548)
6,129
2011
£ million
566
411
977
(219)
(282)
(501)
476
715
546
1,261
(259)
(296)
(555)
706
15. Investments in joint ventures
The group consolidates its share of the results and net assets of joint ventures that are attributable to the group’s brands on a line-by-line
basis or on a different proportional basis measured according to the terms of the arrangements. The group’s principal joint ventures are
as follows:
Country of
operation
Percentage
of equity
owned
Netherlands
Mexico
50%
Diageo Moët Hennessy (Thailand) Ltd.
Guinness Anchor Berhad
Thailand
Malaysia
Thailand
Malaysia
53.6%
50%
Moët Hennessy Diageo (China) Co. Ltd.
North British Distillery Co. Ltd.
China
Scotland
China
Scotland
50%
50%
Don Julio BV
Principal activities
Production, marketing and distribution
of premium drinks
Marketing and distribution of premium drinks
Production, marketing and distribution
of premium drinks
Marketing and distribution of premium drinks
Production of premium grain spirit
and warehousing
Business review
Country of
incorporation
Business description
Non-current assets
Current assets
Total assets
Current liabilities
Non-current liabilities
Total liabilities
Net assets
2012
£ million
Performance summary
(b) Other associates For all of the group’s investments in associates other than Moët Hennessy, summarised financial information,
aggregating 100% of the assets and liabilities of each associate, including acquisition fair value adjustments, is presented below:
The group’s joint ventures are involved in the production, marketing and distribution of premium drinks in Europe, South Africa,
Central America and the Far East.
Included in the consolidated financial statements are the following amounts that represent the group’s interest in the results and
assets and liabilities of joint ventures:
2011
£ million
2010
£ million
660
(597)
63
615
(624)
(9)
568
(495)
73
Governance
Sales
Operating costs
Profit/(loss) before tax
2012
£ million
In the year ended 30 June 2011, operating costs included the impact of the settlement with the Thai customs authorities (see note 5(h)).
2011
£ million
110
283
393
(207)
(45)
(252)
141
147
278
425
(218)
(25)
(243)
182
Financial statements
Non-current assets
Current assets
Total assets
Current liabilities
Non-current liabilities
Total liabilities
Net assets
2012
£ million
Additional information
Notes to the consolidated financial statements
151
16. Other investments
Financial
statements
117
Auditor’s report in
respect of the Group
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
Cost less provisions or fair value
At 30 June 2010
Exchange differences
Additions
Repayments
Fair value adjustments and provisions
At 30 June 2011
Exchange differences
Acquisition of businesses
Additions
Repayments
At 30 June 2012
Loans
£ million
107
3
22
(23)
(17)
92
(13)
8
27
(27)
87
Other
£ million
Total
£ million
10
–
–
–
–
10
–
–
–
–
10
117
3
22
(23)
(17)
102
(13)
8
27
(27)
97
122
Consolidated
statement of
cash flows
Loans include £57 million (2011 – £63 million; 2010 – £56 million) of loans to associates in South Africa and £30 million (2011 – £29 million;
2010 – £51 million) of loans to customers and other third parties. Provision against loans was £28 million (2011 – £28 million;
2010 – £11 million).
123
Accounting policies
of the group
17. Inventories
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
152
Raw materials and consumables
Work in progress
Maturing inventories
Finished goods and goods for resale
2012
£ million
2011
£ million
334
66
2,953
602
3,955
258
25
2,681
509
3,473
Maturing inventories include whisky, rum, wines and Chinese white spirit. The following amounts of inventories are expected to be
utilised after more than one year:
Raw materials and consumables
Maturing inventories
Inventories are disclosed net of provisions for obsolescence, an analysis of which is as follows:
Balance at beginning of the year
Exchange differences
Income statement charge
Utilised
Diageo Annual Report 2012
2012
£ million
2011
£ million
49
2,479
2,528
35
2,246
2,281
2012
£ million
2011
£ million
57
(1)
4
(8)
52
97
(2)
10
(48)
57
2012
Current
assets
£ million
Trade receivables
Interest receivable
Other receivables
Prepayments
Accrued income
1,749
19
165
142
28
2,103
Non-current
assets
£ million
–
–
108
11
–
119
2011
Current
assets
£ million
1,501
45
270
130
31
1,977
Non-current
assets
£ million
–
–
108
10
–
118
2011
£ million
1,681
34
8
8
11
7
1,749
1,446
21
7
3
9
15
1,501
Business review
Not overdue
Overdue 1 – 30 days
Overdue 31 – 60 days
Overdue 61 – 90 days
Overdue 91 – 180 days
Overdue more than 180 days
2012
£ million
Business description
As at 30 June 2012 non-current other receivables includes £84 million (2011 – £97 million) in respect of the assessment of excise duties
made by the Korean customs authorities (see note 31(c)).
At 30 June 2012, approximately 12% and 22% of the group’s trade receivables of £1,749 million are due from counterparties based
in the United Kingdom and in the United States, respectively.
The aged analysis of trade receivables, net of provisions, is as follows:
Performance summary
18. Trade and other receivables
Trade and other receivables are disclosed net of provisions for bad and doubtful debts, an analysis of which is as follows:
19. Assets and disposal groups held for sale
2011
£ million
61
(4)
12
(11)
58
61
2
10
(12)
61
2012
£ million
2011
£ million
19
19
38
(10)
(10)
Assets and disposal groups held for sale at 30 June 2012 comprise a development property in China and land held in the
United Kingdom.
20. Cash and cash equivalents
Cash at bank
Cash equivalents
2012
£ million
2011
£ million
548
528
1,076
563
1,021
1,584
Notes to the consolidated financial statements
Additional information
Cash and cash equivalents comprise cash in hand, money market and term deposits which are readily convertible to known amounts
of cash and which are subject to insignificant risk of changes in value and have an original maturity of three months or less.
Financial statements
58
19
77
–
–
Non-current assets
Current assets
Assets held for sale
Current liabilities
Liabilities held for sale
Governance
Balance at beginning of the year
Exchange differences
Income statement charge
Written off
2012
£ million
153
21. Borrowings and bank overdrafts
Financial
statements
117
Auditor’s report in
respect of the Group
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
Repayment
date
Bank overdrafts
Commercial paper
Bank and other loans
Credit support obligations
Guaranteed debentures 2011
Guaranteed bonds 2012
Guaranteed bonds 2012
Guaranteed bonds 2013
Guaranteed bonds 2013
Fair value adjustment to borrowings
Borrowings due within one year and bank overdrafts
Guaranteed bonds 2013
Guaranteed bonds 2013
Guaranteed bonds 2013
Guaranteed bonds 2014
Guaranteed bonds 2014
Guaranteed bonds 2015
Guaranteed bonds 2015
Guaranteed bonds 2016
Guaranteed bonds 2017
Guaranteed bond 2017
Guaranteed bonds 2020
Guaranteed bond 2022
Guaranteed bonds 2035
Guaranteed bonds 2036
Guaranteed bond 2042
Guaranteed debentures 2022
Medium term notes
Bank and other loans
Fair value adjustment to borrowings
Borrowings due after one year
Total borrowings before derivative financial instruments
Fair value of foreign currency forwards and swaps
Fair value of interest rate hedging instruments
Total borrowings after derivative financial instruments
Currency
Year end
interest
rates
%
On demand
–
Various
2012
2011
2012
2012
2013
2013
–
Various
US dollar
Various
Various
US dollar
US dollar
Euro
US dollar
US dollar
–
Various
0.47-0.55
Various
Various
9.0
5.125
1.271
5.2
5.5
–
2013
2013
2013
2014
2014
2015
2015
2016
2017
2017
2020
2022
2035
2036
2042
2022
2018
Various
–
US dollar
US dollar
Euro
US dollar
Euro
US dollar
US dollar
US dollar
US dollar
US dollar
US dollar
US dollar
US dollar
US dollar
US dollar
US dollar
US dollar
Various
–
5.2
5.5
5.5
7.375
6.625
5.3
3.25
5.5
5.75
1.5
4.828
2.875
7.45
5.875
4.25
8.0
4.85
Various
–
–
–
–
–
–
–
2012
£ million
2011
£ million
38
23
165
130
–
–
–
478
382
14
1,230
–
–
926
514
805
477
318
381
794
633
379
631
255
377
314
189
127
44
235
7,399
8,629
(210)
(3)
8,416
12
–
103
91
186
373
675
–
–
7
1,447
466
373
1,035
502
899
465
310
372
775
–
362
–
248
369
–
185
124
49
214
6,748
8,195
(182)
(58)
7,955
Bank overdrafts form an integral part of the group’s cash management and are included as a component of net cash and cash
equivalents in the consolidated statement of cash flows. All bonds, medium term notes, debentures and commercial paper are fully
and unconditionally guaranteed by Diageo plc.
Included in borrowings due within one year are credit support obligations. When derivative transactions are undertaken
with bank counterparties, the group may, where appropriate, enter into certain agreements with such bank counterparties whereby
the parties agree to post cash collateral for the benefit of the other if the net valuations of the derivatives are above a pre-determined
threshold. At 30 June 2012, the collateral held under these agreements amounted to $135 million (£86 million) and €54 million
(£44 million) (2011 – $84 million (£52 million) and €44 million (£39 million)).
The interest rates shown in the table above are those contracted on the underlying borrowings before taking into account any
interest rate hedges (see note 23). The average monthly net borrowings for the year were £8,293 million (2011 – £7,227 million). Based on
average monthly net borrowings and net interest charge, taking into account interest rate hedges, the effective interest rate for the year
was 4.7% (2011 – 4.9%). For this calculation, net interest charge excludes fair value adjustments to derivative financial instruments and
borrowings and average monthly net borrowings include the impact of interest rate swaps that are no longer in a hedge relationship
but exclude the market value adjustment for cross currency interest rate swaps. The loans above are stated net of unamortised finance
costs of £92 million (2011 – £78 million; 2010 – £84 million).
The weighted average interest rate, before interest rate hedges, for short term borrowings at 30 June 2012 was 6.1% (2011 – 4.3%;
2010 – 5.6%). The weighted average interest rate, before interest rate hedges, for bonds, medium term notes and bank loans included
within borrowings due after one year at 30 June 2012 was 5.1% (2011 – 5.8%; 2010 – 5.5%).
Certain borrowings are reported in the table above at amortised cost with a fair value adjustment shown separately.
154
Diageo Annual Report 2012
2011
£ million
(1,230)
(7,399)
210
3
(230)
(8,646)
1,076
(7,570)
(1,447)
(6,748)
182
58
(79)
(8,034)
1,584
(6,450)
(i)Includes derivative financial instruments designated in net investment hedges or designated to hedge the foreign currency risk associated with certain
foreign currency denominated borrowings.
Foreign currency forwards and swaps, interest rate hedging instruments and finance lease liabilities are included as appropriate in other
financial assets and other financial liabilities.
(b) Reconciliation of movement in net borrowings
2011
£ million
(6,450)
(507)
(512)
(1,019)
152
(5)
(248)
(7,570)
(6,954)
242
414
656
(17)
(22)
(113)
(6,450)
Current
liabilities
£ million
Noncurrent
liabilities
£ million
Total
£ million
Net borrowings at beginning of the year
Net (decrease)/increase in cash and cash equivalents before exchange
Net (increase)/decrease in loans
Change in net borrowings from cash flows
Exchange differences on net borrowings
Borrowings acquired through purchase of businesses
Other non-cash items
Net borrowings at end of the year
Business review
2012
£ million
Business description
Borrowings due within one year and bank overdrafts
Borrowings due after one year
Fair value of foreign currency forwards and swaps(i)
Fair value of interest rate hedging instruments
Finance lease liabilities
Gross borrowings
Offset by: Cash and cash equivalents
Net borrowings
2012
£ million
Performance summary
(a) Analysis of net borrowings
22. Other financial assets and liabilities
2012
Derivative assets/(liabilities)
Designated in a cash flow hedge
Designated in a fair value hedge
Designated in a net investment hedge
Not designated in a hedge relationship
Total other financial assets/(liabilities)
2011
Derivative assets/(liabilities)
Designated in a cash flow hedge
Designated in a fair value hedge
Designated in a net investment hedge
Not designated in a hedge relationship
Total other financial assets/(liabilities)
28
3
1
10
42
(32)
–
(23)
(18)
(73)
(8)
–
–
(148)
(156)
223
3
(22)
114
318
–
–
–
505
–
–
–
42
(17)
(23)
(40)
(113)
(103)
(207)
(310)
(466)
(120)
(230)
(350)
(32)
177
66
–
62
305
44
2
13
30
89
(31)
–
(17)
(31)
(79)
(11)
(10)
–
(33)
(54)
179
58
(4)
28
261
–
–
–
305
–
–
–
89
(4)
(7)
(11)
(90)
(21)
(72)
(93)
(147)
(25)
(79)
(104)
157
Notes to the consolidated financial statements
Additional information
Non-derivative liabilities
Deferred consideration payable
Finance lease liabilities
235
–
–
270
505
Financial statements
Non-derivative liabilities
Deferred consideration payable
Finance lease liabilities
Current
assets
£ million
Governance
Noncurrent
assets
£ million
155
Financial
statements
22. Other financial assets and liabilities continued
117
Auditor’s report in
respect of the Group
Finance lease liabilities are payable as follows:
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
Future
minimum
lease
payments
£ million
Less than one year
Between one and five years
More than five years
(39)
(129)
(165)
(333)
Future
finance
charges
£ million
16
45
42
103
2012
2011
Present
value of
minimum
lease
payments
£ million
Future
minimum
lease
payments
£ million
Present
value of
minimum
lease
payments
£ million
(23)
(84)
(123)
(230)
(12)
(38)
(76)
(126)
Future
finance
charges
£ million
5
16
26
47
(7)
(22)
(50)
(79)
23. Financial instruments and risk management
Derivative financial instruments are used to hedge exposure to fluctuations in foreign exchange rates, interest rates and commodity
price movements that arise in the normal course of the group’s business.
The group’s funding, liquidity and exposure to foreign currency and interest rate risks are managed by the group’s treasury
department. The treasury department uses a range of financial instruments to manage these underlying risks.
Treasury operations are conducted within a framework of board-approved policies and guidelines, which are recommended and
subsequently monitored by the finance committee. This committee is described in the Corporate governance report. The policies and
guidelines include benchmark exposure and/or hedge cover levels for key areas of treasury risk. The benchmarks, hedge cover levels
and overall appropriateness of Diageo’s risk management policies are reviewed by the board following, for example, significant
business, strategic or accounting changes. The framework provides for limited defined levels of flexibility in execution to allow for the
optimal application of the board-approved strategies. Transactions arising on the application of this flexibility may give rise to exposures
different from the defined benchmark levels that are separately monitored on a daily basis using value at risk analysis. These transactions
are carried at fair value and gains or losses are taken to the income statement as they arise. In the year ended 30 June 2012 gains and
losses on these transactions were not material.
The group purchases insurance for commercial or, where required, for legal or contractual reasons. In addition, the group retains
insurable risk where external insurance is not considered an economic means of mitigating these risks.
The finance committee receives monthly reports on the activities of the treasury department, including any exposures different
from the defined benchmarks.
(a) Currency risk The group presents its consolidated financial statements in sterling and conducts business in many foreign currencies.
As a result, it is subject to foreign currency risk due to exchange rate movements, which will affect the group’s transactions and the
translation of the results and underlying net assets of its foreign operations. To manage the foreign currency risk the group uses certain
financial instruments. Where hedge accounting is applied, hedges are documented and tested for hedge effectiveness on an ongoing
basis. Diageo expects hedges entered into to continue to be effective and therefore does not expect the impact of ineffectiveness on
the consolidated income statement to be material.
Hedge of net investment in foreign operations The group hedges a substantial portion of its exposure to fluctuations in the sterling
value of its foreign operations by designating net borrowings held in foreign currencies and using foreign currency spots, forwards,
swaps and other financial derivatives. The board reviewed and approved a revised policy, applicable from 20 June 2012, to manage
hedging of foreign exchange risk arising from net investment in foreign operations. The group’s revised policy is to maintain total net
investment Value at Risk below £1 billion with additional limits for individual currencies, where Value at Risk is defined as the maximum
amount of loss not exceeded over a one year period with a 95% probability confidence level. The group’s previous policy was to seek
to hedge currency exposure on its net investment in foreign operations by using gross debt in foreign currencies and foreign currency
spots, forwards, swaps and other financial derivatives within the following percentage bands: 80% to 100% for US dollars and euros
and, at management’s discretion, 0% to 100% for other currencies.
Exchange differences arising on the retranslation of foreign currency borrowings (including foreign currency forwards, swaps and
other financial derivatives), to the extent that they are in an effective hedge relationship, are recognised in other comprehensive income
to offset exchange differences on net investments in foreign operations. Exchange differences on foreign currency borrowings not in
a hedge relationship and any ineffectiveness are taken to the income statement.
Transaction exposure hedging The group’s policy is to hedge up to 24 months forecasted transactional foreign currency risk in the
three major currency pairs (US dollar/sterling, euro/sterling and euro/US dollar) targeting 75% coverage of the current financial year
when the annual plan is approved, and up to 18 months for other currency pairs. The effective portion of the gain or loss on the hedge
is recognised in other comprehensive income and recycled into the income statement at the same time as the underlying hedged
transaction affects the income statement. Any ineffectiveness is taken to the income statement.
Hedge of foreign currency debt The group uses cross currency interest rate swaps to hedge the foreign currency risk associated
with certain foreign currency denominated borrowings. The effective portion of the gain or loss on the hedge is recognised in other
comprehensive income and recycled into the income statement at the same time as the underlying hedged transaction affects
the income statement. Any ineffectiveness is taken to the income statement.
156
Diageo Annual Report 2012
(d) Market risk sensitivity analysis The group is using a sensitivity analysis technique that measures the estimated impacts on the
consolidated income statement and other comprehensive income of either an instantaneous increase or decrease of 0.5% (50 basis
points) in market interest rates or a 10% strengthening or weakening in sterling against all other currencies, from the rates applicable at
30 June 2012 and 30 June 2011, for each class of financial instruments with all other variables remaining constant. The sensitivity analysis
excludes the impact of market risks on the net post employment benefit liability and corporate tax payable. This analysis is for
illustrative purposes only, as in practice interest and foreign exchange rates rarely change in isolation.
Governance
The sensitivity analysis estimates the impact of changes in interest and foreign exchange rates. Actual results in the future may differ
from these results materially due to developments in the global financial markets which may cause fluctuations in interest and
exchange rates to vary from the hypothetical amounts disclosed in the following table, which therefore should not be considered
as projections of likely future events, gains or losses.
Reasonably possible hypothetical changes in other risk variables would not significantly affect the fair value of financial
instruments at 30 June 2012 and 30 June 2011.
Business review
The sensitivity analysis is based on the following:
• Financial instruments are valued at the balance sheet date using discounted cash flow techniques.
• Changes in interest rates affect the interest income or expense of variable interest financial instruments.
• Changes in interest rates only affect interest income or expense in relation to financial instruments with fixed interest rates
if these are recognised at fair value.
• Changes in interest rates affect the fair value of derivative financial instruments designated as hedging instruments.
• Changes in the fair values of derivative financial instruments and other financial assets and liabilities are estimated by discounting
the future cash flows to net present values using rates prevailing at the year end.
• All interest rate, net investment and foreign currency cash flow hedges are expected to be highly effective.
Business description
(c) Commodity price risk The group is exposed to commodity price risk. Commodity price risk is managed in line with principles
approved by the board either through long term purchase contracts with suppliers or, where appropriate, derivative contracts. Where
derivative contracts are used the group manages exposures principally through exchange-traded futures, forwards, swaps and options.
Performance summary
(b) Interest rate risk The group has an exposure to interest rate risk, arising principally on changes in US dollar, euro and sterling interest
rates. To manage interest rate risk, the group manages its proportion of fixed to floating rate borrowings within limits approved by the
board, primarily through issuing fixed and floating rate borrowing and commercial paper, and by utilising interest rate derivatives.
These practices aim to minimise the group’s net finance charges with acceptable year on year volatility. To facilitate operational
efficiency and effective hedge accounting, the group’s policy is to maintain fixed rate borrowings within a band of 40% to 60% of
forecast net borrowings. Due to the exceptionally low interest rate environment experienced during 2012, the board has approved
an exception to this policy, permitting fixed rate debt to reach up to 100% of forecast net debt. For these calculations, net borrowings
exclude interest rate related fair value adjustments. The majority of Diageo’s existing interest rate derivatives are legacy fair value hedges
that have locked in positive market values. These instruments are no longer involved in hedge relationships and the fair value change
is recognised in the income statement which is partially offset by the net interest earned on these derivatives.
Financial statements
Additional information
Notes to the consolidated financial statements
157
Financial
statements
23. Financial instruments and risk management continued
117
Auditor’s report in
respect of the Group
Analysis of sensitivities
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
2012
Impact on income statement – gain/(loss)
Impact on the consolidated statement of comprehensive income – gain/(loss)(i) (ii)
2011
Impact on income statement – gain/(loss)
Impact on the consolidated statement of comprehensive income – gain/(loss)(i) (ii)
0.5%
decrease
in interest
rates
£ million
0.5%
increase
in interest
rates
£ million
10%
10%
weakening strengthening
of sterling
of sterling
£ million
£ million
5
19
(5)
(18)
(26)
(786)
21
643
13
22
(13)
(22)
(29)
(731)
24
598
121
Consolidated
statement of
changes in equity
(i)The group’s foreign currency debt is used to hedge the net investments in foreign operations and as such the translation of foreign net investments
mainly offsets the foreign currency gains or losses on financial instruments recognised in other comprehensive income.
(ii)Impact on the consolidated statement of comprehensive income includes the impact on the income statement.
122
Consolidated
statement of
cash flows
The above analysis considers the impact of all financial instruments including financial derivatives, cash and cash equivalents,
borrowings and other financial assets and liabilities.
123
Accounting policies
of the group
(e) Credit risk Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the
group. Credit risk arises from cash balances (including bank deposits and cash and cash equivalents), derivative financial instruments
and credit exposures to customers, including outstanding loans, trade and other receivables, financial guarantees and committed
transactions. Credit risk is managed separately for financial and business related credit exposures.
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
Financial credit risk
Diageo aims to minimise its financial credit risk through the application of risk management policies approved and monitored by the
board. Counterparties are limited to major banks and financial institutions, primarily with a long term credit rating within the A band
or better, and the policy restricts the exposure to any one counterparty by setting credit limits taking into account the credit quality
of the counterparty. The group’s policy is designed to ensure that individual counterparty limits are adhered to and that there are no
significant concentrations of credit risk. The board also defines the types of financial instruments which may be transacted. The credit
risk arising through the use of financial instruments for currency and interest rate risk management is estimated with reference to the
fair value of contracts with a positive value, rather than the notional amount of the instruments themselves.
When derivative transactions are undertaken with bank counterparties, the group may, where appropriate, enter into certain
agreements with such bank counterparties whereby the parties agree to post cash collateral for the benefit of the other if the net
valuations of the derivatives are above a pre-determined threshold.
Diageo annually reviews the credit limits applied and regularly monitors the counterparties’ credit quality reflecting market
credit conditions.
Business related credit risk
Loan, trade and other receivables exposures are managed locally in the operating units where they arise and credit limits are set as
deemed appropriate for the customer. There is no concentration of credit risk with respect to loans, trade and other receivables as the
group has a large number of customers which are internationally dispersed.
The carrying amount of financial assets represents the group’s exposure to credit risk at the reporting date as disclosed in note 23(i),
excluding the impact of any collateral held or other credit enhancements.
(f) Liquidity risk Liquidity risk is the risk that Diageo may encounter in meeting its obligations associated with financial liabilities that are
settled by delivering cash or other financial assets. The group’s policy with regard to the expected maturity profile of borrowings is to
limit the amount of such borrowings maturing within 12 months to 50% of gross borrowings less money market demand deposits,
and the level of commercial paper to 30% of gross borrowings less money market demand deposits. In addition, it is group policy to
maintain backstop facilities with relationship banks to support commercial paper obligations.
The following table provides an analysis of the anticipated contractual cash flows including interest payable for the group’s
non-derivative financial liabilities on an undiscounted basis. Where interest payments are on a floating rate basis, rates of each cash
flow until maturity of the instruments are calculated based on the forward yield curve prevailing at 30 June 2012 and 30 June 2011.
158
Diageo Annual Report 2012
Finance lease
capital
repayments
£ million(i)
Finance
lease
interest
£ million(i)
Other
£ million(ii)
Total
£ million
(1,399)
(184)
(208)
(287)
(376)
(2,454)
(442)
(2,896)
(168)
(123)
(11)
(27)
(22)
(24)
(207)
(23)
(230)
(230)
(42)
(8)
(11)
(12)
(14)
(87)
(16)
(103)
–
(9)
(13)
(133)
(21)
(25)
(201)
(2,128)
(2,329)
(2,290)
(4,728)
(1,243)
(863)
(1,484)
(1,887)
(10,205)
(3,825)
(14,030)
(11,317)
(2,512)
(475)
(1,221)
(1,543)
(861)
(6,612)
(1,440)
(8,052)
(8,195)
(1,081)
(161)
(244)
(338)
(385)
(2,209)
(438)
(2,647)
(186)
(50)
(4)
(4)
(7)
(7)
(72)
(7)
(79)
(79)
(26)
(3)
(4)
(4)
(5)
(42)
(5)
(47)
–
(9)
–
(1)
(4)
(37)
(51)
(2,069)
(2,120)
(2,118)
(3,678)
(643)
(1,474)
(1,896)
(1,295)
(8,986)
(3,959)
(12,945)
(10,578)
(i) For the purpose of these tables above, borrowings are defined as total borrowings before derivative financial instruments as presented in note 21.
(ii) This category primarily consists of trade and other payables that meet the definition of financial liabilities under IAS 32.
(iii)Carrying amount of interest on borrowings is included within accruals in note 24.
2012
Inflow
£ million
139
4
5
6
4
158
4
162
(136)
(4)
(4)
(4)
(14)
(162)
(71)
(233)
2011
Inflow
£ million
9
–
–
–
–
9
–
9
2012
Inflow
£ million
700
432
52
56
61
1,301
98
1,399
(520)
(348)
(30)
(31)
(31)
(960)
(31)
(991)
–
(5)
(7)
(14)
(17)
(43)
(84)
(127)
2011
Inflow
£ million
Outflow
£ million
1,204
42
60
72
115
1,493
213
1,706
(1,033)
(37)
(34)
(34)
(34)
(1,172)
(34)
(1,206)
Notes to the consolidated financial statements
Additional information
Derivative assets
After five years
From four to five years
From three to four years
From two to three years
From one to two years
Due after one year
Due within one year
Total gross contractual cash flows
Outflow
£ million
Outflow
£ million
Financial statements
Derivative liabilities
After five years
From four to five years
From three to four years
From two to three years
From one to two years
Due after one year
Due within one year
Total gross contractual cash flows
Outflow
£ million
Governance
The following table provides an analysis of the anticipated contractual cash flows in respect of the group’s derivative instruments, using
undiscounted cash flows. Where interest payments are on a floating rate basis, rates of each cash flow until maturity of the instrument
are calculated based on the forward yield curve prevailing at 30 June 2012 and 30 June 2011. Cash flows are presented on a net or gross
basis in accordance with the settlement arrangements of the instruments.
Business review
(3,155)
(1,027)
(484)
(1,142)
(1,448)
(7,256)
(1,216)
(8,472)
(8,629)
Business description
2012
After five years
From four to five years
From three to four years
From two to three years
From one to two years
Due after one year
Due within one year
Total gross contractual cash flows
Net carrying amount(iii)
2011
After five years
From four to five years
From three to four years
From two to three years
From one to two years
Due after one year
Due within one year
Total gross contractual cash flows
Net carrying amount
Interest on
borrowings
£ million(i) (iii)
Performance summary
Borrowings
£ million(i)
159
Financial
statements
23. Financial instruments and risk management continued
117
Auditor’s report in
respect of the Group
The group had available undrawn committed bank facilities as follows:
118
Consolidated
income statement
Expiring within one year
Expiring between one and two years
Expiring after two years
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
2012
£ million
745
–
1,484
2,229
Commitment fees are paid on the undrawn portion of these facilities and accounted for on an accruals basis. Borrowings under these
facilities will be at prevailing LIBOR rates (dependent on the period of drawdown) plus an agreed margin. These facilities can be used
for general corporate purposes and, together with cash and cash equivalents, support the group’s commercial paper programmes.
There are no financial covenants on the group’s short and long term borrowings. Certain of these borrowings contain cross
default provisions and negative pledges.
The committed bank facilities are subject to a single financial covenant, being minimum interest cover ratio of two times
(defined as the ratio of operating profit before exceptional items, aggregated with share of associates’ profits after tax, to net interest).
They are also subject to pari passu ranking and negative pledge covenants.
Any non-compliance with covenants underlying Diageo’s financing arrangements could, if not waived, constitute an event of
default with respect to any such arrangements, and any non-compliance with covenants may, in particular circumstances, lead to an
acceleration of maturity on certain borrowings and the inability to access committed facilities. Diageo was in full compliance with its
financial, pari passu ranking and negative pledge covenants throughout each of the years presented.
(g) Hedging instruments The group designates derivatives which qualify for hedge accounting as either: (i) a hedge of the fair value
of a recognised asset or liability (fair value hedge); (ii) a hedge of a forecast transaction or the cash flow risk from a change in foreign
exchange or interest rates (cash flow hedge); or (iii) a hedge of a net investment in foreign operations. The accounting treatment for
hedges is disclosed in ‘Accounting policies of the group’.
The group tests effectiveness on a prospective and retrospective basis. Methods for testing effectiveness include dollar offset,
critical terms, regression analysis and hypothetical derivative method.
Gain on fair value hedging instruments for the year was £84 million (2011 – £8 million loss; 2010 – £163 million gain) and the loss
on the hedged items attributable to the hedged risks was £86 million (2011 – £19 million gain; 2010 – £163 million loss).
In respect of cash flow hedging instruments, gains of £29 million (2011 – £25 million gain; 2010 – £27 million loss) have been
recognised in other comprehensive income due to changes in fair value. A gain of £4 million and a loss of £19 million have been
transferred out of other comprehensive income to other operating expenses and to other finance charges, respectively, in the year
(2011 – £2 million loss and a loss of £54 million; 2010 – £47 million loss and a gain of £73 million, respectively).
For cash flow hedges of forecast transactions at 30 June 2012, based on year end interest and foreign exchange rates, there is
expected to be a charge to the income statement of £6 million in 2013 and £4 million in 2014. With respect to hedges of the cash flow
risk from a change in forward foreign exchange rates using cross currency interest rate swaps, the retranslation of the related bond
principal to closing foreign exchange rates and recognition of interest on the related bonds will affect the income statement in each
year until the related bonds mature in 2016 and 2036. Foreign exchange retranslation and the interest on the hedged bonds in the
income statement are expected to offset those on the cross currency swaps in each of the years.
(h) Fair value measurements Fair value measurements of financial instruments are presented through the use of a three-level fair
value hierarchy that prioritises the valuation techniques used in fair value calculations. The levels can be broadly described as follows:
• Level 1 – use of unadjusted quoted prices in active markets for identical assets or liabilities;
• Level 2 – use of observable inputs other than quoted prices included within level 1, such as quoted prices for similar assets or
liabilities in active markets; and
• Level 3 – use of inputs not based on observable market data but reflecting management’s own assumptions about pricing
the asset or liability.
The group maintains policies and procedures to value instruments using the most relevant data available. If multiple inputs that fall
into different levels of the hierarchy are used in the valuation of an instrument, the instrument is categorised on the basis of the most
subjective input.
Derivatives and other financial liabilities at fair value
Foreign currency forwards and swaps, cross currency swaps and interest rate swaps are valued using discounted cash flow techniques.
These techniques incorporate inputs at levels 1 and 2, such as foreign exchange rates and interest rates. These market inputs are used
in the discounted cash flow calculation incorporating the instrument’s term, notional amount and discount rate, and taking credit risk
into account. As significant inputs to the valuation are observable in active markets, these instruments are categorised as level 2 in
the hierarchy.
The Nolet Group’s option to sell the remaining 50% equity stake in Ketel One Worldwide BV to Diageo is classified as a derivative
financial liability with changes in fair value included in operating profit. Industrias Licoreras de Guatemala’s option to sell the remaining
50% equity stake in Rum Creations Products Inc, the owner of the Zacapa rum brand, to Diageo is classified as a financial liability with
changes in fair value included in retained earnings (see note 30). As the valuation of these options uses assumptions not observable
in the market, they are categorised as level 3 in the hierarchy.
160
Diageo Annual Report 2012
2012
Level 1
£ million
Level 3
£ million
Total
£ million
2011
Level 1
£ million
Level 2
£ million
Level 3
£ million
Total
£ million
547
547
–
–
547
547
–
–
394
394
–
–
394
394
–
–
–
(221)
–
(221)
(8)
(120)
(128)
(229)
(120)
(349)
–
–
–
(118)
–
(118)
(15)
(25)
(40)
(133)
(25)
(158)
Derivative
liabilities
£ million
Other
financial
liabilities
£ million
Total
level 3
instruments
£ million
(23)
8
(15)
–
7
–
–
(8)
(28)
3
(25)
(97)
6
(6)
2
(120)
(51)
11
(40)
(97)
13
(6)
2
(128)
The movements in level 3 instruments, measured on a recurring basis, are as follows:
At 30 June 2010
Net gains included in the consolidated statement of comprehensive income(i)
At 30 June 2011
Financial liabilities arising on acquisitions
Net gains included in the consolidated statement of comprehensive income(i)
Net losses included in retained earnings
Settlement of liabilities
At 30 June 2012
Business review
–
–
Business description
Assets
Derivative assets
Total assets
Liabilities
Derivative liabilities
Other financial liabilities
Total liabilities
Level 2
£ million
Performance summary
The group’s financial assets and liabilities, excluding finance lease liabilities, measured at fair value are categorised as follows:
(i) Including gains/(losses) included in the income statement.
(i) Total financial assets and liabilities The table below sets out the group’s accounting classification of each class of financial assets
and liabilities, and their fair values.
2012
2011
1,076
4
1,749
19
28
87
93
1,976
267
280
547
3,603
1,076
4
1,749
19
28
87
93
1,976
267
280
547
3,603
1,584
4
1,501
45
32
196
98
1,872
302
92
394
3,854
1,584
4
1,501
45
32
196
98
1,872
302
92
394
3,854
230
8,308
321
1,078
177
217
875
10,976
63
286
349
11,555
230
9,131
327
1,078
177
217
875
11,805
63
286
349
12,384
79
4,812
3,383
986
191
260
847
10,479
69
89
158
10,716
79
5,164
3,631
986
191
260
847
11,079
69
89
158
11,316
Additional information
Fair
value
£ million
Financial statements
Fair
value
£ million
Total
carrying
value
£ million
Governance
Financial assets
Cash and cash equivalents
Available-for-sale investments
Trade receivables
Interest receivable
Accrued income
Other receivables(ii)
Other investments
Loans and receivables
Derivatives in a hedge relationship
Other instruments at fair value
Financial assets at fair value through profit or loss
Total financial assets
Financial liabilities
Finance leases
Borrowings not in a hedge relationship(i)
Borrowings in a hedge relationship(i)
Trade payables
Interest payable
Other payables(ii)
Accruals
Financial liabilities at amortised cost
Derivatives in a hedge relationship
Other instruments at fair value
Financial liabilities at fair value through profit or loss
Total financial liabilities
Total
carrying
value
£ million
(i) For the purpose of this table, borrowings are defined as total borrowings before derivative financial instruments as presented in note 21.
(ii)Only receivables and payables that meet the definition of financial instruments under IAS 32 are included in this line.
Notes to the consolidated financial statements
161
Financial
statements
23. Financial instruments and risk management continued
117
Auditor’s report in
respect of the Group
All derivative financial instruments not in a hedge relationship are classified as trading derivatives with fair value changes recorded in
the income statement. The group does not use derivatives for speculative purposes. All transactions in derivative financial instruments
are initially undertaken to manage the risks arising from underlying business activities.
The fair values of borrowings are based on market data. The fair values of derivatives and financial instruments are estimated by
discounting the future contractual cash flows using the appropriate yield curves prevailing at 30 June each year. At 30 June 2012 and
30 June 2011, the carrying values of cash and cash equivalents, bank overdrafts, other financial assets and liabilities were considered
to approximate fair values.
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
(j) Analysis of cash and cash equivalents by currency
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
2012
£ million
US dollar
Euro
Sterling
Korean won
Chinese yuan
Other
Cash and cash equivalents
551
46
23
111
88
257
1,076
%
52
4
2
10
8
24
100
2011
£ million
1,058
56
123
67
21
259
1,584
%
67
4
8
4
1
16
100
(k) Analysis of gross borrowings by currency
2012
£ million
US dollar
Euro
Sterling
Other
Gross borrowings
(3,524)
(1,951)
(2,893)
(278)
(8,646)
%
41
23
33
3
100
2011
£ million
(3,689)
(1,990)
(1,776)
(579)
(8,034)
%
46
25
22
7
100
The analysis of group’s gross borrowings above includes the impact of foreign currency forwards and swaps.
(l) Analysis of net borrowings by interest rate profile
2012
Fixed rate
Floating rate
Interest free
Impact of financial derivatives and fair value adjustments
Net borrowings
2011
£ million
%
£ million
(7,528)
127
–
(169)
(7,570)
99
(2)
–
3
100
(3,638)
(2,722)
5
(95)
(6,450)
%
57
42
–
1
100
The analysis above includes the impact of interest rate hedging instruments.
(m) Capital management Diageo considers the following components of its balance sheet to be capital: borrowings, banks overdrafts
and equity.
The group’s management is committed to enhancing shareholder value in the long term, both by investing in the businesses
and brands so as to improve the return on investment and by managing the capital structure. Diageo manages its capital structure to
achieve capital efficiency, maximise flexibility and give the appropriate level of access to debt markets at attractive cost levels. This is
achieved by targeting a range of ratios which are currently broadly consistent with an A band credit rating. Diageo would consider
modifying these ratios in order to effect strategic initiatives within its stated goals, which could have an impact on its rating.
The group regularly assesses its debt and equity capital levels against its stated policy for capital structure.
Where appropriate, comparative figures were reclassified to ensure a consistent presentation with current year information.
162
Diageo Annual Report 2012
Current
liabilities
£ million
1,078
177
496
354
875
17
2,997
2011
Noncurrent
liabilities
£ million
–
–
–
72
–
13
85
Current
liabilities
£ million
986
191
408
387
847
19
2,838
–
–
–
29
–
12
41
Interest payable at 30 June 2012 included interest on non-derivative financial instruments of £168 million (2011 – £186 million).
25. Provisions
Thalidomide Restructuring
£ million
£ million
168
–
–
16
(16)
10
178
27
151
178
109
(2)
–
13
(40)
–
80
43
37
80
Total
£ million
138
–
17
21
(34)
1
143
57
86
143
415
(2)
17
50
(90)
11
401
127
274
401
Business review
At 30 June 2011
Exchange differences
Acquisition of businesses
Provisions charged during the year
Provisions used during the year
Unwinding of discounts
At 30 June 2012
Included in current liabilities
Included in non-current liabilities
Other
£ million
Business description
Trade payables
Interest payable
Tax and social security excluding income tax
Other payables
Accruals
Deferred income
2012
Noncurrent
liabilities
£ million
Performance summary
24. Trade and other payables
Provisions by their nature are subject to uncertainties with respect to the timing and outcomes of future events.
Governance
(a) A provision was established in the year ended 30 June 2005 in respect of the discounted value of the group’s commitment to the
UK Thalidomide Trust, and will be utilised over the period of the commitment up to 2037. Additional provisions were made in the years
ended 30 June 2012 and 30 June 2010 in respect of anticipated future payments to additional thalidomide claimants and these will
be utilised up to 2030.
(b) The group is engaged in a number of restructuring programmes, which involve the rationalisation of certain operations around
the world. Employee charges, incremental costs in respect of service contract and information systems infrastructure charges in
connection with the programmes are recognised in the restructuring provision, which is expected to be substantially utilised by
30 June 2014 (see note 5(a)-(e)).
Financial statements
(c) The largest item in other provisions is £46 million (2011 – £42 million) in respect of employee deferred compensation plans
which will be utilised when employees leave the company.
Additional information
Notes to the consolidated financial statements
163
Financial
statements
26. Deferred tax assets and liabilities
117
Auditor’s report in
respect of the Group
The amounts of deferred tax accounted for in the consolidated balance sheet comprise the following net deferred tax assets/(liabilities):
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
At 30 June 2010
Exchange differences
Recognised in income – continuing operations
Recognised in other comprehensive income
Acquisition of businesses
At 30 June 2011
Exchange differences
Recognised in income – continuing operations
Recognised in income – discontinued operations
Recognised in other comprehensive income
Acquisition of businesses
At 30 June 2012
Property,
plant and
equipment
£ million
Intangible
assets
£ million
Post
employment
plans
£ million
(189)
10
32
–
(9)
(156)
3
1
–
–
(14)
(166)
(603)
45
(58)
5
(2)
(613)
(16)
(542)
–
–
(278)
(1,449)
305
(2)
(28)
(113)
–
162
(4)
(45)
–
74
–
187
Tax losses
£ million
Other
temporary
differences
£ million
Total
£ million
12
–
170
(69)
–
113
(3)
17
–
34
–
161
260
(13)
(14)
(1)
1
233
(2)
(106)
5
33
9
172
(215)
40
102
(178)
(10)
(261)
(22)
(675)
5
141
(283)
(1,095)
Deferred tax on other temporary differences includes items such as the thalidomide provision, restructuring provisions, share-based
payments and intra group sales of products.
After offsetting deferred tax assets and liabilities where appropriate within territories, the net deferred tax liability comprises:
Deferred tax assets
Deferred tax liabilities
2012
£ million
2011
£ million
329
(1,424)
(1,095)
516
(777)
(261)
The net deferred tax liability of £1,449 million (2011 – £613 million) in respect of intangible assets comprises deferred tax assets
of £39 million (2011 – £590 million) less deferred tax liabilities of £1,488 million (2011 – £1,203 million). The group benefits from the
availability of tax amortisation on some of its principal brands and other intangible assets. During the year ended 30 June 2012
negotiations with tax authorities were concluded, the outcome of which was a favourable change in taxation basis of certain overseas
profits that replaced the benefit of some future amortisation. This resulted in a write off of the related deferred tax assets of £524 million.
This has been accounted for as an exceptional item. Deferred tax assets of £153 million (2011 – £107 million) have been recognised in
jurisdictions with prior year taxable losses. It is considered more likely than not that there will be sufficient future taxable profits to
support recognition of these deferred tax assets.
Unrecognised deferred tax assets Deferred tax assets have been recognised to the extent that it is considered more likely than
not that there will be suitable taxable profits from which the future reversal of the underlying timing differences can be deducted.
Where this is not the case, deferred tax assets have not been recognised, as set out below:
2012
Tax losses
£ million
Gross deferred tax assets
Amounts not recognised
319
(158)
161
Other
£ million
39
–
39
2011
Tax losses
£ million
Other
£ million
317
(204)
113
623
(33)
590
Of the amounts recognised in respect of tax losses, £19 million has expiration dates through to 2022 (2011 – £16 million through to
2021) and £142 million can be carried forward indefinitely (2011 – £97 million). Of the amounts unrecognised in respect of tax losses,
£7 million has expiration dates through to 2022 (2011 – £7 million through to 2021) and £151 million (2011 – £197 million) can be carried
forward indefinitely.
Unrecognised deferred tax liabilities No deferred tax liability is provided in respect of any future remittance of earnings of foreign
subsidiaries where the group is able to control the remittance of earnings and it is probable that such earnings will not be remitted in
the foreseeable future, or where no liability would arise on the remittance. It is not practicable to estimate the amount of unrecognised
deferred tax liabilities in respect of these unremitted earnings.
The aggregate amount of temporary difference associated with investments in subsidiaries, branches interests in joint ventures
and associates for which deferred tax liabilities have not been recognised is £16.6 billion (2011 – £15.2 billion). This has been calculated
based upon the temporary differences arising between the carrying value in the consolidated financial statements and the tax basis
of each investment.
164
Diageo Annual Report 2012
Hedging
reserve
£ million
Total
£ million
–
–
(74)
(240)
–
18
(74)
(222)
–
210
–
210
–
210
29
(15)
–
–
14
–
–
–
–
–
(104)
7
–
–
3
(495)
(492)
–
29
(15)
3
(495)
(582)
7
–
–
–
–
18
–
29
(15)
3
(495)
(564)
7
(4)
–
(4)
10
–
–
7
(97)
–
100
100
(392)
(4)
100
103
(479)
–
–
–
18
(4)
100
103
(461)
–
–
(133)
157
–
–
(133)
157
–
(64)
(133)
93
–
(51)
–
(51)
–
(51)
25
56
–
–
81
–
–
–
–
–
(27)
8
–
–
6
272
278
–
25
56
6
272
332
8
–
–
–
–
(64)
–
25
56
6
272
268
8
(7)
–
(7)
74
–
–
8
(19)
–
(66)
(66)
212
(7)
(66)
(65)
267
–
–
–
(64)
(7)
(66)
(65)
203
–
–
494
(30)
–
–
494
(30)
–
67
494
37
–
(429)
–
(429)
–
(429)
(27)
(26)
–
–
(53)
–
–
–
–
–
35
(17)
–
–
25
8
33
–
(27)
(26)
25
8
15
(17)
–
–
–
–
67
–
(27)
(26)
25
8
82
(17)
1
1
(52)
–
(17)
18
–
–
33
1
(16)
(1)
–
–
67
1
(16)
66
Additional information
(74)
(240)
Financial statements
–
–
Governance
2010
Exchange differences on translation of foreign operations
excluding borrowings
– group
– associates and non-controlling interests
Exchange differences on borrowings and derivative net
investment hedges
Effective portion of changes in fair value of cash flow hedges
– taken to other comprehensive income
– transferred to income statement
Hyperinflation adjustment
Net actuarial gain on post employment plans
Other comprehensive (loss)/income before taxation
Tax on exchange differences
Tax on effective portion of changes in fair value of
cash flow hedges
Tax on other comprehensive (loss)/income
Other comprehensive (loss)/income for the year
Noncontrolling
interests
£ million
Business review
2011
Exchange differences on translation of foreign operations
excluding borrowings
– group
– associates and non-controlling interests
Exchange differences on borrowings and derivative net
investment hedges
Effective portion of changes in fair value of cash flow hedges
– taken to other comprehensive income
– transferred to income statement
Hyperinflation adjustment
Net actuarial gain on post employment plans
Other comprehensive income/(loss) before taxation
Tax on exchange differences
Tax on effective portion of changes in fair value of
cash flow hedges
Tax on net actuarial gain on post employment plans
Tax on other comprehensive income/(loss)
Other comprehensive income/(loss) for the year
Retained
earnings/
(deficit)
£ million
Business description
2012
Exchange differences on translation of foreign operations
excluding borrowings
– group
– associates and non-controlling interests*
Exchange differences on borrowings and derivative net
investment hedges
Effective portion of changes in fair value of cash flow hedges
– taken to other comprehensive income
– transferred to income statement
Hyperinflation adjustment
Net actuarial loss on post employment plans
Other comprehensive income/(loss) before taxation
Tax on exchange differences
Tax on effective portion of changes in fair value of
cash flow hedges
Tax on net actuarial loss on post employment plans
Tax on other comprehensive income/(loss)
Other comprehensive income/(loss) for the year
Exchange
reserve
£ million
Total
attributable
to parent
company
shareholders
£ million
Performance summary
27. Other comprehensive income
* Includes £30 million exchange gain recycled to the consolidated income statement on the acquisition of a majority equity stake in Quanxing and
obtaining control of Shuijingfang in the year ended 30 June 2012.
Notes to the consolidated financial statements
165
Financial
statements
28. Share capital and reserves
117
Auditor’s report in
respect of the Group
(a) Allotted and fully paid share capital – ordinary shares of 28101⁄108 pence each
Number
of shares
million
Nominal
value
£ million
118
Consolidated
income statement
At 30 June 2012, 30 June 2011 and 30 June 2010
119
Consolidated
statement of
comprehensive
income
(b) Share premium During the year, 0.1 million ordinary shares with an aggregate nominal value of less than £0.1 million were allotted
under employee share option schemes for a total consideration of £1 million (2011 – 0.1 million shares, nominal value less than
£0.1 million, consideration £0.4 million; 2010 – 0.1 million shares, nominal value less than £0.1 million, consideration £0.4 million).
120
Consolidated
balance sheet
(c) Hedging and exchange reserve At 30 June 2012 the hedging reserve and exchange reserve comprised a credit of £74 million
and a deficit of £7 million, respectively (2011 – £64 million credit and £90 million credit, respectively; 2010 – a deficit of £10 million and
a credit of £109 million, respectively).
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
797
(d) Own shares Own shares comprise shares in the company held by employee share trusts, shares repurchased as part of the
company’s share buyback programmes and held as treasury shares, shares held as treasury shares and call options held for hedging
share scheme grants provided to employees. Movements in own shares are as follows:
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
2,754
At 30 June 2009
Share trust arrangements
Share call options purchased
Shares sold to fund call options
Shares used to satisfy options
At 30 June 2010
Share trust arrangements
Shares purchased
Shares used to satisfy options
At 30 June 2011
Shares trust arrangements
Shares transferred
Shares purchased
Shares sold to employees
Shares used to satisfy options
At 30 June 2012
Own shares and options
held by employee
share trusts
Treasury shares
repurchased under
buyback programmes
Treasury shares for
hedging share scheme
grants to employees
Total own shares
Number
Purchase
of shares consideration
million
£ million
Number
Purchase
of shares consideration
million
£ million
Number Purchase/(sale)
of shares consideration
million
£ million
Number
Purchase
of shares consideration
million
£ million
23
(8)
–
–
–
15
(4)
–
–
11
(4)
2
–
–
–
9
188
(58)
23
–
–
153
(24)
–
–
129
(26)
23
–
–
–
126
223
–
–
–
–
223
–
–
–
223
–
–
–
–
–
223
1,841
–
–
–
–
1,841
–
–
–
1,841
–
–
–
–
–
1,841
32
–
–
(3)
(3)
26
–
6
(4)
28
–
(2)
9
–
(8)
27
313
–
–
(24)
(30)
259
–
67
(39)
287
–
(23)
114
(2)
(86)
290
278
(8)
–
(3)
(3)
264
(4)
6
(4)
262
(4)
–
9
–
(8)
259
2,342
(58)
23
(24)
(30)
2,253
(24)
67
(39)
2,257
(26)
–
114
(2)
(86)
2,257
At 30 June 2012, employee share trusts funded by the group held 9 million ordinary shares in the company with a market value of
£153 million (2011 – 11 million shares, market value £144 million; 2010 – 15 million shares, market value £159 million). Dividends are
waived on all shares in the company owned by the employee share trusts.
During the year ended 30 June 2012, 2 million ordinary shares, with a nominal value of £0.6 million (2011 and 2010 – nil) were
transferred from treasury shares to share trusts to ensure that sufficient level of shares are held within the share trusts to satisfy grants
and awards made under the group’s employee share schemes.
During the year ended 30 June 2012, the company purchased 9 million ordinary shares (2011 – 6 million), with an aggregate nominal
value of £3 million (2011 – £2 million), representing approximately 0.4% (2011 – 0.3%) of the issued ordinary share capital (excluding
treasury shares), to be held as treasury shares. These shares have not been cancelled but are deducted from shareholders’ equity.
Dividends are waived on these shares.
During the year ended 30 June 2012 the company sold 0.1 million ordinary shares held as treasury shares with an aggregate nominal
value of less than £0.1 million, to employees under the International sharematch plan (2011 and 2010 – nil).
The company utilised 8 million ordinary shares held as treasury shares, with an aggregate nominal value of £2 million, to satisfy
options exercised by employees during the year (2011 – 4 million shares, nominal value of £1 million; 2010 – 3 million shares, nominal
value of £1 million).
During the year ended 30 June 2010 the company sold 3 million ordinary shares held as treasury shares, with an aggregate nominal
value of £1 million, to purchase call options over 8 million shares at a cost of £24 million to hedge share option grants. These options are
held by the employee share trust. Call options denominated in US dollars with a value of £1 million were included in other financial assets.
166
Diageo Annual Report 2012
2012
£ million
Amounts recognised as distributions to equity shareholders in the year
Final dividend for the year ended 30 June 2011
24.9 pence per share (2010 – 23.5 pence; 2009 – 22.2 pence)
Interim dividend for the year ended 30 June 2012
16.6 pence per share (2011 – 15.5 pence; 2010 – 14.6 pence)
2010
£ million
621
586
551
415
1,036
387
973
363
914
671
621
586
The proposed final dividend was approved by the board of directors on 22 August 2012. As this was after the balance sheet date and the
dividend is subject to approval by shareholders at the Annual General Meeting, this dividend has not been included as a liability in these
consolidated financial statements. There are no corporate tax consequences arising from this treatment.
Business description
Proposed final dividend for the year ended 30 June 2012
26.9 pence per share (2011 – 24.9 pence; 2010 – 23.5 pence)
2011
£ million
Performance summary
(e) Dividends
29. Cash generated from operations
2011
(restated)
2012
£ million
£ million
£ million
2,017
–
343
(176)
397
14
3,158
(338)
(218)
27
£ million
1,743
19
477
(142)
462
15
2,595
(204)
62
32
(529)
411
166
(201)
3,005
£ million
2,574
(104)
69
364
(110)
352
138
(116)
2,859
329
372
111
(211)
3,175
Financial statements
Comparatives have been restated following a change in the disclosure of dividends paid to non-controlling interests and transaction costs
incurred in respect of business acquisitions (see note 1).
Cash generated from operations is stated after £158 million (2011 – £259 million; 2010 – £145 million) of cash outflows in respect of
exceptional operating items.
Other items include £200 million of cash contributions to post employment schemes in excess of the income statement impact
(2011 – £119 million; 2010 – £114 million) and gains on sale of property of £19 million (2011 – £20 million; 2010 – £89 million) partly offset
by the fair value charge in respect of share-based incentive plans of £36 million (2011 – £34 million; 2010 – £31 million).
Governance
Net movement in working capital
Depreciation, amortisation and impairment
Dividend income
Other items
Cash generated from operations
£ million
2,072
11
1,038
(213)
397
(147)
Business review
Profit for the year
Discontinued operations
Taxation
Share of associates’ profits after tax
Net interest and net other finance charges
(Gain)/loss on sale of businesses
Operating profit
Increase in inventories
(Increase)/decrease in trade and other receivables
Increase in trade and other payables and provisions
2010
(restated)
Additional information
Notes to the consolidated financial statements
167
30. Acquisition of businesses and purchase of shares of non-controlling interests
Financial
statements
117
Auditor’s report in
respect of the Group
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
Net assets acquired and consideration
Mey İçki
£ million
Brands and computer software
Property, plant and equipment
Investments
Inventories
Assets and liabilities held for sale
Other working capital
Taxation
Cash
Borrowings
Post employment benefit liabilities
Fair value of assets and liabilities
Goodwill arising on acquisition
Step acquisition
Non-controlling interests
Consideration payable
Satisfied by:
Cash consideration paid
Financial liabilities
Deferred/contingent consideration
payable
Cash consideration paid for
investments in subsidiaries
Cash consideration paid for
investments in associates
Cash acquired
Purchase consideration paid in
respect of prior year acquisitions
Deposit (received)/paid
Net cash outflow/(inflow) on
acquisition of businesses*
Meta
£ million
Other
£ million
2012
Total
£ million
2011
£ million
2010
£ million
647
117
–
44
–
12
(147)
38
–
(2)
709
590
–
(1)
1,298
119
10
–
19
–
–
–
2
–
–
150
97
–
–
247
55
13
–
6
–
(2)
(18)
–
(5)
–
49
99
–
–
148
538
46
8
66
58
(59)
(135)
57
–
–
579
105
(219)
(451)
14
–
–
28
–
–
–
–
–
–
–
28
–
–
–
28
1,359
186
36
135
58
(49)
(300)
97
(5)
(2)
1,515
891
(219)
(452)
1,735
6
64
40
3
–
(14)
(10)
–
(22)
–
67
31
–
(20)
78
62
2
–
–
–
(1)
(2)
4
–
–
65
19
(21)
–
63
1,298
–
120
97
145
–
14
–
28
–
1,605
97
73
(1)
37
–
–
1,298
30
247
3
148
–
14
–
28
33
1,735
6
78
26
63
1,298
120
145
14
–
1,577
33
37
–
(38)
–
(2)
–
–
–
(57)
48
–
48
(97)
58
–
41
(4)
–
–
–
–
–
–
–
(115)
7
–
7
(115)
6
–
–
123
1,260
118
145
(158)
55
1,420
97
197
Purchase of shares of non-controlling interests
Kenya Breweries
Philippines
Zacapa
£ million
Quanxing
and
Shuijingfang
£ million
2012
£ million
140
15
155
* The group has revised the disclosure of the directly attributable acquisition costs in the consolidated statement of cash flow. In the year ended 30 June
2012 these costs of £47 million (2011 − £20 million; 2010 − £9 million) have been included in cash flow from operating activities rather than cash flow from
investing activities.
168
Diageo Annual Report 2012
Business review
Governance
Quanxing and Shuijingfang On 14 July 2011, Diageo acquired an additional 4% equity stake in Sichuan Chengdu Quanxing Group
Company Ltd. (Quanxing) from Chengdu Yingsheng Investment Holding Co., Ltd. The consideration for the additional 4% equity stake
was CNY 140 million (£14 million). The acquisition of the 4% equity stake brought Diageo’s shareholding in Quanxing to 53%. Quanxing
was accounted for as an associate up to 14 July 2011 but following the acquisition of the additional 4% equity stake it became a
subsidiary with a 47% non-controlling interest. Quanxing is primarily a holding company controlling a 39.7% equity stake in Sichuan
Shuijingfang Co., Ltd. (Shuijingfang), a super premium Chinese white spirits company listed on the Shanghai Stock Exchange. During
the year ended 30 June 2010 £123 million was deposited with China’s securities depositary and clearing agency in respect of the tender
offer to all other shareholders of Shuijingfang. During the year ended 30 June 2012, Diageo received approval from the Chinese
Securities Regulatory Commission to launch, and Diageo did launch and settle, the mandatory tender offer to all the other shareholders
of Shuijingfang. A nominal amount of shares of Shuijingfang were tendered into the offer and the deposit was returned to Diageo.
On 29 June 2012 at the annual general meeting additional Diageo directors were appointed to the board of Shuijingfang which
gave Diageo control over the board and the operating and financial policies of the company. Up to 29 June 2012 Diageo accounted for
Shuijingfang as an associate and following the change in control on 29 June 2012 it became a subsidiary. As a result of Quanxing and
Shuijingfang becoming subsidiaries of the group, a gain of £124 million arose on the difference between the book value of the equity
owned prior to the transactions and the market values on the completion dates which has been disclosed as a sale of businesses in the
consolidated income statement. The non-controlling interest in Shuijingfang has been calculated as 79% of the fair value of the net
assets of the company and the non-controlling interest in Quanxing has been valued at 47% of the fair value of its net assets. The fair
values of the net assets disclosed are provisional and have been estimated by Diageo based on information obtained in accordance
with all relevant Chinese laws and regulations. The fair values will be finalised in the year ending 30 June 2013.
The goodwill arising on the transaction represents the strategic premium in respect of entering the Chinese white spirits market
and the synergies arising from combining operations. Directly attributable transaction and integration costs of £16 million have been
charged to other external charges in the year.
Business description
Zacapa On 5 July 2011, Diageo completed the acquisition of a 50% equity controlling stake in Rum Creations Products Inc (RCP), the
owner of the Zacapa rum brand, from Industrias Licoreras de Guatemala (ILG), for a cash consideration of $240 million (£150 million)
(including deferred and contingent consideration of $48 million (£30 million)). ILG has a put option to sell the remaining 50% equity
stake exercisable from 2016 calculated on a profit multiple. The net present value of this financial liability was $155 million (£97 million)
at acquisition. In addition, the transaction provided Diageo with perpetual global distribution rights for Zacapa rum, excluding those
for Guatemala and the domestic markets of El Salvador, Honduras, Nicaragua, Costa Rica, Belize and Panama. Diageo consolidates the
results of RCP. Directly attributable transaction costs of £1 million have been charged to other external charges in the year. In the period
since acquisition the additional contribution of the Zacapa brand to operating profit was £8 million (net of £1 million transaction costs).
Performance summary
2012 acquisitions
Mey İçki On 23 August 2011, Diageo completed the acquisition of 100% of Mey İçki Sanayi ve Ticaret A.Ş. (Mey İçki) from TPG Capital
and the Actera group for $2,129 million (£1,298 million). Mey İçki is the leading producer and distributor of raki in Turkey and also owns
vodka and wine brands. Mey İçki has been consolidated from 23 August 2011. Directly attributable transaction and integration costs
of £11 million have been charged to other external charges in the year. Since acquisition Mey İçki has contributed £705 million to sales,
£291 million to net sales and £95 million to operating profit (net of £11 million transaction and integration costs).
Meta On 9 January 2012, Diageo completed the acquisition of Meta Abo Brewery Share Company SC (Meta) from the government of
Ethiopia for a cash consideration of $225 million (£148 million). Meta produces and distributes the Meta beer brand. Directly attributable
transaction and integration costs of £3 million have been charged to other external charges in the year. In the period since acquisition
the contribution (net of transaction and integration costs) to sales, net sales and operating profit was £16 million, £13 million and £nil,
respectively. The fair values will be finalised in the year ending 30 June 2013.
The goodwill acquired in respect of the above acquisitions represents synergies arising from combining operations, intangible assets
that do not qualify for separate recognition and the extension of the group’s portfolio in other markets around the world. None of the
goodwill recognised is expected to be deductible for income tax purposes. If the acquisitions had been completed on 1 July 2011 the
group’s sales, net sales and operating profit for the year would have increased by £293 million, £207 million and £73 million, respectively.
Philippines In December 2011, Diageo completed the acquisition of Carlos Palanca Group’s 49% non-controlling equity stake in Diageo
Philippines Inc (DPI) for £15 million and became the sole shareholder. DPI produces, imports, exports and distributes Diageo’s brands
throughout the Philippines. Transaction costs were not material.
Notes to the consolidated financial statements
Additional information
Purchase of shares of non-controlling interests
Kenya Breweries On 25 November 2011, Diageo completed the acquisition of SABMiller Africa BV’s 20% non-controlling equity stake
in Kenya Breweries Limited (Kenya Breweries), through its subsidiary undertaking, East African Breweries Limited, of which Diageo owns
50.03%, for a cash consideration of 19.5 billion Kenyan shillings (£134 million). Transaction costs of £6 million have been incurred and
charged to other retained earnings. As a result, Diageo owns 100% of Kenya Breweries. Kenya Breweries terminated a brewing and
distribution agreement with SABMiller International BV on 31 May 2011 and has ceased to distribute SABMiller’s brands in Kenya.
Financial statements
Halico During the year Diageo completed in tranches the acquisition of an additional 20.6% (2011 − 24.9%) equity stake in Hanoi Joint
Stock Company (Halico), the largest domestic branded spirits producer in Vietnam for a consideration of £28 million (2011 − £32 million).
As a consequence Diageo owns 45.5% of the equity of Halico and equity accounts for this investment. Transaction costs on the
acquisition were not material (2011− £2 million).
169
Financial
statements
30. Acquisition of businesses and purchase of shares of non-controlling interests continued
117
Auditor’s report in
respect of the Group
2011 acquisitions
Serengeti Breweries On 22 October 2010, Diageo completed the acquisition of a 51% equity stake in Serengeti Breweries Limited (SBL),
a beer business based in Tanzania, through its subsidiary undertaking, East African Breweries Limited of which Diageo owns 50.03%.
The fair value of purchase consideration payable was £60 million, including borrowings acquired of £22 million. Transaction costs of
£2 million (2010 − £5 million) in respect of the acquisition were charged to operating profit. Diageo consolidates 100% of SBL with a 75%
non-controlling interest and has a call option for the remaining 49% of equity exercisable in 2013, calculated on a profit multiple of SBL.
None of the goodwill recognised is expected to be deductible for income tax purposes.
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
22 Marquis On 30 September 2010, Diageo acquired a 20% equity stake in LNJ Group, LLC, owner of the 22 Marquis brand, a sparkling
liqueur, for a consideration of £6 million. Depending on the performance of the brand in the first three years following the acquisition
Diageo has a contractual right to increase its ownership to 50% without additional consideration. Diageo also has an option to purchase
the remaining 50% equity stake in 2014 at a pre-agreed profit multiple reflecting fair value. Diageo equity accounts for this investment.
2010 acquisitions
Nuvo On 29 June 2010 Diageo acquired an additional 28.75% equity stake in the London Group, the owner of the Nuvo brand,
an ultra-premium vodka-based sparkling liqueur, for a consideration of £29 million. The London Group was formerly accounted for
as an associate and following the acquisition of further shares became a subsidiary.
For all of the above acquisitions the non-controlling interests were recognised at the proportionate share of net assets acquired.
Acquisitions after 30 June 2012
Ypióca On 9 August 2012, Diageo completed the acquisition of 100% of the equity of Ypióca Bebidas S.A. (Ypióca) from Ypióca
Agroindustrial Limitada for a cash consideration of BRL 900 million (£284 million). Ypióca is a leading producer and distributor of a
cachaça brand, Ypióca in Brazil. Ypióca will be consolidated and for the year ended 31 December 2011 had net sales of BRL 177 million
(£56 million). The fair value assessment has not been completed and an analysis of the net assets acquired is not disclosed as the
acquisition was completed only two weeks prior to the financial statements being signed. Directly attributable transaction costs
of £7 million have been charged to other external charges in the year.
31. Contingent liabilities and legal proceedings
(a) Guarantees As of 30 June 2012 the group has no material performance guarantees or indemnities to third parties.
(b) Colombian litigation An action was filed on 8 October 2004 in the United States District Court for the Eastern District of New York
by the Republic of Colombia and a number of its local government entities against Diageo and other spirits companies. The complaint
alleges several causes of action. Included among the causes of action is a claim that the defendants allegedly violated the Federal RICO
Act by facilitating money laundering in Colombia through their supposed involvement in the contraband trade to the detriment of
government owned spirits production and distribution businesses. Diageo is unable to quantify meaningfully the possible loss or range
of loss to which the lawsuit may give rise. Diageo intends to defend itself vigorously against this lawsuit.
(c) Korean customs dispute Litigation is ongoing in Korea in connection with the application of the methodology used in transfer
pricing on spirits imports since 2004. In December 2009, Diageo Korea received a final customs audit assessment notice from the
Korean customs authorities, covering the period from 1 February 2004 to 30 June 2007, for Korean won 194 billion or £108 million
(including £13 million of value added tax), which was paid in full and appealed to the Korean Tax Tribunal.
On 18 May 2011, the Tax Tribunal made a determination that the statute of limitations had run for part of the assessment
period, ordered a partial penalty refund and instructed the Korean customs authorities to reinvestigate the remaining assessments.
Accordingly, a refund of Korean won 43 billion or £24 million (including £2 million of value added tax) was made to Diageo Korea.
However, post the completion of the reinvestigation, the Korean customs authorities have concluded that they will continue to
pursue the application of the same methodology and on 18 October 2011 a further final imposition notice was issued for Korean won
217 billion or £120 million (including £13 million of value added tax) in respect of the period from 29 February 2008 to 31 October 2010.
In response Diageo Korea filed a claim with the Seoul Administrative Court along with a petition for preliminary injunction to stay
the final imposition notice. The Seoul Administrative Court granted Diageo Korea’s request for preliminary injunction and stayed the
final imposition until 30 September 2012.
The underlying matter is currently in progress with the Seoul Administrative Court and Diageo Korea is unable to quantify
meaningfully the possible loss or range of loss to which these claims may give rise. Diageo Korea continues to defend its position
vigorously.
(d) Ketel One vodka put option The Nolet Group has an option exercisable from 9 June 2011 to 9 June 2013 to sell its 50% equity stake
in Ketel One Worldwide BV to Diageo for a total consideration of $900 million (£573 million) plus 5.5% annual interest calculated from the
date of the original acquisition on 9 June 2008. If the Nolet Group exercises this option but Diageo chooses not to buy the stake, Diageo
will then have to pay $100 million (£64 million) to the Nolet Group and the Nolet Group may then pursue a sale of its stake to a third
party, subject to rights of first offer and last refusal on Diageo’s part.
(e) Thalidomide litigation In Australia, a class action claim alleging product liability and negligence for injuries arising from the
consumption of the drug thalidomide has been filed in the Supreme Court of Victoria against Distillers Company (Biochemicals)
Limited, its parent Diageo Scotland Limited (formerly Distillers Company Limited), as well as against Grϋnenthal GmbH, the developer
170
Diageo Annual Report 2012
Performance summary
of the drug. The size of the class is not yet known. On 18 July 2012 Diageo settled the claim of the lead claimant Lynette Rowe and
agreed a process to consider the remaining claimants in the class. To enable this process to occur, Lynette Rowe and her legal
representatives have agreed not to take any step towards a trial of any issue in the litigation before 31 August 2013. In the United
Kingdom, proceedings have twice been commenced but lapsed for lack of service. Distillers Company (Biochemicals) Limited
distributed the drug in Australia and the United Kingdom for a period in the late 1950s and early 1960s. Diageo is unable to quantify
meaningfully the possible loss or range of loss to which these lawsuits may give rise. The company has worked voluntarily for many
years with various thalidomide organisations and has provided significant financial support.
32. Related party transactions
Transactions between the group and its related parties are made on terms equivalent to those that prevail in arm’s length transactions.
Business description
(f) Other The group has extensive international operations and is defendant in a number of legal, customs and tax proceedings
incidental to these operations. There are a number of legal, customs and tax claims against the group, the outcome of which cannot
at present be foreseen.
Save as disclosed above, neither Diageo, nor any member of the Diageo group, is or has been engaged in, nor (so far as Diageo is
aware) is there pending or threatened by or against it, any legal or arbitration proceedings which may have a significant effect on the
financial position of the Diageo group.
Subsidiaries Transactions between the company and its subsidiaries are eliminated on consolidation and therefore are not disclosed.
Details of the principal group companies are given after these financial statements.
2012
£ million
2010
£ million
37
22
5
41
46
26
5
21
74
27
5
17
1
2
57
1
3
8
–
63
3
7
9
2
57
2
7
27
22
64
Governance
Income statement items
Sales to associates
Purchases from associates*
Sales to joint ventures
Purchases from joint ventures
Balance sheet items
Group payables to associates
Group receivables from associates
Loans receivable from associates
Group payables to joint ventures
Group receivables from joint ventures
Cash flow items
Loans and equity contribution to associates
2011
£ million
Business review
Associates and joint ventures Sales and purchases to and from associates and joint ventures are principally in respect of premium
drinks products but also include the provision of management services. All transactions are on terms equivalent to those in an arm’s
length transaction.
* Including purchase of maturing inventories from Moët Hennessy of £9 million (2011 – £9 million; 2010 – £8 million).
Key management personnel The key management of the group comprises the executive and non-executive directors, the members
of the executive committee and the company secretary. They are listed under ‘Board of directors and executive committee’.
2012
£ million
18
1
9
1
–
29
2010
£ million
20
1
10
4
1
36
21
1
10
4
–
36
Non-executive directors do not receive share-based payments or post employment benefits.
Details are given in the directors’ remuneration report of the individual directors’ remuneration and transactions between the
group and key management personnel.
Additional information
Salaries and short term employee benefits
Non-executive directors’ fees
Share-based payments
Post employment benefits
Termination benefits
2011
£ million
Financial statements
Other disclosures in respect of associates are included in note 7 and note 14.
Pension plans The Diageo pension plans are recharged with the cost of administration services provided by the company to the
pension plans and with professional fees paid by the company on behalf of the pension plans. The total amount recharged for the
year was £10 million (2011 – £18 million; 2010 – £28 million).
Notes to the consolidated financial statements
171
Financial
statements
33. Commitments
117
Auditor’s report in
respect of the Group
Capital expenditure Commitments for expenditure on intangibles and property, plant and equipment not provided for in these
consolidated financial statements are estimated at £145 million (2011 – £148 million).
118
Consolidated
income statement
Operating lease commitments The minimum lease rentals to be paid under non-cancellable leases, principally in respect
of properties, are as follows:
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
2012
£ million
Payments falling due:
Within one year
Between one and two years
Between two and three years
Between three and four years
Between four and five years
After five years
94
86
70
53
47
325
675
2011
£ million
104
84
74
57
49
354
722
There are no significant leases for which contingent rent is payable, nor any that have purchase options, escalation clauses or
restrictions. A number of the operating leases have renewal clauses that are all at fair market value. In respect of property not currently
utilised, the group has entered into sub-leases for which the minimum amount receivable is £39 million (2011 – £44 million), of which
£7 million (2011 – £9 million) falls due within one year of the balance sheet date. The amount received under these leases is included in
sales in the income statement.
34. Employee share compensation
The group uses a number of equity settled and cash settled share plans to grant options and share awards to its directors and employees.
The annual fair value charge for the three years ended 30 June 2012 by principal plan is as follows:
2012
£ million
Executive share option plans
Diageo executive long term incentive plan
Diageo senior executive share option plan
Diageo executive share option plan
Savings plans
Executive share award plans
Diageo executive long term incentive plan
Performance share plan
Discretionary incentive plan
Cash settled
2011
£ million
2010
£ million
3
2
2
4
2
2
4
4
1
3
7
5
9
11
4
1
36
7
11
4
–
34
1
10
4
–
31
The fair value charge in the year ended 30 June 2011 includes operating exceptional items of £4 million (2010 – £1 million).
The principal plans are as follows:
Executive share option plans
(a) Diageo executive long term incentive plan (DELTIP) This scheme was introduced in the year ended 30 June 2010 to replace the
Diageo executive share option plan. Awards made to executives under the plan are in the form of shares and share options at the
market value at the time of grant. Executives are given the opportunity to elect to have their awards in the form of share options or
shares or a combination of both. Share awards vest/are released on the third anniversary of the grant date. Share options granted under
this scheme may normally be exercised between three and ten years after the grant date. There are no performance conditions to be
satisfied, although the top 70 senior executives are required to hold a minimum number of shares in Diageo plc. US executives are
granted awards over the company’s ADSs (one ADS is equivalent to four ordinary shares).
(b) Diageo senior executive share option plan 2008 (SESOP 2008) This scheme was introduced in October 2008 and grants options
to senior executives at market value at the time of grant. Options granted under this scheme may normally be exercised between three
and ten years after the grant date but only to the extent that a performance condition is satisfied. The current performance condition
is based on the increase in Diageo’s adjusted earnings per share (eps) over a three year period. Growth targets are set annually by the
remuneration committee. For the 2011 grant, targets were set at 6% to 10% and for the 2012 grant at 7% to 11% compound annual
growth in adjusted eps. The proportion of options that can be exercised depends on the extent to which the adjusted eps growth
targets have been met. For the 2011 and 2012 grants, the exercise range is 25% for threshold performance up to 100% for achieving
10% and 11% or more compound annual growth in adjusted eps, respectively. Re-testing of the performance condition is not
permitted. US executives are granted options over the company’s ADSs.
172
Diageo Annual Report 2012
(d) Diageo associated companies share incentive plan (DACSIP) This scheme was introduced in the year ended 30 June 2012 and
enables the company to grant shares and share options at the market value at the time of grant to executives in a number of associated
companies. The main terms of the scheme are the same as for DELTIP.
(b) ROI savings-related share option scheme (ISRSOS) The ROI savings-related share option scheme operates on a similar basis to the
equivalent UK scheme (described above) for employees based in the Republic of Ireland.
(c) US employee stock purchase plan (USESPP) This plan provides a long term savings and investment opportunity for US employees
who can use their savings to pay the exercise price of a share option. Options may normally be exercised after 12 months at a price
equivalent to 85% of the market value of the ADSs at the grant date.
Business review
(d) International sharematch plan (ISMP) This plan was introduced in September 2010 to replace the International savings-related
share option plan (described below). Employees outside the United Kingdom, Ireland and the United States are offered the opportunity
to purchase Diageo shares or share units and receive matching shares or share units subject to continued employment. Plan rules
permit flexibility for Diageo to set the matching amount annually based on corporate performance and to vary this by country.
Target matching for the majority of the countries is buy three shares and receive one free.
Business description
Savings plans
(a) UK savings-related share option scheme (SRSOS) The UK savings-related share option scheme is an HM Revenue & Customs
approved scheme available to all UK employees. The scheme provides a long term savings opportunity for employees who can use
their savings to pay the exercise price of a share option. Options may normally be exercised after three or five years, according to the
length of the option period chosen by the employee, at a price that is not less than 80% of the market value of the shares at grant date.
Performance summary
(c) Diageo executive share option plan (DSOP) This scheme was introduced in December 1999 and granted options to executives
at the market value at the time of grant. The last grant made under this scheme was in September 2009. Options granted under this
scheme may normally be exercised between three and ten years after the date granted.
(e) International savings-related share option plan (International) The group also operated an international savings-related share
option plan for employees outside the United Kingdom. The last grant made under this plan was in October 2009. The plan provided
a long term savings opportunity for employees who used their savings to pay the exercise price of a share option. Options may be
exercised between one and five years after grant. The option exercise price was set at a discount to the market value at grant date,
ranging from nil to 20%, in accordance with local conditions and practices.
Additional information
Notes to the consolidated financial statements
Financial statements
(b) Discretionary incentive plan 2009 (DIP 2009) This scheme was introduced in October 2009 and replaced a similar plan. Awards
over shares or ADSs are granted under the plan, normally in the form of conditional rights to receive shares or ADSs. No payment is
made for awards. Awards vest over a three to five-year period with performance criteria varying by employee.
In certain markets DELTIP, DACSIP, ISMP and PSP work as cash alternative plans where due to legislation and tax rules it is prohibitive
to grant share options or shares settled directly in equity. From the employee’s perspective it works in the same way as a normal share
option or share except that employees do not have the right to own a share when they exercise their share options or their shares vests.
Governance
Executive share award plans
(a) Performance share plan (PSP 2008) This plan was introduced in October 2008 and replaced a similar plan. Under the PSP, share
awards can take a number of different forms. No payment is made for awards. To date, participants have been granted conditional
rights to receive shares. Awards normally vest after a three year period – the ‘performance cycle’ – subject to achievement of
performance tests.
For awards up to and including September 2010, the primary performance test is a comparison of Diageo’s three year total
shareholder return (TSR) – the percentage growth in Diageo’s share price (assuming all dividends and capital distributions are
reinvested) – with the TSR of a peer group of 16 companies including Diageo. TSR calculations are converted into a common currency
(US dollars). The vesting range is 25% if Diageo’s TSR produces a median ranking compared with the TSR of the peer group companies,
up to 100% if Diageo is ranked first or second in the peer group. The second performance test requires the remuneration committee
to consider that there has been an underlying improvement in Diageo’s three year financial performance, typically measured by an
improvement in adjusted eps.
For awards made from September 2011, three equally weighted performance tests apply: 1) a comparison of Diageo’s three year
TSR (as described above) with a peer group of 17 companies including Diageo. TSR calculations are converted into a common currency
(US dollars). The vesting range is 25% if Diageo’s TSR produces a median ranking compared with the TSR of the peer group companies,
up to 100% if Diageo is ranked first, second or third in the peer group; 2) compound annual growth in organic net sales over three years;
3) total organic operating margin improvement over three years. Targets for net sales and operating margin are set annually by the
remuneration committee. The vesting range is 25% for achieving minimum performance targets, up to 100% for achieving the
maximum target level.
Re-testing of the performance condition is not permitted. Dividends are accrued on awards and are given to participants to the
extent that the awards actually vest at the end of the performance cycle. Dividends can be paid in the form of cash or shares.
173
Financial
statements
34. Employee share compensation continued
117
Auditor’s report in
respect of the Group
For the three years ended 30 June 2012, the calculation of the fair value of each option and share award used the binomial (share option
and savings plans) and Monte Carlo (share award plans) option pricing models and the following weighted average assumptions:
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
Executive
share option
plans
2012
Risk free interest rate
Expected life of the options
Expected volatility
Dividend yield
Weighted average exercise price
Weighted average share price
Weighted average fair value of options/awards granted in the year
Number of options/awards granted in the year
Fair value of all options/awards granted in the year
2011
Risk free interest rate
Expected life of the options
Expected volatility
Dividend yield
Weighted average exercise price
Weighted average share price
Weighted average fair value of options/awards granted in the year
Number of options/awards granted in the year
Fair value of all options/awards granted in the year
2010
Risk free interest rate
Expected life of the options
Expected volatility
Dividend yield
Weighted average exercise price
Weighted average share price
Weighted average fair value of options/awards granted in the year
Number of options/awards granted in the year
Fair value of all options/awards granted in the year
Savings plans
Executive
share award
plans
1.3%
60 months
15%
3.3%
1257p
1226p
86p
5.9 million
£5 million
0.9%
35 months
13%
3.3%
987p
1319p
193p
1.8 million
£3 million
0.8%
36 months
–
3.3%
–
1253p
869p
4.9 million
£43 million
2.0%
60 months
23%
3.3%
1087p
1098p
171p
5.3 million
£9 million
1.1%
34 months
16%
3.3%
908p
1162p
247p
2.0 million
£5 million
1.3%
36 months
–
3.3%
–
1214p
652p
4.3 million
£28 million
2.8%
60 months
18%
3.6%
964p
986p
135p
8.2 million
£11 million
1.8%
36 months
17%
3.6%
809p
1030p
224p
2.8 million
£6 million
2.2%
36 months
–
3.6%
–
985p
516p
4.1 million
£21 million
The risk free interest rate is based on the UK treasury coupon strips in effect at the time of the grant, for the expected life of the option.
The expected life of the options represents the period of time that options granted are expected to be outstanding. The group uses
historical data to estimate option exercise and employee termination within the valuation model. Expected volatility is based on
implied volatilities from traded options on the group’s shares, historical volatility of the group’s shares and other factors.
Option holdings in the following tables are stated as ordinary share equivalents in pence. Options prices are translated at the
following exchange rates: grants at actual exchange rates; exercises and cancellations at average exchange rates; and closing balances
at year end exchange rates.
174
Diageo Annual Report 2012
Range of
exercise
prices
pence
Number at
30 June 2012
Weighted average Weighted average
remaining
exercise
contractual life
price
months
pence
Executive share option plans
20
22
45
71
85
65
111
62
116
78
670
733
834
946
1056
1158
1229
1346
1520
1065
600-699
700-799
800-899
900-999
1000-1099
1100-1199
218,889
1,143,812
1,401,622
2,383,934
624,223
21,739
5,794,219
16
19
15
35
6
13
23
690
755
840
951
1027
1142
884
Savings plans
(b) Transactions on schemes Transactions on the share option and share award plans and the weighted average grant date fair value
for options and shares for the three years ended 30 June 2012 were as follows:
Number of
options
Savings plans
Executive share
award plans
Weighted
average
exercise price
pence
Weighted
average
exercise price
pence
Number of
awards
Number of
options
920
966
786
943
1009
1087
901
965
996
1257
974
1049
1065
7,600,159
2,751,197
(2,108,686)
(1,083,327)
7,159,343
2,029,288
(2,033,630)
(558,879)
6,596,122
1,794,909
(1,992,376)
(604,436)
5,794,219
805
794
751
902
817
940
806
847
865
987
854
910
884
15,112,388
17,194,922
16,415,347
1025
967
687
201,613
136,758
78,738
933
1069
916
7,256,726
4,102,143
(196,894)
(1,925,184)
9,236,791
4,259,304
(343,334)
(1,888,630)
11,264,131
4,881,856
(660,353)
(3,488,448)
11,997,186
Additional information
(c) Employee share trusts, potential issues of ordinary shares and voting rights
In order to hedge its obligations under the share option and share award plans, the group either purchases own shares directly and
holds them as treasury shares, or it funds trusts to acquire shares in the company. The shares held are accounted for as a deduction in
arriving at shareholders’ equity. Call options are also used to manage some of the group’s obligations. Dividends receivable by the
employee share trusts on the shares are waived.
Shares used to satisfy the group’s obligations under the employee share plans can be newly issued shares, treasury shares or
shares purchased on the open market by the employee share trusts.
Where shares held by employee share trusts have been allocated to employee share plan participants, they may exercise their voting
rights. Where shares are held by employee share trusts and have not been allocated to participants, the trustee abstains from voting.
Financial statements
43,996,921
8,241,770
(9,116,692)
(1,788,598)
41,333,401
5,331,223
(5,994,282)
(1,593,508)
39,076,834
5,903,500
(9,271,422)
(3,687,949)
32,020,963
Governance
Balance outstanding at 30 June 2009
Granted
Exercised/awarded
Forfeited/expired
Balance outstanding at 30 June 2010
Granted
Exercised/awarded
Forfeited/expired
Balance outstanding at 30 June 2011
Granted
Exercised/awarded
Forfeited/expired
Balance outstanding at 30 June 2012
Number of options exercisable at:
30 June 2012
30 June 2011
30 June 2010
Executive share
option plans
Business review
779,087
929,816
1,768,219
6,528,667
10,920,816
3,485,563
5,435,533
1,766,508
406,754
32,020,963
Business description
600-699
700-799
800-899
900-999
1000-1099
1100-1199
1200-1299
1300-1399
1500-1599
Performance summary
(a) Outstanding options Options over ordinary shares and over ADSs (US schemes only) outstanding at 30 June 2012 are as follows:
35. Post balance sheet events
On 9 August 2012, Diageo completed the acquisition of 100% of the equity of Ypióca from Ypióca Agroindustrial Limitada for a cash
consideration of BRL 900 million (£284 million). See note 30 for further details.
Notes to the consolidated financial statements
175
Financial
statements
117
Auditor’s report in
respect of the Group
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
Independent auditor’s report
to the members of Diageo plc
We have audited the parent company financial statements of Diageo plc for the year ended 30 June 2012 which comprise the company
balance sheet and related notes. The financial reporting framework that has been applied in their preparation is applicable law and UK
Accounting Standards (UK Generally Accepted Accounting Practice).
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act
2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are required to state to
them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility
to anyone other than the company and the company’s members, as a body, for our audit work, for this report, or for the opinions we
have formed.
Respective responsibilities of directors and auditor
As explained more fully in the Directors’ Responsibilities Statement set out in the corporate governance report, the directors are
responsible for the preparation of the parent company financial statements and for being satisfied that they give a true and fair view.
Our responsibility is to audit, and express an opinion on, the parent company financial statements in accordance with applicable law
and International Standards on Auditing (UK and Ireland). Those standards require us to comply with the Auditing Practices Board’s
(APB’s) Ethical Standards for Auditors.
Scope of the audit of the financial statements
A description of the scope of an audit of financial statements is provided on the APB’s website at www.frc.org.uk/apb/scope/private.cfm.
Opinion on financial statements
In our opinion the parent company financial statements:
• give a true and fair view of the state of the company’s affairs as at 30 June 2012;
• have been properly prepared in accordance with UK Generally Accepted Accounting Practice; and
• have been prepared in accordance with the requirements of the Companies Act 2006.
Opinion on other matters prescribed by the Companies Act 2006
In our opinion:
• the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies Act
2006; and
• the information given in the Directors’ Report for the financial year for which the financial statements are prepared is consistent with
the parent company financial statements.
Matters on which we are required to report by exception
We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
• adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received
from branches not visited by us; or
• the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement
with the accounting records and returns; or
• certain disclosures of directors’ remuneration specified by law are not made; or
• we have not received all the information and explanations we require for our audit.
Other matter
We have reported separately on the group financial statements of Diageo plc for the year ended 30 June 2012.
Ian Starkey (Senior Statutory Auditor)
for and on behalf of KPMG Audit Plc, Statutory Auditor
Chartered Accountants
15 Canada Square
London
E14 5GL
22 August 2012
176
Diageo Annual Report 2012
30 June 2012
Notes
4
30 June 2011
£ million
27,030
3
4
£ million
27,023
516
8
55
26
–
70
368
6
334
16
953
Creditors – due within one year
Financial liabilities
Other liabilities
(1)
(61)
(68)
885
27,915
4
5
6
(7,908)
(364)
(11)
(62)
384
27,407
(10,303)
(332)
(9)
(8,283)
(147)
19,485
(4)
19,481
(10,644)
(153)
16,610
(4)
16,606
797
1,344
9,161
3,146
5,033
19,481
797
1,343
9,161
3,146
2,159
16,606
Company registration number No. 23307
Financial statements
The accompanying notes are an integral part of these parent company financial statements.
These financial statements were approved by a duly appointed and authorised committee of the board of directors on 22 August
2012 and were signed on its behalf by PS Walsh and D Mahlan, directors.
Governance
Provisions for liabilities and charges
Net assets before post employment liabilities
Post employment liabilities
Net assets
Capital and reserves
Called up share capital
Share premium
Merger reserve
Other reserves
Profit and loss account
Shareholders’ funds
(3)
(65)
446
Business review
Net current assets
Total assets less current liabilities
Creditors – due after one year
Amounts owed to group undertakings
Financial liabilities
Other creditors
4
£ million
Business description
Fixed assets
Investments
Current assets
Debtors – due within one year
Amounts owed by group undertakings
Financial assets
Other debtors
Debtors – due after one year
Financial assets
Cash at bank
£ million
Performance summary
Company balance sheet
Additional information
Company balance sheet
177
Financial
statements
117
Auditor’s report in
respect of the Group
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
Accounting policies
of the company
Basis of preparation
The financial statements are prepared on a going concern basis under the historical cost convention, modified to include revaluations
to fair value of certain financial instruments, in accordance with the Companies Act 2006 and UK GAAP.
By virtue of section 408 of the Companies Act 2006 the company is exempt from presenting a profit and loss account and
disclosing employee numbers and staff costs. The company has taken advantage of the exemption from preparing a cash flow
statement under the provisions of FRS 1 (Revised 1996) and the exemption contained in FRS 8 and has not separately disclosed
transactions with wholly owned subsidiary undertakings.
The following paragraphs describe the significant accounting policies under UK GAAP, which have been consistently applied.
Investments
Investments in subsidiaries are stated at their historical cost (i.e. the fair value of the consideration given by the company) less, where
appropriate, impairment provisions for any permanent decrease in value.
The carrying amounts of the company’s investments are reviewed at each reporting date to determine whether there is an
indication of impairment. If such an indication exists, then the asset’s recoverable amount is estimated. Losses are recognised in profit
or loss and reflected in an allowance against the carrying value. When a subsequent event causes the amount of impairment loss to
decrease, the decrease in impairment loss is reversed through profit or loss.
Dividends paid and received
The interim dividend is included in the financial statements in the year in which it is approved by the directors, and the final dividend
in the year in which it is approved by shareholders at the annual general meeting. Dividends received are included in the financial
statements in the year in which they are receivable.
Share-based payments – employee benefits
The fair value of equity settled share options and share grants is initially measured at grant date based on the binomial or Monte Carlo
models and is charged in the profit and loss account over the vesting period. For equity settled shares the credit is included in retained
earnings in equity whereas for cash settled share-based payments a liability is recognised in the balance sheet, measured initially at the
fair value of the liability. For cash settled share options and share grants, the fair value of the liability is remeasured at the end of each
reporting period until the liability is settled, and at the date of settlement, with any changes in the fair value recognised in the profit
and loss account. Cancellations of share options are treated as an acceleration of the vesting period and any outstanding charge is
recognised in operating profit immediately. Shares of Diageo plc held by the company for the purpose of fulfilling obligations in respect
of various employee share plans around the group are deducted from equity in the balance sheet. Any surplus or deficit arising on the
sale of the Diageo plc shares held by the company is included as a movement in equity. Where the company grants options over its
own shares to the employees of its subsidiaries it recognises an increase in the cost of investment in its subsidiaries equivalent to the
equity settled share-based payment charge recognised in its subsidiary’s financial statements with the corresponding credit being
recognised directly in equity.
Foreign currencies
Transactions in foreign currencies are recorded at the rate of exchange at the date of the transaction. Monetary assets and liabilities
denominated in foreign currencies are translated at closing rates at the balance sheet date.
Pensions and other post employment benefits
Diageo operates a number of defined benefit pension plans. It is not possible to allocate the assets and liabilities of these pension plans
between individual companies and therefore the company accounts for them as defined contribution plans. Contributions payable
in respect of defined contribution plans are charged to operating profit as incurred. Details of the UK Diageo Pension Scheme are
provided in the consolidated financial statements.
The company operates a number of post employment benefit plans which are unfunded. For these plans, the amount charged
in the profit and loss account is equivalent to the expected increase in the plans’ liabilities over the year. Any changes in the liabilities
over the year due to changes in assumptions or experience within the plans are recognised in shareholders’ equity. The liability
recognised on the balance sheet represents the present value of the obligations under the plans, net of related deferred tax.
178
Diageo Annual Report 2012
Business review
Provisions
Provisions are liabilities of uncertain timing or amount. A provision is recognised if, as a result of a past event, the company has a present
legal or constructive obligation that can be estimated reliably, and it is probable that an outflow of economic benefits will be required
to settle the obligation. Provisions are calculated on a discounted basis, where the difference from the original undiscounted provision
is material. The carrying amounts of provisions are reviewed at each balance sheet date and adjusted to reflect the current best estimate.
Business description
Financial instruments
The company’s accounting policies for financial instruments under UK GAAP, namely FRS 25 – Financial instruments: presentation,
FRS 26 – Financial instruments: measurement and FRS 29 – Financial instruments: disclosures, are the same as the group’s accounting policies
under IFRS, namely IAS 32 – Financial instruments: presentation, IAS 39 – Financial instruments: recognition and measurement and IFRS 7 –
Financial instruments: disclosures. Derivative financial instruments are recognised in the balance sheet at fair value calculated using
discounted cash flow techniques based on market data applied consistently for similar types of instruments. Changes in the fair value
of derivatives are reported in the income statement. As consolidated financial information has been disclosed under IFRS 7 in note 23
to the consolidated financial statements, the parent company is exempt from the disclosure requirements of FRS 29.
Performance summary
Taxation
Current tax is based on taxable profit for the year. This requires an estimation of the current tax liability together with an assessment
of the timing differences which arise as a consequence of different accounting and tax treatments.
Full provision for deferred tax is made for timing differences between the recognition of gains and losses in the financial
statements and their recognition in tax computations. The amount of deferred tax reflects the expected recoverable amount and is
based on the expected manner of realisation or settlement of the carrying amount of assets and liabilities, using the basis of taxation
enacted or substantively enacted by the balance sheet date. The company does not discount these balances. Deferred tax assets are
not recognised where it is more likely than not that the asset will not be realised in the future.
Tax benefits are not recognised unless it is probable that the tax positions are sustainable. Once considered to be probable,
management reviews each material tax benefit to assess whether a provision should be taken against full recognition of the benefit on
the basis of potential settlement through negotiation and/or litigation. Any interest and penalties on tax liabilities are provided for in the
tax charge.
Governance
Financial statements
Additional information
Accounting policies of the company
179
Financial
statements
117
Auditor’s report in
respect of the Group
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
Notes to the company
financial statements
1. Auditor fees
Note 3 to the consolidated financial statements of the group provides details of the remuneration of the company’s auditor on a
group basis.
2. Directors’ emoluments
120
Consolidated
balance sheet
Full information on directors’ emoluments, share and other interests, transactions and pension entitlements is included in the directors’
remuneration report in this Annual Report.
121
Consolidated
statement of
changes in equity
3. Investments
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
182
Principal group
companies
£ million
Cost
At 30 June 2011
Additions
At 30 June 2012
Impairment losses
At 30 June 2012 and at 30 June 2011
Carrying amount
At 30 June 2012
At 30 June 2011
27,309
7
27,316
286
27,030
27,023
Details of the principal group companies are given after these financial statements.
4. Financial assets and liabilities
Financial assets and liabilities comprise the fair value of interest rate swaps and cross currency interest rate swaps with
subsidiary undertakings.
5. Provisions for liabilities and charges
Thalidomide
£ million
Vacant
properties
£ million
Total
provisions
£ million
152
(14)
9
147
1
(1)
–
–
153
(15)
9
147
At 30 June 2011
Provision used during the year
Unwinding of discounts
At 30 June 2012
Provisions by their nature are subject to uncertainties with respect to the timing and outcomes of future events.
A provision was established in the year ended 30 June 2005 in respect of the discounted value of the company’s commitment to
the UK Thalidomide Trust, and will be utilised over the period of the commitment up to 2037.
6. Shareholders’ funds
Share
capital
£ million
At 30 June 2011
Profit for the year
Employee share schemes
Share-based incentive plans
Shares issued
Dividends paid
At 30 June 2012
180
Diageo Annual Report 2012
797
–
–
–
–
–
797
Share
premium
£ million
1,343
–
–
–
1
–
1,344
Capital
Merger redemption
reserve
reserve
£ million
£ million
9,161
–
–
–
–
–
9,161
3,146
–
–
–
–
–
3,146
Profit and loss account
Own
shares
£ million
Other
£ million
Total
shareholders’
Total
funds
£ million
£ million
(2,255)
–
(2)
–
–
–
(2,257)
4,414
3,877
–
35
–
(1,036)
7,290
2,159
3,877
(2)
35
–
(1,036)
5,033
16,606
3,877
(2)
35
1
(1,036)
19,481
Number of
shares
million
At 30 June 2012 and 30 June 2011
Nominal
value
£ million
2,754
797
(b) Share premium During the year 0.1 million ordinary shares with an aggregate nominal value less than £0.1 million were allotted
under employee share option schemes for a total consideration of £1 million (2011 – 0.1 million shares, nominal value less than
£0.1 million, consideration £0.4 million).
(d) Own shares Own shares comprise shares in the company held by employee share trusts, shares repurchased as part of the
company’s share buyback programmes and held as treasury shares, and shares and call options held for hedging share scheme
grants provided to employees. Movements in shares are as follows:
Treasury shares
repurchased under
buyback programmes
Treasury shares for
hedging share scheme
grants to employees
Total own shares
Number
Purchase
of shares consideration
million
£ million
Number
Purchase
of shares consideration
million
£ million
Number Purchase/sales
of shares consideration
million
£ million
Number
Purchase
of shares consideration
million
£ million
10
(4)
2
–
–
–
127
(26)
23
–
–
–
223
–
–
–
–
–
1,841
–
–
–
–
–
28
–
(2)
9
–
(8)
287
–
(23)
114
(2)
(86)
261
(4)
–
9
–
(8)
2,255
(26)
–
114
(2)
(86)
1
9
2
126
–
223
–
1,841
–
27
–
290
1
259
2
2,257
Governance
Financial statements
At 30 June 2012 own shares comprised 9 million ordinary shares, with an aggregate nominal value of £3 million, held by employee share
trusts (2011 – 10 million shares, nominal value £3 million); 223 million ordinary shares, with an aggregate nominal value of £65 million,
repurchased and held as treasury shares (2011 – 223 million shares, nominal value £65 million); and 27 million ordinary shares, with an
aggregate nominal value of £8 million, held as treasury shares for hedging share scheme grants (2011 – 28 million shares, nominal value
£8 million). Dividends are waived on all shares in the company owned by the employee share trusts.
During the year ended 30 June 2012, 2 million ordinary shares, with a nominal value of £0.6 million (2011 – nil) were transferred from
treasury shares to share trusts to ensure that sufficient level of shares are held within the share trusts to satisfy grants and awards made
under the group’s employee share schemes.
During the year ended 30 June 2012, the company purchased 9 million ordinary shares, with an aggregate nominal value of
£3 million, representing approximately 0.4% of the issued ordinary share capital (excluding treasury shares), to be held as treasury shares
(2011 – 6 million shares, nominal value of £2 million). These shares have not been cancelled but are deducted from shareholders’ equity.
Dividends are waived on these shares.
During the year ended 30 June 2012 the company sold 0.1 million ordinary shares held as treasury shares, with an aggregate
nominal value of less than £0.1 million, to employees under International sharematch plan (2011 – nil).
During the year ended 30 June 2012 the company utilised 8 million ordinary shares held as treasury shares, with an aggregate
nominal value of £2 million to satisfy options exercised by employees (2011 – 4 million shares, nominal value of £1 million).
During the year ended 30 June 2012 1 million own shares previously held by Grand Metropolitan Limited’s share trusts to satisfy
grants made under Diageo group incentive plans and savings related share option schemes were transferred to the trustee of the
Diageo Employee Benefit Trust, and the Grand Metropolitan Limited’s share trusts were subsequently terminated. The transfer took
place at a value of £2 million.
Business review
At 30 June 2011
Share trust arrangements
Shares transferred
Shares purchased
Shares sold to employees
Shares used to satisfy options
Shares transferred from
other trusts
At 30 June 2012
Own shares and options
held by employee
share trusts
Business description
(c) Merger reserve On the acquisition of a business, or of an interest in an associate, fair values, reflecting conditions at the date of
acquisition, are attributed to the net assets acquired. Where merger relief is applicable under the UK Companies Acts, the difference
between the fair value of the business acquired and the nominal value of shares issued as purchase consideration is treated as a
merger reserve.
Performance summary
(a) Allocated and fully paid share capital – ordinary shares of 28 101/108 pence each
7. Contingent liabilities
Notes to the company financial statements
Additional information
The company has guaranteed certain borrowings of subsidiaries which at 30 June 2012 amounted to £8,170 million (2011 – £7,719 million)
and certain lease payment obligations until December 2031 of £338 million (2011 – £304 million). The company has also provided
irrevocable guarantees relating to the liabilities of certain of its Irish and Dutch subsidiaries. In addition, the company has provided
a guarantee to the Guinness Ireland Group Pension Scheme.
181
Principal group companies
Financial
statements
117
Auditor’s report in
respect of the Group
118
Consolidated
income statement
119
Consolidated
statement of
comprehensive
income
120
Consolidated
balance sheet
121
Consolidated
statement of
changes in equity
122
Consolidated
statement of
cash flows
123
Accounting policies
of the group
127
Notes to the
consolidated
financial statements
176
Auditor’s report in
respect of the
company
177
Company
balance sheet
178
Accounting policies
of the company
180
Notes to the
company financial
statements
The companies listed below include those which principally affect the profits and assets of the group. The operating companies listed
below may carry on the business described in the countries listed in conjunction with their subsidiaries and other group companies.
A full list of subsidiaries and joint ventures, all of which are consolidated on an appropriate basis, will be included in the company’s
next annual return, the company having made use of the exemption in Section 410 of the Companies Act 2006.
Country of
incorporation
Subsidiaries
Diageo Ireland
Percentage
of equity
owned
Business description
Ireland
Worldwide
100%
Diageo Great Britain Limited
England
Worldwide
100%
Diageo Scotland Limited
Scotland
Worldwide
100%
Netherlands
Worldwide
100%
United States
Worldwide
100%
Diageo Capital plc (a)
Scotland
United Kingdom
100%
Financing company for the group
Diageo Finance plc (a)
England
United Kingdom
100%
Financing company for the group
Netherlands
Netherlands
100%
Financing company for the group
Netherlands
United States
Netherlands
United States
100%
100%
Financing company for the group
Financing company for the
US group
France
France
34%
Diageo Brands BV
Diageo North America, Inc
Diageo Capital BV
Diageo Finance BV
Diageo Investment Corporation
Associate
Moët Hennessy, SNC (b)
Production, marketing and
distribution of premium drinks
Marketing and distribution of
premium drinks
Production, marketing and
distribution of premium drinks
Marketing and distribution of
premium drinks
Production, importing and
distribution of premium drinks
Production and distribution
of premium drinks
(a)Directly owned by Diageo plc.
(b)French partnership.
All percentages, unless otherwise stated, are in respect of holdings of ordinary share capital and are equivalent to the percentages
of voting rights held by the group.
182
Principal group
companies
182
Country of
operation
Diageo Annual Report 2012
Performance summary
Business description
Business review
Governance
Financial statements
Additional information
Additional information
for shareholders
184 Legal proceedings
184 Related party transactions
184 Share capital
185 American depositary shares
186 Articles of association
188 Exchange controls
189 Documents on display
189Taxation
191 Warning to shareholders – share fraud
192Independent Assurance Report
of KPMG Audit Plc to Diageo plc
IBCGlossary of terms and
US equivalents
* Cîroc organic net sales growth, for year ended 30 June 2012
Cîroc Peach launched November 2011 183
Additional
information
for shareholders
184
Legal proceedings
184
Related party
transactions
Additional information
for shareholders
Legal proceedings
Information on legal proceedings is set out in note 31 to the consolidated financial statements.
184
Share capital
Related party transactions
185
American
depositary shares
Transactions with directors are disclosed in the directors’ remuneration report (see ‘Directors’ remuneration report – Additional
information’) and transactions with other related parties are disclosed in note 32 to the consolidated financial statements.
186
Articles of association
Share capital
188
Exchange controls
189
Documents on
display
189
Taxation
191
Warning to
shareholders –
share fraud
192
Independent
Assurance Report of
KPMG Audit Plc to
Diageo plc
IBC
lossary of terms and
G
US equivalents
Major shareholders At 13 August 2012, the following substantial interests (3% or more) in the company’s ordinary share capital (voting
securities) had been notified to the company.
Shareholder
BlackRock Investment Management (UK) Limited
(indirect holding)
Capital Research and Management Company
(indirect holding)
Legal & General Group Plc (direct holding)
Number of ordinary shares
Percentage of issued
ordinary share capital
(excluding treasury shares)
Date of notification
of interest
147,296,928
5.89%
3 December 2009
124,653,096
99,894,002
4.99%
3.99%
28 April 2009
20 October 2009
The company has not been notified of any other substantial interests in its securities. The company’s substantial shareholders do not
have different voting rights. Diageo, so far as is known by the company, is not directly or indirectly owned or controlled by another
corporation or by any government. Diageo knows of no arrangements, the operation of which may at a subsequent date result in
a change of control of the company.
As at the close of business on 13 August 2012, 486,197,712 ordinary shares, including those held through ADSs, were held by
approximately 2,555 holders (including ADR holders) with registered addresses in the United States, representing approximately
19.4% of the outstanding ordinary shares (excluding treasury shares). At such date, 121,390,332 ADSs were held by 1,896 registered
ADR holders. Since certain of such ordinary shares and ADSs are held by nominees or former GrandMet or Guinness Group ADR
holders who have not re-registered their ADSs, the number of holders may not be representative of the number of beneficial
owners in the United States or the ordinary shares held by them.
Trading market for shares The Diageo plc ordinary shares are listed on the Exchange and on the Dublin and Paris Stock Exchanges.
Diageo ADSs, representing four Diageo ordinary shares each, are listed on the NYSE.
The principal trading market for the ordinary shares is the Exchange. Shares are traded on the Exchange’s electronic order book.
Orders placed on the order book are displayed on-screen through a central electronic system and trades are automatically executed, in
price and then time priority, when orders match with corresponding buy or sell orders.
Only member firms of the Exchange, or the Exchange itself if requested by the member firm, can enter or delete orders on behalf
of clients or on their own account. All orders are anonymous. Although use of the order book is not mandatory, all trades, whether or not
executed through the order book and regardless of size, must be published immediately after execution unless they are large trades
eligible for deferred publication.
The Markets in Financial Instruments Directive (MiFID) allows for delayed reporting of large trades with a sliding scale requirement
based on qualifying minimum thresholds for the amount of consideration to be paid/the proportion of average daily turnover (ADT)
of a stock represented by a trade. Provided that a trade/consideration equals or exceeds the qualifying minimum size, it will be eligible
for deferred publication ranging from 60 minutes from time of trade to three trading days after time of trade.
Fluctuations in the exchange rate between the pound sterling and the US dollar will affect the US dollar equivalent of the pound
sterling price of the ordinary shares on the Exchange and, as a result, will affect the market price of the ADSs on the NYSE.
In addition, such fluctuations will affect the US dollar amounts received by holders of ADSs on conversion of cash dividends paid in
pounds sterling on the underlying ordinary shares.
The following table shows, for the periods indicated, the reported high and low middle market quotations (which represent an
average of bid and asked prices) for the ordinary shares on the Exchange, taken from its Daily Official List, and the highest and lowest
sales prices for ADSs as reported on the NYSE composite tape.
184
Diageo Annual Report 2012
High
$
Low
$
911
733
867
1033
1112
92.55
76.65
71.99
85.43
104.00
72.70
41.14
56.42
63.08
72.77
1144
1215
1258
1301
1308
1408
1553
1642
1033
1092
1121
1180
1112
1209
1381
1478
71.55
76.13
80.69
85.43
83.65
87.39
98.09
104.00
63.08
69.30
71.77
76.73
72.77
75.16
85.32
93.38
1427
1509
1553
1589
1615
1642
1732
1738
1381
1429
1503
1504
1478
1517
1649
1698
89.21
95.71
98.09
102.23
104.00
103.03
108.59
107.73
85.32
90.55
94.75
95.05
93.42
93.38
102.40
105.70
Business review
1122
1065
1160
1301
1642
Business description
Year ended 30 June
2008
2009
2010
2011
2012
Three months ended
September 2010
December 2010
March 2011
June 2011
September 2011
December 2011
March 2012
June 2012
2012 monthly
January
February
March
April
May
June
July
August (to 13 August 2012)
Per ADS
Low
pence
Performance summary
Per ordinary share
High
pence
At close of business on 13 August 2012, the market prices for ordinary shares and ADSs were 1698 pence and $106.64 respectively.
American depositary shares
Additional information
Additional information for shareholders
Financial statements
Direct and indirect payments by the Depositary
The Depositary reimburses Diageo for certain expenses it incurs in connection with the ADR programme, subject to a ceiling set out in
the agreement pursuant to which the Depositary provides services to Diageo. The Depositary has also agreed to waive certain standard
fees associated with the administration of the programme.
During the financial year ended 30 June 2012, the company received from the Depositary $1,200,000 for continuing annual
stock exchange listing fees, routine reporting and programme maintenance, standard out-of-pocket maintenance costs for the ADSs
(consisting of the expenses of postage and envelopes for mailing annual financial reports, printing and distributing dividend checks,
electronic filing of US Federal tax information, mailing required tax forms, stationery, postage, facsimile, and telephone calls), legal fees
and certain investor relationship programmes and investor relations promotional activities.
Governance
Fees and charges payable by ADR holders
The Bank of New York Mellon serves as the depositary (the ‘Depositary’) for Diageo’s ADS programme. Pursuant to the deposit
agreement between Diageo, the Depositary and owners and holders of ADSs (the ‘Deposit Agreement’), ADR holders may be required
to pay various fees to the Depositary, and the Depositary may refuse to provide any service for which a fee is assessed until the
applicable fee has been paid. In particular, the Depositary, under the terms of the Deposit Agreement, shall charge (i) a fee of $5.00 or
less per 100 ADSs (or portion of 100 ADSs) relating to the issuance of ADSs, including issuances resulting from a distribution of ordinary
shares, rights or other property or the cancellation of ADSs for the purpose of withdrawal, including if the Deposit Agreement
terminates and (ii) in connection with the distribution of other securities to ADR holders, a fee equivalent to the fee that would be
payable, if securities distributed by Diageo had been ordinary shares and such ordinary shares had been deposited for issuance of ADSs.
In addition, ADR holders may be required under the Deposit Agreement to pay the Depositary (i) any tax, duty, governmental
charge or fee or stock transfer or registration fee arising in connection with the foregoing transactions or otherwise, (ii) any expense
resulting from the conversion of a foreign currency into US dollars and (iii) the expense of certain communications made, at the request
of the ADR holder, by cable, telex or facsimile. The Depositary may (i) withhold dividends or other distributions or sell any or all of the
shares underlying the ADSs in order to satisfy any tax or governmental charge and (ii) deduct from any cash distribution any tax payable
thereon or the cost of any currency conversion.
185
Additional
information
for shareholders
184
Legal proceedings
184
Related party
transactions
184
Share capital
185
American
depositary shares
186
Articles of
association
188
Exchange controls
189
Documents on
display
189
Taxation
191
Warning to
shareholders –
share fraud
192
Independent
Assurance Report of
KPMG Audit Plc to
Diageo plc
IBC
Glossary of terms and
US equivalents
Articles of association
Diageo is incorporated under the name Diageo plc, and is registered in England and Wales under registered number 23307.
The following description summarises certain provisions of Diageo’s articles of association (as adopted by special resolution at the
Annual General Meeting on 14 October 2009) and applicable English law concerning companies (the Companies Acts), in each case as
at 13 August 2012. This summary is qualified in its entirety by reference to the Companies Acts and Diageo’s articles of association.
Information on where investors can obtain copies of Diageo’s articles of association is provided under ‘Additional information for
shareholders – Documents on display’ below.
All of Diageo’s ordinary shares are fully paid. Accordingly, no further contribution of capital may be required by Diageo from the
holders of such shares.
Any amendment to the articles of association of the company may be made in accordance with the provisions of the Companies
Act by way of special resolution.
Directors Diageo’s articles of association provide for a board of directors, consisting (unless otherwise determined by an ordinary
resolution of shareholders) of not fewer than three directors and not more than 25 directors, in which all powers to manage the
business and affairs of Diageo are vested. Directors may be elected by the members in a general meeting or appointed by the board of
directors. At each annual general meeting, the following are required to retire and are then reconsidered for re-election, assuming they
wish to stand for re-election: any director who has been appointed by the board of directors since the last annual general meeting; any
director who has been in office during the two previous general meetings and did not retire at either of them; and any director who has
been in office, other than in an executive position, for a continuous period of nine years or more at the date of the meeting. There is no
age limit requirement in respect of directors. Directors may also be removed before the expiration of their term of office in accordance
with the provisions of the Companies Acts.
Under Diageo’s articles of association, a director cannot vote in respect of any proposal in which the director has an interest.
However, this restriction on voting does not apply where the interest cannot reasonably be regarded as giving rise to a conflict of
interest, nor to resolutions (a) giving the director any guarantee, security or indemnity in respect of obligations or liabilities incurred for
the benefit of Diageo, (b) giving any guarantee, security or indemnity to a third party in respect of obligations of Diageo for which the
director has assumed responsibility under an indemnity or guarantee or by the giving of security, (c) relating to an offer of securities of
Diageo in which the director participates or may participate as a holder of shares or other securities or in the underwriting, (d) relating to
any contract in which the director is interested by virtue of the director’s interest in securities of Diageo or by reason of any other interest
in or through Diageo, (e) concerning any other company in which the director is directly or indirectly interested, provided that the
director does not have a relevant interest in that company, (f) relating to the arrangement of any employee benefit (including any
retirement benefit plan) in which the director will share equally with other employees, (g) relating to any insurance that Diageo
purchases or maintains for its directors or any group of people, including directors, (h) giving the director an indemnity where all the
other directors are being offered indemnities on substantially the same terms, and (i) for the funding by Diageo of the director’s
expenditure on defending proceedings or the doing by Diageo of anything to enable the director to avoid incurring such expenditure
where all the other directors are being offered substantially the same arrangements. A director cannot vote in relation to any resolution
of the board concerning his own appointment, or the settlement or variation of the terms or the termination of his own appointment,
as the holder of any office or place of profit with Diageo or any company in which Diageo is interested.
Under Diageo’s articles of association, compensation awarded to directors may be decided by the board or any authorised
committee of the board. The remuneration committee is responsible for making recommendations to the board concerning matters
relating to remuneration policy. It is comprised of all the non-executive directors except for the chairman.
The directors are empowered to exercise all the powers of Diageo to borrow money, subject to the limitation that the aggregate
amount of all net external borrowings of the group outstanding at any time shall not exceed an amount equal to twice the aggregate
of the group’s adjusted capital and reserves calculated in the manner prescribed in Diageo’s articles of association, unless sanctioned
by an ordinary resolution of Diageo’s shareholders.
Directors are not required to hold any shares of Diageo as a qualification to act as a director.
Dividend rights Holders of Diageo’s ordinary shares may, by ordinary resolution, declare dividends but may not declare dividends in
excess of the amount recommended by the directors. The directors may also pay interim dividends or fixed rate dividends. No dividend
may be paid other than out of profits available for distribution. All of Diageo’s ordinary shares rank equally for dividends, but the board
may withhold payment of all or any part of any dividends or other monies payable in respect of Diageo’s shares from a person with
a 0.25% interest (as defined in Diageo’s articles of association) if such a person has been served with a restriction notice (as defined
in Diageo’s articles of association) after failure to provide Diageo with information concerning interests in those shares required to
be provided under the Companies Acts. Dividends may be paid in currencies other than pounds sterling and such dividends will
be calculated using an appropriate market exchange rate as determined by the directors in accordance with Diageo’s articles
of association.
If a dividend has not been claimed, the directors may invest the dividend or use it in some other way for the benefit of Diageo
until the dividend is claimed. If the dividend remains unclaimed for 12 years after the date such dividend was declared or became due
for payment, it will be forfeited and will revert to Diageo (unless the directors decide otherwise). Diageo may stop sending cheques,
warrants or similar financial instruments in payment of dividends by post in respect of any shares or may cease to employ any other
means for payment of dividends if either (a) at least two consecutive payments have remained uncashed or are returned undelivered
or that means of payment has failed, or (b) one payment remains uncashed or is returned undelivered or that means of payment has
failed and reasonable enquiries have failed to establish any new postal address or account of the holder. Diageo must resume sending
dividend cheques, warrants or similar financial instruments or employing that means of payment if the holder requests such
resumption in writing.
186
Diageo Annual Report 2012
Diageo’s articles of association and the Companies Acts provide for matters to be transacted at general meetings of Diageo by the
proposing and passing of two kinds of resolutions:
• ordinary resolutions, which include resolutions for the election, re-election and removal of directors, the declaration of final
dividends, the appointment and re-appointment of the external auditor, the increase of authorised share capital and the grant
of authority to allot shares; and
• special resolutions, which include resolutions for the amendment of Diageo’s articles of association, resolutions relating to the
disapplication of pre-emption rights, and resolutions modifying the rights of any class of Diageo’s shares at a meeting of the holders
of such class.
Governance
An ordinary resolution requires the affirmative vote of a simple majority of the votes cast by those entitled to vote at a meeting at which
there is a quorum in order to be passed. Special resolutions require the affirmative vote of not less than three-quarters of the votes cast
by those entitled to vote at a meeting at which there is a quorum in order to be passed. The necessary quorum for a meeting of Diageo
is a minimum of two shareholders present in person or by proxy and entitled to vote.
A shareholder is not entitled to vote at any general meeting or class meeting in respect of any share held by him if he has been
served with a restriction notice (as defined in Diageo’s articles of association) after failure to provide Diageo with information
concerning interests in those shares required to be provided under the Companies Acts.
Business review
A poll may be demanded by any of the following:
• the chairman of the meeting;
• at least three shareholders entitled to vote on the relevant resolution and present in person or by proxy at the meeting;
• any shareholder or shareholders present in person or by proxy and representing in the aggregate not less than one-tenth of the
total voting rights of all shareholders entitled to vote on the relevant resolution; or
• any shareholder or shareholders present in person or by proxy and holding shares conferring a right to vote on the relevant
resolution on which there have been paid up sums in the aggregate equal to not less than one-tenth of the total sum paid up on
all the shares conferring that right.
Business description
Voting rights: Voting on any resolution at any general meeting of shareholders is by a show of hands unless a poll is duly demanded.
On a show of hands, (a) every shareholder who is present in person at a general meeting, and every proxy appointed by any one
shareholder and present at a general meeting, has/have one vote regardless of the number of shares held by the shareholder (or,
subject to (b), represented by the proxy), and (b) every proxy present at a general meeting who has been appointed by more than one
shareholder has one vote regardless of the number of shareholders who have appointed him or the number of shares held by those
shareholders, unless he has been instructed to vote for a resolution by one or more shareholders and to vote against the resolution by
one or more shareholders, in which case he has one vote for and one vote against the resolution. On a poll, every shareholder who is
present in person or by proxy has one vote for every share held by that shareholder, but a shareholder or proxy entitled to more than
one vote need not cast all his votes or cast them all in the same way (the deadline for exercising voting rights by proxy is set out in the
form of proxy).
Performance summary
Diageo’s articles of association permit payment or satisfaction of a dividend wholly or partly by distribution of specific assets, including
fully paid shares or debentures of any other company. Such action must be directed by the general meeting which declared the
dividend and upon the recommendation of the directors.
Liquidation rights: In the event of the liquidation of Diageo, after payment of all liabilities and deductions taking priority in accordance
with English law, the balance of assets available for distribution will be distributed among the holders of ordinary shares according to
the amounts paid up on the shares held by them.
Additional information for shareholders
Additional information
Disclosure of interests in Diageo’s shares: There are no provisions in Diageo’s articles of association whereby persons acquiring, holding
or disposing of a certain percentage of Diageo’s shares are required to make disclosure of their ownership percentage, although there are
such requirements under the Companies Acts. The basic disclosure requirement under Part 6 of the Financial Services and Markets Act
2000 and Rule 5 of the Disclosure and Transparency Rules made by the Financial Services Authority imposes a statutory obligation on
a person to notify Diageo and the Financial Services Authority of the percentage of the voting rights in Diageo he directly or indirectly
holds or controls, or has rights over, through his direct or indirect holding of certain financial instruments, if the percentage of those
voting rights:
• reaches, exceeds or falls below 3% and/or any subsequent whole percentage figure as a result of an acquisition or disposal of shares
or financial instruments; or
• reaches, exceeds or falls below any such threshold as a result of any change in the breakdown or number of voting rights attached
to shares in Diageo.
Financial statements
Pre-emptive rights and new issues of shares: While holders of ordinary shares have no pre-emptive rights under Diageo’s articles
of association, the ability of the directors to cause Diageo to issue shares, securities convertible into shares or rights to shares, otherwise
than pursuant to an employee share scheme, is restricted. Under the Companies Acts, the directors of a company are, with certain
exceptions, unable to allot any equity securities without express authorisation, which may be contained in a company’s articles of
association or given by its shareholders in general meeting, but which in either event cannot last for more than five years. Under the
Companies Acts, Diageo may also not allot shares for cash (otherwise than pursuant to an employee share scheme) without first making
an offer to existing shareholders to allot such shares to them on the same or more favourable terms in proportion to their respective
shareholdings, unless this requirement is waived by a special resolution of the shareholders.
187
Additional
information
for shareholders
184
Legal proceedings
184
Related party
transactions
184
Share capital
185
American
depositary shares
186
Articles of
association
188
Exchange controls
189
Documents on
display
189
Taxation
191
Warning to
shareholders –
share fraud
192
Independent
Assurance Report of
KPMG Audit Plc to
Diageo plc
IBC
Glossary of terms and
US equivalents
The Disclosure and Transparency Rules set out in detail the circumstances in which an obligation of disclosure will arise,
as well as certain exemptions from those obligations for specified persons.
Under section 793 of the Companies Act 2006, Diageo may, by notice in writing, require a person that Diageo knows or has
reasonable cause to believe is or was during the three years preceding the date of notice interested in Diageo’s shares to indicate
whether or not that is the case and, if that person does or did hold an interest in Diageo’s shares, to provide certain information
as set out in that Act.
Rule 3 of the Disclosure and Transparency Rules further requires persons discharging managerial responsibilities within Diageo
(and their connected persons) to notify Diageo of transactions conducted on their own account in Diageo shares or derivatives or
certain financial instruments relating to Diageo shares.
The City Code on Takeovers and Mergers also imposes strict disclosure requirements with regard to dealings in the securities of
an offeror or offeree company on all parties to a takeover and also on their respective associates during the course of an offer period.
General meetings and notices At least 21 clear days’ written notice of an annual general meeting is required. Any general meeting
which is not an annual general meeting is called a ‘general meeting’. Since the coming into force of the Companies (Shareholders’
Rights) Regulations 2009, the minimum notice period for general meetings has increased from 14 to 21 clear days. This can, however,
be reduced to 14 clear days, subject to shareholder approval, and offering shareholders the facility to vote electronically. Diageo already
offers shareholders the facility to vote by electronic means (via its online proxy service), and intends to put the necessary resolution to
the forthcoming Annual General Meeting, as it did in 2011, to approve the holding of subsequent general meetings on not less than
14 clear days’ notice. This approval will expire at the next Annual General Meeting.
An annual general meeting of shareholders must be held within six months of Diageo’s accounting reference date and at a time
and place determined by the directors.
The chairman of any general meeting is entitled to refuse admission to (or eject from) that general meeting any person who fails
to comply with any security arrangements or restrictions that the board may impose.
Variation of rights If, at any time, Diageo’s share capital is divided into different classes of shares, the rights attached to any class of shares
may be varied, subject to the provisions of the Companies Acts, either with the consent in writing of the holders of not less than
three-quarters in nominal value of the issued shares of that class or upon the adoption of a special resolution passed at a separate
meeting of the holders of the shares of that class.
At every such separate meeting, all of the provisions of Diageo’s articles of association relating to proceedings at a general meeting
apply, except that (a) the quorum is to be the number of persons (which must be at least two) who hold or represent by proxy not less
than one-third in nominal value of the issued shares of the class or, if such quorum is not present on an adjourned meeting, one person
who holds shares of the class regardless of the number of shares he holds, (b) any holder of shares of the class who is present in person
or by proxy may demand a poll, and (c) each shareholder present in person or by proxy and entitled to vote will have one vote per share
held in that particular class in the event a poll is taken.
Class rights are deemed not to have been varied by the creation or issue of new shares ranking equally with or subsequent to that
class of shares in all respects or by the reduction of the capital paid up on such shares or by the purchase or redemption by Diageo of its
own shares, in each case in accordance with the Companies Acts and Diageo’s articles of association.
Repurchase of shares Subject to authorisation by shareholder resolution, Diageo may purchase its own shares in accordance with
the Companies Acts. Any shares which have been bought back may be held as treasury shares or, if not so held, must be cancelled
immediately upon completion of the purchase, thereby reducing the amount of Diageo’s issued share capital. Diageo currently has
shareholder authority to buy back up to 250 million ordinary shares during the period up to the next Annual General Meeting. The
minimum price which must be paid for such shares is 28101⁄108 pence and the maximum price is the higher of (a) an amount equal to
105% of the average of the middle market quotations for an ordinary share as derived from the London Stock Exchange Daily Official List
for the five preceding business days and (b) the higher of the price of the last independent trade and the highest current independent
bid on the London Stock Exchange at the time the purchase is carried out.
Restrictions on transfers of shares The board may decline to register a transfer of a certificated Diageo share unless the instrument
of transfer (a) is duly stamped or certified or otherwise shown to the satisfaction of the board to be exempt from stamp duty and is
accompanied by the relevant share certificate and such other evidence of the right to transfer as the board may reasonably require,
(b) is in respect of only one class of share and (c) if to joint transferees, is in favour of not more than four such transferees.
Registration of a transfer of an uncertificated share may be refused in the circumstances set out in the uncertificated securities
rules (as defined in the articles of association) and where, in the case of a transfer to joint holders, the number of joint holders to whom
the uncertificated share is to be transferred exceeds four.
The board may decline to register a transfer of any of Diageo’s certificated shares by a person with a 0.25% interest (as defined in
Diageo’s articles of association) if such a person has been served with a restriction notice (as defined in Diageo’s articles of association)
after failure to provide Diageo with information concerning interests in those shares required to be provided under the Companies
Acts, unless the transfer is shown to the board to be pursuant to an arm’s-length sale (as defined in the articles of association).
Exchange controls
There are currently no UK foreign exchange control restrictions on the payment of dividends to US persons on Diageo’s ordinary shares
or on the conduct of Diageo’s operations.
There are no restrictions under the company’s articles of association or under English law that limit the right of non-resident or
foreign owners to hold or vote the company’s ordinary shares.
Please refer to the ‘Taxation’ section below for details relating to the taxation of dividend payments.
188
Diageo Annual Report 2012
The latest Annual Report, the Form 20-F and any other documents filed by the company with the US Securities Exchange Commission
may be inspected at the Securities and Exchange Commission’s public reference room located at 100 F Street, NE, Washington, DC
20549. Information on the operation of the public reference room can be obtained by calling the Securities and Exchange Commission
at 1 800 SEC 0330.
Taxation
Additional information
Additional information for shareholders
Financial statements
Dividends UK taxation There is no UK withholding tax on dividends. A shareholder who is an individual resident for UK tax purposes
in the United Kingdom that receives a dividend from the company will generally be entitled to a tax credit equal to one-ninth of the
dividend. The individual will be taxable on the total of the dividend and the related credit, known as the gross dividend, which will be
regarded as the top slice of the individual’s income. In the case of a shareholder who is liable to income tax at the basic rate, the tax credit
will be treated as discharging the individual’s liability to income tax in respect of the gross dividend. In the case of a shareholder who is
liable to income tax at the higher rate, the individual will be subject to tax on the gross dividend at the rate of 32.5%, to the extent that
the gross dividend falls above the threshold for the higher rate of income tax when it is treated (as mentioned above) as the top slice
of the individual’s income. This means that the tax credit will satisfy only part of the individual’s liability to income tax on the gross
dividend, so that the individual will have to account for income tax equal to 22.5% of the gross dividend. In the case of a shareholder
who is liable to income tax at the additional rate, the individual will be subject to tax on the gross dividend at the rate of 42.5%, to the
extent that the gross dividend falls above the threshold for the additional rate of income tax when it is treated (as mentioned above) as
the top slice of the individual’s income. This means that the tax credit will satisfy only part of the individual’s liability to income tax on the
gross dividend, so that the individual will have to account for income tax equal to 32.5% of the gross dividend. Shareholders within the
charge to UK corporation tax which are small companies (for the purposes of the UK taxation of dividends) will not generally be subject
Governance
This section is not intended to provide specific advice and no action should be taken or omitted in reliance upon it. This section
addresses only certain aspects of US federal income tax and UK income tax, corporation tax, capital gains tax, inheritance tax and stamp
taxes. Holders of the ordinary shares or ADSs are urged to consult their own tax adviser regarding the US federal, state and local, and UK
and other tax consequences of owning and disposing of the shares or ADSs in their respective circumstances. In particular, holders are
encouraged to confirm with their adviser whether they are a US holder eligible for the benefits of the Treaty.
Business review
For UK tax purposes, this section applies only to persons who are the absolute beneficial owners of their shares or ADSs and who
hold their shares or ADSs as investments. It assumes that holders of ADSs will be treated as holders of the underlying ordinary shares.
In addition to those persons mentioned above, this section does not apply to holders that are banks, regulated investment companies,
other financial institutions or to persons who have or are deemed to have acquired their ordinary shares or ADSs in the course of an
employment or trade. This summary does not apply to persons who are treated as non-domiciled and resident or ordinarily resident
in the United Kingdom for the purposes of UK tax law. This section is based on the Internal Revenue Code of 1986, as amended, its
legislative history, existing and proposed regulations, published rulings and court decisions, the laws of the United Kingdom and the
practice of Her Majesty’s Revenue and Customs, all as currently in effect, as well as on the Convention Between the Government of the
United States of America and the Government of the United Kingdom of Great Britain and Northern Ireland for the Avoidance of Double
Taxation and the Prevention of Fiscal Evasion with Respect to Tax on Income and Capital Gains (the Treaty). These laws are subject to
change, possibly on a retroactive basis.
In addition, this section is based in part upon the representations of the Depositary and the assumption that each obligation in the
Deposit Agreement and any related agreement will be performed in accordance with its terms. In general, and taking into account this
assumption, for US federal income tax purposes and for the purposes of the Treaty, holders of ADRs evidencing ADSs will be treated as
the owner of the shares represented by those ADSs. Exchanges of shares for ADRs, and ADRs for shares, generally will not be subject to
US federal income tax or to UK tax on profits or gains.
A US holder is a beneficial owner of ordinary shares or ADSs that is for US federal income tax purposes:
• a citizen or resident for tax purposes of the United States and who is not and has at no point been resident or ordinarily resident
in the United Kingdom;
• a US domestic corporation;
• an estate whose income is subject to US federal income tax regardless of its source; or
• a trust if a US court can exercise primary supervision over the trust’s administration and one or more US persons are authorised
to control all substantial decisions of the trust.
Business description
This section provides a descriptive summary of certain US federal income tax and UK tax consequences that are likely to be material
to the holders of the ordinary shares or ADSs, but only those who hold their ordinary shares or ADSs as capital assets for tax purposes.
It does not purport to be a complete technical analysis or a listing of all potential tax effects relevant to the ownership of the
ordinary shares and ADSs. This section does not apply to any holder who is subject to special rules, including:
• a dealer in securities or foreign currency;
• a trader in securities that elects to use a mark-to-market method of accounting for securities holdings;
• a tax-exempt organisation;
• a life insurance company;
• a person liable for alternative minimum tax;
• a person that actually or constructively owns 10% or more of the voting stock of Diageo;
• a person that holds ordinary shares or ADSs as part of a straddle or a hedging or conversion transaction;
• a person that holds ordinary shares or ADSs as part of a wash sale for tax purposes;
• a US holder (as defined below) whose functional currency is not the US dollar; or
• a partnership or a partner in a partnership that holds ordinary shares or ADSs.
Performance summary
Documents on display
189
Additional
information
for shareholders
184
Legal proceedings
184
Related party
transactions
184
Share capital
185
American
depositary shares
186
Articles of
association
188
Exchange controls
189
Documents on
display
189
Taxation
191
Warning to
shareholders –
share fraud
192
Independent
Assurance Report of
KPMG Audit Plc to
Diageo plc
IBC
Glossary of terms and
US equivalents
to tax on dividends from Diageo. Other shareholders within the charge to UK corporation tax will not be subject to tax on dividends
from Diageo so long as the dividends fall within an exempt class and certain conditions are met. In general, dividends paid on shares
that are ordinary share capital for UK tax purposes and are not redeemable and dividends paid to a person holding less than 10%
of the issued share capital of the payer (or any class of that share capital) are examples of dividends that fall within an exempt class.
A shareholder who is not liable for tax on dividends received on the shares will not be entitled to claim payment of the tax credit in
respect of those dividends.
Eligible US holders will not normally be entitled to a tax credit under the Treaty, nor will they be subject to a withholding tax by
the United Kingdom.
US taxation Under the US federal income tax laws, and subject to the passive foreign investment company, or PFIC, rules discussed
below, the gross amount of any dividend paid to a US holder by Diageo in respect of its ordinary shares or ADSs out of its current or
accumulated earnings and profits (as determined for US federal income tax purposes) is subject to US federal income taxation.
Dividends paid to a non-corporate US holder in taxable years beginning before 1 January 2013 that constitute qualified dividend
income will be taxable to the holder at a maximum tax rate of 15%, provided that the ordinary shares or ADSs are held for more than
60 days during the 121-day period beginning 60 days before the ex-dividend date and the holder meets other holding period
requirements. Dividends paid by Diageo with respect to its ordinary shares or ADSs generally will be qualified dividend income to
US holders that meet the holding period requirement. Under UK law, dividends are not subject to UK withholding tax. Therefore,
the US holder will include in income for US federal income tax purposes the amount of the dividend received, and the receipt of
a dividend will not entitle the US holder to a foreign tax credit.
The dividend must be included in income when the US holder, in the case of shares, or the Depositary, in the case of ADSs, receives
the dividend, actually or constructively. The dividend will not be eligible for the dividends-received deduction generally allowed to US
corporations in respect of dividends received from other US corporations. Dividends will be income from sources outside the United
States, and, depending on the US holder’s circumstances, will generally either be ‘passive’ or ‘general’ income for purposes of
computing the foreign tax credit, if allowable, to a US holder. The amount of the dividend distribution that must be included in income
of a US holder will be the US dollar value of the pence payments made, determined at the spot pounds sterling/US dollar foreign
exchange rate on the date the dividend distribution is included in income, regardless of whether the payment is in fact converted into
US dollars. Generally, any gain or loss resulting from currency exchange fluctuations during the period from the date the dividend
payment is included in income to the date the payment is converted into US dollars will be treated as ordinary income or loss and will
not be eligible for the special tax rate applicable to qualified dividend income. The gain or loss generally will be income or loss from
sources within the United States for foreign tax credit limitation purposes. Distributions in excess of current and accumulated earnings
and profits, as determined for US federal income tax purposes, will be treated as a non-taxable return of capital to the extent of the
holder’s basis in the ordinary shares or ADSs and thereafter as capital gain.
Taxation of capital gains UK taxation A citizen or resident (for tax purposes) of the United States who has at no time been either
resident or ordinarily resident in the United Kingdom will not be liable for UK tax on capital gains realised or accrued on the sale or other
disposal of ordinary shares or ADSs, unless the ordinary shares or ADSs are held in connection with a trade or business carried on by the
holder in the United Kingdom through a UK branch, agency or a permanent establishment. A disposal (or deemed disposal) of shares or
ADSs by a holder who is resident or (in the case of an individual) resident or ordinarily resident in the UK may, depending on the holder’s
particular circumstances, and subject to any available exemption or relief, give rise to a chargeable gain or an allowable loss for the
purposes of UK taxation of chargeable gains.
US taxation Subject to the PFIC rules discussed below, a US holder who sells or otherwise disposes of ordinary shares or ADSs will
recognise capital gain or loss for US federal income tax purposes equal to the difference between the US dollar value of the amount
that is realised and the tax basis, determined in US dollars, in the ordinary shares or ADSs. Capital gain of a non-corporate US holder is
generally taxed at preferential rates where the property is held for more than one year. The gain or loss will generally be income or loss
from sources within the United States for foreign tax credit limitation purposes.
A US holder who is liable for both UK and US tax on a gain on the disposal of ordinary shares or ADSs will generally be entitled,
subject to certain limitations, to a credit against the holder’s US federal income tax liability for the amount of any UK tax paid in respect
of such gain.
PFIC rules Diageo believes that ordinary shares and ADSs should not be treated as stock of a PFIC for US federal income tax purposes,
but this conclusion is a factual determination that is made annually and thus may be subject to change. If treated as a PFIC, unless a US
holder elects to be taxed annually on a mark-to-market basis with respect to the ordinary shares or ADSs, gain realised on the sale or
other disposition of ordinary shares or ADSs would in general not be treated as capital gain. Instead, US holders would be treated as
if the holder had realised such gain and certain ‘excess distributions’ pro-rated over the holder’s holding period for the ordinary shares
or ADSs and would be taxed at the highest tax rate in effect for each such year to which the gain or distribution was allocated, together
with an interest charge in respect of the tax attributable to each such year. With certain exceptions, a holder’s ordinary shares or ADSs
will be treated as stock in a PFIC if Diageo were a PFIC at any time during the holding period in a holder’s ordinary shares or ADSs. In
addition, dividends received from Diageo will not be eligible for the special tax rates applicable to qualified dividend income if Diageo
is a PFIC either in the taxable year of the distribution or the preceding taxable year, but instead will be taxable at rates applicable to
ordinary income.
190
Diageo Annual Report 2012
Business description
UK stamp duty and stamp duty reserve tax Stamp duty reserve tax (SDRT) arises upon the deposit of an underlying ordinary share
with the Depositary, generally at the higher rate of 1.5% of its issue price or, as the case may be, of the consideration for transfer. The
Depositary will pay the SDRT but will recover an amount in respect of such tax from the initial holders of ADSs. No UK stamp duty will
be payable on the acquisition or transfer of ADSs in practice, provided that the instrument of transfer is not executed in the United
Kingdom and remains at all times outside the United Kingdom. Furthermore, an agreement to transfer ADSs in the form of ADRs
will not give rise to a liability to SDRT.
Purchases of ordinary shares will be subject to UK stamp duty, or SDRT as the case may be, at the rate of 0.5% of the price payable
for the ordinary shares at the time of the transfer. However, where ordinary shares being acquired are transferred direct to the
Depositary’s nominee, the only charge will generally be the higher SDRT charge of 1.5% of the price payable for the ordinary shares
so acquired.
Performance summary
UK inheritance tax Subject to certain provisions relating to trusts or settlements, an ordinary share or ADS held by an individual
shareholder who is domiciled in the United States for the purposes of the Convention between the United States and the United
Kingdom relating to estate and gift taxes (the Convention) and is not a UK national as defined in the Convention will not be subject to
UK inheritance tax on the individual’s death (whether held on the date of death or gifted during the individual’s lifetime) except where
the ordinary share or ADS is part of the business property of a UK permanent establishment of the individual or pertains to a UK fixed
base of an individual who performs independent personal services. In a case where an ordinary share or ADS is subject both to UK
inheritance tax and to US federal gift or estate tax, the Convention generally provides for inheritance tax paid in the United Kingdom
to be credited against federal gift or estate tax payable in the United States, or for federal gift or estate tax paid in the United States to
be credited against any inheritance tax payable in the United Kingdom, based on priority rules set forth in the Convention.
Warning to shareholders – share fraud
Business review
Please beware share fraud of ‘boiler room’ scams, where shareholders are called ‘out of the blue’ by fraudsters (sometimes claiming to
represent Diageo) attempting to obtain money or property dishonestly. Further information is available in the investor section of the
company’s website (www.diageo.com) but in short, if in doubt, take proper professional advice before making any investment decision
Governance
Financial statements
Additional information
Additional information for shareholders
191
Additional
information
for shareholders
184
Legal proceedings
184
Related party
transactions
184
Share capital
185
American
depositary shares
186
Articles of
association
188
Exchange controls
189
Documents on
display
189
Taxation
191
Warning to
shareholders –
share fraud
192
Independent
Assurance Report of
KPMG Audit Plc to
Diageo plc
IBC
Glossary of terms
and US equivalents
Independent Assurance Report
of KPMG Audit Plc to Diageo plc
KPMG Audit Plc was engaged by the Directors of Diageo plc (‘Diageo’)
to provide limited assurance over selected sustainability information on
pages 34 and 35 marked with the symbol (*) contained within Diageo’s
Annual Report for the year ended 30 June 2012.
This independent assurance report is made solely to Diageo in
accordance with the terms of our engagement. Our work has been
undertaken so that we might state to Diageo those matters that we have
been engaged to state in this report and for no other purpose. To the fullest
extent permitted by law, we do not accept or assume any responsibility
to anyone other than Diageo for our work, for this independent assurance
report, or for the conclusions we have reached.
Assurance scope
Selected sustainability
information
Level of
assurance
Reliability of
performance data for
the year ended 30 June
2012 marked with the
symbol (*) on pages
34 and 35 of the
Annual Report.
Limited
assurance
Reporting and assurance criteria
Diageo’s Environmental Reporting Guidelines for the selected sustainability information available on
the Diageo website (http://srrreport2012.diageoreports.com/docs/environmental_guidelines.pdf).
Diageo’s Environmental Reporting Guidelines for:
• greenhouse gases are based on the World Resources Institute/World Business Council for
Sustainable Development Greenhouse Gas Protocol: A Corporate Accounting and Reporting
Standard, Revised Edition (otherwise referred as the WRI GHG protocol); and
• water consumption are based on the Global Reporting Initiative (GRI) G3 Reporting Guidelines.
The scope of Diageo’s reporting that is subject to assurance,
i.e. the subject matter, was determined by Diageo in accordance
with the materiality principles as defined by the GRI.
The extent of evidence-gathering procedures for a limited
assurance engagement is less than for a reasonable assurance
engagement. Therefore, a limited assurance opinion provides
a lower level of assurance than a reasonable assurance opinion.
Inherent limitations
Non-financial performance information is subject to more inherent
limitations than financial information, given the characteristics of the
subject matter and the methods used for determining such information.
The absence of a significant body of established practice on which to
draw allows for the selection of different but acceptable measurement
techniques which can result in materially different measurements and
can impact comparability. The precision of different measurement
techniques may also vary. Furthermore, the nature and methods used
to determine such information, as well as the measurement criteria and
the precision thereof, may change over time. It is important to read the
selected sustainability information contained within the Annual Report
in the context of Diageo’s Environmental Reporting Guidelines available
on the Diageo website (http://srrreport2012.diageoreports.com/docs/
environmental_guidelines.pdf)
In particular, inherent limitations affect the conversion of electricity
and fuel usage to carbon emissions data. Conversion of electricity and
fuel usage to carbon emissions data is based upon, inter alia, emission
factors derived by independent third parties as explained in Diageo’s
Environmental Reporting Guidelines. Our assurance work has not
included challenging the scientific work undertaken by independent
third parties when calculating these emission factors.
Basis of our work
We conducted our work in accordance with ISAE 30001, which
establishes the ethical and competence requirements for non-financial
auditors. We conducted our engagement with a multidisciplinary and
appropriately qualified team, experienced in non-financial assurance.
The team included specialists in auditing environmental and financial
information and with experience in similar engagements.
Our independence
ISAE 3000 requires that the practitioner complies with the requirements
of Parts A and B of the Code of Ethics for Professional Accountants2, which
requires, among other requirements, that the assurance provider be
independent of the assurance client, including not being involved in
writing the Annual Report. The Code also includes detailed requirements
for practitioners regarding integrity, objectivity, professional
competence and due care, confidentiality and professional behaviour.
KPMG Audit Plc has systems and processes in place to monitor
compliance with the Code and to prevent conflicts regarding
independence. Our independence with the client is reviewed
on an annual basis.
192
Diageo Annual Report 2012
Responsibilities
The Directors of Diageo are responsible for preparing the Annual Report
and the information and statements within it. They are responsible for
identification of stakeholders and material issues, for defining objectives
with respect to sustainability performance, and for establishing and
maintaining appropriate performance management and internal control
systems from which reported information is derived.
Our responsibility is to express our conclusions in relation to the
scope which is set out below.
Work performed
We planned and performed our work to obtain all the evidence,
information and explanations that we considered necessary in
relation to the above scope. Our work included, but was not limited
to, the following evidence based procedures which are further
explained below:
– At Group level we:
– Evaluated the suitability of reporting systems against the WRI GHG
Protocol, the GRI Reporting Guidelines and Diageo Internal
Reporting requirements;
– C
onducted interviews with management and other personnel at
Diageo to obtain an understanding of the data collection process,
information flows and the systems and controls used to generate,
aggregate and report the environmental data;
–Reviewed measurements, calculations, supporting information,
quality controls systems, and procedures which support the
environmental data for the year ended 30 June 2012. Our work
included verifying the application of the appropriate CO2 emission
factors for all sites;
– At site level:
– We tested data from eleven different sites covering between 37%
and 48% of the data for each data set in the year ended 30 June
2012 .
–This year we visited eight sites in: Moshi, Tanzania, Dar es Salaam,
Tanzania, Douala, Cameroon, Benin, Nigeria, Ogba, Nigeria,
Nevşehir, Turkey, Valleyfield, Canada, St. Croix, US Virgin Islands and
performed desk top audits over three sites in: Cameronbridge,
Scotland, Gimli, Canada and EABL Nairobi, Kenya.
–The sites were selected based on their risk factors and levels of
materiality, e.g. contribution to Group CO2 emissions, size, and
location.
Conclusion
Based on the procedures performed, as described above, nothing
has come to our attention to suggest that the selected sustainability
information, marked with the symbol (*), on pages 34 and 35 of the
Annual Report for the year ended 30 June 2012, is not fairly stated,
in all material respects in accordance with Diageo’s Environmental
Reporting Guidelines.
Ian Starkey for and on behalf of KPMG Audit Plc
Chartered Accountants
London
22 August 2012
(1) International Standard on Assurance Engagements 3000: Assurance
engagements other than audits or reviews of historical information,
issued by the International Auditing and Assurance Standards Board.
(2) ISAE 3000 was issued by the International Ethics Standards Board for
Accountants (the IESBA Code).
Glossary of terms and
US equivalents
In this document the following words and expressions shall, unless the context otherwise requires, have the following meanings:
Term used in UK annual report
US equivalent or definition
Acquisition accounting
Purchase accounting
Associates Entities accounted for under the equity method
American Depositary Receipt (ADR) Receipt evidencing ownership of an ADS
American Depositary Share (ADS) Registered negotiable security, listed on the New York Stock Exchange, representing four Diageo plc
ordinary shares of 28101⁄108 pence each
Called up share capital
Common stock
Capital allowances
Tax depreciation
Capital redemption reserve
Other additional capital
Company
Diageo plc
Consumer price index
CPI
Creditors
Accounts payable and accrued liabilities
Debtors Accounts receivable
Employee share schemes Employee stock benefit plans
Employment or staff costs Payroll costs
Equivalent unitsAn equivalent unit represents one nine-litre case of spirits, which is approximately 272 servings.
A serving comprises 33ml of spirits, 165ml of wine, or 330ml of ready to drink or beer. To convert volume of products other
than spirits to equivalent units: beer in hectolitres divide by 0.9, wine in nine-litre cases divide by five, ready to drink in
nine-litre cases divide by 10, and certain pre-mixed products classified as ready to drink in nine-litre cases divide by five
Euro, €, ¢
Euro currency
Exceptional itemsItems that, in management’s judgement, need to be disclosed separately by virtue of their size or incidence
Excise duty Tax charged by a sovereign territory on the production, manufacture, sale or distribution of selected goods (including
imported goods) within that territory. It is generally based on the quantity or alcohol content of goods, rather than their
value, and is typically applied to alcohol products and fuels
Finance lease
Capital lease
Fiscal year
Financial year
Free cash flow Net cash flow from operating activities, net purchase and disposal of property, plant and equipment and movements in
loans and other investments
Freehold
Ownership with absolute rights in perpetuity
Generally accepted accounting principles
GAAP Group and Diageo
Diageo plc and its consolidated subsidiaries
IFRS International Financial Reporting Standards as endorsed and adopted for use in the European Union and International
Financial Reporting Standards as issued by the International Accounting Standards Board
Impact DatabankAn international data resource for the beverage alcohol industry that is independent from industry participants
LIBOR London Interbank Offered Rate
Pooling of interests
Merger accounting
Net sales
Sales after deducting excise duties
Noon buying rate Buying rate at noon in New York City for cable transfers in pounds sterling as certified for customs purposes by the Federal
Reserve Bank of New York
Net operating income
Operating profit
Organic movement At level foreign exchange rates and after adjusting for exceptional items, acquisitions and disposals for
continuing operations
Own shares
Treasury stock
UK currency
Pound sterling, sterling, £, pence, p Price/mixPrice/mix is the number of percentage points by which the organic movement in net sales exceeds the organic movement
in volume. The difference arises because of changes in the composition of sales between higher and lower priced variants
or as price changes are implemented
Profit Earnings
Net income
Profit for the year
Provisions
Accruals for losses/contingencies
ReservesAccumulated earnings, other comprehensive
income and additional paid in capital
RPI
Retail price index
RTDReady to drink products. Ready to drink also
include ready to serve products, such as pre mix
Designed by saslondon.com
cans in some markets, and progressive adult
beverages in the United States and certain
Cover printed on Hello Silk and text
markets supplied by the United States
printed on Munken Polar.
SEC US Securities and Exchange Commission
Both grades are from the FSC® Mixed
Additional paid in capital or paid in surplus
Share premium Credit group of materials and are
manufactured at mills which are
Shareholders’ funds
Shareholders’ equity
certified to the ISO14001 and EMAS
Shares Common stock
environmental standards.
Shares and ordinary shares
Diageo plc’s ordinary shares
Printed by Fulmar Colour on behalf of
Shares in issue
Shares issued and outstanding
RR Donnelley.
Trade and other payables
Accounts payable and accrued liabilities
Fulmar Colour are ISO14001 certified,
Trade and other receivables
Accounts receivable
CarbonNeutral®, Alcohol Free and FSC
US currency
US dollar, US$, $, ¢
and PEFC Chain of Custody certified.
The inks used are vegetable oil based.
113
Diageo Annual Report 2012
Diageo plc
Lakeside Drive
Park Royal
London
NW10 7HQ
United Kingdom
Tel
+44 (0) 20 8978 6000
www.diageo.com
Registered in England
No. 23307
© 2012 Diageo plc.
All rights reserved.
All brands mentioned
in this Annual Report
are trademarks and
are registered and/or
otherwise protected
in accordance with
applicable law.