Tea Market - Global Industry Analysis, Trend, Size, Share and Forecast, 2014 - 2020

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Research
Tea Market - Global Industry Analysis, Trend, Size, Share
and Forecast, 2014 - 2020
Published Date
03-03-2015
46 Page Report
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Press Release
Global Tea Market to Develop at 2.8% CAGR between 2014 and
2020 to Reach US$47.20 Billion by 2020
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Tea Market
REPORT DESCRIPTION
Hailed all across the world as an appealing and low-cost drink that is best served piping hot, tea is finding
its consumer base increasing by the year. The global tea market is expected to grow rapidly over the
coming years. The primary cause of this is the growing number of people across all age groups who are
beginning to prefer drinking hot tea over other beverages. The global tea market also provides
employment to a large number of citizens of any tea-producing region.
Many types of tea are also touted for their therapeutic abilities against blood pressure issues, low bone
density, arthritis, heart diseases, and several types of cancer. The high amount of antioxidants present in
many teas, particularly green tea, is responsible for the purported health benefits.
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Growing Consumer Base Creates Larger Global Tea Market
The global tea market is finding an increasing demand as people are beginning to prefer hot beverages as
a part of their daily liquid consumption. More and more people are becoming health-conscious and are thus
being attracted to herbal teas due to their health benefits. Teas possess antioxidants in abundance, which
helps treat and prevent multiple ailments, including cardiovascular and degenerative diseases along with
stomach and esophageal cancer. The myriad health benefits provided by tea have helped drive the global
tea market among the more informed and sophisticated consumer demographics.
Black Tea is the Most Consumed Tea in Global Tea Market
The two basic segments of the global tea market according to type are leaf tea and Crush, Tear, and Curl
(CTC) tea. Sub-segments of leaf tea include oolong tea, black tea, and green tea. Of these, black tea
dominated the global tea market in 2013, accounting for more than 50% of the global market in terms of
demand. This sub-segment is immediately followed by green tea, the market for which is driven due to its
high antioxidant count and a traditionally high rate of consumption in the Asia Pacific region, where human
consumption of tea historically began. Green tea is the fastest growing segment in the global tea market.
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India and China Top Tea Consumers in Global Tea Market
The Asia Pacific region has dominated the global tea market for quite some time. It is the largest producer
and consumer of tea. The prime reason for this is the substantially high production and storage capacities
in India and China, the two largest tea-drinking nations in the world. By rank, India is the largest tea
consumer of tea, followed by the U.K. and China. Low rates of consumption in North America, where coffee
is usually the beverage of choice, have resulted in a very slow growth of the tea market in this region.
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Tea Market
These trends are expected to continue till 2020, although the increasing preference for green tea in the
U.S. could gradually tilt the scales in favor of the tea market.
The top players in the global tea market include Tata Global Beverages Ltd., Akbar Brothers Ltd., Wissotzky
Tea, Unilever, and Twinning of London. Each of the top competitors has succeeded in making full use of the
invaluable distribution network within the global tea market in order for their products to reach retailers,
merchandisers, supermarkets, and hypermarkets. With consumers showing a better standard of living and
greater awareness of health upkeep, the global tea market can safely look forward to an optimistic future.
The global tea market was worth US$38.84 billion in 2013. It is expected to grow at a CAGR of 2.8% from
2014 to 2020. Should the CAGR hold, the global tea market will reach US$47.20 billion by 2020. The global
tea market is showing a strong growth rate, although consolidated mostly in parts of Europe and most of
Asia Pacific. Players can look for a higher demand as more and more consumers are looking to the global
tea market for their daily beverage requirements.
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TABLE OF CONTENT
Chapter 1 Preface
1.1 Report description
1.2 Market segmentation
1.2.1 Global tea market segmentation, product type and geography
1.3 Research scope
1.4 Research methodology
Chapter 2 Executive Summary
2.1 Global tea market size and volume, 2013 - 2020 (USD billion), (kg billion)
2.2 Global tea market snapshot
Chapter 3 Market overview
3.1 Introduction
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3.2 Market Drivers
3.2.1 Market Drivers for tea market: Impact analysis
3.2.1.1 Health benefits of tea consumption
3.2.1.2 Global tea market: Flavonoid antioxidant content of selected beverages & food (2014)
3.2.1.3 Economic benefits and huge employment opportunities generated through the tea
industry
3.3 Market restraints
3.3.1 Restraints for tea market: Impact analysis
3.3.2 Side effects of over consumption of tea
3.3.3 Availability of substitutes for tea
3.4 Market opportunities
3.4.1 Increasing demand for green tea in skin and beauty treatment
3.5 Global Tea Market: Market Attractiveness, 2013
3.5.1 Market Attractiveness Analysis by Geography, 2013
3.5.2 Market Attractiveness Analysis by tea type, 2013
3.5.3 Market Attractiveness Analysis by leaf tea type, 2013
3.6 Major players
Chapter 4 Global Tea Market Analysis, by Product Type
4.1 Global tea market, by product type: Overview
4.1.1 Global tea market size and forecast, by product type, 2013 vs. 2020 (Value %)
4.2 Leaf Tea
4.2.1 Market size and forecast, 2013 – 2020
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Tea Market
4.3 CTC tea
4.3.1 Market size and forecast, 2013 – 2020
Chapter 5 Global Tea Market Analysis and Forecast, by Geography
5.1 Introduction
5.1.1 Global tea market size and forecast, by geography, 2013 and 2020 (Value %)
5.2 North America
5.2.1 North America tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg
billion)
5.3 Europe
5.3.1 Europe tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)
5.4 Asia Pacific
5.4.1 Asia Pacific tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)
5.5 Rest of the World (RoW)
5.5.1 RoW tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)
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Tea Market
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